Out of Home Advertising Market Report

China Out of Home Advertising Industry Market Research Report 2023-2029

  • POSTDATE：Aug 19, 2023
  • PAGES：141
  • REPORT CODE：GMM1742494
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • This report elaborates on the current development of the Out of Home Advertising industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • OUTFRONT Medias

    • JCDecaux

    • Focus Media

    • Ströer

    • oOh!media Limited

    • Clear Channel Outdoor Holdings, Inc

    • Intersection

    • Lamar Advertising Company

    By Type:

    • Malls

    • Transit Displays

    • Place-based

    • Street Furniture

    • Billboards

    By Application:

    • Digital

    • Static

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Out of Home Advertising Market Overview 2018-2029

    • 1.1 China Out of Home Advertising Industry Development Overview

    • 1.2 China Out of Home Advertising Industry Development History

    • 1.3 China Out of Home Advertising Industry Market Size (2018-2029)

    • 1.4 China Out of Home Advertising Market Analysis by Type from Production Side

      • 1.4.1 China Out of Home Advertising Production Volume, Production Value and Growth Rate of Malls (2018-2029)

      • 1.4.2 China Out of Home Advertising Production Volume, Production Value and Growth Rate of Transit Displays (2018-2029)

      • 1.4.3 China Out of Home Advertising Production Volume, Production Value and Growth Rate of Place-based (2018-2029)

      • 1.4.4 China Out of Home Advertising Production Volume, Production Value and Growth Rate of Street Furniture (2018-2029)

      • 1.4.5 China Out of Home Advertising Production Volume, Production Value and Growth Rate of Billboards (2018-2029)

    • 1.5 China Out of Home Advertising Market Analysis by Application from Consumption End

      • 1.5.1 China Out of Home Advertising Sales Volume, Sales Value and Growth Rate of Digital (2018-2029)

      • 1.5.2 China Out of Home Advertising Sales Volume, Sales Value and Growth Rate of Static (2018-2029)

    • 1.6 China Out of Home Advertising Market Analysis by Region

      • 1.6.1 North China Out of Home Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Out of Home Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Out of Home Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Out of Home Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Out of Home Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Out of Home Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Out of Home Advertising Market Size and Growth Rate from 2018-2029

    Chapter 2 China Out of Home Advertising Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Out of Home Advertising Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Out of Home Advertising Market Status and Competition Analysis in 2023

      • 2.2.3 China Out of Home Advertising Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Out of Home Advertising Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Out of Home Advertising Industry Development

    Chapter 3 Out of Home AdvertisingIndustry Chain Analysis

    • 3.1 Out of Home Advertising Industry Chain

    • 3.2 Out of Home Advertising Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Out of Home Advertising Market

    • 3.3 Out of Home Advertising Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Out of Home Advertising Market

    Chapter 4 China Out of Home Advertising Market, by Type

    • 4.1 China Out of Home Advertising Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Out of Home Advertising Total Production Volume and Growth Rate from Production Side

    • 4.5 China Out of Home Advertising Production Volume and Growth Rate, by Type

      • 4.5.1 China Out of Home Advertising Production Volume and Growth Rate of Malls

      • 4.5.2 China Out of Home Advertising Production Volume and Growth Rate of Transit Displays

      • 4.5.3 China Out of Home Advertising Production Volume and Growth Rate of Place-based

      • 4.5.4 China Out of Home Advertising Production Volume and Growth Rate of Street Furniture

      • 4.5.5 China Out of Home Advertising Production Volume and Growth Rate of Billboards

    Chapter 5 China Out of Home Advertising Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Out of Home Advertising Total Market Size and Growth Rate from Consumption End

    • 5.5 China Out of Home Advertising Market Size and Growth Rate, by Application

      • 5.5.1 China Out of Home Advertising Market Size and Growth Rate of Digital

      • 5.5.2 China Out of Home Advertising Market Size and Growth Rate of Static

    Chapter 6 China Out of Home Advertising Market, by Region

    • 6.1 China Out of Home Advertising Production Volume and Production Value, by Region

