Advertising Services Market Report

China Advertising Services Industry Market Research Report 2023-2029

  • POSTDATE：Sep 12, 2023
  • PAGES：149
  • REPORT CODE：GMM1793979
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • Advertising is the process of making product and service known to the marketplace. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages.

    The Advertising Services market is valued at USD 549.5 billion in 2017 and is expected to reach a value of USD 871.2 billion by the end of 2025, growing at a projected CAGR of 5.93% during the forecast period of 2018 – 2025.There are many major kinds of Advertising including TV Advertising, Newspaper & Magazine Advertising, Outdoors Advertising, Radio Advertising, Internet Advertising and Others. TV Advertising is mostly popular, with a market share nearly 46% in 2019.

    This report elaborates on the current development of the Advertising Services industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • IPG

    • Yinlimedia

    • Dentsu Inc

    • Beijing Bashi Media Co, Ltd

    • Focus Media Group

    • Guangdong Guangzhou Daily Media Co, Ltd

    • China Television Media

    • Spearhead Integrated Marketing Communication Group

    • Guangdong Advertising Co, Ltd

    • Shanghai Xinhua Media Co, Ltd

    • WPP

    • Bluefocus Communication Group Co, Ltd

    • Chengdu B-ray Media Co, Ltd

    • PublicisGroupe

    • Omnicom Group

    • Havas SA

    • Dahe Group

    By Type:

    • Radio Advertising

    • Internet Advertising

    • Newspaper & Magazine Advertising

    • Outdoors Advertising

    • TV Advertising

    • Others

    By Application:

    • Consumer Goods

    • Food & Beverage Industry

    • Health and Medical Industry

    • Vehicles Industry

    • Others

    • Commercial and Personal Services

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Advertising Services Market Overview 2018-2029

    • 1.1 China Advertising Services Industry Development Overview

    • 1.2 China Advertising Services Industry Development History

    • 1.3 China Advertising Services Industry Market Size (2018-2029)

    • 1.4 China Advertising Services Market Analysis by Type from Production Side

      • 1.4.1 China Advertising Services Production Volume, Production Value and Growth Rate of Radio Advertising (2018-2029)

      • 1.4.2 China Advertising Services Production Volume, Production Value and Growth Rate of Internet Advertising (2018-2029)

      • 1.4.3 China Advertising Services Production Volume, Production Value and Growth Rate of Newspaper & Magazine Advertising (2018-2029)

      • 1.4.4 China Advertising Services Production Volume, Production Value and Growth Rate of Outdoors Advertising (2018-2029)

      • 1.4.5 China Advertising Services Production Volume, Production Value and Growth Rate of TV Advertising (2018-2029)

      • 1.4.6 China Advertising Services Production Volume, Production Value and Growth Rate of Others (2018-2029)

    • 1.5 China Advertising Services Market Analysis by Application from Consumption End

      • 1.5.1 China Advertising Services Sales Volume, Sales Value and Growth Rate of Consumer Goods (2018-2029)

      • 1.5.2 China Advertising Services Sales Volume, Sales Value and Growth Rate of Food & Beverage Industry (2018-2029)

      • 1.5.3 China Advertising Services Sales Volume, Sales Value and Growth Rate of Health and Medical Industry (2018-2029)

      • 1.5.4 China Advertising Services Sales Volume, Sales Value and Growth Rate of Vehicles Industry (2018-2029)

      • 1.5.5 China Advertising Services Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

      • 1.5.6 China Advertising Services Sales Volume, Sales Value and Growth Rate of Commercial and Personal Services (2018-2029)

    • 1.6 China Advertising Services Market Analysis by Region

      • 1.6.1 North China Advertising Services Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Advertising Services Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Advertising Services Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Advertising Services Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Advertising Services Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Advertising Services Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Advertising Services Market Size and Growth Rate from 2018-2029

    Chapter 2 China Advertising Services Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Advertising Services Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Advertising Services Market Status and Competition Analysis in 2023

      • 2.2.3 China Advertising Services Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Advertising Services Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Advertising Services Industry Development

    Chapter 3 Advertising ServicesIndustry Chain Analysis

    • 3.1 Advertising Services Industry Chain

    • 3.2 Advertising Services Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Advertising Services Market

