Brand Licensing Market Report

China Brand Licensing Industry Market Research Report 2023-2029

  • POSTDATE：Aug 18, 2023
  • PAGES：136
  • REPORT CODE：GMM1741695
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • This report elaborates on the current development of the Brand Licensing industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • The Pokémon Company International

    • The Hershey Company

    • Mattel

    • Procter & Gamble

    • AC Milan

    • Stanley Black & Decker

    • Electrolux

    • Authentic Brands Group

    • The Walt Disney Company

    • Ferrari

    By Type:

    • Software/Video Games

    • Home Decoration

    • Accessories

    • Toys

    • Others

    • Apparels

    • Food and Beverage

    By Application:

    • Fashion

    • Sports

    • Entertainment

    • Others

    • Corporate Trademarks/Brand

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Brand Licensing Market Overview 2018-2029

    • 1.1 China Brand Licensing Industry Development Overview

    • 1.2 China Brand Licensing Industry Development History

    • 1.3 China Brand Licensing Industry Market Size (2018-2029)

    • 1.4 China Brand Licensing Market Analysis by Type from Production Side

      • 1.4.1 China Brand Licensing Production Volume, Production Value and Growth Rate of Software/Video Games (2018-2029)

      • 1.4.2 China Brand Licensing Production Volume, Production Value and Growth Rate of Home Decoration (2018-2029)

      • 1.4.3 China Brand Licensing Production Volume, Production Value and Growth Rate of Accessories (2018-2029)

      • 1.4.4 China Brand Licensing Production Volume, Production Value and Growth Rate of Toys (2018-2029)

      • 1.4.5 China Brand Licensing Production Volume, Production Value and Growth Rate of Others (2018-2029)

      • 1.4.6 China Brand Licensing Production Volume, Production Value and Growth Rate of Apparels (2018-2029)

      • 1.4.7 China Brand Licensing Production Volume, Production Value and Growth Rate of Food and Beverage (2018-2029)

    • 1.5 China Brand Licensing Market Analysis by Application from Consumption End

      • 1.5.1 China Brand Licensing Sales Volume, Sales Value and Growth Rate of Fashion (2018-2029)

      • 1.5.2 China Brand Licensing Sales Volume, Sales Value and Growth Rate of Sports (2018-2029)

      • 1.5.3 China Brand Licensing Sales Volume, Sales Value and Growth Rate of Entertainment (2018-2029)

      • 1.5.4 China Brand Licensing Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

      • 1.5.5 China Brand Licensing Sales Volume, Sales Value and Growth Rate of Corporate Trademarks/Brand (2018-2029)

    • 1.6 China Brand Licensing Market Analysis by Region

      • 1.6.1 North China Brand Licensing Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Brand Licensing Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Brand Licensing Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Brand Licensing Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Brand Licensing Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Brand Licensing Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Brand Licensing Market Size and Growth Rate from 2018-2029

    Chapter 2 China Brand Licensing Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Brand Licensing Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Brand Licensing Market Status and Competition Analysis in 2023

      • 2.2.3 China Brand Licensing Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Brand Licensing Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Brand Licensing Industry Development

    Chapter 3 Brand LicensingIndustry Chain Analysis

    • 3.1 Brand Licensing Industry Chain

    • 3.2 Brand Licensing Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Brand Licensing Market

    • 3.3 Brand Licensing Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Brand Licensing Market

    Chapter 4 China Brand Licensing Market, by Type

    • 4.1 China Brand Licensing Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Brand Licensing Total Production Volume and Growth Rate from Production Side

    • 4.5 China Brand Licensing Production Volume and Growth Rate, by Type

      • 4.5.1 China Brand Licensing Production Volume and Growth Rate of Software/Video Games

      • 4.5.2 China Brand Licensing Production Volume and Growth Rate of Home Decoration

      • 4.5.3 China Brand Licensing Production Volume and Growth Rate of Accessories

      • 4.5.4 China Brand Licensing Production Volume and Growth Rate of Toys

      • 4.5.5 China Brand Licensing Production Volume and Growth Rate of Others

      • 4.5.6 China Brand Licensing Production Volume and Growth Rate of Apparels

      • 4.5.7 China Brand Licensing Production Volume and Growth Rate of Food and Beverage

