Online Search Ad Market Report

China Online Search Ad Industry Market Research Report 2023-2029

  • POSTDATE：Aug 24, 2023
  • PAGES：178
  • REPORT CODE：GMM1753209
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • This report elaborates on the current development of the Online Search Ad industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Twitter

    • Microsoft

    • Yahoo

    • Linkedin

    • Facebook

    • IAC

    • AmazonCom, Inc

    • Aol, Inc

    • Baidu

    By Type:

    • Video Ads

    • Search Engine Marketing (SEM)

    • Email Marketing

    • Remarketing/Retargeting

    • Display Ads

    • Native Advertising

    • Social Media Ads

    By Application:

    • Smartphone

    • PC

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Online Search Ad Market Overview 2018-2029

    • 1.1 China Online Search Ad Industry Development Overview

    • 1.2 China Online Search Ad Industry Development History

    • 1.3 China Online Search Ad Industry Market Size (2018-2029)

    • 1.4 China Online Search Ad Market Analysis by Type from Production Side

      • 1.4.1 China Online Search Ad Production Volume, Production Value and Growth Rate of Video Ads (2018-2029)

      • 1.4.2 China Online Search Ad Production Volume, Production Value and Growth Rate of Search Engine Marketing (SEM) (2018-2029)

      • 1.4.3 China Online Search Ad Production Volume, Production Value and Growth Rate of Email Marketing (2018-2029)

      • 1.4.4 China Online Search Ad Production Volume, Production Value and Growth Rate of Remarketing/Retargeting (2018-2029)

      • 1.4.5 China Online Search Ad Production Volume, Production Value and Growth Rate of Display Ads (2018-2029)

      • 1.4.6 China Online Search Ad Production Volume, Production Value and Growth Rate of Native Advertising (2018-2029)

      • 1.4.7 China Online Search Ad Production Volume, Production Value and Growth Rate of Social Media Ads (2018-2029)

    • 1.5 China Online Search Ad Market Analysis by Application from Consumption End

      • 1.5.1 China Online Search Ad Sales Volume, Sales Value and Growth Rate of Smartphone (2018-2029)

      • 1.5.2 China Online Search Ad Sales Volume, Sales Value and Growth Rate of PC (2018-2029)

    • 1.6 China Online Search Ad Market Analysis by Region

      • 1.6.1 North China Online Search Ad Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Online Search Ad Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Online Search Ad Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Online Search Ad Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Online Search Ad Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Online Search Ad Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Online Search Ad Market Size and Growth Rate from 2018-2029

    Chapter 2 China Online Search Ad Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Online Search Ad Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Online Search Ad Market Status and Competition Analysis in 2023

      • 2.2.3 China Online Search Ad Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Online Search Ad Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Online Search Ad Industry Development

    Chapter 3 Online Search AdIndustry Chain Analysis

    • 3.1 Online Search Ad Industry Chain

    • 3.2 Online Search Ad Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Online Search Ad Market

    • 3.3 Online Search Ad Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Online Search Ad Market

    Chapter 4 China Online Search Ad Market, by Type

    • 4.1 China Online Search Ad Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Online Search Ad Total Production Volume and Growth Rate from Production Side

    • 4.5 China Online Search Ad Production Volume and Growth Rate, by Type

      • 4.5.1 China Online Search Ad Production Volume and Growth Rate of Video Ads

      • 4.5.2 China Online Search Ad Production Volume and Growth Rate of Search Engine Marketing (SEM)

      • 4.5.3 China Online Search Ad Production Volume and Growth Rate of Email Marketing

      • 4.5.4 China Online Search Ad Production Volume and Growth Rate of Remarketing/Retargeting

      • 4.5.5 China Online Search Ad Production Volume and Growth Rate of Display Ads

      • 4.5.6 China Online Search Ad Production Volume and Growth Rate of Native Advertising

      • 4.5.7 China Online Search Ad Production Volume and Growth Rate of Social Media Ads

    Chapter 5 China Online Search Ad Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Online Search Ad Total Market Size and Growth Rate from Consumption End

