Internet Ad Spending Market Report

China Internet Ad Spending Industry Market Research Report 2023-2029

  • POSTDATE：Aug 29, 2023
  • PAGES：145
  • REPORT CODE：GMM1765214
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • Internet advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

    Internet advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

    This report elaborates on the current development of the Internet Ad Spending industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Google

    • BCC

    • Facebook

    • Twitter

    • Pinterest

    • LinkedIn

    • Deutsche Telekom

    • IAC

    By Type:

    • Digital Videos

    • Banner Ads

    • Search Advertising

    By Application:

    • Healthcare

    • Electronics

    • Retail

    • Travel

    • Financial Services

    • Automobile

    • Media and Entertainment

    • Telecom

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Internet Ad Spending Market Overview 2018-2029

    • 1.1 China Internet Ad Spending Industry Development Overview

    • 1.2 China Internet Ad Spending Industry Development History

    • 1.3 China Internet Ad Spending Industry Market Size (2018-2029)

    • 1.4 China Internet Ad Spending Market Analysis by Type from Production Side

      • 1.4.1 China Internet Ad Spending Production Volume, Production Value and Growth Rate of Digital Videos (2018-2029)

      • 1.4.2 China Internet Ad Spending Production Volume, Production Value and Growth Rate of Banner Ads (2018-2029)

      • 1.4.3 China Internet Ad Spending Production Volume, Production Value and Growth Rate of Search Advertising (2018-2029)

    • 1.5 China Internet Ad Spending Market Analysis by Application from Consumption End

      • 1.5.1 China Internet Ad Spending Sales Volume, Sales Value and Growth Rate of Healthcare (2018-2029)

      • 1.5.2 China Internet Ad Spending Sales Volume, Sales Value and Growth Rate of Electronics (2018-2029)

      • 1.5.3 China Internet Ad Spending Sales Volume, Sales Value and Growth Rate of Retail (2018-2029)

      • 1.5.4 China Internet Ad Spending Sales Volume, Sales Value and Growth Rate of Travel (2018-2029)

      • 1.5.5 China Internet Ad Spending Sales Volume, Sales Value and Growth Rate of Financial Services (2018-2029)

      • 1.5.6 China Internet Ad Spending Sales Volume, Sales Value and Growth Rate of Automobile (2018-2029)

      • 1.5.7 China Internet Ad Spending Sales Volume, Sales Value and Growth Rate of Media and Entertainment (2018-2029)

      • 1.5.8 China Internet Ad Spending Sales Volume, Sales Value and Growth Rate of Telecom (2018-2029)

    • 1.6 China Internet Ad Spending Market Analysis by Region

      • 1.6.1 North China Internet Ad Spending Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Internet Ad Spending Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Internet Ad Spending Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Internet Ad Spending Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Internet Ad Spending Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Internet Ad Spending Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Internet Ad Spending Market Size and Growth Rate from 2018-2029

    Chapter 2 China Internet Ad Spending Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Internet Ad Spending Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Internet Ad Spending Market Status and Competition Analysis in 2023

      • 2.2.3 China Internet Ad Spending Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Internet Ad Spending Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Internet Ad Spending Industry Development

    Chapter 3 Internet Ad SpendingIndustry Chain Analysis

    • 3.1 Internet Ad Spending Industry Chain

    • 3.2 Internet Ad Spending Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Internet Ad Spending Market

    • 3.3 Internet Ad Spending Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Internet Ad Spending Market

    Chapter 4 China Internet Ad Spending Market, by Type

    • 4.1 China Internet Ad Spending Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Internet Ad Spending Total Production Volume and Growth Rate from Production Side

    • 4.5 China Internet Ad Spending Production Volume and Growth Rate, by Type

      • 4.5.1 China Internet Ad Spending Production Volume and Growth Rate of Digital Videos

      • 4.5.2 China Internet Ad Spending Production Volume and Growth Rate of Banner Ads

      • 4.5.3 China Internet Ad Spending Production Volume and Growth Rate of Search Advertising

    Chapter 5 China Internet Ad Spending Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Internet Ad Spending Total Market Size and Growth Rate from Consumption End

