Chinese- REPORT SUMMARY
- TABLE OF CONTENTS
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Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.
This report elaborates on the current development of the Direct Marketing Services industry thoroughly based on the international market dynamics and China's market situation.
For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.
Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market.
Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.
By Player:
Wunderman
Alloy Media & Marketing
Carlson Marketing
ChoicePoint Precision Marketing
Targetbase
Digitas
Harte-Hanks Direct
Epsilon
SourceLink
OgilvyOne
MRM
Protocol Intergrated Direct Marketing
DraftFCB
By Type:
Text (SMS) marketing
Direct mail
Email marketing
Handouts
Telemarketing
By Application:
Business to Government
Business to Business
Business to Consumers
Others
By Research Region:
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North China
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Central China
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South China
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East China
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Northeast China
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Southwest China
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Northwest China
TABLE OF CONTENT
Chapter 1 China Direct Marketing Services Market Overview 2018-2029
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1.1 China Direct Marketing Services Industry Development Overview
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1.2 China Direct Marketing Services Industry Development History
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1.3 China Direct Marketing Services Industry Market Size (2018-2029)
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1.4 China Direct Marketing Services Market Analysis by Type from Production Side
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1.4.1 China Direct Marketing Services Production Volume, Production Value and Growth Rate of Text (SMS) marketing (2018-2029)
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1.4.2 China Direct Marketing Services Production Volume, Production Value and Growth Rate of Direct mail (2018-2029)
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1.4.3 China Direct Marketing Services Production Volume, Production Value and Growth Rate of Email marketing (2018-2029)
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1.4.4 China Direct Marketing Services Production Volume, Production Value and Growth Rate of Handouts (2018-2029)
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1.4.5 China Direct Marketing Services Production Volume, Production Value and Growth Rate of Telemarketing (2018-2029)
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1.5 China Direct Marketing Services Market Analysis by Application from Consumption End
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1.5.1 China Direct Marketing Services Sales Volume, Sales Value and Growth Rate of Business to Government (2018-2029)
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1.5.2 China Direct Marketing Services Sales Volume, Sales Value and Growth Rate of Business to Business (2018-2029)
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1.5.3 China Direct Marketing Services Sales Volume, Sales Value and Growth Rate of Business to Consumers (2018-2029)
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1.5.4 China Direct Marketing Services Sales Volume, Sales Value and Growth Rate of Others (2018-2029)
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1.6 China Direct Marketing Services Market Analysis by Region
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1.6.1 North China Direct Marketing Services Market Size and Growth Rate from 2018-2029
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1.6.2 Central China Direct Marketing Services Market Size and Growth Rate from 2018-2029
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1.6.3 South China Direct Marketing Services Market Size and Growth Rate from 2018-2029
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1.6.4 East China Direct Marketing Services Market Size and Growth Rate from 2018-2029
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1.6.5 Northeast China Direct Marketing Services Market Size and Growth Rate from 2018-2029
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1.6.6 Southwest China Direct Marketing Services Market Size and Growth Rate from 2018-2029
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1.6.7 Northwest China Direct Marketing Services Market Size and Growth Rate from 2018-2029
Chapter 2 China Direct Marketing Services Industry Development Environment
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2.1 Industry Development Environment Analysis
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2.1.1 Industry Technological Progress Analysis
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2.1.2 Industrial Organizational Innovation Analysis
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2.1.3 Changes in Social Habits
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2.1.4 Alterations in Government Policies
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2.1.5 Impact of Economic Globalization
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2.2 Domestic and Foreign Industry Competition Analysis
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2.2.1 Comparative Analysis on Direct Marketing Services Market Status and Competition at home and abroad in 2023
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2.2.2 China Direct Marketing Services Market Status and Competition Analysis in 2023
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2.2.3 China Direct Marketing Services Market Concentration Analysis in 2023
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2.3 Problems and Countermeasures in the development of China Direct Marketing Services Industry
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2.3.1 Industry Development Constraints
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2.3.2 Industry Development Considerations
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2.3.3 Suggestions on Industry Development Measures
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2.3.4 Development Strategies for SMEs
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2.4 Influence of COVID-19 Outbreak on Direct Marketing Services Industry Development
Chapter 3 Direct Marketing ServicesIndustry Chain Analysis
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3.1 Direct Marketing Services Industry Chain
