Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Report

USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Professional Research Report 2022-2027, Segmented by Players, Types, End-Users in Major Regions

  • POSTDATE：Oct 27, 2022
  • PAGES：215
  • REPORT CODE：GMM1320880
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • While augmented and virtual reality applications in mobile and gaming have recently emerged, these concepts have already been deployed for a variety of automotive use cases including AR HUDs, local and remote see-through applications, pre-sales experiences, vehicle desgin, manufacturing, maintenance, and user manuals. Main benefits are centered around  a more intuitive and seamless user interface for drivers, especially critical for semi-autonomous driving and driving down costs.

    This report offers an overview of the market trends, drivers, and barriers with respect to the USA Automotive Augmented Reality (AR) and Virtual Reality (VR) market. It also provides a detailed overview of the market of different regions across West USA, South USA, Middle West USA, Northeast USA. The report deeply analyzes type and application in the USA Automotive Augmented Reality (AR) and Virtual Reality (VR) market. Detailed analysis of key players, along with key growth strategies adopted by Automotive Augmented Reality (AR) and Virtual Reality (VR) industry, the PEST and SWOT analysis are also included. In short, the report will provide a comprehensive view of the industry's development and features.

    By Player:

    • Hyundai Motor

    • Volkswagen

    • Visteon Corporation

    • HTC

    • DAQRI

    • Wayray

    • Continental

    • Microsoft

    • Unity

    • Bosch

    By Type:

    • Augmented Reality (AR)

    • Virtual Reality (VR)

    By End-User:

    • Research & Development

    • Manufacturing & Supply

    • Marketing & Sales

    • Aftersales

    • Support Functions

    • Product

    By Region:

    • West USA

    • South USA

    • Middle West USA

    • Northeast USA

  • TABLE OF CONTENT

    1 Report Overview

    • 1.1 Product Definition and Scope

    • 1.2 PEST (Political, Economic, Social and Technological) Analysis of Automotive Augmented Reality (AR) and Virtual Reality (VR) Market

    • 1.3 Market Segment by Type

      • 1.3.1 USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Growth Rate of Augmented Reality (AR) from 2016 to 2027

      • 1.3.2 USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Growth Rate of Virtual Reality (VR) from 2016 to 2027

    • 1.4 Market Segment by Application

      • 1.4.1 USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Growth Rate of Research & Development from 2016 to 2027

      • 1.4.2 USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Growth Rate of Manufacturing & Supply from 2016 to 2027

      • 1.4.3 USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Growth Rate of Marketing & Sales from 2016 to 2027

      • 1.4.4 USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Growth Rate of Aftersales from 2016 to 2027

      • 1.4.5 USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Growth Rate of Support Functions from 2016 to 2027

      • 1.4.6 USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Growth Rate of Product from 2016 to 2027

    • 1.5 Market Segment by Regions

      • 1.5.1 West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Market Size and Growth Rate from 2016 to 2027

      • 1.5.2 South USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Market Size and Growth Rate from 2016 to 2027

      • 1.5.3 Middle West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Market Size and Growth Rate from 2016 to 2027

      • 1.5.4 Northeast USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Market Size and Growth Rate from 2016 to 2027

    2 Market Trends and Competitive Landscape

    • 2.1 Market Trends and Dynamics

      • 2.1.1 Market Challenges and Restraints

      • 2.1.2 Market Opportunities and Potentials

      • 2.1.3 Mergers and Acquisitions

    • 2.2 Competitive Landscape Analysis

      • 2.2.1 Industrial Concentration Analysis

      • 2.2.2 Porter's Five Forces Analysis of the Industry

      • 2.2.3 SWOT Analysis for New Entrants

    • 2.3 Coronavirus (COVID-19) Distribution and its Impact on the Industry

    3 Segmentation of Automotive Augmented Reality (AR) and Virtual Reality (VR) Market by Types

    • 3.1 Products Development Trends of Different Types

    • 3.2 Products Types of Major Vendors

    • 3.3 Competitive Landscape Analysis of Different Types

    • 3.4 Market Size of Automotive Augmented Reality (AR) and Virtual Reality (VR) by Major Types