    Chapter 5 China Brand Licensing Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Brand Licensing Total Market Size and Growth Rate from Consumption End

    • 5.5 China Brand Licensing Market Size and Growth Rate, by Application

      • 5.5.1 China Brand Licensing Market Size and Growth Rate of Fashion

      • 5.5.2 China Brand Licensing Market Size and Growth Rate of Sports

      • 5.5.3 China Brand Licensing Market Size and Growth Rate of Entertainment

      • 5.5.4 China Brand Licensing Market Size and Growth Rate of Others

      • 5.5.5 China Brand Licensing Market Size and Growth Rate of Corporate Trademarks/Brand

    Chapter 6 China Brand Licensing Market, by Region

    • 6.1 China Brand Licensing Production Volume and Production Value, by Region

    • 6.2 China Brand Licensing Sales Volume and Sales Value, by Region

    Chapter 7 North China Brand Licensing Market Analysis

    • 7.1 North China Brand Licensing Market, by Type

    • 7.2 North China Brand Licensing Market, by Application

    Chapter 8 Central China Brand Licensing Market Analysis

    • 8.1 Central China Brand Licensing Market, by Type

    • 8.2 Central China Brand Licensing Market, by Application

    Chapter 9 South China Brand Licensing Market Analysis

    • 9.1 South China Brand Licensing Market, by Type

    • 9.2 South China Brand Licensing Market, by Application

    Chapter 10 East China Brand Licensing Market Analysis

    • 10.1 East China Brand Licensing Market, by Type

    • 10.2 East China Brand Licensing Market, by Application

    Chapter 11 Northeast China Brand Licensing Market Analysis

    • 11.1 Northeast China Brand Licensing Market, by Type

    • 11.2 Northeast China Brand Licensing Market, by Application

    Chapter 12 Southwest China Brand Licensing Market Analysis

    • 12.1 Southwest China Brand Licensing Market, by Type

    • 12.2 Southwest China Brand Licensing Market, by Application

    Chapter 13 Northwest China Brand Licensing Market Analysis

    • 13.1 Northwest China Brand Licensing Market, by Type

    • 13.2 Northwest China Brand Licensing Market, by Application

    Chapter 14 Company Profiles

      • 14.1 The Pokémon Company International

        • 14.1.1 The Pokémon Company International Company Profile

        • 14.1.2 The Pokémon Company International Brand Licensing Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 The Hershey Company

        • 14.2.1 The Hershey Company Company Profile

        • 14.2.2 The Hershey Company Brand Licensing Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Mattel

        • 14.3.1 Mattel Company Profile

        • 14.3.2 Mattel Brand Licensing Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Procter & Gamble

        • 14.4.1 Procter & Gamble Company Profile

        • 14.4.2 Procter & Gamble Brand Licensing Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 AC Milan

        • 14.5.1 AC Milan Company Profile

        • 14.5.2 AC Milan Brand Licensing Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 Stanley Black & Decker

        • 14.6.1 Stanley Black & Decker Company Profile

        • 14.6.2 Stanley Black & Decker Brand Licensing Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Electrolux

        • 14.7.1 Electrolux Company Profile

        • 14.7.2 Electrolux Brand Licensing Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Authentic Brands Group

        • 14.8.1 Authentic Brands Group Company Profile

        • 14.8.2 Authentic Brands Group Brand Licensing Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 The Walt Disney Company

        • 14.9.1 The Walt Disney Company Company Profile

        • 14.9.2 The Walt Disney Company Brand Licensing Market Performance

        • 14.9.3 Product&Service Introduction

      • 14.10 Ferrari

        • 14.10.1 Ferrari Company Profile

        • 14.10.2 Ferrari Brand Licensing Market Performance

        • 14.10.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Brand Licensing Industry Research Conclusions

    • 15.2 Brand Licensing Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Brand Licensing Industry Market Size (2018-2029)

    • Figure China Brand Licensing Production Volume, Production Value and Growth Rate of Software/Video Games (2018-2029)

    • Figure China Brand Licensing Production Volume, Production Value and Growth Rate of Home Decoration (2018-2029)

    • Figure China Brand Licensing Production Volume, Production Value and Growth Rate of Accessories (2018-2029)

