Digital Out of Home (OOH) Market Report

China Digital Out of Home (OOH) Industry Market Research Report 2023-2029

  • POSTDATE：Aug 19, 2023
  • PAGES：234
  • REPORT CODE：GMM1743066
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • This report elaborates on the current development of the Digital Out of Home (OOH) industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Clear Channel Outdoor, LLC

    • JCDecaux SA

    • Mediakeys

    • Broadsign

    • IPG Mediabrands

    By Type:

    • Street Furniture

    • Billboard

    • Transit

    By Application:

    • Insurance (BFSI)

    • Others

    • Food & Beverages

    • Government

    • Healthcare

    • Retail

    • Education

    • Automotive

    • Banking & Financial Services

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Digital Out of Home (OOH) Market Overview 2018-2029

    • 1.1 China Digital Out of Home (OOH) Industry Development Overview

    • 1.2 China Digital Out of Home (OOH) Industry Development History

    • 1.3 China Digital Out of Home (OOH) Industry Market Size (2018-2029)

    • 1.4 China Digital Out of Home (OOH) Market Analysis by Type from Production Side

      • 1.4.1 China Digital Out of Home (OOH) Production Volume, Production Value and Growth Rate of Street Furniture (2018-2029)

      • 1.4.2 China Digital Out of Home (OOH) Production Volume, Production Value and Growth Rate of Billboard (2018-2029)

      • 1.4.3 China Digital Out of Home (OOH) Production Volume, Production Value and Growth Rate of Transit (2018-2029)

    • 1.5 China Digital Out of Home (OOH) Market Analysis by Application from Consumption End

      • 1.5.1 China Digital Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Insurance (BFSI) (2018-2029)

      • 1.5.2 China Digital Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

      • 1.5.3 China Digital Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Food & Beverages (2018-2029)

      • 1.5.4 China Digital Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Government (2018-2029)

      • 1.5.5 China Digital Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Healthcare (2018-2029)

      • 1.5.6 China Digital Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Retail (2018-2029)

      • 1.5.7 China Digital Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Education (2018-2029)

      • 1.5.8 China Digital Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Automotive (2018-2029)

      • 1.5.9 China Digital Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Banking & Financial Services (2018-2029)

    • 1.6 China Digital Out of Home (OOH) Market Analysis by Region

      • 1.6.1 North China Digital Out of Home (OOH) Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Digital Out of Home (OOH) Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Digital Out of Home (OOH) Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Digital Out of Home (OOH) Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Digital Out of Home (OOH) Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Digital Out of Home (OOH) Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Digital Out of Home (OOH) Market Size and Growth Rate from 2018-2029

    Chapter 2 China Digital Out of Home (OOH) Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Digital Out of Home (OOH) Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Digital Out of Home (OOH) Market Status and Competition Analysis in 2023

      • 2.2.3 China Digital Out of Home (OOH) Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Digital Out of Home (OOH) Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Digital Out of Home (OOH) Industry Development

    Chapter 3 Digital Out of Home (OOH)Industry Chain Analysis

    • 3.1 Digital Out of Home (OOH) Industry Chain

    • 3.2 Digital Out of Home (OOH) Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Digital Out of Home (OOH) Market

    • 3.3 Digital Out of Home (OOH) Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Digital Out of Home (OOH) Market

    Chapter 4 China Digital Out of Home (OOH) Market, by Type

    • 4.1 China Digital Out of Home (OOH) Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Digital Out of Home (OOH) Total Production Volume and Growth Rate from Production Side

    • 4.5 China Digital Out of Home (OOH) Production Volume and Growth Rate, by Type

      • 4.5.1 China Digital Out of Home (OOH) Production Volume and Growth Rate of Street Furniture

      • 4.5.2 China Digital Out of Home (OOH) Production Volume and Growth Rate of Billboard

      • 4.5.3 China Digital Out of Home (OOH) Production Volume and Growth Rate of Transit

    Chapter 5 China Digital Out of Home (OOH) Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Digital Out of Home (OOH) Total Market Size and Growth Rate from Consumption End

    • 5.5 China Digital Out of Home (OOH) Market Size and Growth Rate, by Application

      • 5.5.1 China Digital Out of Home (OOH) Market Size and Growth Rate of Insurance (BFSI)

      • 5.5.2 China Digital Out of Home (OOH) Market Size and Growth Rate of Others

      • 5.5.3 China Digital Out of Home (OOH) Market Size and Growth Rate of Food & Beverages

      • 5.5.4 China Digital Out of Home (OOH) Market Size and Growth Rate of Government

      • 5.5.5 China Digital Out of Home (OOH) Market Size and Growth Rate of Healthcare

      • 5.5.6 China Digital Out of Home (OOH) Market Size and Growth Rate of Retail

      • 5.5.7 China Digital Out of Home (OOH) Market Size and Growth Rate of Education

      • 5.5.8 China Digital Out of Home (OOH) Market Size and Growth Rate of Automotive

      • 5.5.9 China Digital Out of Home (OOH) Market Size and Growth Rate of Banking & Financial Services

