Digital Advertising Market Report

China Digital Advertising Industry Market Research Report 2023-2029

  • POSTDATE：Sep 03, 2023
  • PAGES：192
  • REPORT CODE：GMM1775214
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • This report elaborates on the current development of the Digital Advertising industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • IAC

    • Yelp

    • LinkedIn

    • Alibaba

    • Baidu

    • Tencent

    • Yahoo

    • Facebook

    • SINA

    • AOL

    • Pandora

    • Twitter

    • Google

    By Type:

    • Outdoor Video Advertising

    • Indoor Video Advertising

    By Application:

    • Mobile Electronic Devices

    • Traffic Tools

    • Other

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Digital Advertising Market Overview 2018-2029

    • 1.1 China Digital Advertising Industry Development Overview

    • 1.2 China Digital Advertising Industry Development History

    • 1.3 China Digital Advertising Industry Market Size (2018-2029)

    • 1.4 China Digital Advertising Market Analysis by Type from Production Side

      • 1.4.1 China Digital Advertising Production Volume, Production Value and Growth Rate of Outdoor Video Advertising (2018-2029)

      • 1.4.2 China Digital Advertising Production Volume, Production Value and Growth Rate of Indoor Video Advertising (2018-2029)

    • 1.5 China Digital Advertising Market Analysis by Application from Consumption End

      • 1.5.1 China Digital Advertising Sales Volume, Sales Value and Growth Rate of Mobile Electronic Devices (2018-2029)

      • 1.5.2 China Digital Advertising Sales Volume, Sales Value and Growth Rate of Traffic Tools (2018-2029)

      • 1.5.3 China Digital Advertising Sales Volume, Sales Value and Growth Rate of Other (2018-2029)

    • 1.6 China Digital Advertising Market Analysis by Region

      • 1.6.1 North China Digital Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Digital Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Digital Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Digital Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Digital Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Digital Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Digital Advertising Market Size and Growth Rate from 2018-2029

    Chapter 2 China Digital Advertising Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Digital Advertising Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Digital Advertising Market Status and Competition Analysis in 2023

      • 2.2.3 China Digital Advertising Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Digital Advertising Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Digital Advertising Industry Development

    Chapter 3 Digital AdvertisingIndustry Chain Analysis

    • 3.1 Digital Advertising Industry Chain

    • 3.2 Digital Advertising Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Digital Advertising Market

    • 3.3 Digital Advertising Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Digital Advertising Market

    Chapter 4 China Digital Advertising Market, by Type

    • 4.1 China Digital Advertising Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Digital Advertising Total Production Volume and Growth Rate from Production Side

    • 4.5 China Digital Advertising Production Volume and Growth Rate, by Type

      • 4.5.1 China Digital Advertising Production Volume and Growth Rate of Outdoor Video Advertising

      • 4.5.2 China Digital Advertising Production Volume and Growth Rate of Indoor Video Advertising

    Chapter 5 China Digital Advertising Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Digital Advertising Total Market Size and Growth Rate from Consumption End

    • 5.5 China Digital Advertising Market Size and Growth Rate, by Application

      • 5.5.1 China Digital Advertising Market Size and Growth Rate of Mobile Electronic Devices

      • 5.5.2 China Digital Advertising Market Size and Growth Rate of Traffic Tools

      • 5.5.3 China Digital Advertising Market Size and Growth Rate of Other

    Chapter 6 China Digital Advertising Market, by Region

    • 6.1 China Digital Advertising Production Volume and Production Value, by Region

    • 6.2 China Digital Advertising Sales Volume and Sales Value, by Region

    Chapter 7 North China Digital Advertising Market Analysis

    • 7.1 North China Digital Advertising Market, by Type

    • 7.2 North China Digital Advertising Market, by Application

    Chapter 8 Central China Digital Advertising Market Analysis

    • 8.1 Central China Digital Advertising Market, by Type

    • 8.2 Central China Digital Advertising Market, by Application

    Chapter 9 South China Digital Advertising Market Analysis

    • 9.1 South China Digital Advertising Market, by Type

    • 9.2 South China Digital Advertising Market, by Application

    Chapter 10 East China Digital Advertising Market Analysis

    • 10.1 East China Digital Advertising Market, by Type

    • 10.2 East China Digital Advertising Market, by Application

    Chapter 11 Northeast China Digital Advertising Market Analysis

    • 11.1 Northeast China Digital Advertising Market, by Type

    • 11.2 Northeast China Digital Advertising Market, by Application

    Chapter 12 Southwest China Digital Advertising Market Analysis

    • 12.1 Southwest China Digital Advertising Market, by Type

    • 12.2 Southwest China Digital Advertising Market, by Application

    Chapter 13 Northwest China Digital Advertising Market Analysis

    • 13.1 Northwest China Digital Advertising Market, by Type

    • 13.2 Northwest China Digital Advertising Market, by Application

    Chapter 14 Company Profiles

      • 14.1 IAC

        • 14.1.1 IAC Company Profile

        • 14.1.2 IAC Digital Advertising Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 Yelp

