Programmatic Advertising Market Report

China Programmatic Advertising Industry Market Research Report 2023-2029

  • POSTDATE：Sep 13, 2023
  • PAGES：165
  • REPORT CODE：GMM1796604
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • Programmatic advertising is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online. It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market.

    This report elaborates on the current development of the Programmatic Advertising industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Adroll

    • DataXu

    • Centro, Inc

    • Think with Google

    • Outbrain

    • PulsePoint, Inc

    • Choozle

    • AdReady

    • Adobe Marketing Cloud

    By Type:

    • Mobile

    • Desktop

    By Application:

    • Education

    • Retail

    • Travel

    • Media and Entertainment

    • Finance

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Programmatic Advertising Market Overview 2018-2029

    • 1.1 China Programmatic Advertising Industry Development Overview

    • 1.2 China Programmatic Advertising Industry Development History

    • 1.3 China Programmatic Advertising Industry Market Size (2018-2029)

    • 1.4 China Programmatic Advertising Market Analysis by Type from Production Side

      • 1.4.1 China Programmatic Advertising Production Volume, Production Value and Growth Rate of Mobile (2018-2029)

      • 1.4.2 China Programmatic Advertising Production Volume, Production Value and Growth Rate of Desktop (2018-2029)

    • 1.5 China Programmatic Advertising Market Analysis by Application from Consumption End

      • 1.5.1 China Programmatic Advertising Sales Volume, Sales Value and Growth Rate of Education (2018-2029)

      • 1.5.2 China Programmatic Advertising Sales Volume, Sales Value and Growth Rate of Retail (2018-2029)

      • 1.5.3 China Programmatic Advertising Sales Volume, Sales Value and Growth Rate of Travel (2018-2029)

      • 1.5.4 China Programmatic Advertising Sales Volume, Sales Value and Growth Rate of Media and Entertainment (2018-2029)

      • 1.5.5 China Programmatic Advertising Sales Volume, Sales Value and Growth Rate of Finance (2018-2029)

    • 1.6 China Programmatic Advertising Market Analysis by Region

      • 1.6.1 North China Programmatic Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Programmatic Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Programmatic Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Programmatic Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Programmatic Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Programmatic Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Programmatic Advertising Market Size and Growth Rate from 2018-2029

    Chapter 2 China Programmatic Advertising Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Programmatic Advertising Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Programmatic Advertising Market Status and Competition Analysis in 2023

      • 2.2.3 China Programmatic Advertising Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Programmatic Advertising Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Programmatic Advertising Industry Development

    Chapter 3 Programmatic AdvertisingIndustry Chain Analysis

    • 3.1 Programmatic Advertising Industry Chain

    • 3.2 Programmatic Advertising Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Programmatic Advertising Market

    • 3.3 Programmatic Advertising Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Programmatic Advertising Market

    Chapter 4 China Programmatic Advertising Market, by Type

    • 4.1 China Programmatic Advertising Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Programmatic Advertising Total Production Volume and Growth Rate from Production Side

    • 4.5 China Programmatic Advertising Production Volume and Growth Rate, by Type

      • 4.5.1 China Programmatic Advertising Production Volume and Growth Rate of Mobile

      • 4.5.2 China Programmatic Advertising Production Volume and Growth Rate of Desktop

    Chapter 5 China Programmatic Advertising Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Programmatic Advertising Total Market Size and Growth Rate from Consumption End

    • 5.5 China Programmatic Advertising Market Size and Growth Rate, by Application

      • 5.5.1 China Programmatic Advertising Market Size and Growth Rate of Education

      • 5.5.2 China Programmatic Advertising Market Size and Growth Rate of Retail

      • 5.5.3 China Programmatic Advertising Market Size and Growth Rate of Travel

      • 5.5.4 China Programmatic Advertising Market Size and Growth Rate of Media and Entertainment

      • 5.5.5 China Programmatic Advertising Market Size and Growth Rate of Finance

    Chapter 6 China Programmatic Advertising Market, by Region

    • 6.1 China Programmatic Advertising Production Volume and Production Value, by Region