      • 3.4.1 Market Size and Growth Rate of Augmented Reality (AR)

      • 3.4.2 Market Size and Growth Rate of Virtual Reality (VR)

    4 Segmentation of Automotive Augmented Reality (AR) and Virtual Reality (VR) Market by End-Users

    • 4.1 Downstream Client Analysis by End-Users

    • 4.2 Competitive Landscape Analysis of Different End-Users

    • 4.3 Market Potential Analysis of Different End-Users

    • 4.4 Market Size of Automotive Augmented Reality (AR) and Virtual Reality (VR) by Major End-Users

      • 4.4.1 Market Size and Growth Rate of Automotive Augmented Reality (AR) and Virtual Reality (VR) in Research & Development

      • 4.4.2 Market Size and Growth Rate of Automotive Augmented Reality (AR) and Virtual Reality (VR) in Manufacturing & Supply

      • 4.4.3 Market Size and Growth Rate of Automotive Augmented Reality (AR) and Virtual Reality (VR) in Marketing & Sales

      • 4.4.4 Market Size and Growth Rate of Automotive Augmented Reality (AR) and Virtual Reality (VR) in Aftersales

      • 4.4.5 Market Size and Growth Rate of Automotive Augmented Reality (AR) and Virtual Reality (VR) in Support Functions

      • 4.4.6 Market Size and Growth Rate of Automotive Augmented Reality (AR) and Virtual Reality (VR) in Product

    5 Market Analysis by Regions

    • 5.1 USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Production Analysis by Regions

    • 5.2 USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Analysis by Regions

    • 5.3 Coronavirus (COVID-19) Impact on USA Economy

    6 West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Landscape Analysis

    • 6.1 West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Landscape Analysis by Major Types

    • 6.2 West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Landscape Analysis by Major End-Users

    7 South USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Landscape Analysis

    • 7.1 South USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Landscape Analysis by Major Types

    • 7.2 South USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Landscape Analysis by Major End-Users

    8 Middle West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Landscape Analysis

    • 8.1 Middle West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Landscape Analysis by Major Types

    • 8.2 Middle West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Landscape Analysis by Major End-Users

    9 Northeast USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Landscape Analysis

    • 9.1 Northeast USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Landscape Analysis by Major Types

    • 9.2 Northeast USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Landscape Analysis by Major End-Users

    10 Major Players Profiles

      • 10.1 Hyundai Motor

        • 10.1.1 Hyundai Motor Company Profile and Recent Development

        • 10.1.2 Market Performance

        • 10.1.3 Product and Service Introduction

      • 10.2 Volkswagen

        • 10.2.1 Volkswagen Company Profile and Recent Development

        • 10.2.2 Market Performance

        • 10.2.3 Product and Service Introduction

      • 10.3 Visteon Corporation

        • 10.3.1 Visteon Corporation Company Profile and Recent Development

        • 10.3.2 Market Performance

        • 10.3.3 Product and Service Introduction

      • 10.4 HTC

        • 10.4.1 HTC Company Profile and Recent Development

        • 10.4.2 Market Performance

        • 10.4.3 Product and Service Introduction

      • 10.5 DAQRI

        • 10.5.1 DAQRI Company Profile and Recent Development

        • 10.5.2 Market Performance

        • 10.5.3 Product and Service Introduction

      • 10.6 Wayray

        • 10.6.1 Wayray Company Profile and Recent Development

        • 10.6.2 Market Performance

        • 10.6.3 Product and Service Introduction

      • 10.7 Continental

        • 10.7.1 Continental Company Profile and Recent Development

        • 10.7.2 Market Performance

        • 10.7.3 Product and Service Introduction

      • 10.8 Microsoft

        • 10.8.1 Microsoft Company Profile and Recent Development

        • 10.8.2 Market Performance

        • 10.8.3 Product and Service Introduction

      • 10.9 Unity

        • 10.9.1 Unity Company Profile and Recent Development

        • 10.9.2 Market Performance

        • 10.9.3 Product and Service Introduction

      • 10.10 Bosch

        • 10.10.1 Bosch Company Profile and Recent Development

        • 10.10.2 Market Performance

        • 10.10.3 Product and Service Introduction

    The List of Tables and Figures

    • Figure Product Picture

    • Figure USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Growth Rate of Augmented Reality (AR) from 2016 to 2027