    • 5.5 China Internet Ad Spending Market Size and Growth Rate, by Application

      • 5.5.1 China Internet Ad Spending Market Size and Growth Rate of Healthcare

      • 5.5.2 China Internet Ad Spending Market Size and Growth Rate of Electronics

      • 5.5.3 China Internet Ad Spending Market Size and Growth Rate of Retail

      • 5.5.4 China Internet Ad Spending Market Size and Growth Rate of Travel

      • 5.5.5 China Internet Ad Spending Market Size and Growth Rate of Financial Services

      • 5.5.6 China Internet Ad Spending Market Size and Growth Rate of Automobile

      • 5.5.7 China Internet Ad Spending Market Size and Growth Rate of Media and Entertainment

      • 5.5.8 China Internet Ad Spending Market Size and Growth Rate of Telecom

    Chapter 6 China Internet Ad Spending Market, by Region

    • 6.1 China Internet Ad Spending Production Volume and Production Value, by Region

    • 6.2 China Internet Ad Spending Sales Volume and Sales Value, by Region

    Chapter 7 North China Internet Ad Spending Market Analysis

    • 7.1 North China Internet Ad Spending Market, by Type

    • 7.2 North China Internet Ad Spending Market, by Application

    Chapter 8 Central China Internet Ad Spending Market Analysis

    • 8.1 Central China Internet Ad Spending Market, by Type

    • 8.2 Central China Internet Ad Spending Market, by Application

    Chapter 9 South China Internet Ad Spending Market Analysis

    • 9.1 South China Internet Ad Spending Market, by Type

    • 9.2 South China Internet Ad Spending Market, by Application

    Chapter 10 East China Internet Ad Spending Market Analysis

    • 10.1 East China Internet Ad Spending Market, by Type

    • 10.2 East China Internet Ad Spending Market, by Application

    Chapter 11 Northeast China Internet Ad Spending Market Analysis

    • 11.1 Northeast China Internet Ad Spending Market, by Type

    • 11.2 Northeast China Internet Ad Spending Market, by Application

    Chapter 12 Southwest China Internet Ad Spending Market Analysis

    • 12.1 Southwest China Internet Ad Spending Market, by Type

    • 12.2 Southwest China Internet Ad Spending Market, by Application

    Chapter 13 Northwest China Internet Ad Spending Market Analysis

    • 13.1 Northwest China Internet Ad Spending Market, by Type

    • 13.2 Northwest China Internet Ad Spending Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Google

        • 14.1.1 Google Company Profile

        • 14.1.2 Google Internet Ad Spending Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 BCC

        • 14.2.1 BCC Company Profile

        • 14.2.2 BCC Internet Ad Spending Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Facebook

        • 14.3.1 Facebook Company Profile

        • 14.3.2 Facebook Internet Ad Spending Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Twitter

        • 14.4.1 Twitter Company Profile

        • 14.4.2 Twitter Internet Ad Spending Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Pinterest

        • 14.5.1 Pinterest Company Profile

        • 14.5.2 Pinterest Internet Ad Spending Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 LinkedIn

        • 14.6.1 LinkedIn Company Profile

        • 14.6.2 LinkedIn Internet Ad Spending Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Deutsche Telekom

        • 14.7.1 Deutsche Telekom Company Profile

        • 14.7.2 Deutsche Telekom Internet Ad Spending Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 IAC

        • 14.8.1 IAC Company Profile

        • 14.8.2 IAC Internet Ad Spending Market Performance

        • 14.8.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Internet Ad Spending Industry Research Conclusions

    • 15.2 Internet Ad Spending Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Internet Ad Spending Industry Market Size (2018-2029)

    • Figure China Internet Ad Spending Production Volume, Production Value and Growth Rate of Digital Videos (2018-2029)

    • Figure China Internet Ad Spending Production Volume, Production Value and Growth Rate of Banner Ads (2018-2029)

    • Figure China Internet Ad Spending Production Volume, Production Value and Growth Rate of Search Advertising (2018-2029)

    • Figure China Internet Ad Spending Sales Volume, Sales Value and Growth Rate of Healthcare (2018-2029)