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3.2 Direct Marketing Services Upstream Industry Analysis
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3.2.1 Upstream Industry Development Status
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3.2.2 Upstream Industry Development Forecast
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3.2.3 Impact of Upstream Industry on the Direct Marketing Services Market
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3.3 Direct Marketing Services Downstream Industry Analysis
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3.3.1 Downstream Industry Development Status
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3.3.2 Downstream Industry Development Forecast
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3.3.3 Impact of Downstream Industry on the Direct Marketing Services Market
Chapter 4 China Direct Marketing Services Market, by Type
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4.1 China Direct Marketing Services Market Trend, by Type
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4.2 Product Types of Major Suppliers
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4.3 Competitive Landscape of Major Types
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4.4 China Direct Marketing Services Total Production Volume and Growth Rate from Production Side
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4.5 China Direct Marketing Services Production Volume and Growth Rate, by Type
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4.5.1 China Direct Marketing Services Production Volume and Growth Rate of Text (SMS) marketing
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4.5.2 China Direct Marketing Services Production Volume and Growth Rate of Direct mail
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4.5.3 China Direct Marketing Services Production Volume and Growth Rate of Email marketing
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4.5.4 China Direct Marketing Services Production Volume and Growth Rate of Handouts
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4.5.5 China Direct Marketing Services Production Volume and Growth Rate of Telemarketing
Chapter 5 China Direct Marketing Services Market, by Application
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5.1 Downstream Market Overview
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5.2 Competitive Landscape of Major Applications
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5.3 Market Potential Analysis, by Application
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5.4 China Direct Marketing Services Total Market Size and Growth Rate from Consumption End
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5.5 China Direct Marketing Services Market Size and Growth Rate, by Application
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5.5.1 China Direct Marketing Services Market Size and Growth Rate of Business to Government
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5.5.2 China Direct Marketing Services Market Size and Growth Rate of Business to Business
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5.5.3 China Direct Marketing Services Market Size and Growth Rate of Business to Consumers
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5.5.4 China Direct Marketing Services Market Size and Growth Rate of Others
Chapter 6 China Direct Marketing Services Market, by Region
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6.1 China Direct Marketing Services Production Volume and Production Value, by Region
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6.2 China Direct Marketing Services Sales Volume and Sales Value, by Region
Chapter 7 North China Direct Marketing Services Market Analysis
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7.1 North China Direct Marketing Services Market, by Type
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7.2 North China Direct Marketing Services Market, by Application
Chapter 8 Central China Direct Marketing Services Market Analysis
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8.1 Central China Direct Marketing Services Market, by Type
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8.2 Central China Direct Marketing Services Market, by Application
Chapter 9 South China Direct Marketing Services Market Analysis
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9.1 South China Direct Marketing Services Market, by Type
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9.2 South China Direct Marketing Services Market, by Application
Chapter 10 East China Direct Marketing Services Market Analysis
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10.1 East China Direct Marketing Services Market, by Type
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10.2 East China Direct Marketing Services Market, by Application
Chapter 11 Northeast China Direct Marketing Services Market Analysis
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11.1 Northeast China Direct Marketing Services Market, by Type
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11.2 Northeast China Direct Marketing Services Market, by Application
Chapter 12 Southwest China Direct Marketing Services Market Analysis
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12.1 Southwest China Direct Marketing Services Market, by Type
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12.2 Southwest China Direct Marketing Services Market, by Application
Chapter 13 Northwest China Direct Marketing Services Market Analysis
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13.1 Northwest China Direct Marketing Services Market, by Type
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13.2 Northwest China Direct Marketing Services Market, by Application
Chapter 14 Company Profiles
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14.1 Wunderman
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14.1.1 Wunderman Company Profile
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14.1.2 Wunderman Direct Marketing Services Market Performance
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14.1.3 Product&Service Introduction
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14.2 Alloy Media & Marketing
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14.2.1 Alloy Media & Marketing Company Profile
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14.2.2 Alloy Media & Marketing Direct Marketing Services Market Performance
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14.2.3 Product&Service Introduction
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14.3 Carlson Marketing
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14.3.1 Carlson Marketing Company Profile
