Licensed Sports Merchandise Market Report

China Licensed Sports Merchandise Industry Market Research Report 2023-2029

  • POSTDATE：Sep 10, 2023
  • PAGES：152
  • REPORT CODE：GMM1789219
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • A licensed product is a product whose brand name has been licensed to other manufacturers or companies who will actually produce the product. Sports teams often license their brand logos to companies so that these companies can print t-shirts and other merchandise for fans. For example, the NFL, National Football League, may license their logo and brand image to a company who may use the brand image and logo in products such as coffee mugs to clothing items. Often times the company producing the products will pay a fee for the rights to use the licensed brand.

    This report elaborates on the current development of the Licensed Sports Merchandise industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Puma Se

    • G-Iii Apparel Group

    • Under Armour

    • Columbia Sportswear

    • Fanatics Inc

    • Anta Sports Products Limited

    • Everlast Worldwide, Inc

    • Adidas Ag, Nike Inc

    • Newell Brands Inc

    By Type:

    • Apparels

    • Footwear

    • Toys & Accessories

    By Application:

    • E-commerce

    • Department Stores

    • Specialty Stores

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Licensed Sports Merchandise Market Overview 2018-2029

    • 1.1 China Licensed Sports Merchandise Industry Development Overview

    • 1.2 China Licensed Sports Merchandise Industry Development History

    • 1.3 China Licensed Sports Merchandise Industry Market Size (2018-2029)

    • 1.4 China Licensed Sports Merchandise Market Analysis by Type from Production Side

      • 1.4.1 China Licensed Sports Merchandise Production Volume, Production Value and Growth Rate of Apparels (2018-2029)

      • 1.4.2 China Licensed Sports Merchandise Production Volume, Production Value and Growth Rate of Footwear (2018-2029)

      • 1.4.3 China Licensed Sports Merchandise Production Volume, Production Value and Growth Rate of Toys & Accessories (2018-2029)

    • 1.5 China Licensed Sports Merchandise Market Analysis by Application from Consumption End

      • 1.5.1 China Licensed Sports Merchandise Sales Volume, Sales Value and Growth Rate of E-commerce (2018-2029)

      • 1.5.2 China Licensed Sports Merchandise Sales Volume, Sales Value and Growth Rate of Department Stores (2018-2029)

      • 1.5.3 China Licensed Sports Merchandise Sales Volume, Sales Value and Growth Rate of Specialty Stores (2018-2029)

    • 1.6 China Licensed Sports Merchandise Market Analysis by Region

      • 1.6.1 North China Licensed Sports Merchandise Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Licensed Sports Merchandise Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Licensed Sports Merchandise Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Licensed Sports Merchandise Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Licensed Sports Merchandise Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Licensed Sports Merchandise Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Licensed Sports Merchandise Market Size and Growth Rate from 2018-2029

    Chapter 2 China Licensed Sports Merchandise Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Licensed Sports Merchandise Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Licensed Sports Merchandise Market Status and Competition Analysis in 2023

      • 2.2.3 China Licensed Sports Merchandise Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Licensed Sports Merchandise Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Licensed Sports Merchandise Industry Development

    Chapter 3 Licensed Sports MerchandiseIndustry Chain Analysis

    • 3.1 Licensed Sports Merchandise Industry Chain

    • 3.2 Licensed Sports Merchandise Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Licensed Sports Merchandise Market

    • 3.3 Licensed Sports Merchandise Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Licensed Sports Merchandise Market

    Chapter 4 China Licensed Sports Merchandise Market, by Type

    • 4.1 China Licensed Sports Merchandise Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Licensed Sports Merchandise Total Production Volume and Growth Rate from Production Side

    • 4.5 China Licensed Sports Merchandise Production Volume and Growth Rate, by Type

      • 4.5.1 China Licensed Sports Merchandise Production Volume and Growth Rate of Apparels

      • 4.5.2 China Licensed Sports Merchandise Production Volume and Growth Rate of Footwear

      • 4.5.3 China Licensed Sports Merchandise Production Volume and Growth Rate of Toys & Accessories

    Chapter 5 China Licensed Sports Merchandise Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Licensed Sports Merchandise Total Market Size and Growth Rate from Consumption End