    • 6.2 China Out of Home Advertising Sales Volume and Sales Value, by Region

    Chapter 7 North China Out of Home Advertising Market Analysis

    • 7.1 North China Out of Home Advertising Market, by Type

    • 7.2 North China Out of Home Advertising Market, by Application

    Chapter 8 Central China Out of Home Advertising Market Analysis

    • 8.1 Central China Out of Home Advertising Market, by Type

    • 8.2 Central China Out of Home Advertising Market, by Application

    Chapter 9 South China Out of Home Advertising Market Analysis

    • 9.1 South China Out of Home Advertising Market, by Type

    • 9.2 South China Out of Home Advertising Market, by Application

    Chapter 10 East China Out of Home Advertising Market Analysis

    • 10.1 East China Out of Home Advertising Market, by Type

    • 10.2 East China Out of Home Advertising Market, by Application

    Chapter 11 Northeast China Out of Home Advertising Market Analysis

    • 11.1 Northeast China Out of Home Advertising Market, by Type

    • 11.2 Northeast China Out of Home Advertising Market, by Application

    Chapter 12 Southwest China Out of Home Advertising Market Analysis

    • 12.1 Southwest China Out of Home Advertising Market, by Type

    • 12.2 Southwest China Out of Home Advertising Market, by Application

    Chapter 13 Northwest China Out of Home Advertising Market Analysis

    • 13.1 Northwest China Out of Home Advertising Market, by Type

    • 13.2 Northwest China Out of Home Advertising Market, by Application

    Chapter 14 Company Profiles

      • 14.1 OUTFRONT Medias

        • 14.1.1 OUTFRONT Medias Company Profile

        • 14.1.2 OUTFRONT Medias Out of Home Advertising Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 JCDecaux

        • 14.2.1 JCDecaux Company Profile

        • 14.2.2 JCDecaux Out of Home Advertising Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Focus Media

        • 14.3.1 Focus Media Company Profile

        • 14.3.2 Focus Media Out of Home Advertising Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Ströer

        • 14.4.1 Ströer Company Profile

        • 14.4.2 Ströer Out of Home Advertising Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 oOh!media Limited

        • 14.5.1 oOh!media Limited Company Profile

        • 14.5.2 oOh!media Limited Out of Home Advertising Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 Clear Channel Outdoor Holdings, Inc

        • 14.6.1 Clear Channel Outdoor Holdings, Inc Company Profile

        • 14.6.2 Clear Channel Outdoor Holdings, Inc Out of Home Advertising Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Intersection

        • 14.7.1 Intersection Company Profile

        • 14.7.2 Intersection Out of Home Advertising Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Lamar Advertising Company

        • 14.8.1 Lamar Advertising Company Company Profile

        • 14.8.2 Lamar Advertising Company Out of Home Advertising Market Performance

        • 14.8.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Out of Home Advertising Industry Research Conclusions

    • 15.2 Out of Home Advertising Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Out of Home Advertising Industry Market Size (2018-2029)

    • Figure China Out of Home Advertising Production Volume, Production Value and Growth Rate of Malls (2018-2029)

    • Figure China Out of Home Advertising Production Volume, Production Value and Growth Rate of Transit Displays (2018-2029)

    • Figure China Out of Home Advertising Production Volume, Production Value and Growth Rate of Place-based (2018-2029)

    • Figure China Out of Home Advertising Production Volume, Production Value and Growth Rate of Street Furniture (2018-2029)

    • Figure China Out of Home Advertising Production Volume, Production Value and Growth Rate of Billboards (2018-2029)

    • Figure China Out of Home Advertising Sales Volume, Sales Value and Growth Rate of Digital (2018-2029)

    • Figure China Out of Home Advertising Sales Volume, Sales Value and Growth Rate of Static (2018-2029)

    • Figure North China Out of Home Advertising Market Size and Growth Rate from 2018-2029

    • Figure Central China Out of Home Advertising Market Size and Growth Rate from 2018-2029

    • Figure South China Out of Home Advertising Market Size and Growth Rate from 2018-2029

    • Figure East China Out of Home Advertising Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Out of Home Advertising Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Out of Home Advertising Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Out of Home Advertising Market Size and Growth Rate from 2018-2029

    • Figure Out of Home Advertising Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Out of Home Advertising Market Share by Type in 2018

    • Figure China Out of Home Advertising Market Share by Type in 2023

    • Figure China Out of Home Advertising Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Out of Home Advertising Production Volume and Growth Rate of Malls (2018-2023)

    • Figure China Out of Home Advertising Production Volume and Growth Rate of Transit Displays (2018-2023)

    • Figure China Out of Home Advertising Production Volume and Growth Rate of Place-based (2018-2023)

    • Figure China Out of Home Advertising Production Volume and Growth Rate of Street Furniture (2018-2023)

    • Figure China Out of Home Advertising Production Volume and Growth Rate of Billboards (2018-2023)

    • Figure China Out of Home Advertising Market Share by Application in 2018

    • Figure China Out of Home Advertising Market Share by Application in 2023

    • Figure China Out of Home Advertising Total Market Size and Growth Rate from Consumption End

    • Figure China Out of Home Advertising Market Size and Growth Rate of Digital (2018-2023)

    • Figure China Out of Home Advertising Market Size and Growth Rate of Static (2018-2023)

    • Table China Out of Home Advertising Production Volume by Region (2018-2023)

    • Table China Out of Home Advertising Production Volume Share by Region (2018-2023)

    • Figure China Out of Home Advertising Production Volume Share by Region (2018-2023)

    • Table China Out of Home Advertising Production Value by Region (2018-2023)

    • Table China Out of Home Advertising Production Value Share by Region (2018-2023)

    • Figure China Out of Home Advertising Production Value Share by Region (2018-2023)

    • Table China Out of Home Advertising Sales Volume by Region (2018-2023)

    • Table China Out of Home Advertising Sales Volume Share by Region (2018-2023)