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14.3.2 Carlson Marketing Direct Marketing Services Market Performance
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14.3.3 Product&Service Introduction
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14.4 ChoicePoint Precision Marketing
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14.4.1 ChoicePoint Precision Marketing Company Profile
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14.4.2 ChoicePoint Precision Marketing Direct Marketing Services Market Performance
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14.4.3 Product&Service Introduction
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14.5 Targetbase
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14.5.1 Targetbase Company Profile
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14.5.2 Targetbase Direct Marketing Services Market Performance
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14.5.3 Product&Service Introduction
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14.6 Digitas
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14.6.1 Digitas Company Profile
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14.6.2 Digitas Direct Marketing Services Market Performance
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14.6.3 Product&Service Introduction
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14.7 Harte-Hanks Direct
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14.7.1 Harte-Hanks Direct Company Profile
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14.7.2 Harte-Hanks Direct Direct Marketing Services Market Performance
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14.7.3 Product&Service Introduction
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14.8 Epsilon
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14.8.1 Epsilon Company Profile
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14.8.2 Epsilon Direct Marketing Services Market Performance
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14.8.3 Product&Service Introduction
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14.9 SourceLink
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14.9.1 SourceLink Company Profile
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14.9.2 SourceLink Direct Marketing Services Market Performance
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14.9.3 Product&Service Introduction
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14.10 OgilvyOne
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14.10.1 OgilvyOne Company Profile
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14.10.2 OgilvyOne Direct Marketing Services Market Performance
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14.10.3 Product&Service Introduction
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14.11 MRM
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14.11.1 MRM Company Profile
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14.11.2 MRM Direct Marketing Services Market Performance
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14.11.3 Product&Service Introduction
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14.12 Protocol Intergrated Direct Marketing
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14.12.1 Protocol Intergrated Direct Marketing Company Profile
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14.12.2 Protocol Intergrated Direct Marketing Direct Marketing Services Market Performance
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14.12.3 Product&Service Introduction
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14.13 DraftFCB
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14.13.1 DraftFCB Company Profile
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14.13.2 DraftFCB Direct Marketing Services Market Performance
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14.13.3 Product&Service Introduction
Chapter 15 Research Conclusions and Investment Suggestions
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15.1 Direct Marketing Services Industry Research Conclusions
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15.2 Direct Marketing Services Industry Investment Suggestions
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15.2.1 Suggestions on Industry Development Strategy
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15.2.2 Suggestions on Industry Investment Direction
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15.2.3 Suggestions on Industry Investment Strategy
List of Tables and Figures
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Figure China Direct Marketing Services Industry Market Size (2018-2029)
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Figure China Direct Marketing Services Production Volume, Production Value and Growth Rate of Text (SMS) marketing (2018-2029)
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Figure China Direct Marketing Services Production Volume, Production Value and Growth Rate of Direct mail (2018-2029)
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Figure China Direct Marketing Services Production Volume, Production Value and Growth Rate of Email marketing (2018-2029)
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Figure China Direct Marketing Services Production Volume, Production Value and Growth Rate of Handouts (2018-2029)
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Figure China Direct Marketing Services Production Volume, Production Value and Growth Rate of Telemarketing (2018-2029)
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Figure China Direct Marketing Services Sales Volume, Sales Value and Growth Rate of Business to Government (2018-2029)
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Figure China Direct Marketing Services Sales Volume, Sales Value and Growth Rate of Business to Business (2018-2029)
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Figure China Direct Marketing Services Sales Volume, Sales Value and Growth Rate of Business to Consumers (2018-2029)
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Figure China Direct Marketing Services Sales Volume, Sales Value and Growth Rate of Others (2018-2029)
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Figure North China Direct Marketing Services Market Size and Growth Rate from 2018-2029
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Figure Central China Direct Marketing Services Market Size and Growth Rate from 2018-2029
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Figure South China Direct Marketing Services Market Size and Growth Rate from 2018-2029
