Ad Serving and Retargeting Platform Market Report

China Ad Serving and Retargeting Platform Industry Market Research Report 2023-2029

  • POSTDATE：Aug 20, 2023
  • PAGES：233
  • REPORT CODE：GMM1747438
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • This report elaborates on the current development of the Ad Serving and Retargeting Platform industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • OpenX

    • Acquisio

    • Google

    • Twitter

    • Facebook

    • TubeMogul

    • Terminus

    • Sizmek

    • DoubleClick

    • Marin Software

    By Type:

    • Managed Service Approach

    • Self-service Approach

    By Application:

    • Large Enterprise

    • SME (Small and Medium Enterprises)

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Ad Serving and Retargeting Platform Market Overview 2018-2029

    • 1.1 China Ad Serving and Retargeting Platform Industry Development Overview

    • 1.2 China Ad Serving and Retargeting Platform Industry Development History

    • 1.3 China Ad Serving and Retargeting Platform Industry Market Size (2018-2029)

    • 1.4 China Ad Serving and Retargeting Platform Market Analysis by Type from Production Side

      • 1.4.1 China Ad Serving and Retargeting Platform Production Volume, Production Value and Growth Rate of Managed Service Approach (2018-2029)

      • 1.4.2 China Ad Serving and Retargeting Platform Production Volume, Production Value and Growth Rate of Self-service Approach (2018-2029)

    • 1.5 China Ad Serving and Retargeting Platform Market Analysis by Application from Consumption End

      • 1.5.1 China Ad Serving and Retargeting Platform Sales Volume, Sales Value and Growth Rate of Large Enterprise (2018-2029)

      • 1.5.2 China Ad Serving and Retargeting Platform Sales Volume, Sales Value and Growth Rate of SME (Small and Medium Enterprises) (2018-2029)

    • 1.6 China Ad Serving and Retargeting Platform Market Analysis by Region

      • 1.6.1 North China Ad Serving and Retargeting Platform Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Ad Serving and Retargeting Platform Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Ad Serving and Retargeting Platform Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Ad Serving and Retargeting Platform Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Ad Serving and Retargeting Platform Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Ad Serving and Retargeting Platform Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Ad Serving and Retargeting Platform Market Size and Growth Rate from 2018-2029

    Chapter 2 China Ad Serving and Retargeting Platform Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Ad Serving and Retargeting Platform Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Ad Serving and Retargeting Platform Market Status and Competition Analysis in 2023

      • 2.2.3 China Ad Serving and Retargeting Platform Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Ad Serving and Retargeting Platform Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Ad Serving and Retargeting Platform Industry Development

    Chapter 3 Ad Serving and Retargeting PlatformIndustry Chain Analysis

    • 3.1 Ad Serving and Retargeting Platform Industry Chain

    • 3.2 Ad Serving and Retargeting Platform Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Ad Serving and Retargeting Platform Market

    • 3.3 Ad Serving and Retargeting Platform Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Ad Serving and Retargeting Platform Market

    Chapter 4 China Ad Serving and Retargeting Platform Market, by Type

    • 4.1 China Ad Serving and Retargeting Platform Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Ad Serving and Retargeting Platform Total Production Volume and Growth Rate from Production Side

    • 4.5 China Ad Serving and Retargeting Platform Production Volume and Growth Rate, by Type

      • 4.5.1 China Ad Serving and Retargeting Platform Production Volume and Growth Rate of Managed Service Approach

      • 4.5.2 China Ad Serving and Retargeting Platform Production Volume and Growth Rate of Self-service Approach

    Chapter 5 China Ad Serving and Retargeting Platform Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Ad Serving and Retargeting Platform Total Market Size and Growth Rate from Consumption End

    • 5.5 China Ad Serving and Retargeting Platform Market Size and Growth Rate, by Application

      • 5.5.1 China Ad Serving and Retargeting Platform Market Size and Growth Rate of Large Enterprise

      • 5.5.2 China Ad Serving and Retargeting Platform Market Size and Growth Rate of SME (Small and Medium Enterprises)

    Chapter 6 China Ad Serving and Retargeting Platform Market, by Region

    • 6.1 China Ad Serving and Retargeting Platform Production Volume and Production Value, by Region