    • Figure China Out of Home Advertising Sales Volume Share by Region (2018-2023)

    • Table China Out of Home Advertising Sales Value by Region (2018-2023)

    • Table China Out of Home Advertising Sales Value Share by Region (2018-2023)

    • Figure China Out of Home Advertising Sales Value Share by Region (2018-2023)

    • Table North China Out of Home Advertising Production Volume by Type (2018-2023)

    • Table North China Out of Home Advertising Production Volume Share by Type (2018-2023)

    • Figure North China Out of Home Advertising Production Volume Share by Type (2018-2023)

    • Table North China Out of Home Advertising Sales Volume by Application (2018-2023)

    • Table North China Out of Home Advertising Sales Volume Share by Application (2018-2023)

    • Figure North China Out of Home Advertising Sales Volume Share by Application (2018-2023)

    • Table Central China Out of Home Advertising Production Volume by Type (2018-2023)

    • Table Central China Out of Home Advertising Production Volume Share by Type (2018-2023)

    • Figure Central China Out of Home Advertising Production Volume Share by Type (2018-2023)

    • Table Central China Out of Home Advertising Sales Volume by Application (2018-2023)

    • Table Central China Out of Home Advertising Sales Volume Share by Application (2018-2023)

    • Figure Central China Out of Home Advertising Sales Volume Share by Application (2018-2023)

    • Table South China Out of Home Advertising Production Volume by Type (2018-2023)

    • Table South China Out of Home Advertising Production Volume Share by Type (2018-2023)

    • Figure South China Out of Home Advertising Production Volume Share by Type (2018-2023)

    • Table South China Out of Home Advertising Sales Volume by Application (2018-2023)

    • Table South China Out of Home Advertising Sales Volume Share by Application (2018-2023)

    • Figure South China Out of Home Advertising Sales Volume Share by Application (2018-2023)

    • Table East China Out of Home Advertising Production Volume by Type (2018-2023)

    • Table East China Out of Home Advertising Production Volume Share by Type (2018-2023)

    • Figure East China Out of Home Advertising Production Volume Share by Type (2018-2023)

    • Table East China Out of Home Advertising Sales Volume by Application (2018-2023)

    • Table East China Out of Home Advertising Sales Volume Share by Application (2018-2023)

    • Figure East China Out of Home Advertising Sales Volume Share by Application (2018-2023)

    • Table Northeast China Out of Home Advertising Production Volume by Type (2018-2023)

    • Table Northeast China Out of Home Advertising Production Volume Share by Type (2018-2023)

    • Figure Northeast China Out of Home Advertising Production Volume Share by Type (2018-2023)

    • Table Northeast China Out of Home Advertising Sales Volume by Application (2018-2023)

    • Table Northeast China Out of Home Advertising Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Out of Home Advertising Sales Volume Share by Application (2018-2023)

    • Table Southwest China Out of Home Advertising Production Volume by Type (2018-2023)

    • Table Southwest China Out of Home Advertising Production Volume Share by Type (2018-2023)

    • Figure Southwest China Out of Home Advertising Production Volume Share by Type (2018-2023)

    • Table Southwest China Out of Home Advertising Sales Volume by Application (2018-2023)

    • Table Southwest China Out of Home Advertising Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Out of Home Advertising Sales Volume Share by Application (2018-2023)

    • Table Northwest China Out of Home Advertising Production Volume by Type (2018-2023)

    • Table Northwest China Out of Home Advertising Production Volume Share by Type (2018-2023)

    • Figure Northwest China Out of Home Advertising Production Volume Share by Type (2018-2023)

    • Table Northwest China Out of Home Advertising Sales Volume by Application (2018-2023)

    • Table Northwest China Out of Home Advertising Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Out of Home Advertising Sales Volume Share by Application (2018-2023)

    • Table OUTFRONT Medias Company Profile

    • Table OUTFRONT Medias Out of Home Advertising Revenue, Price and Gross (2018-2023)

    • Table JCDecaux Company Profile

    • Table JCDecaux Out of Home Advertising Revenue, Price and Gross (2018-2023)

    • Table Focus Media Company Profile

    • Table Focus Media Out of Home Advertising Revenue, Price and Gross (2018-2023)

    • Table Ströer Company Profile

    • Table Ströer Out of Home Advertising Revenue, Price and Gross (2018-2023)

    • Table oOh!media Limited Company Profile

    • Table oOh!media Limited Out of Home Advertising Revenue, Price and Gross (2018-2023)

    • Table Clear Channel Outdoor Holdings, Inc Company Profile

    • Table Clear Channel Outdoor Holdings, Inc Out of Home Advertising Revenue, Price and Gross (2018-2023)

    • Table Intersection Company Profile

    • Table Intersection Out of Home Advertising Revenue, Price and Gross (2018-2023)

    • Table Lamar Advertising Company Company Profile

    • Table Lamar Advertising Company Out of Home Advertising Revenue, Price and Gross (2018-2023)


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