    • Figure USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Growth Rate of Virtual Reality (VR) from 2016 to 2027

    • Figure Market Share by Type in 2016

    • Figure Market Share by Type in 2020

    • Figure Market Share by Type in 2027

    • Figure USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Growth Rate of Research & Development from 2016 to 2027

    • Figure USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Growth Rate of Manufacturing & Supply from 2016 to 2027

    • Figure USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Growth Rate of Marketing & Sales from 2016 to 2027

    • Figure USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Growth Rate of Aftersales from 2016 to 2027

    • Figure USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Growth Rate of Support Functions from 2016 to 2027

    • Figure USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Growth Rate of Product from 2016 to 2027

    • Figure Market Share by End-User in 2016

    • Figure Market Share by End-User in 2020

    • Figure Market Share by End-User in 2027

    • Figure West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Market Size and Growth Rate from 2016 to 2027

    • Figure South USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Market Size and Growth Rate from 2016 to 2027

    • Figure Middle West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Market Size and Growth Rate from 2016 to 2027

    • Figure Northeast USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Market Size and Growth Rate from 2016 to 2027

    • Figure Development Trends and Industry Dynamics of Automotive Augmented Reality (AR) and Virtual Reality (VR) Industry

    • Figure Market Challenges and Restraints

    • Figure Market Opportunities and Potentials

    • Table Mergers and Acquisition

    • Figure Market Share of TOP 3 Players in 2019

    • Figure Market Share of TOP 5 Players in 2019

    • Figure Market Share of TOP 6 Players from 2016 to 2020

    • Figure Porter's Five Forces Analysis

    • Figure New Entrant SWOT Analysis

    • Figure Coronavirus (COVID-19) Distribution Map of USA

    • Table Coronavirus (COVID-19) Impact on the Industry

    • Figure Specifications of Different Types of Automotive Augmented Reality (AR) and Virtual Reality (VR)

    • Figure Development Trends of Different Types

    • Table Products Types of Major Vendors

    • Figure Competitive Landscape Analysis of Different Types

    • Table Consumption of Automotive Augmented Reality (AR) and Virtual Reality (VR) by Different Types from 2016 to 2027

    • Table Consumption Share of Automotive Augmented Reality (AR) and Virtual Reality (VR) by Different Types from 2016 to 2027

    • Figure Market Size and Growth Rate of Augmented Reality (AR)

    • Figure Market Size and Growth Rate of Virtual Reality (VR)

    • Table Downstream Client Analysis by End-Users

    • Figure Competitive Landscape Analysis of Different End-Users

    • Table Market Potential Analysis of Different End-Users

    • Figure Consumption of Automotive Augmented Reality (AR) and Virtual Reality (VR) by Different End-Users from 2016 to 2027

    • Table Consumption Share of Automotive Augmented Reality (AR) and Virtual Reality (VR) by Different End-Users from 2016 to 2027

    • Figure Market Size and Growth Rate of Research & Development

    • Figure Market Size and Growth Rate of Manufacturing & Supply

    • Figure Market Size and Growth Rate of Marketing & Sales

    • Figure Market Size and Growth Rate of Aftersales

    • Figure Market Size and Growth Rate of Support Functions

    • Figure Market Size and Growth Rate of Product

    • Table USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Production by Regions

    • Table USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Production Share by Regions

    • Figure USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Production Share by Regions in 2016

    • Figure USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Production Share by Regions in 2021

    • Figure USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Production Share by Regions in 2027

    • Table USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption by Regions

    • Table USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Regions

    • Figure USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Regions in 2016

    • Figure USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Regions in 2021

    • Figure USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Regions in 2027

    • Table West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption by Types from 2016 to 2027

    • Table West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Types from 2016 to 2027

    • Figure West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Types in 2016

    • Figure West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Types in 2021

    • Figure West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Types in 2027

    • Table West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption by End-Users from 2016 to 2027

    • Table West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by End-Users from 2016 to 2027

    • Figure West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by End-Users in 2016

    • Figure West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by End-Users in 2021