    • 6.2 China Ad Serving and Retargeting Platform Sales Volume and Sales Value, by Region

    Chapter 7 North China Ad Serving and Retargeting Platform Market Analysis

    • 7.1 North China Ad Serving and Retargeting Platform Market, by Type

    • 7.2 North China Ad Serving and Retargeting Platform Market, by Application

    Chapter 8 Central China Ad Serving and Retargeting Platform Market Analysis

    • 8.1 Central China Ad Serving and Retargeting Platform Market, by Type

    • 8.2 Central China Ad Serving and Retargeting Platform Market, by Application

    Chapter 9 South China Ad Serving and Retargeting Platform Market Analysis

    • 9.1 South China Ad Serving and Retargeting Platform Market, by Type

    • 9.2 South China Ad Serving and Retargeting Platform Market, by Application

    Chapter 10 East China Ad Serving and Retargeting Platform Market Analysis

    • 10.1 East China Ad Serving and Retargeting Platform Market, by Type

    • 10.2 East China Ad Serving and Retargeting Platform Market, by Application

    Chapter 11 Northeast China Ad Serving and Retargeting Platform Market Analysis

    • 11.1 Northeast China Ad Serving and Retargeting Platform Market, by Type

    • 11.2 Northeast China Ad Serving and Retargeting Platform Market, by Application

    Chapter 12 Southwest China Ad Serving and Retargeting Platform Market Analysis

    • 12.1 Southwest China Ad Serving and Retargeting Platform Market, by Type

    • 12.2 Southwest China Ad Serving and Retargeting Platform Market, by Application

    Chapter 13 Northwest China Ad Serving and Retargeting Platform Market Analysis

    • 13.1 Northwest China Ad Serving and Retargeting Platform Market, by Type

    • 13.2 Northwest China Ad Serving and Retargeting Platform Market, by Application

    Chapter 14 Company Profiles

      • 14.1 OpenX

        • 14.1.1 OpenX Company Profile

        • 14.1.2 OpenX Ad Serving and Retargeting Platform Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 Acquisio

        • 14.2.1 Acquisio Company Profile

        • 14.2.2 Acquisio Ad Serving and Retargeting Platform Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Google

        • 14.3.1 Google Company Profile

        • 14.3.2 Google Ad Serving and Retargeting Platform Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Twitter

        • 14.4.1 Twitter Company Profile

        • 14.4.2 Twitter Ad Serving and Retargeting Platform Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Facebook

        • 14.5.1 Facebook Company Profile

        • 14.5.2 Facebook Ad Serving and Retargeting Platform Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 TubeMogul

        • 14.6.1 TubeMogul Company Profile

        • 14.6.2 TubeMogul Ad Serving and Retargeting Platform Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Terminus

        • 14.7.1 Terminus Company Profile

        • 14.7.2 Terminus Ad Serving and Retargeting Platform Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Sizmek

        • 14.8.1 Sizmek Company Profile

        • 14.8.2 Sizmek Ad Serving and Retargeting Platform Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 DoubleClick

        • 14.9.1 DoubleClick Company Profile

        • 14.9.2 DoubleClick Ad Serving and Retargeting Platform Market Performance

        • 14.9.3 Product&Service Introduction

      • 14.10 Marin Software

        • 14.10.1 Marin Software Company Profile

        • 14.10.2 Marin Software Ad Serving and Retargeting Platform Market Performance

        • 14.10.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Ad Serving and Retargeting Platform Industry Research Conclusions

    • 15.2 Ad Serving and Retargeting Platform Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Ad Serving and Retargeting Platform Industry Market Size (2018-2029)

    • Figure China Ad Serving and Retargeting Platform Production Volume, Production Value and Growth Rate of Managed Service Approach (2018-2029)

    • Figure China Ad Serving and Retargeting Platform Production Volume, Production Value and Growth Rate of Self-service Approach (2018-2029)

    • Figure China Ad Serving and Retargeting Platform Sales Volume, Sales Value and Growth Rate of Large Enterprise (2018-2029)

    • Figure China Ad Serving and Retargeting Platform Sales Volume, Sales Value and Growth Rate of SME (Small and Medium Enterprises) (2018-2029)

