Global K12 Education Market Overview
According to Global Market Monitor, the global K12 education market size will reach $2637019.18 million in 2023 with a CAGR of 4.79% from 2023 to 2028.
In the early days of COVID-19, offline courses were completely stalled, and the whole industry suffered a severe blow. However, to guarantee the teaching schedule, online K-12 education was widely used in teaching, the development of which has restored some losses of the entire industry.
Market Dynamics
January 2022: Pearson announced the acquisition of Credly, the significant provider of digital workforce credentialing. The acquisition in which Pearson already had a nearly 20% investment, would enhance the company's presence in the workforce skills sector.
November 2021: McGraw Hill completed the previously announced acquisition of Achieve3000, a recognized pioneer in individualized instruction and learning acceleration for PreK-12 students. It enables McGraw Hill to provide a broader range of exceptional digital learning solutions.
K-12 Education Industry Market Competition
The K12 education industry is highly competitive and the current market concentration is low, which means that there are already many schools and enterprises in operation and striving to gain more market share. They may compete in terms of hardware facilities, teaching capabilities, class size, student experience, and feedback. Schools that have built a reputation, own a mature teaching team and fully understand the needs of parents and students may be less affected. If new participants do not have certain practical experience, sufficient funds, and a mature team, it is difficult for them to maintain a solid position in the market.
TAL is one of the major players operating in the K-12 education market, holding a share of 0.14% in 2022.TAL is a Chinese holding company that provides after-school education for elementary and middle school students, headquartered in Beijing. As a leading education and technology company, it is driven by technology, centered on talents, and focused on quality.
Company Name |
TAL |
Website |
en.100tal.com |
Established Time |
2003 |
Headquarter |
China |
Business Distribution Region |
China Mainland and HK |
Service Introduction |
TAL has many sub-brands, including Speiyou, xueersi.com, kaoyan.com, and gaokao.com, etc. Speiyou is a high-end K12 talent training and education platform composed of three sub-brands: Speiyou Science, lejiale.com, and Dongxuetang Chinese. |
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