    • 5.5 China Licensed Sports Merchandise Market Size and Growth Rate, by Application

      • 5.5.1 China Licensed Sports Merchandise Market Size and Growth Rate of E-commerce

      • 5.5.2 China Licensed Sports Merchandise Market Size and Growth Rate of Department Stores

      • 5.5.3 China Licensed Sports Merchandise Market Size and Growth Rate of Specialty Stores

    Chapter 6 China Licensed Sports Merchandise Market, by Region

    • 6.1 China Licensed Sports Merchandise Production Volume and Production Value, by Region

    • 6.2 China Licensed Sports Merchandise Sales Volume and Sales Value, by Region

    Chapter 7 North China Licensed Sports Merchandise Market Analysis

    • 7.1 North China Licensed Sports Merchandise Market, by Type

    • 7.2 North China Licensed Sports Merchandise Market, by Application

    Chapter 8 Central China Licensed Sports Merchandise Market Analysis

    • 8.1 Central China Licensed Sports Merchandise Market, by Type

    • 8.2 Central China Licensed Sports Merchandise Market, by Application

    Chapter 9 South China Licensed Sports Merchandise Market Analysis

    • 9.1 South China Licensed Sports Merchandise Market, by Type

    • 9.2 South China Licensed Sports Merchandise Market, by Application

    Chapter 10 East China Licensed Sports Merchandise Market Analysis

    • 10.1 East China Licensed Sports Merchandise Market, by Type

    • 10.2 East China Licensed Sports Merchandise Market, by Application

    Chapter 11 Northeast China Licensed Sports Merchandise Market Analysis

    • 11.1 Northeast China Licensed Sports Merchandise Market, by Type

    • 11.2 Northeast China Licensed Sports Merchandise Market, by Application

    Chapter 12 Southwest China Licensed Sports Merchandise Market Analysis

    • 12.1 Southwest China Licensed Sports Merchandise Market, by Type

    • 12.2 Southwest China Licensed Sports Merchandise Market, by Application

    Chapter 13 Northwest China Licensed Sports Merchandise Market Analysis

    • 13.1 Northwest China Licensed Sports Merchandise Market, by Type

    • 13.2 Northwest China Licensed Sports Merchandise Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Puma Se

        • 14.1.1 Puma Se Company Profile

        • 14.1.2 Puma Se Licensed Sports Merchandise Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 G-Iii Apparel Group

        • 14.2.1 G-Iii Apparel Group Company Profile

        • 14.2.2 G-Iii Apparel Group Licensed Sports Merchandise Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Under Armour

        • 14.3.1 Under Armour Company Profile

        • 14.3.2 Under Armour Licensed Sports Merchandise Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Columbia Sportswear

        • 14.4.1 Columbia Sportswear Company Profile

        • 14.4.2 Columbia Sportswear Licensed Sports Merchandise Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Fanatics Inc

        • 14.5.1 Fanatics Inc Company Profile

        • 14.5.2 Fanatics Inc Licensed Sports Merchandise Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 Anta Sports Products Limited

        • 14.6.1 Anta Sports Products Limited Company Profile

        • 14.6.2 Anta Sports Products Limited Licensed Sports Merchandise Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Everlast Worldwide, Inc

        • 14.7.1 Everlast Worldwide, Inc Company Profile

        • 14.7.2 Everlast Worldwide, Inc Licensed Sports Merchandise Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Adidas Ag, Nike Inc

        • 14.8.1 Adidas Ag, Nike Inc Company Profile

        • 14.8.2 Adidas Ag, Nike Inc Licensed Sports Merchandise Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 Newell Brands Inc

        • 14.9.1 Newell Brands Inc Company Profile

        • 14.9.2 Newell Brands Inc Licensed Sports Merchandise Market Performance

        • 14.9.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Licensed Sports Merchandise Industry Research Conclusions

    • 15.2 Licensed Sports Merchandise Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Licensed Sports Merchandise Industry Market Size (2018-2029)

    • Figure China Licensed Sports Merchandise Production Volume, Production Value and Growth Rate of Apparels (2018-2029)

    • Figure China Licensed Sports Merchandise Production Volume, Production Value and Growth Rate of Footwear (2018-2029)