    • Figure China Brand Licensing Production Volume, Production Value and Growth Rate of Toys (2018-2029)

    • Figure China Brand Licensing Production Volume, Production Value and Growth Rate of Others (2018-2029)

    • Figure China Brand Licensing Production Volume, Production Value and Growth Rate of Apparels (2018-2029)

    • Figure China Brand Licensing Production Volume, Production Value and Growth Rate of Food and Beverage (2018-2029)

    • Figure China Brand Licensing Sales Volume, Sales Value and Growth Rate of Fashion (2018-2029)

    • Figure China Brand Licensing Sales Volume, Sales Value and Growth Rate of Sports (2018-2029)

    • Figure China Brand Licensing Sales Volume, Sales Value and Growth Rate of Entertainment (2018-2029)

    • Figure China Brand Licensing Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

    • Figure China Brand Licensing Sales Volume, Sales Value and Growth Rate of Corporate Trademarks/Brand (2018-2029)

    • Figure North China Brand Licensing Market Size and Growth Rate from 2018-2029

    • Figure Central China Brand Licensing Market Size and Growth Rate from 2018-2029

    • Figure South China Brand Licensing Market Size and Growth Rate from 2018-2029

    • Figure East China Brand Licensing Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Brand Licensing Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Brand Licensing Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Brand Licensing Market Size and Growth Rate from 2018-2029

    • Figure Brand Licensing Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Brand Licensing Market Share by Type in 2018

    • Figure China Brand Licensing Market Share by Type in 2023

    • Figure China Brand Licensing Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Brand Licensing Production Volume and Growth Rate of Software/Video Games (2018-2023)

    • Figure China Brand Licensing Production Volume and Growth Rate of Home Decoration (2018-2023)

    • Figure China Brand Licensing Production Volume and Growth Rate of Accessories (2018-2023)

    • Figure China Brand Licensing Production Volume and Growth Rate of Toys (2018-2023)

    • Figure China Brand Licensing Production Volume and Growth Rate of Others (2018-2023)

    • Figure China Brand Licensing Production Volume and Growth Rate of Apparels (2018-2023)

    • Figure China Brand Licensing Production Volume and Growth Rate of Food and Beverage (2018-2023)

    • Figure China Brand Licensing Market Share by Application in 2018

    • Figure China Brand Licensing Market Share by Application in 2023

    • Figure China Brand Licensing Total Market Size and Growth Rate from Consumption End

    • Figure China Brand Licensing Market Size and Growth Rate of Fashion (2018-2023)

    • Figure China Brand Licensing Market Size and Growth Rate of Sports (2018-2023)

    • Figure China Brand Licensing Market Size and Growth Rate of Entertainment (2018-2023)

    • Figure China Brand Licensing Market Size and Growth Rate of Others (2018-2023)

    • Figure China Brand Licensing Market Size and Growth Rate of Corporate Trademarks/Brand (2018-2023)

    • Table China Brand Licensing Production Volume by Region (2018-2023)

    • Table China Brand Licensing Production Volume Share by Region (2018-2023)

    • Figure China Brand Licensing Production Volume Share by Region (2018-2023)

    • Table China Brand Licensing Production Value by Region (2018-2023)

    • Table China Brand Licensing Production Value Share by Region (2018-2023)

    • Figure China Brand Licensing Production Value Share by Region (2018-2023)

    • Table China Brand Licensing Sales Volume by Region (2018-2023)

    • Table China Brand Licensing Sales Volume Share by Region (2018-2023)

    • Figure China Brand Licensing Sales Volume Share by Region (2018-2023)

    • Table China Brand Licensing Sales Value by Region (2018-2023)

    • Table China Brand Licensing Sales Value Share by Region (2018-2023)

    • Figure China Brand Licensing Sales Value Share by Region (2018-2023)

    • Table North China Brand Licensing Production Volume by Type (2018-2023)

    • Table North China Brand Licensing Production Volume Share by Type (2018-2023)

    • Figure North China Brand Licensing Production Volume Share by Type (2018-2023)

    • Table North China Brand Licensing Sales Volume by Application (2018-2023)

    • Table North China Brand Licensing Sales Volume Share by Application (2018-2023)