    • Figure West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by End-Users in 2027

    • Table South USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption by Types from 2016 to 2027

    • Table South USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Types from 2016 to 2027

    • Figure South USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Types in 2016

    • Figure South USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Types in 2021

    • Figure South USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Types in 2027

    • Table South USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption by End-Users from 2016 to 2027

    • Table South USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by End-Users from 2016 to 2027

    • Figure South USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by End-Users in 2016

    • Figure South USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by End-Users in 2021

    • Figure South USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by End-Users in 2027

    • Table Middle West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption by Types from 2016 to 2027

    • Table Middle West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Types from 2016 to 2027

    • Figure Middle West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Types in 2016

    • Figure Middle West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Types in 2021

    • Figure Middle West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Types in 2027

    • Table Middle West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption by End-Users from 2016 to 2027

    • Table Middle West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by End-Users from 2016 to 2027

    • Figure Middle West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by End-Users in 2016

    • Figure Middle West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by End-Users in 2021

    • Figure Middle West USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by End-Users in 2027

    • Table Northeast USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption by Types from 2016 to 2027

    • Table Northeast USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Types from 2016 to 2027

    • Figure Northeast USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Types in 2016

    • Figure Northeast USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Types in 2021

    • Figure Northeast USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by Types in 2027

    • Table Northeast USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption by End-Users from 2016 to 2027

    • Table Northeast USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by End-Users from 2016 to 2027

    • Figure Northeast USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by End-Users in 2016

    • Figure Northeast USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by End-Users in 2021

    • Figure Northeast USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Share by End-Users in 2027

    • Table Company Profile and Development Status of Hyundai Motor

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Hyundai Motor

    • Figure Sales and Growth Rate Analysis of Hyundai Motor

    • Figure Revenue and Market Share Analysis of Hyundai Motor

    • Table Product and Service Introduction of Hyundai Motor

    • Table Company Profile and Development Status of Volkswagen

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Volkswagen

    • Figure Sales and Growth Rate Analysis of Volkswagen

    • Figure Revenue and Market Share Analysis of Volkswagen

    • Table Product and Service Introduction of Volkswagen

    • Table Company Profile and Development Status of Visteon Corporation

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Visteon Corporation

    • Figure Sales and Growth Rate Analysis of Visteon Corporation

    • Figure Revenue and Market Share Analysis of Visteon Corporation

    • Table Product and Service Introduction of Visteon Corporation

    • Table Company Profile and Development Status of HTC

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of HTC

    • Figure Sales and Growth Rate Analysis of HTC

    • Figure Revenue and Market Share Analysis of HTC

    • Table Product and Service Introduction of HTC

    • Table Company Profile and Development Status of DAQRI

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of DAQRI

    • Figure Sales and Growth Rate Analysis of DAQRI

    • Figure Revenue and Market Share Analysis of DAQRI

    • Table Product and Service Introduction of DAQRI

    • Table Company Profile and Development Status of Wayray

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Wayray

    • Figure Sales and Growth Rate Analysis of Wayray

    • Figure Revenue and Market Share Analysis of Wayray

    • Table Product and Service Introduction of Wayray

    • Table Company Profile and Development Status of Continental

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Continental

    • Figure Sales and Growth Rate Analysis of Continental

    • Figure Revenue and Market Share Analysis of Continental

    • Table Product and Service Introduction of Continental

    • Table Company Profile and Development Status of Microsoft

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Microsoft

    • Figure Sales and Growth Rate Analysis of Microsoft

    • Figure Revenue and Market Share Analysis of Microsoft

    • Table Product and Service Introduction of Microsoft

    • Table Company Profile and Development Status of Unity

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Unity

    • Figure Sales and Growth Rate Analysis of Unity

    • Figure Revenue and Market Share Analysis of Unity

    • Table Product and Service Introduction of Unity

    • Table Company Profile and Development Status of Bosch

    • Table Sales, Revenue, Sales Price and Gross Margin Analysis of Bosch

    • Figure Sales and Growth Rate Analysis of Bosch

    • Figure Revenue and Market Share Analysis of Bosch

    • Table Product and Service Introduction of Bosch


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