    • Figure China Licensed Sports Merchandise Production Volume, Production Value and Growth Rate of Toys & Accessories (2018-2029)

    • Figure China Licensed Sports Merchandise Sales Volume, Sales Value and Growth Rate of E-commerce (2018-2029)

    • Figure China Licensed Sports Merchandise Sales Volume, Sales Value and Growth Rate of Department Stores (2018-2029)

    • Figure China Licensed Sports Merchandise Sales Volume, Sales Value and Growth Rate of Specialty Stores (2018-2029)

    • Figure North China Licensed Sports Merchandise Market Size and Growth Rate from 2018-2029

    • Figure Central China Licensed Sports Merchandise Market Size and Growth Rate from 2018-2029

    • Figure South China Licensed Sports Merchandise Market Size and Growth Rate from 2018-2029

    • Figure East China Licensed Sports Merchandise Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Licensed Sports Merchandise Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Licensed Sports Merchandise Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Licensed Sports Merchandise Market Size and Growth Rate from 2018-2029

    • Figure Licensed Sports Merchandise Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Licensed Sports Merchandise Market Share by Type in 2018

    • Figure China Licensed Sports Merchandise Market Share by Type in 2023

    • Figure China Licensed Sports Merchandise Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Licensed Sports Merchandise Production Volume and Growth Rate of Apparels (2018-2023)

    • Figure China Licensed Sports Merchandise Production Volume and Growth Rate of Footwear (2018-2023)

    • Figure China Licensed Sports Merchandise Production Volume and Growth Rate of Toys & Accessories (2018-2023)

    • Figure China Licensed Sports Merchandise Market Share by Application in 2018

    • Figure China Licensed Sports Merchandise Market Share by Application in 2023

    • Figure China Licensed Sports Merchandise Total Market Size and Growth Rate from Consumption End

    • Figure China Licensed Sports Merchandise Market Size and Growth Rate of E-commerce (2018-2023)

    • Figure China Licensed Sports Merchandise Market Size and Growth Rate of Department Stores (2018-2023)

    • Figure China Licensed Sports Merchandise Market Size and Growth Rate of Specialty Stores (2018-2023)

    • Table China Licensed Sports Merchandise Production Volume by Region (2018-2023)

    • Table China Licensed Sports Merchandise Production Volume Share by Region (2018-2023)

    • Figure China Licensed Sports Merchandise Production Volume Share by Region (2018-2023)

    • Table China Licensed Sports Merchandise Production Value by Region (2018-2023)

    • Table China Licensed Sports Merchandise Production Value Share by Region (2018-2023)

    • Figure China Licensed Sports Merchandise Production Value Share by Region (2018-2023)

    • Table China Licensed Sports Merchandise Sales Volume by Region (2018-2023)

    • Table China Licensed Sports Merchandise Sales Volume Share by Region (2018-2023)

    • Figure China Licensed Sports Merchandise Sales Volume Share by Region (2018-2023)

    • Table China Licensed Sports Merchandise Sales Value by Region (2018-2023)

    • Table China Licensed Sports Merchandise Sales Value Share by Region (2018-2023)

    • Figure China Licensed Sports Merchandise Sales Value Share by Region (2018-2023)

    • Table North China Licensed Sports Merchandise Production Volume by Type (2018-2023)

    • Table North China Licensed Sports Merchandise Production Volume Share by Type (2018-2023)

    • Figure North China Licensed Sports Merchandise Production Volume Share by Type (2018-2023)

    • Table North China Licensed Sports Merchandise Sales Volume by Application (2018-2023)

    • Table North China Licensed Sports Merchandise Sales Volume Share by Application (2018-2023)

    • Figure North China Licensed Sports Merchandise Sales Volume Share by Application (2018-2023)

    • Table Central China Licensed Sports Merchandise Production Volume by Type (2018-2023)

    • Table Central China Licensed Sports Merchandise Production Volume Share by Type (2018-2023)

    • Figure Central China Licensed Sports Merchandise Production Volume Share by Type (2018-2023)

    • Table Central China Licensed Sports Merchandise Sales Volume by Application (2018-2023)

    • Table Central China Licensed Sports Merchandise Sales Volume Share by Application (2018-2023)

