Native Advertising Market Report

China Native Advertising Industry Market Research Report 2023-2029

  • POSTDATE：Aug 23, 2023
  • PAGES：208
  • REPORT CODE：GMM1752069
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • This report elaborates on the current development of the Native Advertising industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • AdsNative

    • IAB Playbook

    • Nativo

    • OneSpot

    • Instinctive

    • Polar

    • Sharethrough

    • Taboola

    • TripleLift

    By Type:

    • Promoted Listings

    • Recommendation Units

    • Custom / Can't be Contained

    • In-Ad (IAB Standard)

    • Search Ads

    • In Feed Ad Units

    By Application:

    • Open Platforms

    • Closed Platforms

    • Hybrid Platforms

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Native Advertising Market Overview 2018-2029

    • 1.1 China Native Advertising Industry Development Overview

    • 1.2 China Native Advertising Industry Development History

    • 1.3 China Native Advertising Industry Market Size (2018-2029)

    • 1.4 China Native Advertising Market Analysis by Type from Production Side

      • 1.4.1 China Native Advertising Production Volume, Production Value and Growth Rate of Promoted Listings (2018-2029)

      • 1.4.2 China Native Advertising Production Volume, Production Value and Growth Rate of Recommendation Units (2018-2029)

      • 1.4.3 China Native Advertising Production Volume, Production Value and Growth Rate of Custom / Can't be Contained (2018-2029)

      • 1.4.4 China Native Advertising Production Volume, Production Value and Growth Rate of In-Ad (IAB Standard) (2018-2029)

      • 1.4.5 China Native Advertising Production Volume, Production Value and Growth Rate of Search Ads (2018-2029)

      • 1.4.6 China Native Advertising Production Volume, Production Value and Growth Rate of In Feed Ad Units (2018-2029)

    • 1.5 China Native Advertising Market Analysis by Application from Consumption End

      • 1.5.1 China Native Advertising Sales Volume, Sales Value and Growth Rate of Open Platforms (2018-2029)

      • 1.5.2 China Native Advertising Sales Volume, Sales Value and Growth Rate of Closed Platforms (2018-2029)

      • 1.5.3 China Native Advertising Sales Volume, Sales Value and Growth Rate of Hybrid Platforms (2018-2029)

    • 1.6 China Native Advertising Market Analysis by Region

      • 1.6.1 North China Native Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Native Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Native Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Native Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Native Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Native Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Native Advertising Market Size and Growth Rate from 2018-2029

    Chapter 2 China Native Advertising Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Native Advertising Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Native Advertising Market Status and Competition Analysis in 2023

      • 2.2.3 China Native Advertising Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Native Advertising Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Native Advertising Industry Development

    Chapter 3 Native AdvertisingIndustry Chain Analysis

    • 3.1 Native Advertising Industry Chain

    • 3.2 Native Advertising Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Native Advertising Market

    • 3.3 Native Advertising Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Native Advertising Market

    Chapter 4 China Native Advertising Market, by Type

    • 4.1 China Native Advertising Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Native Advertising Total Production Volume and Growth Rate from Production Side

    • 4.5 China Native Advertising Production Volume and Growth Rate, by Type

      • 4.5.1 China Native Advertising Production Volume and Growth Rate of Promoted Listings

      • 4.5.2 China Native Advertising Production Volume and Growth Rate of Recommendation Units

      • 4.5.3 China Native Advertising Production Volume and Growth Rate of Custom / Can't be Contained

      • 4.5.4 China Native Advertising Production Volume and Growth Rate of In-Ad (IAB Standard)

      • 4.5.5 China Native Advertising Production Volume and Growth Rate of Search Ads

      • 4.5.6 China Native Advertising Production Volume and Growth Rate of In Feed Ad Units

    Chapter 5 China Native Advertising Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Native Advertising Total Market Size and Growth Rate from Consumption End

