China Licensed Merchandise Industry Market Research Report 2023-2029

  • REPORT SUMMARY
  • TABLE OF CONTENTS
  • This report elaborates on the current development of the Licensed Merchandise industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Ralph Lauren

    • Nike

    • Hanesbrands

    • Hasbro

    • Prada

    • Knights Apparel

    • Bioworld

    • Warner Bros Consumer Products

    • DreamWorks Animations

    • Puma

    • NBCUniversal Media

    • Under Armour

    • Everlast Worldwide

    • The Walt Disney Company

    • Twentieth Century Fox Consumer Products

    • Columbia Sportswear

    • Reebok

    • Adidas

    • Sanrio

    • Discovery Consumer Products

    • Rainbow

    • G-III Apparel Group

    • Mattel

    By Type:

    • Accessories

    • Home decoration

    • Toys

    • Video games

    • Apparels

    By Application:

    • Fashion

    • Sports

    • Entertainment

    • Corporate trademarks

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Licensed Merchandise Market Overview 2018-2029

    • 1.1 China Licensed Merchandise Industry Development Overview

    • 1.2 China Licensed Merchandise Industry Development History

    • 1.3 China Licensed Merchandise Industry Market Size (2018-2029)

    • 1.4 China Licensed Merchandise Market Analysis by Type from Production Side

      • 1.4.1 China Licensed Merchandise Production Volume, Production Value and Growth Rate of Accessories (2018-2029)

      • 1.4.2 China Licensed Merchandise Production Volume, Production Value and Growth Rate of Home decoration (2018-2029)

      • 1.4.3 China Licensed Merchandise Production Volume, Production Value and Growth Rate of Toys (2018-2029)

      • 1.4.4 China Licensed Merchandise Production Volume, Production Value and Growth Rate of Video games (2018-2029)

      • 1.4.5 China Licensed Merchandise Production Volume, Production Value and Growth Rate of Apparels (2018-2029)

    • 1.5 China Licensed Merchandise Market Analysis by Application from Consumption End

      • 1.5.1 China Licensed Merchandise Sales Volume, Sales Value and Growth Rate of Fashion (2018-2029)

      • 1.5.2 China Licensed Merchandise Sales Volume, Sales Value and Growth Rate of Sports (2018-2029)

      • 1.5.3 China Licensed Merchandise Sales Volume, Sales Value and Growth Rate of Entertainment (2018-2029)

      • 1.5.4 China Licensed Merchandise Sales Volume, Sales Value and Growth Rate of Corporate trademarks (2018-2029)

    • 1.6 China Licensed Merchandise Market Analysis by Region

      • 1.6.1 North China Licensed Merchandise Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Licensed Merchandise Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Licensed Merchandise Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Licensed Merchandise Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Licensed Merchandise Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Licensed Merchandise Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Licensed Merchandise Market Size and Growth Rate from 2018-2029

    Chapter 2 China Licensed Merchandise Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Licensed Merchandise Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Licensed Merchandise Market Status and Competition Analysis in 2023

      • 2.2.3 China Licensed Merchandise Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Licensed Merchandise Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Licensed Merchandise Industry Development

    Chapter 3 Licensed MerchandiseIndustry Chain Analysis

    • 3.1 Licensed Merchandise Industry Chain

    • 3.2 Licensed Merchandise Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Licensed Merchandise Market

    • 3.3 Licensed Merchandise Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Licensed Merchandise Market

    Chapter 4 China Licensed Merchandise Market, by Type

    • 4.1 China Licensed Merchandise Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Licensed Merchandise Total Production Volume and Growth Rate from Production Side

    • 4.5 China Licensed Merchandise Production Volume and Growth Rate, by Type

      • 4.5.1 China Licensed Merchandise Production Volume and Growth Rate of Accessories

      • 4.5.2 China Licensed Merchandise Production Volume and Growth Rate of Home decoration