    • Figure China Internet Ad Spending Sales Volume, Sales Value and Growth Rate of Electronics (2018-2029)

    • Figure China Internet Ad Spending Sales Volume, Sales Value and Growth Rate of Retail (2018-2029)

    • Figure China Internet Ad Spending Sales Volume, Sales Value and Growth Rate of Travel (2018-2029)

    • Figure China Internet Ad Spending Sales Volume, Sales Value and Growth Rate of Financial Services (2018-2029)

    • Figure China Internet Ad Spending Sales Volume, Sales Value and Growth Rate of Automobile (2018-2029)

    • Figure China Internet Ad Spending Sales Volume, Sales Value and Growth Rate of Media and Entertainment (2018-2029)

    • Figure China Internet Ad Spending Sales Volume, Sales Value and Growth Rate of Telecom (2018-2029)

    • Figure North China Internet Ad Spending Market Size and Growth Rate from 2018-2029

    • Figure Central China Internet Ad Spending Market Size and Growth Rate from 2018-2029

    • Figure South China Internet Ad Spending Market Size and Growth Rate from 2018-2029

    • Figure East China Internet Ad Spending Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Internet Ad Spending Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Internet Ad Spending Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Internet Ad Spending Market Size and Growth Rate from 2018-2029

    • Figure Internet Ad Spending Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Internet Ad Spending Market Share by Type in 2018

    • Figure China Internet Ad Spending Market Share by Type in 2023

    • Figure China Internet Ad Spending Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Internet Ad Spending Production Volume and Growth Rate of Digital Videos (2018-2023)

    • Figure China Internet Ad Spending Production Volume and Growth Rate of Banner Ads (2018-2023)

    • Figure China Internet Ad Spending Production Volume and Growth Rate of Search Advertising (2018-2023)

    • Figure China Internet Ad Spending Market Share by Application in 2018

    • Figure China Internet Ad Spending Market Share by Application in 2023

    • Figure China Internet Ad Spending Total Market Size and Growth Rate from Consumption End

    • Figure China Internet Ad Spending Market Size and Growth Rate of Healthcare (2018-2023)

    • Figure China Internet Ad Spending Market Size and Growth Rate of Electronics (2018-2023)

    • Figure China Internet Ad Spending Market Size and Growth Rate of Retail (2018-2023)

    • Figure China Internet Ad Spending Market Size and Growth Rate of Travel (2018-2023)

    • Figure China Internet Ad Spending Market Size and Growth Rate of Financial Services (2018-2023)

    • Figure China Internet Ad Spending Market Size and Growth Rate of Automobile (2018-2023)

    • Figure China Internet Ad Spending Market Size and Growth Rate of Media and Entertainment (2018-2023)

    • Figure China Internet Ad Spending Market Size and Growth Rate of Telecom (2018-2023)

    • Table China Internet Ad Spending Production Volume by Region (2018-2023)

    • Table China Internet Ad Spending Production Volume Share by Region (2018-2023)

    • Figure China Internet Ad Spending Production Volume Share by Region (2018-2023)

    • Table China Internet Ad Spending Production Value by Region (2018-2023)

    • Table China Internet Ad Spending Production Value Share by Region (2018-2023)

    • Figure China Internet Ad Spending Production Value Share by Region (2018-2023)

    • Table China Internet Ad Spending Sales Volume by Region (2018-2023)

    • Table China Internet Ad Spending Sales Volume Share by Region (2018-2023)

    • Figure China Internet Ad Spending Sales Volume Share by Region (2018-2023)

    • Table China Internet Ad Spending Sales Value by Region (2018-2023)

    • Table China Internet Ad Spending Sales Value Share by Region (2018-2023)

    • Figure China Internet Ad Spending Sales Value Share by Region (2018-2023)

    • Table North China Internet Ad Spending Production Volume by Type (2018-2023)

    • Table North China Internet Ad Spending Production Volume Share by Type (2018-2023)

    • Figure North China Internet Ad Spending Production Volume Share by Type (2018-2023)

    • Table North China Internet Ad Spending Sales Volume by Application (2018-2023)

    • Table North China Internet Ad Spending Sales Volume Share by Application (2018-2023)