    • Figure North China Ad Serving and Retargeting Platform Market Size and Growth Rate from 2018-2029

    • Figure Central China Ad Serving and Retargeting Platform Market Size and Growth Rate from 2018-2029

    • Figure South China Ad Serving and Retargeting Platform Market Size and Growth Rate from 2018-2029

    • Figure East China Ad Serving and Retargeting Platform Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Ad Serving and Retargeting Platform Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Ad Serving and Retargeting Platform Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Ad Serving and Retargeting Platform Market Size and Growth Rate from 2018-2029

    • Figure Ad Serving and Retargeting Platform Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Ad Serving and Retargeting Platform Market Share by Type in 2018

    • Figure China Ad Serving and Retargeting Platform Market Share by Type in 2023

    • Figure China Ad Serving and Retargeting Platform Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Ad Serving and Retargeting Platform Production Volume and Growth Rate of Managed Service Approach (2018-2023)

    • Figure China Ad Serving and Retargeting Platform Production Volume and Growth Rate of Self-service Approach (2018-2023)

    • Figure China Ad Serving and Retargeting Platform Market Share by Application in 2018

    • Figure China Ad Serving and Retargeting Platform Market Share by Application in 2023

    • Figure China Ad Serving and Retargeting Platform Total Market Size and Growth Rate from Consumption End

    • Figure China Ad Serving and Retargeting Platform Market Size and Growth Rate of Large Enterprise (2018-2023)

    • Figure China Ad Serving and Retargeting Platform Market Size and Growth Rate of SME (Small and Medium Enterprises) (2018-2023)

    • Table China Ad Serving and Retargeting Platform Production Volume by Region (2018-2023)

    • Table China Ad Serving and Retargeting Platform Production Volume Share by Region (2018-2023)

    • Figure China Ad Serving and Retargeting Platform Production Volume Share by Region (2018-2023)

    • Table China Ad Serving and Retargeting Platform Production Value by Region (2018-2023)

    • Table China Ad Serving and Retargeting Platform Production Value Share by Region (2018-2023)

    • Figure China Ad Serving and Retargeting Platform Production Value Share by Region (2018-2023)

    • Table China Ad Serving and Retargeting Platform Sales Volume by Region (2018-2023)

    • Table China Ad Serving and Retargeting Platform Sales Volume Share by Region (2018-2023)

    • Figure China Ad Serving and Retargeting Platform Sales Volume Share by Region (2018-2023)

    • Table China Ad Serving and Retargeting Platform Sales Value by Region (2018-2023)

    • Table China Ad Serving and Retargeting Platform Sales Value Share by Region (2018-2023)

    • Figure China Ad Serving and Retargeting Platform Sales Value Share by Region (2018-2023)

    • Table North China Ad Serving and Retargeting Platform Production Volume by Type (2018-2023)

    • Table North China Ad Serving and Retargeting Platform Production Volume Share by Type (2018-2023)

    • Figure North China Ad Serving and Retargeting Platform Production Volume Share by Type (2018-2023)

    • Table North China Ad Serving and Retargeting Platform Sales Volume by Application (2018-2023)

    • Table North China Ad Serving and Retargeting Platform Sales Volume Share by Application (2018-2023)

    • Figure North China Ad Serving and Retargeting Platform Sales Volume Share by Application (2018-2023)

    • Table Central China Ad Serving and Retargeting Platform Production Volume by Type (2018-2023)

    • Table Central China Ad Serving and Retargeting Platform Production Volume Share by Type (2018-2023)

    • Figure Central China Ad Serving and Retargeting Platform Production Volume Share by Type (2018-2023)

    • Table Central China Ad Serving and Retargeting Platform Sales Volume by Application (2018-2023)

    • Table Central China Ad Serving and Retargeting Platform Sales Volume Share by Application (2018-2023)

    • Figure Central China Ad Serving and Retargeting Platform Sales Volume Share by Application (2018-2023)

    • Table South China Ad Serving and Retargeting Platform Production Volume by Type (2018-2023)

    • Table South China Ad Serving and Retargeting Platform Production Volume Share by Type (2018-2023)