    • 6.2 China Programmatic Advertising Sales Volume and Sales Value, by Region

    Chapter 7 North China Programmatic Advertising Market Analysis

    • 7.1 North China Programmatic Advertising Market, by Type

    • 7.2 North China Programmatic Advertising Market, by Application

    Chapter 8 Central China Programmatic Advertising Market Analysis

    • 8.1 Central China Programmatic Advertising Market, by Type

    • 8.2 Central China Programmatic Advertising Market, by Application

    Chapter 9 South China Programmatic Advertising Market Analysis

    • 9.1 South China Programmatic Advertising Market, by Type

    • 9.2 South China Programmatic Advertising Market, by Application

    Chapter 10 East China Programmatic Advertising Market Analysis

    • 10.1 East China Programmatic Advertising Market, by Type

    • 10.2 East China Programmatic Advertising Market, by Application

    Chapter 11 Northeast China Programmatic Advertising Market Analysis

    • 11.1 Northeast China Programmatic Advertising Market, by Type

    • 11.2 Northeast China Programmatic Advertising Market, by Application

    Chapter 12 Southwest China Programmatic Advertising Market Analysis

    • 12.1 Southwest China Programmatic Advertising Market, by Type

    • 12.2 Southwest China Programmatic Advertising Market, by Application

    Chapter 13 Northwest China Programmatic Advertising Market Analysis

    • 13.1 Northwest China Programmatic Advertising Market, by Type

    • 13.2 Northwest China Programmatic Advertising Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Adroll

        • 14.1.1 Adroll Company Profile

        • 14.1.2 Adroll Programmatic Advertising Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 DataXu

        • 14.2.1 DataXu Company Profile

        • 14.2.2 DataXu Programmatic Advertising Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Centro, Inc

        • 14.3.1 Centro, Inc Company Profile

        • 14.3.2 Centro, Inc Programmatic Advertising Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Think with Google

        • 14.4.1 Think with Google Company Profile

        • 14.4.2 Think with Google Programmatic Advertising Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Outbrain

        • 14.5.1 Outbrain Company Profile

        • 14.5.2 Outbrain Programmatic Advertising Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 PulsePoint, Inc

        • 14.6.1 PulsePoint, Inc Company Profile

        • 14.6.2 PulsePoint, Inc Programmatic Advertising Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Choozle

        • 14.7.1 Choozle Company Profile

        • 14.7.2 Choozle Programmatic Advertising Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 AdReady

        • 14.8.1 AdReady Company Profile

        • 14.8.2 AdReady Programmatic Advertising Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 Adobe Marketing Cloud

        • 14.9.1 Adobe Marketing Cloud Company Profile

        • 14.9.2 Adobe Marketing Cloud Programmatic Advertising Market Performance

        • 14.9.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Programmatic Advertising Industry Research Conclusions

    • 15.2 Programmatic Advertising Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Programmatic Advertising Industry Market Size (2018-2029)

    • Figure China Programmatic Advertising Production Volume, Production Value and Growth Rate of Mobile (2018-2029)

    • Figure China Programmatic Advertising Production Volume, Production Value and Growth Rate of Desktop (2018-2029)

    • Figure China Programmatic Advertising Sales Volume, Sales Value and Growth Rate of Education (2018-2029)

    • Figure China Programmatic Advertising Sales Volume, Sales Value and Growth Rate of Retail (2018-2029)

    • Figure China Programmatic Advertising Sales Volume, Sales Value and Growth Rate of Travel (2018-2029)

    • Figure China Programmatic Advertising Sales Volume, Sales Value and Growth Rate of Media and Entertainment (2018-2029)

    • Figure China Programmatic Advertising Sales Volume, Sales Value and Growth Rate of Finance (2018-2029)

    • Figure North China Programmatic Advertising Market Size and Growth Rate from 2018-2029

    • Figure Central China Programmatic Advertising Market Size and Growth Rate from 2018-2029

    • Figure South China Programmatic Advertising Market Size and Growth Rate from 2018-2029

    • Figure East China Programmatic Advertising Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Programmatic Advertising Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Programmatic Advertising Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Programmatic Advertising Market Size and Growth Rate from 2018-2029

    • Figure Programmatic Advertising Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Programmatic Advertising Market Share by Type in 2018

    • Figure China Programmatic Advertising Market Share by Type in 2023

    • Figure China Programmatic Advertising Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Programmatic Advertising Production Volume and Growth Rate of Mobile (2018-2023)

    • Figure China Programmatic Advertising Production Volume and Growth Rate of Desktop (2018-2023)

    • Figure China Programmatic Advertising Market Share by Application in 2018

    • Figure China Programmatic Advertising Market Share by Application in 2023

    • Figure China Programmatic Advertising Total Market Size and Growth Rate from Consumption End