    • 5.5 China Online Search Ad Market Size and Growth Rate, by Application

      • 5.5.1 China Online Search Ad Market Size and Growth Rate of Smartphone

      • 5.5.2 China Online Search Ad Market Size and Growth Rate of PC

    Chapter 6 China Online Search Ad Market, by Region

    • 6.1 China Online Search Ad Production Volume and Production Value, by Region

    • 6.2 China Online Search Ad Sales Volume and Sales Value, by Region

    Chapter 7 North China Online Search Ad Market Analysis

    • 7.1 North China Online Search Ad Market, by Type

    • 7.2 North China Online Search Ad Market, by Application

    Chapter 8 Central China Online Search Ad Market Analysis

    • 8.1 Central China Online Search Ad Market, by Type

    • 8.2 Central China Online Search Ad Market, by Application

    Chapter 9 South China Online Search Ad Market Analysis

    • 9.1 South China Online Search Ad Market, by Type

    • 9.2 South China Online Search Ad Market, by Application

    Chapter 10 East China Online Search Ad Market Analysis

    • 10.1 East China Online Search Ad Market, by Type

    • 10.2 East China Online Search Ad Market, by Application

    Chapter 11 Northeast China Online Search Ad Market Analysis

    • 11.1 Northeast China Online Search Ad Market, by Type

    • 11.2 Northeast China Online Search Ad Market, by Application

    Chapter 12 Southwest China Online Search Ad Market Analysis

    • 12.1 Southwest China Online Search Ad Market, by Type

    • 12.2 Southwest China Online Search Ad Market, by Application

    Chapter 13 Northwest China Online Search Ad Market Analysis

    • 13.1 Northwest China Online Search Ad Market, by Type

    • 13.2 Northwest China Online Search Ad Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Twitter

        • 14.1.1 Twitter Company Profile

        • 14.1.2 Twitter Online Search Ad Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 Microsoft

        • 14.2.1 Microsoft Company Profile

        • 14.2.2 Microsoft Online Search Ad Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Yahoo

        • 14.3.1 Yahoo Company Profile

        • 14.3.2 Yahoo Online Search Ad Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Linkedin

        • 14.4.1 Linkedin Company Profile

        • 14.4.2 Linkedin Online Search Ad Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Facebook

        • 14.5.1 Facebook Company Profile

        • 14.5.2 Facebook Online Search Ad Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 IAC

        • 14.6.1 IAC Company Profile

        • 14.6.2 IAC Online Search Ad Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 AmazonCom, Inc

        • 14.7.1 AmazonCom, Inc Company Profile

        • 14.7.2 AmazonCom, Inc Online Search Ad Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Aol, Inc

        • 14.8.1 Aol, Inc Company Profile

        • 14.8.2 Aol, Inc Online Search Ad Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 Baidu

        • 14.9.1 Baidu Company Profile

        • 14.9.2 Baidu Online Search Ad Market Performance

        • 14.9.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Online Search Ad Industry Research Conclusions

    • 15.2 Online Search Ad Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Online Search Ad Industry Market Size (2018-2029)

    • Figure China Online Search Ad Production Volume, Production Value and Growth Rate of Video Ads (2018-2029)

    • Figure China Online Search Ad Production Volume, Production Value and Growth Rate of Search Engine Marketing (SEM) (2018-2029)

    • Figure China Online Search Ad Production Volume, Production Value and Growth Rate of Email Marketing (2018-2029)

    • Figure China Online Search Ad Production Volume, Production Value and Growth Rate of Remarketing/Retargeting (2018-2029)

    • Figure China Online Search Ad Production Volume, Production Value and Growth Rate of Display Ads (2018-2029)

    • Figure China Online Search Ad Production Volume, Production Value and Growth Rate of Native Advertising (2018-2029)

    • Figure China Online Search Ad Production Volume, Production Value and Growth Rate of Social Media Ads (2018-2029)

    • Figure China Online Search Ad Sales Volume, Sales Value and Growth Rate of Smartphone (2018-2029)

    • Figure China Online Search Ad Sales Volume, Sales Value and Growth Rate of PC (2018-2029)

    • Figure North China Online Search Ad Market Size and Growth Rate from 2018-2029

    • Figure Central China Online Search Ad Market Size and Growth Rate from 2018-2029

    • Figure South China Online Search Ad Market Size and Growth Rate from 2018-2029

    • Figure East China Online Search Ad Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Online Search Ad Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Online Search Ad Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Online Search Ad Market Size and Growth Rate from 2018-2029

    • Figure Online Search Ad Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Online Search Ad Market Share by Type in 2018

    • Figure China Online Search Ad Market Share by Type in 2023

    • Figure China Online Search Ad Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Online Search Ad Production Volume and Growth Rate of Video Ads (2018-2023)

    • Figure China Online Search Ad Production Volume and Growth Rate of Search Engine Marketing (SEM) (2018-2023)

    • Figure China Online Search Ad Production Volume and Growth Rate of Email Marketing (2018-2023)

    • Figure China Online Search Ad Production Volume and Growth Rate of Remarketing/Retargeting (2018-2023)

    • Figure China Online Search Ad Production Volume and Growth Rate of Display Ads (2018-2023)

    • Figure China Online Search Ad Production Volume and Growth Rate of Native Advertising (2018-2023)

    • Figure China Online Search Ad Production Volume and Growth Rate of Social Media Ads (2018-2023)

    • Figure China Online Search Ad Market Share by Application in 2018

    • Figure China Online Search Ad Market Share by Application in 2023

    • Figure China Online Search Ad Total Market Size and Growth Rate from Consumption End

    • Figure China Online Search Ad Market Size and Growth Rate of Smartphone (2018-2023)

    • Figure China Online Search Ad Market Size and Growth Rate of PC (2018-2023)

    • Table China Online Search Ad Production Volume by Region (2018-2023)

    • Table China Online Search Ad Production Volume Share by Region (2018-2023)

    • Figure China Online Search Ad Production Volume Share by Region (2018-2023)