    • 3.3 Advertising Services Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Advertising Services Market

    Chapter 4 China Advertising Services Market, by Type

    • 4.1 China Advertising Services Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Advertising Services Total Production Volume and Growth Rate from Production Side

    • 4.5 China Advertising Services Production Volume and Growth Rate, by Type

      • 4.5.1 China Advertising Services Production Volume and Growth Rate of Radio Advertising

      • 4.5.2 China Advertising Services Production Volume and Growth Rate of Internet Advertising

      • 4.5.3 China Advertising Services Production Volume and Growth Rate of Newspaper & Magazine Advertising

      • 4.5.4 China Advertising Services Production Volume and Growth Rate of Outdoors Advertising

      • 4.5.5 China Advertising Services Production Volume and Growth Rate of TV Advertising

      • 4.5.6 China Advertising Services Production Volume and Growth Rate of Others

    Chapter 5 China Advertising Services Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Advertising Services Total Market Size and Growth Rate from Consumption End

    • 5.5 China Advertising Services Market Size and Growth Rate, by Application

      • 5.5.1 China Advertising Services Market Size and Growth Rate of Consumer Goods

      • 5.5.2 China Advertising Services Market Size and Growth Rate of Food & Beverage Industry

      • 5.5.3 China Advertising Services Market Size and Growth Rate of Health and Medical Industry

      • 5.5.4 China Advertising Services Market Size and Growth Rate of Vehicles Industry

      • 5.5.5 China Advertising Services Market Size and Growth Rate of Others

      • 5.5.6 China Advertising Services Market Size and Growth Rate of Commercial and Personal Services

    Chapter 6 China Advertising Services Market, by Region

    • 6.1 China Advertising Services Production Volume and Production Value, by Region

    • 6.2 China Advertising Services Sales Volume and Sales Value, by Region

    Chapter 7 North China Advertising Services Market Analysis

    • 7.1 North China Advertising Services Market, by Type

    • 7.2 North China Advertising Services Market, by Application

    Chapter 8 Central China Advertising Services Market Analysis

    • 8.1 Central China Advertising Services Market, by Type

    • 8.2 Central China Advertising Services Market, by Application

    Chapter 9 South China Advertising Services Market Analysis

    • 9.1 South China Advertising Services Market, by Type

    • 9.2 South China Advertising Services Market, by Application

    Chapter 10 East China Advertising Services Market Analysis

    • 10.1 East China Advertising Services Market, by Type

    • 10.2 East China Advertising Services Market, by Application

    Chapter 11 Northeast China Advertising Services Market Analysis

    • 11.1 Northeast China Advertising Services Market, by Type

    • 11.2 Northeast China Advertising Services Market, by Application

    Chapter 12 Southwest China Advertising Services Market Analysis

    • 12.1 Southwest China Advertising Services Market, by Type

    • 12.2 Southwest China Advertising Services Market, by Application

    Chapter 13 Northwest China Advertising Services Market Analysis

    • 13.1 Northwest China Advertising Services Market, by Type

    • 13.2 Northwest China Advertising Services Market, by Application

    Chapter 14 Company Profiles

      • 14.1 IPG

        • 14.1.1 IPG Company Profile

        • 14.1.2 IPG Advertising Services Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 Yinlimedia

        • 14.2.1 Yinlimedia Company Profile

        • 14.2.2 Yinlimedia Advertising Services Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Dentsu Inc

        • 14.3.1 Dentsu Inc Company Profile

        • 14.3.2 Dentsu Inc Advertising Services Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Beijing Bashi Media Co, Ltd

        • 14.4.1 Beijing Bashi Media Co, Ltd Company Profile

        • 14.4.2 Beijing Bashi Media Co, Ltd Advertising Services Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Focus Media Group

        • 14.5.1 Focus Media Group Company Profile

        • 14.5.2 Focus Media Group Advertising Services Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 Guangdong Guangzhou Daily Media Co, Ltd

        • 14.6.1 Guangdong Guangzhou Daily Media Co, Ltd Company Profile

        • 14.6.2 Guangdong Guangzhou Daily Media Co, Ltd Advertising Services Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 China Television Media