    • Figure North China Internet Ad Spending Sales Volume Share by Application (2018-2023)

    • Table Central China Internet Ad Spending Production Volume by Type (2018-2023)

    • Table Central China Internet Ad Spending Production Volume Share by Type (2018-2023)

    • Figure Central China Internet Ad Spending Production Volume Share by Type (2018-2023)

    • Table Central China Internet Ad Spending Sales Volume by Application (2018-2023)

    • Table Central China Internet Ad Spending Sales Volume Share by Application (2018-2023)

    • Figure Central China Internet Ad Spending Sales Volume Share by Application (2018-2023)

    • Table South China Internet Ad Spending Production Volume by Type (2018-2023)

    • Table South China Internet Ad Spending Production Volume Share by Type (2018-2023)

    • Figure South China Internet Ad Spending Production Volume Share by Type (2018-2023)

    • Table South China Internet Ad Spending Sales Volume by Application (2018-2023)

    • Table South China Internet Ad Spending Sales Volume Share by Application (2018-2023)

    • Figure South China Internet Ad Spending Sales Volume Share by Application (2018-2023)

    • Table East China Internet Ad Spending Production Volume by Type (2018-2023)

    • Table East China Internet Ad Spending Production Volume Share by Type (2018-2023)

    • Figure East China Internet Ad Spending Production Volume Share by Type (2018-2023)

    • Table East China Internet Ad Spending Sales Volume by Application (2018-2023)

    • Table East China Internet Ad Spending Sales Volume Share by Application (2018-2023)

    • Figure East China Internet Ad Spending Sales Volume Share by Application (2018-2023)

    • Table Northeast China Internet Ad Spending Production Volume by Type (2018-2023)

    • Table Northeast China Internet Ad Spending Production Volume Share by Type (2018-2023)

    • Figure Northeast China Internet Ad Spending Production Volume Share by Type (2018-2023)

    • Table Northeast China Internet Ad Spending Sales Volume by Application (2018-2023)

    • Table Northeast China Internet Ad Spending Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Internet Ad Spending Sales Volume Share by Application (2018-2023)

    • Table Southwest China Internet Ad Spending Production Volume by Type (2018-2023)

    • Table Southwest China Internet Ad Spending Production Volume Share by Type (2018-2023)

    • Figure Southwest China Internet Ad Spending Production Volume Share by Type (2018-2023)

    • Table Southwest China Internet Ad Spending Sales Volume by Application (2018-2023)

    • Table Southwest China Internet Ad Spending Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Internet Ad Spending Sales Volume Share by Application (2018-2023)

    • Table Northwest China Internet Ad Spending Production Volume by Type (2018-2023)

    • Table Northwest China Internet Ad Spending Production Volume Share by Type (2018-2023)

    • Figure Northwest China Internet Ad Spending Production Volume Share by Type (2018-2023)

    • Table Northwest China Internet Ad Spending Sales Volume by Application (2018-2023)

    • Table Northwest China Internet Ad Spending Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Internet Ad Spending Sales Volume Share by Application (2018-2023)

    • Table Google Company Profile

    • Table Google Internet Ad Spending Revenue, Price and Gross (2018-2023)

    • Table BCC Company Profile

    • Table BCC Internet Ad Spending Revenue, Price and Gross (2018-2023)

    • Table Facebook Company Profile

    • Table Facebook Internet Ad Spending Revenue, Price and Gross (2018-2023)

    • Table Twitter Company Profile

    • Table Twitter Internet Ad Spending Revenue, Price and Gross (2018-2023)

    • Table Pinterest Company Profile

    • Table Pinterest Internet Ad Spending Revenue, Price and Gross (2018-2023)

    • Table LinkedIn Company Profile

    • Table LinkedIn Internet Ad Spending Revenue, Price and Gross (2018-2023)

    • Table Deutsche Telekom Company Profile

    • Table Deutsche Telekom Internet Ad Spending Revenue, Price and Gross (2018-2023)

    • Table IAC Company Profile

    • Table IAC Internet Ad Spending Revenue, Price and Gross (2018-2023)


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