        • 14.2.1 Yelp Company Profile

        • 14.2.2 Yelp Digital Advertising Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 LinkedIn

        • 14.3.1 LinkedIn Company Profile

        • 14.3.2 LinkedIn Digital Advertising Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Alibaba

        • 14.4.1 Alibaba Company Profile

        • 14.4.2 Alibaba Digital Advertising Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Baidu

        • 14.5.1 Baidu Company Profile

        • 14.5.2 Baidu Digital Advertising Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 Tencent

        • 14.6.1 Tencent Company Profile

        • 14.6.2 Tencent Digital Advertising Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Yahoo

        • 14.7.1 Yahoo Company Profile

        • 14.7.2 Yahoo Digital Advertising Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Facebook

        • 14.8.1 Facebook Company Profile

        • 14.8.2 Facebook Digital Advertising Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 SINA

        • 14.9.1 SINA Company Profile

        • 14.9.2 SINA Digital Advertising Market Performance

        • 14.9.3 Product&Service Introduction

      • 14.10 AOL

        • 14.10.1 AOL Company Profile

        • 14.10.2 AOL Digital Advertising Market Performance

        • 14.10.3 Product&Service Introduction

      • 14.11 Pandora

        • 14.11.1 Pandora Company Profile

        • 14.11.2 Pandora Digital Advertising Market Performance

        • 14.11.3 Product&Service Introduction

      • 14.12 Twitter

        • 14.12.1 Twitter Company Profile

        • 14.12.2 Twitter Digital Advertising Market Performance

        • 14.12.3 Product&Service Introduction

      • 14.13 Google

        • 14.13.1 Google Company Profile

        • 14.13.2 Google Digital Advertising Market Performance

        • 14.13.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Digital Advertising Industry Research Conclusions

    • 15.2 Digital Advertising Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Digital Advertising Industry Market Size (2018-2029)

    • Figure China Digital Advertising Production Volume, Production Value and Growth Rate of Outdoor Video Advertising (2018-2029)

    • Figure China Digital Advertising Production Volume, Production Value and Growth Rate of Indoor Video Advertising (2018-2029)

    • Figure China Digital Advertising Sales Volume, Sales Value and Growth Rate of Mobile Electronic Devices (2018-2029)

    • Figure China Digital Advertising Sales Volume, Sales Value and Growth Rate of Traffic Tools (2018-2029)

    • Figure China Digital Advertising Sales Volume, Sales Value and Growth Rate of Other (2018-2029)

    • Figure North China Digital Advertising Market Size and Growth Rate from 2018-2029

    • Figure Central China Digital Advertising Market Size and Growth Rate from 2018-2029

    • Figure South China Digital Advertising Market Size and Growth Rate from 2018-2029

    • Figure East China Digital Advertising Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Digital Advertising Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Digital Advertising Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Digital Advertising Market Size and Growth Rate from 2018-2029

    • Figure Digital Advertising Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Digital Advertising Market Share by Type in 2018

    • Figure China Digital Advertising Market Share by Type in 2023

    • Figure China Digital Advertising Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Digital Advertising Production Volume and Growth Rate of Outdoor Video Advertising (2018-2023)

    • Figure China Digital Advertising Production Volume and Growth Rate of Indoor Video Advertising (2018-2023)

    • Figure China Digital Advertising Market Share by Application in 2018

    • Figure China Digital Advertising Market Share by Application in 2023

    • Figure China Digital Advertising Total Market Size and Growth Rate from Consumption End

    • Figure China Digital Advertising Market Size and Growth Rate of Mobile Electronic Devices (2018-2023)

    • Figure China Digital Advertising Market Size and Growth Rate of Traffic Tools (2018-2023)

    • Figure China Digital Advertising Market Size and Growth Rate of Other (2018-2023)

    • Table China Digital Advertising Production Volume by Region (2018-2023)

    • Table China Digital Advertising Production Volume Share by Region (2018-2023)

    • Figure China Digital Advertising Production Volume Share by Region (2018-2023)

    • Table China Digital Advertising Production Value by Region (2018-2023)

    • Table China Digital Advertising Production Value Share by Region (2018-2023)

    • Figure China Digital Advertising Production Value Share by Region (2018-2023)

    • Table China Digital Advertising Sales Volume by Region (2018-2023)

    • Table China Digital Advertising Sales Volume Share by Region (2018-2023)

    • Figure China Digital Advertising Sales Volume Share by Region (2018-2023)

    • Table China Digital Advertising Sales Value by Region (2018-2023)

    • Table China Digital Advertising Sales Value Share by Region (2018-2023)

    • Figure China Digital Advertising Sales Value Share by Region (2018-2023)