    Chapter 6 China Digital Out of Home (OOH) Market, by Region

    • 6.1 China Digital Out of Home (OOH) Production Volume and Production Value, by Region

    • 6.2 China Digital Out of Home (OOH) Sales Volume and Sales Value, by Region

    Chapter 7 North China Digital Out of Home (OOH) Market Analysis

    • 7.1 North China Digital Out of Home (OOH) Market, by Type

    • 7.2 North China Digital Out of Home (OOH) Market, by Application

    Chapter 8 Central China Digital Out of Home (OOH) Market Analysis

    • 8.1 Central China Digital Out of Home (OOH) Market, by Type

    • 8.2 Central China Digital Out of Home (OOH) Market, by Application

    Chapter 9 South China Digital Out of Home (OOH) Market Analysis

    • 9.1 South China Digital Out of Home (OOH) Market, by Type

    • 9.2 South China Digital Out of Home (OOH) Market, by Application

    Chapter 10 East China Digital Out of Home (OOH) Market Analysis

    • 10.1 East China Digital Out of Home (OOH) Market, by Type

    • 10.2 East China Digital Out of Home (OOH) Market, by Application

    Chapter 11 Northeast China Digital Out of Home (OOH) Market Analysis

    • 11.1 Northeast China Digital Out of Home (OOH) Market, by Type

    • 11.2 Northeast China Digital Out of Home (OOH) Market, by Application

    Chapter 12 Southwest China Digital Out of Home (OOH) Market Analysis

    • 12.1 Southwest China Digital Out of Home (OOH) Market, by Type

    • 12.2 Southwest China Digital Out of Home (OOH) Market, by Application

    Chapter 13 Northwest China Digital Out of Home (OOH) Market Analysis

    • 13.1 Northwest China Digital Out of Home (OOH) Market, by Type

    • 13.2 Northwest China Digital Out of Home (OOH) Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Clear Channel Outdoor, LLC

        • 14.1.1 Clear Channel Outdoor, LLC Company Profile

        • 14.1.2 Clear Channel Outdoor, LLC Digital Out of Home (OOH) Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 JCDecaux SA

        • 14.2.1 JCDecaux SA Company Profile

        • 14.2.2 JCDecaux SA Digital Out of Home (OOH) Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Mediakeys

        • 14.3.1 Mediakeys Company Profile

        • 14.3.2 Mediakeys Digital Out of Home (OOH) Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Broadsign

        • 14.4.1 Broadsign Company Profile

        • 14.4.2 Broadsign Digital Out of Home (OOH) Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 IPG Mediabrands

        • 14.5.1 IPG Mediabrands Company Profile

        • 14.5.2 IPG Mediabrands Digital Out of Home (OOH) Market Performance

        • 14.5.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Digital Out of Home (OOH) Industry Research Conclusions

    • 15.2 Digital Out of Home (OOH) Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Digital Out of Home (OOH) Industry Market Size (2018-2029)

    • Figure China Digital Out of Home (OOH) Production Volume, Production Value and Growth Rate of Street Furniture (2018-2029)

    • Figure China Digital Out of Home (OOH) Production Volume, Production Value and Growth Rate of Billboard (2018-2029)

    • Figure China Digital Out of Home (OOH) Production Volume, Production Value and Growth Rate of Transit (2018-2029)

    • Figure China Digital Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Insurance (BFSI) (2018-2029)

    • Figure China Digital Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

    • Figure China Digital Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Food & Beverages (2018-2029)

    • Figure China Digital Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Government (2018-2029)

    • Figure China Digital Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Healthcare (2018-2029)

    • Figure China Digital Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Retail (2018-2029)

    • Figure China Digital Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Education (2018-2029)

    • Figure China Digital Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Automotive (2018-2029)

    • Figure China Digital Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Banking & Financial Services (2018-2029)

    • Figure North China Digital Out of Home (OOH) Market Size and Growth Rate from 2018-2029

    • Figure Central China Digital Out of Home (OOH) Market Size and Growth Rate from 2018-2029

    • Figure South China Digital Out of Home (OOH) Market Size and Growth Rate from 2018-2029

    • Figure East China Digital Out of Home (OOH) Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Digital Out of Home (OOH) Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Digital Out of Home (OOH) Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Digital Out of Home (OOH) Market Size and Growth Rate from 2018-2029

    • Figure Digital Out of Home (OOH) Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Digital Out of Home (OOH) Market Share by Type in 2018

    • Figure China Digital Out of Home (OOH) Market Share by Type in 2023

    • Figure China Digital Out of Home (OOH) Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Digital Out of Home (OOH) Production Volume and Growth Rate of Street Furniture (2018-2023)

    • Figure China Digital Out of Home (OOH) Production Volume and Growth Rate of Billboard (2018-2023)

    • Figure China Digital Out of Home (OOH) Production Volume and Growth Rate of Transit (2018-2023)