    • Figure South China Ad Serving and Retargeting Platform Production Volume Share by Type (2018-2023)

    • Table South China Ad Serving and Retargeting Platform Sales Volume by Application (2018-2023)

    • Table South China Ad Serving and Retargeting Platform Sales Volume Share by Application (2018-2023)

    • Figure South China Ad Serving and Retargeting Platform Sales Volume Share by Application (2018-2023)

    • Table East China Ad Serving and Retargeting Platform Production Volume by Type (2018-2023)

    • Table East China Ad Serving and Retargeting Platform Production Volume Share by Type (2018-2023)

    • Figure East China Ad Serving and Retargeting Platform Production Volume Share by Type (2018-2023)

    • Table East China Ad Serving and Retargeting Platform Sales Volume by Application (2018-2023)

    • Table East China Ad Serving and Retargeting Platform Sales Volume Share by Application (2018-2023)

    • Figure East China Ad Serving and Retargeting Platform Sales Volume Share by Application (2018-2023)

    • Table Northeast China Ad Serving and Retargeting Platform Production Volume by Type (2018-2023)

    • Table Northeast China Ad Serving and Retargeting Platform Production Volume Share by Type (2018-2023)

    • Figure Northeast China Ad Serving and Retargeting Platform Production Volume Share by Type (2018-2023)

    • Table Northeast China Ad Serving and Retargeting Platform Sales Volume by Application (2018-2023)

    • Table Northeast China Ad Serving and Retargeting Platform Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Ad Serving and Retargeting Platform Sales Volume Share by Application (2018-2023)

    • Table Southwest China Ad Serving and Retargeting Platform Production Volume by Type (2018-2023)

    • Table Southwest China Ad Serving and Retargeting Platform Production Volume Share by Type (2018-2023)

    • Figure Southwest China Ad Serving and Retargeting Platform Production Volume Share by Type (2018-2023)

    • Table Southwest China Ad Serving and Retargeting Platform Sales Volume by Application (2018-2023)

    • Table Southwest China Ad Serving and Retargeting Platform Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Ad Serving and Retargeting Platform Sales Volume Share by Application (2018-2023)

    • Table Northwest China Ad Serving and Retargeting Platform Production Volume by Type (2018-2023)

    • Table Northwest China Ad Serving and Retargeting Platform Production Volume Share by Type (2018-2023)

    • Figure Northwest China Ad Serving and Retargeting Platform Production Volume Share by Type (2018-2023)

    • Table Northwest China Ad Serving and Retargeting Platform Sales Volume by Application (2018-2023)

    • Table Northwest China Ad Serving and Retargeting Platform Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Ad Serving and Retargeting Platform Sales Volume Share by Application (2018-2023)

    • Table OpenX Company Profile

    • Table OpenX Ad Serving and Retargeting Platform Revenue, Price and Gross (2018-2023)

    • Table Acquisio Company Profile

    • Table Acquisio Ad Serving and Retargeting Platform Revenue, Price and Gross (2018-2023)

    • Table Google Company Profile

    • Table Google Ad Serving and Retargeting Platform Revenue, Price and Gross (2018-2023)

    • Table Twitter Company Profile

    • Table Twitter Ad Serving and Retargeting Platform Revenue, Price and Gross (2018-2023)

    • Table Facebook Company Profile

    • Table Facebook Ad Serving and Retargeting Platform Revenue, Price and Gross (2018-2023)

    • Table TubeMogul Company Profile

    • Table TubeMogul Ad Serving and Retargeting Platform Revenue, Price and Gross (2018-2023)

    • Table Terminus Company Profile

    • Table Terminus Ad Serving and Retargeting Platform Revenue, Price and Gross (2018-2023)

    • Table Sizmek Company Profile

    • Table Sizmek Ad Serving and Retargeting Platform Revenue, Price and Gross (2018-2023)

    • Table DoubleClick Company Profile

    • Table DoubleClick Ad Serving and Retargeting Platform Revenue, Price and Gross (2018-2023)

    • Table Marin Software Company Profile

    • Table Marin Software Ad Serving and Retargeting Platform Revenue, Price and Gross (2018-2023)


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