    • Table North China Digital Advertising Production Volume by Type (2018-2023)

    • Table North China Digital Advertising Production Volume Share by Type (2018-2023)

    • Figure North China Digital Advertising Production Volume Share by Type (2018-2023)

    • Table North China Digital Advertising Sales Volume by Application (2018-2023)

    • Table North China Digital Advertising Sales Volume Share by Application (2018-2023)

    • Figure North China Digital Advertising Sales Volume Share by Application (2018-2023)

    • Table Central China Digital Advertising Production Volume by Type (2018-2023)

    • Table Central China Digital Advertising Production Volume Share by Type (2018-2023)

    • Figure Central China Digital Advertising Production Volume Share by Type (2018-2023)

    • Table Central China Digital Advertising Sales Volume by Application (2018-2023)

    • Table Central China Digital Advertising Sales Volume Share by Application (2018-2023)

    • Figure Central China Digital Advertising Sales Volume Share by Application (2018-2023)

    • Table South China Digital Advertising Production Volume by Type (2018-2023)

    • Table South China Digital Advertising Production Volume Share by Type (2018-2023)

    • Figure South China Digital Advertising Production Volume Share by Type (2018-2023)

    • Table South China Digital Advertising Sales Volume by Application (2018-2023)

    • Table South China Digital Advertising Sales Volume Share by Application (2018-2023)

    • Figure South China Digital Advertising Sales Volume Share by Application (2018-2023)

    • Table East China Digital Advertising Production Volume by Type (2018-2023)

    • Table East China Digital Advertising Production Volume Share by Type (2018-2023)

    • Figure East China Digital Advertising Production Volume Share by Type (2018-2023)

    • Table East China Digital Advertising Sales Volume by Application (2018-2023)

    • Table East China Digital Advertising Sales Volume Share by Application (2018-2023)

    • Figure East China Digital Advertising Sales Volume Share by Application (2018-2023)

    • Table Northeast China Digital Advertising Production Volume by Type (2018-2023)

    • Table Northeast China Digital Advertising Production Volume Share by Type (2018-2023)

    • Figure Northeast China Digital Advertising Production Volume Share by Type (2018-2023)

    • Table Northeast China Digital Advertising Sales Volume by Application (2018-2023)

    • Table Northeast China Digital Advertising Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Digital Advertising Sales Volume Share by Application (2018-2023)

    • Table Southwest China Digital Advertising Production Volume by Type (2018-2023)

    • Table Southwest China Digital Advertising Production Volume Share by Type (2018-2023)

    • Figure Southwest China Digital Advertising Production Volume Share by Type (2018-2023)

    • Table Southwest China Digital Advertising Sales Volume by Application (2018-2023)

    • Table Southwest China Digital Advertising Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Digital Advertising Sales Volume Share by Application (2018-2023)

    • Table Northwest China Digital Advertising Production Volume by Type (2018-2023)

    • Table Northwest China Digital Advertising Production Volume Share by Type (2018-2023)

    • Figure Northwest China Digital Advertising Production Volume Share by Type (2018-2023)

    • Table Northwest China Digital Advertising Sales Volume by Application (2018-2023)

    • Table Northwest China Digital Advertising Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Digital Advertising Sales Volume Share by Application (2018-2023)

    • Table IAC Company Profile

    • Table IAC Digital Advertising Revenue, Price and Gross (2018-2023)

    • Table Yelp Company Profile

    • Table Yelp Digital Advertising Revenue, Price and Gross (2018-2023)

    • Table LinkedIn Company Profile

    • Table LinkedIn Digital Advertising Revenue, Price and Gross (2018-2023)

    • Table Alibaba Company Profile

    • Table Alibaba Digital Advertising Revenue, Price and Gross (2018-2023)

    • Table Baidu Company Profile

    • Table Baidu Digital Advertising Revenue, Price and Gross (2018-2023)

    • Table Tencent Company Profile

    • Table Tencent Digital Advertising Revenue, Price and Gross (2018-2023)

    • Table Yahoo Company Profile

    • Table Yahoo Digital Advertising Revenue, Price and Gross (2018-2023)

    • Table Facebook Company Profile

    • Table Facebook Digital Advertising Revenue, Price and Gross (2018-2023)

    • Table SINA Company Profile

    • Table SINA Digital Advertising Revenue, Price and Gross (2018-2023)

    • Table AOL Company Profile

    • Table AOL Digital Advertising Revenue, Price and Gross (2018-2023)

    • Table Pandora Company Profile

    • Table Pandora Digital Advertising Revenue, Price and Gross (2018-2023)

    • Table Twitter Company Profile

    • Table Twitter Digital Advertising Revenue, Price and Gross (2018-2023)

    • Table Google Company Profile

    • Table Google Digital Advertising Revenue, Price and Gross (2018-2023)


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