    • Table China Online Search Ad Production Value by Region (2018-2023)

    • Table China Online Search Ad Production Value Share by Region (2018-2023)

    • Figure China Online Search Ad Production Value Share by Region (2018-2023)

    • Table China Online Search Ad Sales Volume by Region (2018-2023)

    • Table China Online Search Ad Sales Volume Share by Region (2018-2023)

    • Figure China Online Search Ad Sales Volume Share by Region (2018-2023)

    • Table China Online Search Ad Sales Value by Region (2018-2023)

    • Table China Online Search Ad Sales Value Share by Region (2018-2023)

    • Figure China Online Search Ad Sales Value Share by Region (2018-2023)

    • Table North China Online Search Ad Production Volume by Type (2018-2023)

    • Table North China Online Search Ad Production Volume Share by Type (2018-2023)

    • Figure North China Online Search Ad Production Volume Share by Type (2018-2023)

    • Table North China Online Search Ad Sales Volume by Application (2018-2023)

    • Table North China Online Search Ad Sales Volume Share by Application (2018-2023)

    • Figure North China Online Search Ad Sales Volume Share by Application (2018-2023)

    • Table Central China Online Search Ad Production Volume by Type (2018-2023)

    • Table Central China Online Search Ad Production Volume Share by Type (2018-2023)

    • Figure Central China Online Search Ad Production Volume Share by Type (2018-2023)

    • Table Central China Online Search Ad Sales Volume by Application (2018-2023)

    • Table Central China Online Search Ad Sales Volume Share by Application (2018-2023)

    • Figure Central China Online Search Ad Sales Volume Share by Application (2018-2023)

    • Table South China Online Search Ad Production Volume by Type (2018-2023)

    • Table South China Online Search Ad Production Volume Share by Type (2018-2023)

    • Figure South China Online Search Ad Production Volume Share by Type (2018-2023)

    • Table South China Online Search Ad Sales Volume by Application (2018-2023)

    • Table South China Online Search Ad Sales Volume Share by Application (2018-2023)

    • Figure South China Online Search Ad Sales Volume Share by Application (2018-2023)

    • Table East China Online Search Ad Production Volume by Type (2018-2023)

    • Table East China Online Search Ad Production Volume Share by Type (2018-2023)

    • Figure East China Online Search Ad Production Volume Share by Type (2018-2023)

    • Table East China Online Search Ad Sales Volume by Application (2018-2023)

    • Table East China Online Search Ad Sales Volume Share by Application (2018-2023)

    • Figure East China Online Search Ad Sales Volume Share by Application (2018-2023)

    • Table Northeast China Online Search Ad Production Volume by Type (2018-2023)

    • Table Northeast China Online Search Ad Production Volume Share by Type (2018-2023)

    • Figure Northeast China Online Search Ad Production Volume Share by Type (2018-2023)

    • Table Northeast China Online Search Ad Sales Volume by Application (2018-2023)

    • Table Northeast China Online Search Ad Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Online Search Ad Sales Volume Share by Application (2018-2023)

    • Table Southwest China Online Search Ad Production Volume by Type (2018-2023)

    • Table Southwest China Online Search Ad Production Volume Share by Type (2018-2023)

    • Figure Southwest China Online Search Ad Production Volume Share by Type (2018-2023)

    • Table Southwest China Online Search Ad Sales Volume by Application (2018-2023)

    • Table Southwest China Online Search Ad Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Online Search Ad Sales Volume Share by Application (2018-2023)

    • Table Northwest China Online Search Ad Production Volume by Type (2018-2023)

    • Table Northwest China Online Search Ad Production Volume Share by Type (2018-2023)

    • Figure Northwest China Online Search Ad Production Volume Share by Type (2018-2023)

    • Table Northwest China Online Search Ad Sales Volume by Application (2018-2023)

    • Table Northwest China Online Search Ad Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Online Search Ad Sales Volume Share by Application (2018-2023)

    • Table Twitter Company Profile

    • Table Twitter Online Search Ad Revenue, Price and Gross (2018-2023)

    • Table Microsoft Company Profile

    • Table Microsoft Online Search Ad Revenue, Price and Gross (2018-2023)

    • Table Yahoo Company Profile

    • Table Yahoo Online Search Ad Revenue, Price and Gross (2018-2023)

    • Table Linkedin Company Profile

    • Table Linkedin Online Search Ad Revenue, Price and Gross (2018-2023)

    • Table Facebook Company Profile

    • Table Facebook Online Search Ad Revenue, Price and Gross (2018-2023)

    • Table IAC Company Profile

    • Table IAC Online Search Ad Revenue, Price and Gross (2018-2023)

    • Table AmazonCom, Inc Company Profile

    • Table AmazonCom, Inc Online Search Ad Revenue, Price and Gross (2018-2023)

    • Table Aol, Inc Company Profile

    • Table Aol, Inc Online Search Ad Revenue, Price and Gross (2018-2023)

    • Table Baidu Company Profile

    • Table Baidu Online Search Ad Revenue, Price and Gross (2018-2023)


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