    • Figure North China Brand Licensing Sales Volume Share by Application (2018-2023)

    • Table Central China Brand Licensing Production Volume by Type (2018-2023)

    • Table Central China Brand Licensing Production Volume Share by Type (2018-2023)

    • Figure Central China Brand Licensing Production Volume Share by Type (2018-2023)

    • Table Central China Brand Licensing Sales Volume by Application (2018-2023)

    • Table Central China Brand Licensing Sales Volume Share by Application (2018-2023)

    • Figure Central China Brand Licensing Sales Volume Share by Application (2018-2023)

    • Table South China Brand Licensing Production Volume by Type (2018-2023)

    • Table South China Brand Licensing Production Volume Share by Type (2018-2023)

    • Figure South China Brand Licensing Production Volume Share by Type (2018-2023)

    • Table South China Brand Licensing Sales Volume by Application (2018-2023)

    • Table South China Brand Licensing Sales Volume Share by Application (2018-2023)

    • Figure South China Brand Licensing Sales Volume Share by Application (2018-2023)

    • Table East China Brand Licensing Production Volume by Type (2018-2023)

    • Table East China Brand Licensing Production Volume Share by Type (2018-2023)

    • Figure East China Brand Licensing Production Volume Share by Type (2018-2023)

    • Table East China Brand Licensing Sales Volume by Application (2018-2023)

    • Table East China Brand Licensing Sales Volume Share by Application (2018-2023)

    • Figure East China Brand Licensing Sales Volume Share by Application (2018-2023)

    • Table Northeast China Brand Licensing Production Volume by Type (2018-2023)

    • Table Northeast China Brand Licensing Production Volume Share by Type (2018-2023)

    • Figure Northeast China Brand Licensing Production Volume Share by Type (2018-2023)

    • Table Northeast China Brand Licensing Sales Volume by Application (2018-2023)

    • Table Northeast China Brand Licensing Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Brand Licensing Sales Volume Share by Application (2018-2023)

    • Table Southwest China Brand Licensing Production Volume by Type (2018-2023)

    • Table Southwest China Brand Licensing Production Volume Share by Type (2018-2023)

    • Figure Southwest China Brand Licensing Production Volume Share by Type (2018-2023)

    • Table Southwest China Brand Licensing Sales Volume by Application (2018-2023)

    • Table Southwest China Brand Licensing Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Brand Licensing Sales Volume Share by Application (2018-2023)

    • Table Northwest China Brand Licensing Production Volume by Type (2018-2023)

    • Table Northwest China Brand Licensing Production Volume Share by Type (2018-2023)

    • Figure Northwest China Brand Licensing Production Volume Share by Type (2018-2023)

    • Table Northwest China Brand Licensing Sales Volume by Application (2018-2023)

    • Table Northwest China Brand Licensing Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Brand Licensing Sales Volume Share by Application (2018-2023)

    • Table The Pokémon Company International Company Profile

    • Table The Pokémon Company International Brand Licensing Revenue, Price and Gross (2018-2023)

    • Table The Hershey Company Company Profile

    • Table The Hershey Company Brand Licensing Revenue, Price and Gross (2018-2023)

    • Table Mattel Company Profile

    • Table Mattel Brand Licensing Revenue, Price and Gross (2018-2023)

    • Table Procter & Gamble Company Profile

    • Table Procter & Gamble Brand Licensing Revenue, Price and Gross (2018-2023)

    • Table AC Milan Company Profile

    • Table AC Milan Brand Licensing Revenue, Price and Gross (2018-2023)

    • Table Stanley Black & Decker Company Profile

    • Table Stanley Black & Decker Brand Licensing Revenue, Price and Gross (2018-2023)

    • Table Electrolux Company Profile

    • Table Electrolux Brand Licensing Revenue, Price and Gross (2018-2023)

    • Table Authentic Brands Group Company Profile

    • Table Authentic Brands Group Brand Licensing Revenue, Price and Gross (2018-2023)

    • Table The Walt Disney Company Company Profile

    • Table The Walt Disney Company Brand Licensing Revenue, Price and Gross (2018-2023)

    • Table Ferrari Company Profile

    • Table Ferrari Brand Licensing Revenue, Price and Gross (2018-2023)


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