    • Figure Central China Licensed Sports Merchandise Sales Volume Share by Application (2018-2023)

    • Table South China Licensed Sports Merchandise Production Volume by Type (2018-2023)

    • Table South China Licensed Sports Merchandise Production Volume Share by Type (2018-2023)

    • Figure South China Licensed Sports Merchandise Production Volume Share by Type (2018-2023)

    • Table South China Licensed Sports Merchandise Sales Volume by Application (2018-2023)

    • Table South China Licensed Sports Merchandise Sales Volume Share by Application (2018-2023)

    • Figure South China Licensed Sports Merchandise Sales Volume Share by Application (2018-2023)

    • Table East China Licensed Sports Merchandise Production Volume by Type (2018-2023)

    • Table East China Licensed Sports Merchandise Production Volume Share by Type (2018-2023)

    • Figure East China Licensed Sports Merchandise Production Volume Share by Type (2018-2023)

    • Table East China Licensed Sports Merchandise Sales Volume by Application (2018-2023)

    • Table East China Licensed Sports Merchandise Sales Volume Share by Application (2018-2023)

    • Figure East China Licensed Sports Merchandise Sales Volume Share by Application (2018-2023)

    • Table Northeast China Licensed Sports Merchandise Production Volume by Type (2018-2023)

    • Table Northeast China Licensed Sports Merchandise Production Volume Share by Type (2018-2023)

    • Figure Northeast China Licensed Sports Merchandise Production Volume Share by Type (2018-2023)

    • Table Northeast China Licensed Sports Merchandise Sales Volume by Application (2018-2023)

    • Table Northeast China Licensed Sports Merchandise Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Licensed Sports Merchandise Sales Volume Share by Application (2018-2023)

    • Table Southwest China Licensed Sports Merchandise Production Volume by Type (2018-2023)

    • Table Southwest China Licensed Sports Merchandise Production Volume Share by Type (2018-2023)

    • Figure Southwest China Licensed Sports Merchandise Production Volume Share by Type (2018-2023)

    • Table Southwest China Licensed Sports Merchandise Sales Volume by Application (2018-2023)

    • Table Southwest China Licensed Sports Merchandise Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Licensed Sports Merchandise Sales Volume Share by Application (2018-2023)

    • Table Northwest China Licensed Sports Merchandise Production Volume by Type (2018-2023)

    • Table Northwest China Licensed Sports Merchandise Production Volume Share by Type (2018-2023)

    • Figure Northwest China Licensed Sports Merchandise Production Volume Share by Type (2018-2023)

    • Table Northwest China Licensed Sports Merchandise Sales Volume by Application (2018-2023)

    • Table Northwest China Licensed Sports Merchandise Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Licensed Sports Merchandise Sales Volume Share by Application (2018-2023)

    • Table Puma Se Company Profile

    • Table Puma Se Licensed Sports Merchandise Revenue, Price and Gross (2018-2023)

    • Table G-Iii Apparel Group Company Profile

    • Table G-Iii Apparel Group Licensed Sports Merchandise Revenue, Price and Gross (2018-2023)

    • Table Under Armour Company Profile

    • Table Under Armour Licensed Sports Merchandise Revenue, Price and Gross (2018-2023)

    • Table Columbia Sportswear Company Profile

    • Table Columbia Sportswear Licensed Sports Merchandise Revenue, Price and Gross (2018-2023)

    • Table Fanatics Inc Company Profile

    • Table Fanatics Inc Licensed Sports Merchandise Revenue, Price and Gross (2018-2023)

    • Table Anta Sports Products Limited Company Profile

    • Table Anta Sports Products Limited Licensed Sports Merchandise Revenue, Price and Gross (2018-2023)

    • Table Everlast Worldwide, Inc Company Profile

    • Table Everlast Worldwide, Inc Licensed Sports Merchandise Revenue, Price and Gross (2018-2023)

    • Table Adidas Ag, Nike Inc Company Profile

    • Table Adidas Ag, Nike Inc Licensed Sports Merchandise Revenue, Price and Gross (2018-2023)

    • Table Newell Brands Inc Company Profile

    • Table Newell Brands Inc Licensed Sports Merchandise Revenue, Price and Gross (2018-2023)


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