      • 4.5.3 China Licensed Merchandise Production Volume and Growth Rate of Toys

      • 4.5.4 China Licensed Merchandise Production Volume and Growth Rate of Video games

      • 4.5.5 China Licensed Merchandise Production Volume and Growth Rate of Apparels

    Chapter 5 China Licensed Merchandise Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Licensed Merchandise Total Market Size and Growth Rate from Consumption End

    • 5.5 China Licensed Merchandise Market Size and Growth Rate, by Application

      • 5.5.1 China Licensed Merchandise Market Size and Growth Rate of Fashion

      • 5.5.2 China Licensed Merchandise Market Size and Growth Rate of Sports

      • 5.5.3 China Licensed Merchandise Market Size and Growth Rate of Entertainment

      • 5.5.4 China Licensed Merchandise Market Size and Growth Rate of Corporate trademarks

    Chapter 6 China Licensed Merchandise Market, by Region

    • 6.1 China Licensed Merchandise Production Volume and Production Value, by Region

    • 6.2 China Licensed Merchandise Sales Volume and Sales Value, by Region

    Chapter 7 North China Licensed Merchandise Market Analysis

    • 7.1 North China Licensed Merchandise Market, by Type

    • 7.2 North China Licensed Merchandise Market, by Application

    Chapter 8 Central China Licensed Merchandise Market Analysis

    • 8.1 Central China Licensed Merchandise Market, by Type

    • 8.2 Central China Licensed Merchandise Market, by Application

    Chapter 9 South China Licensed Merchandise Market Analysis

    • 9.1 South China Licensed Merchandise Market, by Type

    • 9.2 South China Licensed Merchandise Market, by Application

    Chapter 10 East China Licensed Merchandise Market Analysis

    • 10.1 East China Licensed Merchandise Market, by Type

    • 10.2 East China Licensed Merchandise Market, by Application

    Chapter 11 Northeast China Licensed Merchandise Market Analysis

    • 11.1 Northeast China Licensed Merchandise Market, by Type

    • 11.2 Northeast China Licensed Merchandise Market, by Application

    Chapter 12 Southwest China Licensed Merchandise Market Analysis

    • 12.1 Southwest China Licensed Merchandise Market, by Type

    • 12.2 Southwest China Licensed Merchandise Market, by Application

    Chapter 13 Northwest China Licensed Merchandise Market Analysis

    • 13.1 Northwest China Licensed Merchandise Market, by Type

    • 13.2 Northwest China Licensed Merchandise Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Ralph Lauren

        • 14.1.1 Ralph Lauren Company Profile

        • 14.1.2 Ralph Lauren Licensed Merchandise Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 Nike

        • 14.2.1 Nike Company Profile

        • 14.2.2 Nike Licensed Merchandise Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Hanesbrands

        • 14.3.1 Hanesbrands Company Profile

        • 14.3.2 Hanesbrands Licensed Merchandise Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Hasbro

        • 14.4.1 Hasbro Company Profile

        • 14.4.2 Hasbro Licensed Merchandise Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Prada

        • 14.5.1 Prada Company Profile

        • 14.5.2 Prada Licensed Merchandise Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 Knights Apparel

        • 14.6.1 Knights Apparel Company Profile

        • 14.6.2 Knights Apparel Licensed Merchandise Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Bioworld

        • 14.7.1 Bioworld Company Profile

        • 14.7.2 Bioworld Licensed Merchandise Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Warner Bros Consumer Products

        • 14.8.1 Warner Bros Consumer Products Company Profile

        • 14.8.2 Warner Bros Consumer Products Licensed Merchandise Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 DreamWorks Animations