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Figure East China Direct Marketing Services Market Size and Growth Rate from 2018-2029
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Figure Northeast China Direct Marketing Services Market Size and Growth Rate from 2018-2029
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Figure Southwest China Direct Marketing Services Market Size and Growth Rate from 2018-2029
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Figure Northwest China Direct Marketing Services Market Size and Growth Rate from 2018-2029
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Figure Direct Marketing Services Industry Chain
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Table Product Types of Major Suppliers in 2023
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Figure China Direct Marketing Services Market Share by Type in 2018
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Figure China Direct Marketing Services Market Share by Type in 2023
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Figure China Direct Marketing Services Total Production Volume and Growth Rate from Production Side (2018-2023)
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Figure China Direct Marketing Services Production Volume and Growth Rate of Text (SMS) marketing (2018-2023)
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Figure China Direct Marketing Services Production Volume and Growth Rate of Direct mail (2018-2023)
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Figure China Direct Marketing Services Production Volume and Growth Rate of Email marketing (2018-2023)
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Figure China Direct Marketing Services Production Volume and Growth Rate of Handouts (2018-2023)
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Figure China Direct Marketing Services Production Volume and Growth Rate of Telemarketing (2018-2023)
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Figure China Direct Marketing Services Market Share by Application in 2018
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Figure China Direct Marketing Services Market Share by Application in 2023
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Figure China Direct Marketing Services Total Market Size and Growth Rate from Consumption End
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Figure China Direct Marketing Services Market Size and Growth Rate of Business to Government (2018-2023)
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Figure China Direct Marketing Services Market Size and Growth Rate of Business to Business (2018-2023)
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Figure China Direct Marketing Services Market Size and Growth Rate of Business to Consumers (2018-2023)
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Figure China Direct Marketing Services Market Size and Growth Rate of Others (2018-2023)
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Table China Direct Marketing Services Production Volume by Region (2018-2023)
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Table China Direct Marketing Services Production Volume Share by Region (2018-2023)
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Figure China Direct Marketing Services Production Volume Share by Region (2018-2023)
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Table China Direct Marketing Services Production Value by Region (2018-2023)
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Table China Direct Marketing Services Production Value Share by Region (2018-2023)
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Figure China Direct Marketing Services Production Value Share by Region (2018-2023)
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Table China Direct Marketing Services Sales Volume by Region (2018-2023)
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Table China Direct Marketing Services Sales Volume Share by Region (2018-2023)
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Figure China Direct Marketing Services Sales Volume Share by Region (2018-2023)
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Table China Direct Marketing Services Sales Value by Region (2018-2023)
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Table China Direct Marketing Services Sales Value Share by Region (2018-2023)
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Figure China Direct Marketing Services Sales Value Share by Region (2018-2023)
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Table North China Direct Marketing Services Production Volume by Type (2018-2023)
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Table North China Direct Marketing Services Production Volume Share by Type (2018-2023)
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Figure North China Direct Marketing Services Production Volume Share by Type (2018-2023)
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Table North China Direct Marketing Services Sales Volume by Application (2018-2023)
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Table North China Direct Marketing Services Sales Volume Share by Application (2018-2023)
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Figure North China Direct Marketing Services Sales Volume Share by Application (2018-2023)
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Table Central China Direct Marketing Services Production Volume by Type (2018-2023)
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Table Central China Direct Marketing Services Production Volume Share by Type (2018-2023)
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Figure Central China Direct Marketing Services Production Volume Share by Type (2018-2023)
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Table Central China Direct Marketing Services Sales Volume by Application (2018-2023)
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Table Central China Direct Marketing Services Sales Volume Share by Application (2018-2023)
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Figure Central China Direct Marketing Services Sales Volume Share by Application (2018-2023)
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Table South China Direct Marketing Services Production Volume by Type (2018-2023)
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Table South China Direct Marketing Services Production Volume Share by Type (2018-2023)
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Figure South China Direct Marketing Services Production Volume Share by Type (2018-2023)
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Table South China Direct Marketing Services Sales Volume by Application (2018-2023)