        • 14.7.1 China Television Media Company Profile

        • 14.7.2 China Television Media Advertising Services Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Spearhead Integrated Marketing Communication Group

        • 14.8.1 Spearhead Integrated Marketing Communication Group Company Profile

        • 14.8.2 Spearhead Integrated Marketing Communication Group Advertising Services Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 Guangdong Advertising Co, Ltd

        • 14.9.1 Guangdong Advertising Co, Ltd Company Profile

        • 14.9.2 Guangdong Advertising Co, Ltd Advertising Services Market Performance

        • 14.9.3 Product&Service Introduction

      • 14.10 Shanghai Xinhua Media Co, Ltd

        • 14.10.1 Shanghai Xinhua Media Co, Ltd Company Profile

        • 14.10.2 Shanghai Xinhua Media Co, Ltd Advertising Services Market Performance

        • 14.10.3 Product&Service Introduction

      • 14.11 WPP

        • 14.11.1 WPP Company Profile

        • 14.11.2 WPP Advertising Services Market Performance

        • 14.11.3 Product&Service Introduction

      • 14.12 Bluefocus Communication Group Co, Ltd

        • 14.12.1 Bluefocus Communication Group Co, Ltd Company Profile

        • 14.12.2 Bluefocus Communication Group Co, Ltd Advertising Services Market Performance

        • 14.12.3 Product&Service Introduction

      • 14.13 Chengdu B-ray Media Co, Ltd

        • 14.13.1 Chengdu B-ray Media Co, Ltd Company Profile

        • 14.13.2 Chengdu B-ray Media Co, Ltd Advertising Services Market Performance

        • 14.13.3 Product&Service Introduction

      • 14.14 PublicisGroupe

        • 14.14.1 PublicisGroupe Company Profile

        • 14.14.2 PublicisGroupe Advertising Services Market Performance

        • 14.14.3 Product&Service Introduction

      • 14.15 Omnicom Group

        • 14.15.1 Omnicom Group Company Profile

        • 14.15.2 Omnicom Group Advertising Services Market Performance

        • 14.15.3 Product&Service Introduction

      • 14.16 Havas SA

        • 14.16.1 Havas SA Company Profile

        • 14.16.2 Havas SA Advertising Services Market Performance

        • 14.16.3 Product&Service Introduction

      • 14.17 Dahe Group

        • 14.17.1 Dahe Group Company Profile

        • 14.17.2 Dahe Group Advertising Services Market Performance

        • 14.17.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Advertising Services Industry Research Conclusions

    • 15.2 Advertising Services Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Advertising Services Industry Market Size (2018-2029)

    • Figure China Advertising Services Production Volume, Production Value and Growth Rate of Radio Advertising (2018-2029)

    • Figure China Advertising Services Production Volume, Production Value and Growth Rate of Internet Advertising (2018-2029)

    • Figure China Advertising Services Production Volume, Production Value and Growth Rate of Newspaper & Magazine Advertising (2018-2029)

    • Figure China Advertising Services Production Volume, Production Value and Growth Rate of Outdoors Advertising (2018-2029)

    • Figure China Advertising Services Production Volume, Production Value and Growth Rate of TV Advertising (2018-2029)

    • Figure China Advertising Services Production Volume, Production Value and Growth Rate of Others (2018-2029)

    • Figure China Advertising Services Sales Volume, Sales Value and Growth Rate of Consumer Goods (2018-2029)

    • Figure China Advertising Services Sales Volume, Sales Value and Growth Rate of Food & Beverage Industry (2018-2029)

    • Figure China Advertising Services Sales Volume, Sales Value and Growth Rate of Health and Medical Industry (2018-2029)

    • Figure China Advertising Services Sales Volume, Sales Value and Growth Rate of Vehicles Industry (2018-2029)

    • Figure China Advertising Services Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

    • Figure China Advertising Services Sales Volume, Sales Value and Growth Rate of Commercial and Personal Services (2018-2029)

    • Figure North China Advertising Services Market Size and Growth Rate from 2018-2029

    • Figure Central China Advertising Services Market Size and Growth Rate from 2018-2029

    • Figure South China Advertising Services Market Size and Growth Rate from 2018-2029