    • 5.5 China Native Advertising Market Size and Growth Rate, by Application

      • 5.5.1 China Native Advertising Market Size and Growth Rate of Open Platforms

      • 5.5.2 China Native Advertising Market Size and Growth Rate of Closed Platforms

      • 5.5.3 China Native Advertising Market Size and Growth Rate of Hybrid Platforms

    Chapter 6 China Native Advertising Market, by Region

    • 6.1 China Native Advertising Production Volume and Production Value, by Region

    • 6.2 China Native Advertising Sales Volume and Sales Value, by Region

    Chapter 7 North China Native Advertising Market Analysis

    • 7.1 North China Native Advertising Market, by Type

    • 7.2 North China Native Advertising Market, by Application

    Chapter 8 Central China Native Advertising Market Analysis

    • 8.1 Central China Native Advertising Market, by Type

    • 8.2 Central China Native Advertising Market, by Application

    Chapter 9 South China Native Advertising Market Analysis

    • 9.1 South China Native Advertising Market, by Type

    • 9.2 South China Native Advertising Market, by Application

    Chapter 10 East China Native Advertising Market Analysis

    • 10.1 East China Native Advertising Market, by Type

    • 10.2 East China Native Advertising Market, by Application

    Chapter 11 Northeast China Native Advertising Market Analysis

    • 11.1 Northeast China Native Advertising Market, by Type

    • 11.2 Northeast China Native Advertising Market, by Application

    Chapter 12 Southwest China Native Advertising Market Analysis

    • 12.1 Southwest China Native Advertising Market, by Type

    • 12.2 Southwest China Native Advertising Market, by Application

    Chapter 13 Northwest China Native Advertising Market Analysis

    • 13.1 Northwest China Native Advertising Market, by Type

    • 13.2 Northwest China Native Advertising Market, by Application

    Chapter 14 Company Profiles

      • 14.1 AdsNative

        • 14.1.1 AdsNative Company Profile

        • 14.1.2 AdsNative Native Advertising Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 IAB Playbook

        • 14.2.1 IAB Playbook Company Profile

        • 14.2.2 IAB Playbook Native Advertising Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Nativo

        • 14.3.1 Nativo Company Profile

        • 14.3.2 Nativo Native Advertising Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 OneSpot

        • 14.4.1 OneSpot Company Profile

        • 14.4.2 OneSpot Native Advertising Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Instinctive

        • 14.5.1 Instinctive Company Profile

        • 14.5.2 Instinctive Native Advertising Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 Polar

        • 14.6.1 Polar Company Profile

        • 14.6.2 Polar Native Advertising Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Sharethrough

        • 14.7.1 Sharethrough Company Profile

        • 14.7.2 Sharethrough Native Advertising Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Taboola

        • 14.8.1 Taboola Company Profile

        • 14.8.2 Taboola Native Advertising Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 TripleLift

        • 14.9.1 TripleLift Company Profile

        • 14.9.2 TripleLift Native Advertising Market Performance

        • 14.9.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Native Advertising Industry Research Conclusions

    • 15.2 Native Advertising Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Native Advertising Industry Market Size (2018-2029)

    • Figure China Native Advertising Production Volume, Production Value and Growth Rate of Promoted Listings (2018-2029)

    • Figure China Native Advertising Production Volume, Production Value and Growth Rate of Recommendation Units (2018-2029)

    • Figure China Native Advertising Production Volume, Production Value and Growth Rate of Custom / Can't be Contained (2018-2029)

    • Figure China Native Advertising Production Volume, Production Value and Growth Rate of In-Ad (IAB Standard) (2018-2029)

    • Figure China Native Advertising Production Volume, Production Value and Growth Rate of Search Ads (2018-2029)

    • Figure China Native Advertising Production Volume, Production Value and Growth Rate of In Feed Ad Units (2018-2029)

    • Figure China Native Advertising Sales Volume, Sales Value and Growth Rate of Open Platforms (2018-2029)

    • Figure China Native Advertising Sales Volume, Sales Value and Growth Rate of Closed Platforms (2018-2029)

    • Figure China Native Advertising Sales Volume, Sales Value and Growth Rate of Hybrid Platforms (2018-2029)

    • Figure North China Native Advertising Market Size and Growth Rate from 2018-2029

    • Figure Central China Native Advertising Market Size and Growth Rate from 2018-2029

    • Figure South China Native Advertising Market Size and Growth Rate from 2018-2029

    • Figure East China Native Advertising Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Native Advertising Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Native Advertising Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Native Advertising Market Size and Growth Rate from 2018-2029

    • Figure Native Advertising Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Native Advertising Market Share by Type in 2018

    • Figure China Native Advertising Market Share by Type in 2023

    • Figure China Native Advertising Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Native Advertising Production Volume and Growth Rate of Promoted Listings (2018-2023)

    • Figure China Native Advertising Production Volume and Growth Rate of Recommendation Units (2018-2023)

    • Figure China Native Advertising Production Volume and Growth Rate of Custom / Can't be Contained (2018-2023)

    • Figure China Native Advertising Production Volume and Growth Rate of In-Ad (IAB Standard) (2018-2023)

    • Figure China Native Advertising Production Volume and Growth Rate of Search Ads (2018-2023)

    • Figure China Native Advertising Production Volume and Growth Rate of In Feed Ad Units (2018-2023)

    • Figure China Native Advertising Market Share by Application in 2018

    • Figure China Native Advertising Market Share by Application in 2023

    • Figure China Native Advertising Total Market Size and Growth Rate from Consumption End

    • Figure China Native Advertising Market Size and Growth Rate of Open Platforms (2018-2023)

    • Figure China Native Advertising Market Size and Growth Rate of Closed Platforms (2018-2023)

    • Figure China Native Advertising Market Size and Growth Rate of Hybrid Platforms (2018-2023)

    • Table China Native Advertising Production Volume by Region (2018-2023)

    • Table China Native Advertising Production Volume Share by Region (2018-2023)

    • Figure China Native Advertising Production Volume Share by Region (2018-2023)

