Online Video Advertising Market Report

China Online Video Advertising Industry Market Research Report 2023-2029

  • POSTDATE：Sep 08, 2023
  • PAGES：157
  • REPORT CODE：GMM1782428
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • This report elaborates on the current development of the Online Video Advertising industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • RevMob

    • MediaMath

    • Matomy Media Group

    • YuMe

    • Fyber

    • Adwords

    • Tapjoy

    • KARGO

    • Doubleclick Bid Manager

    By Type:

    • Linear Video Ads

    • Non-linear Video Ads

    • Companion Ads

    By Application:

    • Film

    • TV Series

    • Short Video

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Online Video Advertising Market Overview 2018-2029

    • 1.1 China Online Video Advertising Industry Development Overview

    • 1.2 China Online Video Advertising Industry Development History

    • 1.3 China Online Video Advertising Industry Market Size (2018-2029)

    • 1.4 China Online Video Advertising Market Analysis by Type from Production Side

      • 1.4.1 China Online Video Advertising Production Volume, Production Value and Growth Rate of Linear Video Ads (2018-2029)

      • 1.4.2 China Online Video Advertising Production Volume, Production Value and Growth Rate of Non-linear Video Ads (2018-2029)

      • 1.4.3 China Online Video Advertising Production Volume, Production Value and Growth Rate of Companion Ads (2018-2029)

    • 1.5 China Online Video Advertising Market Analysis by Application from Consumption End

      • 1.5.1 China Online Video Advertising Sales Volume, Sales Value and Growth Rate of Film (2018-2029)

      • 1.5.2 China Online Video Advertising Sales Volume, Sales Value and Growth Rate of TV Series (2018-2029)

      • 1.5.3 China Online Video Advertising Sales Volume, Sales Value and Growth Rate of Short Video (2018-2029)

    • 1.6 China Online Video Advertising Market Analysis by Region

      • 1.6.1 North China Online Video Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Online Video Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Online Video Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Online Video Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Online Video Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Online Video Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Online Video Advertising Market Size and Growth Rate from 2018-2029

    Chapter 2 China Online Video Advertising Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Online Video Advertising Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Online Video Advertising Market Status and Competition Analysis in 2023

      • 2.2.3 China Online Video Advertising Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Online Video Advertising Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Online Video Advertising Industry Development

    Chapter 3 Online Video AdvertisingIndustry Chain Analysis

    • 3.1 Online Video Advertising Industry Chain

    • 3.2 Online Video Advertising Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Online Video Advertising Market

    • 3.3 Online Video Advertising Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Online Video Advertising Market

    Chapter 4 China Online Video Advertising Market, by Type

    • 4.1 China Online Video Advertising Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Online Video Advertising Total Production Volume and Growth Rate from Production Side

    • 4.5 China Online Video Advertising Production Volume and Growth Rate, by Type

      • 4.5.1 China Online Video Advertising Production Volume and Growth Rate of Linear Video Ads

      • 4.5.2 China Online Video Advertising Production Volume and Growth Rate of Non-linear Video Ads

      • 4.5.3 China Online Video Advertising Production Volume and Growth Rate of Companion Ads

    Chapter 5 China Online Video Advertising Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Online Video Advertising Total Market Size and Growth Rate from Consumption End

    • 5.5 China Online Video Advertising Market Size and Growth Rate, by Application

      • 5.5.1 China Online Video Advertising Market Size and Growth Rate of Film

      • 5.5.2 China Online Video Advertising Market Size and Growth Rate of TV Series

      • 5.5.3 China Online Video Advertising Market Size and Growth Rate of Short Video

    Chapter 6 China Online Video Advertising Market, by Region

    • 6.1 China Online Video Advertising Production Volume and Production Value, by Region

    • 6.2 China Online Video Advertising Sales Volume and Sales Value, by Region

    Chapter 7 North China Online Video Advertising Market Analysis

    • 7.1 North China Online Video Advertising Market, by Type

    • 7.2 North China Online Video Advertising Market, by Application

    Chapter 8 Central China Online Video Advertising Market Analysis

    • 8.1 Central China Online Video Advertising Market, by Type

    • 8.2 Central China Online Video Advertising Market, by Application

    Chapter 9 South China Online Video Advertising Market Analysis

    • 9.1 South China Online Video Advertising Market, by Type

    • 9.2 South China Online Video Advertising Market, by Application

    Chapter 10 East China Online Video Advertising Market Analysis

    • 10.1 East China Online Video Advertising Market, by Type

    • 10.2 East China Online Video Advertising Market, by Application

    Chapter 11 Northeast China Online Video Advertising Market Analysis

    • 11.1 Northeast China Online Video Advertising Market, by Type

    • 11.2 Northeast China Online Video Advertising Market, by Application

    Chapter 12 Southwest China Online Video Advertising Market Analysis

    • 12.1 Southwest China Online Video Advertising Market, by Type

    • 12.2 Southwest China Online Video Advertising Market, by Application

    Chapter 13 Northwest China Online Video Advertising Market Analysis

    • 13.1 Northwest China Online Video Advertising Market, by Type

    • 13.2 Northwest China Online Video Advertising Market, by Application

    Chapter 14 Company Profiles

      • 14.1 RevMob

        • 14.1.1 RevMob Company Profile

        • 14.1.2 RevMob Online Video Advertising Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 MediaMath