    • Figure East China Advertising Services Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Advertising Services Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Advertising Services Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Advertising Services Market Size and Growth Rate from 2018-2029

    • Figure Advertising Services Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Advertising Services Market Share by Type in 2018

    • Figure China Advertising Services Market Share by Type in 2023

    • Figure China Advertising Services Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Advertising Services Production Volume and Growth Rate of Radio Advertising (2018-2023)

    • Figure China Advertising Services Production Volume and Growth Rate of Internet Advertising (2018-2023)

    • Figure China Advertising Services Production Volume and Growth Rate of Newspaper & Magazine Advertising (2018-2023)

    • Figure China Advertising Services Production Volume and Growth Rate of Outdoors Advertising (2018-2023)

    • Figure China Advertising Services Production Volume and Growth Rate of TV Advertising (2018-2023)

    • Figure China Advertising Services Production Volume and Growth Rate of Others (2018-2023)

    • Figure China Advertising Services Market Share by Application in 2018

    • Figure China Advertising Services Market Share by Application in 2023

    • Figure China Advertising Services Total Market Size and Growth Rate from Consumption End

    • Figure China Advertising Services Market Size and Growth Rate of Consumer Goods (2018-2023)

    • Figure China Advertising Services Market Size and Growth Rate of Food & Beverage Industry (2018-2023)

    • Figure China Advertising Services Market Size and Growth Rate of Health and Medical Industry (2018-2023)

    • Figure China Advertising Services Market Size and Growth Rate of Vehicles Industry (2018-2023)

    • Figure China Advertising Services Market Size and Growth Rate of Others (2018-2023)

    • Figure China Advertising Services Market Size and Growth Rate of Commercial and Personal Services (2018-2023)

    • Table China Advertising Services Production Volume by Region (2018-2023)

    • Table China Advertising Services Production Volume Share by Region (2018-2023)

    • Figure China Advertising Services Production Volume Share by Region (2018-2023)

    • Table China Advertising Services Production Value by Region (2018-2023)

    • Table China Advertising Services Production Value Share by Region (2018-2023)

    • Figure China Advertising Services Production Value Share by Region (2018-2023)

    • Table China Advertising Services Sales Volume by Region (2018-2023)

    • Table China Advertising Services Sales Volume Share by Region (2018-2023)

    • Figure China Advertising Services Sales Volume Share by Region (2018-2023)

    • Table China Advertising Services Sales Value by Region (2018-2023)

    • Table China Advertising Services Sales Value Share by Region (2018-2023)

    • Figure China Advertising Services Sales Value Share by Region (2018-2023)

    • Table North China Advertising Services Production Volume by Type (2018-2023)

    • Table North China Advertising Services Production Volume Share by Type (2018-2023)

    • Figure North China Advertising Services Production Volume Share by Type (2018-2023)

    • Table North China Advertising Services Sales Volume by Application (2018-2023)

    • Table North China Advertising Services Sales Volume Share by Application (2018-2023)

    • Figure North China Advertising Services Sales Volume Share by Application (2018-2023)

    • Table Central China Advertising Services Production Volume by Type (2018-2023)

    • Table Central China Advertising Services Production Volume Share by Type (2018-2023)

    • Figure Central China Advertising Services Production Volume Share by Type (2018-2023)

    • Table Central China Advertising Services Sales Volume by Application (2018-2023)

    • Table Central China Advertising Services Sales Volume Share by Application (2018-2023)

    • Figure Central China Advertising Services Sales Volume Share by Application (2018-2023)

    • Table South China Advertising Services Production Volume by Type (2018-2023)

    • Table South China Advertising Services Production Volume Share by Type (2018-2023)

    • Figure South China Advertising Services Production Volume Share by Type (2018-2023)

    • Table South China Advertising Services Sales Volume by Application (2018-2023)

    • Table South China Advertising Services Sales Volume Share by Application (2018-2023)

    • Figure South China Advertising Services Sales Volume Share by Application (2018-2023)

    • Table East China Advertising Services Production Volume by Type (2018-2023)

    • Table East China Advertising Services Production Volume Share by Type (2018-2023)

    • Figure East China Advertising Services Production Volume Share by Type (2018-2023)