    • Figure China Programmatic Advertising Market Size and Growth Rate of Education (2018-2023)

    • Figure China Programmatic Advertising Market Size and Growth Rate of Retail (2018-2023)

    • Figure China Programmatic Advertising Market Size and Growth Rate of Travel (2018-2023)

    • Figure China Programmatic Advertising Market Size and Growth Rate of Media and Entertainment (2018-2023)

    • Figure China Programmatic Advertising Market Size and Growth Rate of Finance (2018-2023)

    • Table China Programmatic Advertising Production Volume by Region (2018-2023)

    • Table China Programmatic Advertising Production Volume Share by Region (2018-2023)

    • Figure China Programmatic Advertising Production Volume Share by Region (2018-2023)

    • Table China Programmatic Advertising Production Value by Region (2018-2023)

    • Table China Programmatic Advertising Production Value Share by Region (2018-2023)

    • Figure China Programmatic Advertising Production Value Share by Region (2018-2023)

    • Table China Programmatic Advertising Sales Volume by Region (2018-2023)

    • Table China Programmatic Advertising Sales Volume Share by Region (2018-2023)

    • Figure China Programmatic Advertising Sales Volume Share by Region (2018-2023)

    • Table China Programmatic Advertising Sales Value by Region (2018-2023)

    • Table China Programmatic Advertising Sales Value Share by Region (2018-2023)

    • Figure China Programmatic Advertising Sales Value Share by Region (2018-2023)

    • Table North China Programmatic Advertising Production Volume by Type (2018-2023)

    • Table North China Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Figure North China Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Table North China Programmatic Advertising Sales Volume by Application (2018-2023)

    • Table North China Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Figure North China Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Table Central China Programmatic Advertising Production Volume by Type (2018-2023)

    • Table Central China Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Figure Central China Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Table Central China Programmatic Advertising Sales Volume by Application (2018-2023)

    • Table Central China Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Figure Central China Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Table South China Programmatic Advertising Production Volume by Type (2018-2023)

    • Table South China Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Figure South China Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Table South China Programmatic Advertising Sales Volume by Application (2018-2023)

    • Table South China Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Figure South China Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Table East China Programmatic Advertising Production Volume by Type (2018-2023)

    • Table East China Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Figure East China Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Table East China Programmatic Advertising Sales Volume by Application (2018-2023)

    • Table East China Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Figure East China Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Table Northeast China Programmatic Advertising Production Volume by Type (2018-2023)

    • Table Northeast China Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Figure Northeast China Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Table Northeast China Programmatic Advertising Sales Volume by Application (2018-2023)

    • Table Northeast China Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Table Southwest China Programmatic Advertising Production Volume by Type (2018-2023)

    • Table Southwest China Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Figure Southwest China Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Table Southwest China Programmatic Advertising Sales Volume by Application (2018-2023)

    • Table Southwest China Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Table Northwest China Programmatic Advertising Production Volume by Type (2018-2023)

    • Table Northwest China Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Figure Northwest China Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Table Northwest China Programmatic Advertising Sales Volume by Application (2018-2023)

    • Table Northwest China Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Table Adroll Company Profile

    • Table Adroll Programmatic Advertising Revenue, Price and Gross (2018-2023)

    • Table DataXu Company Profile

    • Table DataXu Programmatic Advertising Revenue, Price and Gross (2018-2023)

    • Table Centro, Inc Company Profile

    • Table Centro, Inc Programmatic Advertising Revenue, Price and Gross (2018-2023)

    • Table Think with Google Company Profile

    • Table Think with Google Programmatic Advertising Revenue, Price and Gross (2018-2023)

    • Table Outbrain Company Profile

    • Table Outbrain Programmatic Advertising Revenue, Price and Gross (2018-2023)

    • Table PulsePoint, Inc Company Profile

    • Table PulsePoint, Inc Programmatic Advertising Revenue, Price and Gross (2018-2023)

    • Table Choozle Company Profile

    • Table Choozle Programmatic Advertising Revenue, Price and Gross (2018-2023)

    • Table AdReady Company Profile

    • Table AdReady Programmatic Advertising Revenue, Price and Gross (2018-2023)

    • Table Adobe Marketing Cloud Company Profile

    • Table Adobe Marketing Cloud Programmatic Advertising Revenue, Price and Gross (2018-2023)


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