        • 14.2.1 MediaMath Company Profile

        • 14.2.2 MediaMath Online Video Advertising Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Matomy Media Group

        • 14.3.1 Matomy Media Group Company Profile

        • 14.3.2 Matomy Media Group Online Video Advertising Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 YuMe

        • 14.4.1 YuMe Company Profile

        • 14.4.2 YuMe Online Video Advertising Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Fyber

        • 14.5.1 Fyber Company Profile

        • 14.5.2 Fyber Online Video Advertising Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 Adwords

        • 14.6.1 Adwords Company Profile

        • 14.6.2 Adwords Online Video Advertising Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Tapjoy

        • 14.7.1 Tapjoy Company Profile

        • 14.7.2 Tapjoy Online Video Advertising Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 KARGO

        • 14.8.1 KARGO Company Profile

        • 14.8.2 KARGO Online Video Advertising Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 Doubleclick Bid Manager

        • 14.9.1 Doubleclick Bid Manager Company Profile

        • 14.9.2 Doubleclick Bid Manager Online Video Advertising Market Performance

        • 14.9.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Online Video Advertising Industry Research Conclusions

    • 15.2 Online Video Advertising Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Online Video Advertising Industry Market Size (2018-2029)

    • Figure China Online Video Advertising Production Volume, Production Value and Growth Rate of Linear Video Ads (2018-2029)

    • Figure China Online Video Advertising Production Volume, Production Value and Growth Rate of Non-linear Video Ads (2018-2029)

    • Figure China Online Video Advertising Production Volume, Production Value and Growth Rate of Companion Ads (2018-2029)

    • Figure China Online Video Advertising Sales Volume, Sales Value and Growth Rate of Film (2018-2029)

    • Figure China Online Video Advertising Sales Volume, Sales Value and Growth Rate of TV Series (2018-2029)

    • Figure China Online Video Advertising Sales Volume, Sales Value and Growth Rate of Short Video (2018-2029)

    • Figure North China Online Video Advertising Market Size and Growth Rate from 2018-2029

    • Figure Central China Online Video Advertising Market Size and Growth Rate from 2018-2029

    • Figure South China Online Video Advertising Market Size and Growth Rate from 2018-2029

    • Figure East China Online Video Advertising Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Online Video Advertising Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Online Video Advertising Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Online Video Advertising Market Size and Growth Rate from 2018-2029

    • Figure Online Video Advertising Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Online Video Advertising Market Share by Type in 2018

    • Figure China Online Video Advertising Market Share by Type in 2023

    • Figure China Online Video Advertising Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Online Video Advertising Production Volume and Growth Rate of Linear Video Ads (2018-2023)

    • Figure China Online Video Advertising Production Volume and Growth Rate of Non-linear Video Ads (2018-2023)

    • Figure China Online Video Advertising Production Volume and Growth Rate of Companion Ads (2018-2023)

    • Figure China Online Video Advertising Market Share by Application in 2018

    • Figure China Online Video Advertising Market Share by Application in 2023

    • Figure China Online Video Advertising Total Market Size and Growth Rate from Consumption End

    • Figure China Online Video Advertising Market Size and Growth Rate of Film (2018-2023)

    • Figure China Online Video Advertising Market Size and Growth Rate of TV Series (2018-2023)

    • Figure China Online Video Advertising Market Size and Growth Rate of Short Video (2018-2023)

    • Table China Online Video Advertising Production Volume by Region (2018-2023)

    • Table China Online Video Advertising Production Volume Share by Region (2018-2023)

    • Figure China Online Video Advertising Production Volume Share by Region (2018-2023)

    • Table China Online Video Advertising Production Value by Region (2018-2023)

    • Table China Online Video Advertising Production Value Share by Region (2018-2023)

    • Figure China Online Video Advertising Production Value Share by Region (2018-2023)

    • Table China Online Video Advertising Sales Volume by Region (2018-2023)

    • Table China Online Video Advertising Sales Volume Share by Region (2018-2023)

    • Figure China Online Video Advertising Sales Volume Share by Region (2018-2023)

    • Table China Online Video Advertising Sales Value by Region (2018-2023)