    • Table East China Advertising Services Sales Volume by Application (2018-2023)

    • Table East China Advertising Services Sales Volume Share by Application (2018-2023)

    • Figure East China Advertising Services Sales Volume Share by Application (2018-2023)

    • Table Northeast China Advertising Services Production Volume by Type (2018-2023)

    • Table Northeast China Advertising Services Production Volume Share by Type (2018-2023)

    • Figure Northeast China Advertising Services Production Volume Share by Type (2018-2023)

    • Table Northeast China Advertising Services Sales Volume by Application (2018-2023)

    • Table Northeast China Advertising Services Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Advertising Services Sales Volume Share by Application (2018-2023)

    • Table Southwest China Advertising Services Production Volume by Type (2018-2023)

    • Table Southwest China Advertising Services Production Volume Share by Type (2018-2023)

    • Figure Southwest China Advertising Services Production Volume Share by Type (2018-2023)

    • Table Southwest China Advertising Services Sales Volume by Application (2018-2023)

    • Table Southwest China Advertising Services Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Advertising Services Sales Volume Share by Application (2018-2023)

    • Table Northwest China Advertising Services Production Volume by Type (2018-2023)

    • Table Northwest China Advertising Services Production Volume Share by Type (2018-2023)

    • Figure Northwest China Advertising Services Production Volume Share by Type (2018-2023)

    • Table Northwest China Advertising Services Sales Volume by Application (2018-2023)

    • Table Northwest China Advertising Services Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Advertising Services Sales Volume Share by Application (2018-2023)

    • Table IPG Company Profile

    • Table IPG Advertising Services Revenue, Price and Gross (2018-2023)

    • Table Yinlimedia Company Profile

    • Table Yinlimedia Advertising Services Revenue, Price and Gross (2018-2023)

    • Table Dentsu Inc Company Profile

    • Table Dentsu Inc Advertising Services Revenue, Price and Gross (2018-2023)

    • Table Beijing Bashi Media Co, Ltd Company Profile

    • Table Beijing Bashi Media Co, Ltd Advertising Services Revenue, Price and Gross (2018-2023)

    • Table Focus Media Group Company Profile

    • Table Focus Media Group Advertising Services Revenue, Price and Gross (2018-2023)

    • Table Guangdong Guangzhou Daily Media Co, Ltd Company Profile

    • Table Guangdong Guangzhou Daily Media Co, Ltd Advertising Services Revenue, Price and Gross (2018-2023)

    • Table China Television Media Company Profile

    • Table China Television Media Advertising Services Revenue, Price and Gross (2018-2023)

    • Table Spearhead Integrated Marketing Communication Group Company Profile

    • Table Spearhead Integrated Marketing Communication Group Advertising Services Revenue, Price and Gross (2018-2023)

    • Table Guangdong Advertising Co, Ltd Company Profile

    • Table Guangdong Advertising Co, Ltd Advertising Services Revenue, Price and Gross (2018-2023)

    • Table Shanghai Xinhua Media Co, Ltd Company Profile

    • Table Shanghai Xinhua Media Co, Ltd Advertising Services Revenue, Price and Gross (2018-2023)

    • Table WPP Company Profile

    • Table WPP Advertising Services Revenue, Price and Gross (2018-2023)

    • Table Bluefocus Communication Group Co, Ltd Company Profile

    • Table Bluefocus Communication Group Co, Ltd Advertising Services Revenue, Price and Gross (2018-2023)

    • Table Chengdu B-ray Media Co, Ltd Company Profile

    • Table Chengdu B-ray Media Co, Ltd Advertising Services Revenue, Price and Gross (2018-2023)

    • Table PublicisGroupe Company Profile

    • Table PublicisGroupe Advertising Services Revenue, Price and Gross (2018-2023)

    • Table Omnicom Group Company Profile

    • Table Omnicom Group Advertising Services Revenue, Price and Gross (2018-2023)

    • Table Havas SA Company Profile

    • Table Havas SA Advertising Services Revenue, Price and Gross (2018-2023)

    • Table Dahe Group Company Profile

    • Table Dahe Group Advertising Services Revenue, Price and Gross (2018-2023)


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