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Table South China Direct Marketing Services Sales Volume Share by Application (2018-2023)
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Figure South China Direct Marketing Services Sales Volume Share by Application (2018-2023)
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Table East China Direct Marketing Services Production Volume by Type (2018-2023)
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Table East China Direct Marketing Services Production Volume Share by Type (2018-2023)
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Figure East China Direct Marketing Services Production Volume Share by Type (2018-2023)
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Table East China Direct Marketing Services Sales Volume by Application (2018-2023)
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Table East China Direct Marketing Services Sales Volume Share by Application (2018-2023)
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Figure East China Direct Marketing Services Sales Volume Share by Application (2018-2023)
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Table Northeast China Direct Marketing Services Production Volume by Type (2018-2023)
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Table Northeast China Direct Marketing Services Production Volume Share by Type (2018-2023)
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Figure Northeast China Direct Marketing Services Production Volume Share by Type (2018-2023)
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Table Northeast China Direct Marketing Services Sales Volume by Application (2018-2023)
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Table Northeast China Direct Marketing Services Sales Volume Share by Application (2018-2023)
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Figure Northeast China Direct Marketing Services Sales Volume Share by Application (2018-2023)
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Table Southwest China Direct Marketing Services Production Volume by Type (2018-2023)
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Table Southwest China Direct Marketing Services Production Volume Share by Type (2018-2023)
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Figure Southwest China Direct Marketing Services Production Volume Share by Type (2018-2023)
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Table Southwest China Direct Marketing Services Sales Volume by Application (2018-2023)
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Table Southwest China Direct Marketing Services Sales Volume Share by Application (2018-2023)
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Figure Southwest China Direct Marketing Services Sales Volume Share by Application (2018-2023)
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Table Northwest China Direct Marketing Services Production Volume by Type (2018-2023)
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Table Northwest China Direct Marketing Services Production Volume Share by Type (2018-2023)
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Figure Northwest China Direct Marketing Services Production Volume Share by Type (2018-2023)
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Table Northwest China Direct Marketing Services Sales Volume by Application (2018-2023)
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Table Northwest China Direct Marketing Services Sales Volume Share by Application (2018-2023)
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Figure Northwest China Direct Marketing Services Sales Volume Share by Application (2018-2023)
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Table Wunderman Company Profile
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Table Wunderman Direct Marketing Services Revenue, Price and Gross (2018-2023)
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Table Alloy Media & Marketing Company Profile
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Table Alloy Media & Marketing Direct Marketing Services Revenue, Price and Gross (2018-2023)
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Table Carlson Marketing Company Profile
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Table Carlson Marketing Direct Marketing Services Revenue, Price and Gross (2018-2023)
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Table ChoicePoint Precision Marketing Company Profile
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Table ChoicePoint Precision Marketing Direct Marketing Services Revenue, Price and Gross (2018-2023)
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Table Targetbase Company Profile
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Table Targetbase Direct Marketing Services Revenue, Price and Gross (2018-2023)
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Table Digitas Company Profile
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Table Digitas Direct Marketing Services Revenue, Price and Gross (2018-2023)
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Table Harte-Hanks Direct Company Profile
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Table Harte-Hanks Direct Direct Marketing Services Revenue, Price and Gross (2018-2023)
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Table Epsilon Company Profile
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Table Epsilon Direct Marketing Services Revenue, Price and Gross (2018-2023)
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Table SourceLink Company Profile
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Table SourceLink Direct Marketing Services Revenue, Price and Gross (2018-2023)
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Table OgilvyOne Company Profile
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Table OgilvyOne Direct Marketing Services Revenue, Price and Gross (2018-2023)
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Table MRM Company Profile
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Table MRM Direct Marketing Services Revenue, Price and Gross (2018-2023)
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Table Protocol Intergrated Direct Marketing Company Profile
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Table Protocol Intergrated Direct Marketing Direct Marketing Services Revenue, Price and Gross (2018-2023)
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Table DraftFCB Company Profile
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Table DraftFCB Direct Marketing Services Revenue, Price and Gross (2018-2023)
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