    • Table China Online Video Advertising Sales Value Share by Region (2018-2023)

    • Figure China Online Video Advertising Sales Value Share by Region (2018-2023)

    • Table North China Online Video Advertising Production Volume by Type (2018-2023)

    • Table North China Online Video Advertising Production Volume Share by Type (2018-2023)

    • Figure North China Online Video Advertising Production Volume Share by Type (2018-2023)

    • Table North China Online Video Advertising Sales Volume by Application (2018-2023)

    • Table North China Online Video Advertising Sales Volume Share by Application (2018-2023)

    • Figure North China Online Video Advertising Sales Volume Share by Application (2018-2023)

    • Table Central China Online Video Advertising Production Volume by Type (2018-2023)

    • Table Central China Online Video Advertising Production Volume Share by Type (2018-2023)

    • Figure Central China Online Video Advertising Production Volume Share by Type (2018-2023)

    • Table Central China Online Video Advertising Sales Volume by Application (2018-2023)

    • Table Central China Online Video Advertising Sales Volume Share by Application (2018-2023)

    • Figure Central China Online Video Advertising Sales Volume Share by Application (2018-2023)

    • Table South China Online Video Advertising Production Volume by Type (2018-2023)

    • Table South China Online Video Advertising Production Volume Share by Type (2018-2023)

    • Figure South China Online Video Advertising Production Volume Share by Type (2018-2023)

    • Table South China Online Video Advertising Sales Volume by Application (2018-2023)

    • Table South China Online Video Advertising Sales Volume Share by Application (2018-2023)

    • Figure South China Online Video Advertising Sales Volume Share by Application (2018-2023)

    • Table East China Online Video Advertising Production Volume by Type (2018-2023)

    • Table East China Online Video Advertising Production Volume Share by Type (2018-2023)

    • Figure East China Online Video Advertising Production Volume Share by Type (2018-2023)

    • Table East China Online Video Advertising Sales Volume by Application (2018-2023)

    • Table East China Online Video Advertising Sales Volume Share by Application (2018-2023)

    • Figure East China Online Video Advertising Sales Volume Share by Application (2018-2023)

    • Table Northeast China Online Video Advertising Production Volume by Type (2018-2023)

    • Table Northeast China Online Video Advertising Production Volume Share by Type (2018-2023)

    • Figure Northeast China Online Video Advertising Production Volume Share by Type (2018-2023)

    • Table Northeast China Online Video Advertising Sales Volume by Application (2018-2023)

    • Table Northeast China Online Video Advertising Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Online Video Advertising Sales Volume Share by Application (2018-2023)

    • Table Southwest China Online Video Advertising Production Volume by Type (2018-2023)

    • Table Southwest China Online Video Advertising Production Volume Share by Type (2018-2023)

    • Figure Southwest China Online Video Advertising Production Volume Share by Type (2018-2023)

    • Table Southwest China Online Video Advertising Sales Volume by Application (2018-2023)

    • Table Southwest China Online Video Advertising Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Online Video Advertising Sales Volume Share by Application (2018-2023)

    • Table Northwest China Online Video Advertising Production Volume by Type (2018-2023)

    • Table Northwest China Online Video Advertising Production Volume Share by Type (2018-2023)

    • Figure Northwest China Online Video Advertising Production Volume Share by Type (2018-2023)

    • Table Northwest China Online Video Advertising Sales Volume by Application (2018-2023)

    • Table Northwest China Online Video Advertising Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Online Video Advertising Sales Volume Share by Application (2018-2023)

    • Table RevMob Company Profile

    • Table RevMob Online Video Advertising Revenue, Price and Gross (2018-2023)

    • Table MediaMath Company Profile

    • Table MediaMath Online Video Advertising Revenue, Price and Gross (2018-2023)

    • Table Matomy Media Group Company Profile

    • Table Matomy Media Group Online Video Advertising Revenue, Price and Gross (2018-2023)

    • Table YuMe Company Profile

    • Table YuMe Online Video Advertising Revenue, Price and Gross (2018-2023)

    • Table Fyber Company Profile

    • Table Fyber Online Video Advertising Revenue, Price and Gross (2018-2023)

    • Table Adwords Company Profile

    • Table Adwords Online Video Advertising Revenue, Price and Gross (2018-2023)

    • Table Tapjoy Company Profile

    • Table Tapjoy Online Video Advertising Revenue, Price and Gross (2018-2023)

    • Table KARGO Company Profile

    • Table KARGO Online Video Advertising Revenue, Price and Gross (2018-2023)

    • Table Doubleclick Bid Manager Company Profile

    • Table Doubleclick Bid Manager Online Video Advertising Revenue, Price and Gross (2018-2023)


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