    • Figure China Digital Out of Home (OOH) Market Share by Application in 2018

    • Figure China Digital Out of Home (OOH) Market Share by Application in 2023

    • Figure China Digital Out of Home (OOH) Total Market Size and Growth Rate from Consumption End

    • Figure China Digital Out of Home (OOH) Market Size and Growth Rate of Insurance (BFSI) (2018-2023)

    • Figure China Digital Out of Home (OOH) Market Size and Growth Rate of Others (2018-2023)

    • Figure China Digital Out of Home (OOH) Market Size and Growth Rate of Food & Beverages (2018-2023)

    • Figure China Digital Out of Home (OOH) Market Size and Growth Rate of Government (2018-2023)

    • Figure China Digital Out of Home (OOH) Market Size and Growth Rate of Healthcare (2018-2023)

    • Figure China Digital Out of Home (OOH) Market Size and Growth Rate of Retail (2018-2023)

    • Figure China Digital Out of Home (OOH) Market Size and Growth Rate of Education (2018-2023)

    • Figure China Digital Out of Home (OOH) Market Size and Growth Rate of Automotive (2018-2023)

    • Figure China Digital Out of Home (OOH) Market Size and Growth Rate of Banking & Financial Services (2018-2023)

    • Table China Digital Out of Home (OOH) Production Volume by Region (2018-2023)

    • Table China Digital Out of Home (OOH) Production Volume Share by Region (2018-2023)

    • Figure China Digital Out of Home (OOH) Production Volume Share by Region (2018-2023)

    • Table China Digital Out of Home (OOH) Production Value by Region (2018-2023)

    • Table China Digital Out of Home (OOH) Production Value Share by Region (2018-2023)

    • Figure China Digital Out of Home (OOH) Production Value Share by Region (2018-2023)

    • Table China Digital Out of Home (OOH) Sales Volume by Region (2018-2023)

    • Table China Digital Out of Home (OOH) Sales Volume Share by Region (2018-2023)

    • Figure China Digital Out of Home (OOH) Sales Volume Share by Region (2018-2023)

    • Table China Digital Out of Home (OOH) Sales Value by Region (2018-2023)

    • Table China Digital Out of Home (OOH) Sales Value Share by Region (2018-2023)

    • Figure China Digital Out of Home (OOH) Sales Value Share by Region (2018-2023)

    • Table North China Digital Out of Home (OOH) Production Volume by Type (2018-2023)

    • Table North China Digital Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Figure North China Digital Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Table North China Digital Out of Home (OOH) Sales Volume by Application (2018-2023)

    • Table North China Digital Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Figure North China Digital Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Table Central China Digital Out of Home (OOH) Production Volume by Type (2018-2023)

    • Table Central China Digital Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Figure Central China Digital Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Table Central China Digital Out of Home (OOH) Sales Volume by Application (2018-2023)

    • Table Central China Digital Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Figure Central China Digital Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Table South China Digital Out of Home (OOH) Production Volume by Type (2018-2023)

    • Table South China Digital Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Figure South China Digital Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Table South China Digital Out of Home (OOH) Sales Volume by Application (2018-2023)

    • Table South China Digital Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Figure South China Digital Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Table East China Digital Out of Home (OOH) Production Volume by Type (2018-2023)

    • Table East China Digital Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Figure East China Digital Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Table East China Digital Out of Home (OOH) Sales Volume by Application (2018-2023)

    • Table East China Digital Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Figure East China Digital Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Table Northeast China Digital Out of Home (OOH) Production Volume by Type (2018-2023)

    • Table Northeast China Digital Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Figure Northeast China Digital Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Table Northeast China Digital Out of Home (OOH) Sales Volume by Application (2018-2023)

    • Table Northeast China Digital Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Digital Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Table Southwest China Digital Out of Home (OOH) Production Volume by Type (2018-2023)

    • Table Southwest China Digital Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Figure Southwest China Digital Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Table Southwest China Digital Out of Home (OOH) Sales Volume by Application (2018-2023)

    • Table Southwest China Digital Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Digital Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Table Northwest China Digital Out of Home (OOH) Production Volume by Type (2018-2023)

    • Table Northwest China Digital Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Figure Northwest China Digital Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Table Northwest China Digital Out of Home (OOH) Sales Volume by Application (2018-2023)

    • Table Northwest China Digital Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Digital Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Table Clear Channel Outdoor, LLC Company Profile

    • Table Clear Channel Outdoor, LLC Digital Out of Home (OOH) Revenue, Price and Gross (2018-2023)

    • Table JCDecaux SA Company Profile

    • Table JCDecaux SA Digital Out of Home (OOH) Revenue, Price and Gross (2018-2023)

    • Table Mediakeys Company Profile

    • Table Mediakeys Digital Out of Home (OOH) Revenue, Price and Gross (2018-2023)

    • Table Broadsign Company Profile

    • Table Broadsign Digital Out of Home (OOH) Revenue, Price and Gross (2018-2023)

    • Table IPG Mediabrands Company Profile

    • Table IPG Mediabrands Digital Out of Home (OOH) Revenue, Price and Gross (2018-2023)


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