    • Table China Native Advertising Production Value by Region (2018-2023)

    • Table China Native Advertising Production Value Share by Region (2018-2023)

    • Figure China Native Advertising Production Value Share by Region (2018-2023)

    • Table China Native Advertising Sales Volume by Region (2018-2023)

    • Table China Native Advertising Sales Volume Share by Region (2018-2023)

    • Figure China Native Advertising Sales Volume Share by Region (2018-2023)

    • Table China Native Advertising Sales Value by Region (2018-2023)

    • Table China Native Advertising Sales Value Share by Region (2018-2023)

    • Figure China Native Advertising Sales Value Share by Region (2018-2023)

    • Table North China Native Advertising Production Volume by Type (2018-2023)

    • Table North China Native Advertising Production Volume Share by Type (2018-2023)

    • Figure North China Native Advertising Production Volume Share by Type (2018-2023)

    • Table North China Native Advertising Sales Volume by Application (2018-2023)

    • Table North China Native Advertising Sales Volume Share by Application (2018-2023)

    • Figure North China Native Advertising Sales Volume Share by Application (2018-2023)

    • Table Central China Native Advertising Production Volume by Type (2018-2023)

    • Table Central China Native Advertising Production Volume Share by Type (2018-2023)

    • Figure Central China Native Advertising Production Volume Share by Type (2018-2023)

    • Table Central China Native Advertising Sales Volume by Application (2018-2023)

    • Table Central China Native Advertising Sales Volume Share by Application (2018-2023)

    • Figure Central China Native Advertising Sales Volume Share by Application (2018-2023)

    • Table South China Native Advertising Production Volume by Type (2018-2023)

    • Table South China Native Advertising Production Volume Share by Type (2018-2023)

    • Figure South China Native Advertising Production Volume Share by Type (2018-2023)

    • Table South China Native Advertising Sales Volume by Application (2018-2023)

    • Table South China Native Advertising Sales Volume Share by Application (2018-2023)

    • Figure South China Native Advertising Sales Volume Share by Application (2018-2023)

    • Table East China Native Advertising Production Volume by Type (2018-2023)

    • Table East China Native Advertising Production Volume Share by Type (2018-2023)

    • Figure East China Native Advertising Production Volume Share by Type (2018-2023)

    • Table East China Native Advertising Sales Volume by Application (2018-2023)

    • Table East China Native Advertising Sales Volume Share by Application (2018-2023)

    • Figure East China Native Advertising Sales Volume Share by Application (2018-2023)

    • Table Northeast China Native Advertising Production Volume by Type (2018-2023)

    • Table Northeast China Native Advertising Production Volume Share by Type (2018-2023)

    • Figure Northeast China Native Advertising Production Volume Share by Type (2018-2023)

    • Table Northeast China Native Advertising Sales Volume by Application (2018-2023)

    • Table Northeast China Native Advertising Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Native Advertising Sales Volume Share by Application (2018-2023)

    • Table Southwest China Native Advertising Production Volume by Type (2018-2023)

    • Table Southwest China Native Advertising Production Volume Share by Type (2018-2023)

    • Figure Southwest China Native Advertising Production Volume Share by Type (2018-2023)

    • Table Southwest China Native Advertising Sales Volume by Application (2018-2023)

    • Table Southwest China Native Advertising Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Native Advertising Sales Volume Share by Application (2018-2023)

    • Table Northwest China Native Advertising Production Volume by Type (2018-2023)

    • Table Northwest China Native Advertising Production Volume Share by Type (2018-2023)

    • Figure Northwest China Native Advertising Production Volume Share by Type (2018-2023)

    • Table Northwest China Native Advertising Sales Volume by Application (2018-2023)

    • Table Northwest China Native Advertising Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Native Advertising Sales Volume Share by Application (2018-2023)

    • Table AdsNative Company Profile

    • Table AdsNative Native Advertising Revenue, Price and Gross (2018-2023)

    • Table IAB Playbook Company Profile

    • Table IAB Playbook Native Advertising Revenue, Price and Gross (2018-2023)

    • Table Nativo Company Profile

    • Table Nativo Native Advertising Revenue, Price and Gross (2018-2023)

    • Table OneSpot Company Profile

    • Table OneSpot Native Advertising Revenue, Price and Gross (2018-2023)

    • Table Instinctive Company Profile

    • Table Instinctive Native Advertising Revenue, Price and Gross (2018-2023)

    • Table Polar Company Profile

    • Table Polar Native Advertising Revenue, Price and Gross (2018-2023)

    • Table Sharethrough Company Profile

    • Table Sharethrough Native Advertising Revenue, Price and Gross (2018-2023)

    • Table Taboola Company Profile

    • Table Taboola Native Advertising Revenue, Price and Gross (2018-2023)

    • Table TripleLift Company Profile

    • Table TripleLift Native Advertising Revenue, Price and Gross (2018-2023)


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