        • 14.9.1 DreamWorks Animations Company Profile

        • 14.9.2 DreamWorks Animations Licensed Merchandise Market Performance

        • 14.9.3 Product&Service Introduction

      • 14.10 Puma

        • 14.10.1 Puma Company Profile

        • 14.10.2 Puma Licensed Merchandise Market Performance

        • 14.10.3 Product&Service Introduction

      • 14.11 NBCUniversal Media

        • 14.11.1 NBCUniversal Media Company Profile

        • 14.11.2 NBCUniversal Media Licensed Merchandise Market Performance

        • 14.11.3 Product&Service Introduction

      • 14.12 Under Armour

        • 14.12.1 Under Armour Company Profile

        • 14.12.2 Under Armour Licensed Merchandise Market Performance

        • 14.12.3 Product&Service Introduction

      • 14.13 Everlast Worldwide

        • 14.13.1 Everlast Worldwide Company Profile

        • 14.13.2 Everlast Worldwide Licensed Merchandise Market Performance

        • 14.13.3 Product&Service Introduction

      • 14.14 The Walt Disney Company

        • 14.14.1 The Walt Disney Company Company Profile

        • 14.14.2 The Walt Disney Company Licensed Merchandise Market Performance

        • 14.14.3 Product&Service Introduction

      • 14.15 Twentieth Century Fox Consumer Products

        • 14.15.1 Twentieth Century Fox Consumer Products Company Profile

        • 14.15.2 Twentieth Century Fox Consumer Products Licensed Merchandise Market Performance

        • 14.15.3 Product&Service Introduction

      • 14.16 Columbia Sportswear

        • 14.16.1 Columbia Sportswear Company Profile

        • 14.16.2 Columbia Sportswear Licensed Merchandise Market Performance

        • 14.16.3 Product&Service Introduction

      • 14.17 Reebok

        • 14.17.1 Reebok Company Profile

        • 14.17.2 Reebok Licensed Merchandise Market Performance

        • 14.17.3 Product&Service Introduction

      • 14.18 Adidas

        • 14.18.1 Adidas Company Profile

        • 14.18.2 Adidas Licensed Merchandise Market Performance

        • 14.18.3 Product&Service Introduction

      • 14.19 Sanrio

        • 14.19.1 Sanrio Company Profile

        • 14.19.2 Sanrio Licensed Merchandise Market Performance

        • 14.19.3 Product&Service Introduction

      • 14.20 Discovery Consumer Products

        • 14.20.1 Discovery Consumer Products Company Profile

        • 14.20.2 Discovery Consumer Products Licensed Merchandise Market Performance

        • 14.20.3 Product&Service Introduction

      • 14.21 Rainbow

        • 14.21.1 Rainbow Company Profile

        • 14.21.2 Rainbow Licensed Merchandise Market Performance

        • 14.21.3 Product&Service Introduction

      • 14.22 G-III Apparel Group

        • 14.22.1 G-III Apparel Group Company Profile

        • 14.22.2 G-III Apparel Group Licensed Merchandise Market Performance

        • 14.22.3 Product&Service Introduction

      • 14.23 Mattel

        • 14.23.1 Mattel Company Profile

        • 14.23.2 Mattel Licensed Merchandise Market Performance

        • 14.23.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Licensed Merchandise Industry Research Conclusions

    • 15.2 Licensed Merchandise Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Licensed Merchandise Industry Market Size (2018-2029)

    • Figure China Licensed Merchandise Production Volume, Production Value and Growth Rate of Accessories (2018-2029)

    • Figure China Licensed Merchandise Production Volume, Production Value and Growth Rate of Home decoration (2018-2029)

    • Figure China Licensed Merchandise Production Volume, Production Value and Growth Rate of Toys (2018-2029)

    • Figure China Licensed Merchandise Production Volume, Production Value and Growth Rate of Video games (2018-2029)

    • Figure China Licensed Merchandise Production Volume, Production Value and Growth Rate of Apparels (2018-2029)

    • Figure China Licensed Merchandise Sales Volume, Sales Value and Growth Rate of Fashion (2018-2029)

    • Figure China Licensed Merchandise Sales Volume, Sales Value and Growth Rate of Sports (2018-2029)

    • Figure China Licensed Merchandise Sales Volume, Sales Value and Growth Rate of Entertainment (2018-2029)

    • Figure China Licensed Merchandise Sales Volume, Sales Value and Growth Rate of Corporate trademarks (2018-2029)

    • Figure North China Licensed Merchandise Market Size and Growth Rate from 2018-2029

    • Figure Central China Licensed Merchandise Market Size and Growth Rate from 2018-2029

    • Figure South China Licensed Merchandise Market Size and Growth Rate from 2018-2029

    • Figure East China Licensed Merchandise Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Licensed Merchandise Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Licensed Merchandise Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Licensed Merchandise Market Size and Growth Rate from 2018-2029

    • Figure Licensed Merchandise Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Licensed Merchandise Market Share by Type in 2018

    • Figure China Licensed Merchandise Market Share by Type in 2023

    • Figure China Licensed Merchandise Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Licensed Merchandise Production Volume and Growth Rate of Accessories (2018-2023)

    • Figure China Licensed Merchandise Production Volume and Growth Rate of Home decoration (2018-2023)

    • Figure China Licensed Merchandise Production Volume and Growth Rate of Toys (2018-2023)

    • Figure China Licensed Merchandise Production Volume and Growth Rate of Video games (2018-2023)

    • Figure China Licensed Merchandise Production Volume and Growth Rate of Apparels (2018-2023)

    • Figure China Licensed Merchandise Market Share by Application in 2018

    • Figure China Licensed Merchandise Market Share by Application in 2023

    • Figure China Licensed Merchandise Total Market Size and Growth Rate from Consumption End

    • Figure China Licensed Merchandise Market Size and Growth Rate of Fashion (2018-2023)

    • Figure China Licensed Merchandise Market Size and Growth Rate of Sports (2018-2023)

    • Figure China Licensed Merchandise Market Size and Growth Rate of Entertainment (2018-2023)

    • Figure China Licensed Merchandise Market Size and Growth Rate of Corporate trademarks (2018-2023)

    • Table China Licensed Merchandise Production Volume by Region (2018-2023)

    • Table China Licensed Merchandise Production Volume Share by Region (2018-2023)

    • Figure China Licensed Merchandise Production Volume Share by Region (2018-2023)

    • Table China Licensed Merchandise Production Value by Region (2018-2023)

    • Table China Licensed Merchandise Production Value Share by Region (2018-2023)

    • Figure China Licensed Merchandise Production Value Share by Region (2018-2023)

    • Table China Licensed Merchandise Sales Volume by Region (2018-2023)

    • Table China Licensed Merchandise Sales Volume Share by Region (2018-2023)

    • Figure China Licensed Merchandise Sales Volume Share by Region (2018-2023)

    • Table China Licensed Merchandise Sales Value by Region (2018-2023)

    • Table China Licensed Merchandise Sales Value Share by Region (2018-2023)

    • Figure China Licensed Merchandise Sales Value Share by Region (2018-2023)

    • Table North China Licensed Merchandise Production Volume by Type (2018-2023)

    • Table North China Licensed Merchandise Production Volume Share by Type (2018-2023)

    • Figure North China Licensed Merchandise Production Volume Share by Type (2018-2023)

    • Table North China Licensed Merchandise Sales Volume by Application (2018-2023)

    • Table North China Licensed Merchandise Sales Volume Share by Application (2018-2023)

    • Figure North China Licensed Merchandise Sales Volume Share by Application (2018-2023)

    • Table Central China Licensed Merchandise Production Volume by Type (2018-2023)

    • Table Central China Licensed Merchandise Production Volume Share by Type (2018-2023)

    • Figure Central China Licensed Merchandise Production Volume Share by Type (2018-2023)

    • Table Central China Licensed Merchandise Sales Volume by Application (2018-2023)

    • Table Central China Licensed Merchandise Sales Volume Share by Application (2018-2023)

    • Figure Central China Licensed Merchandise Sales Volume Share by Application (2018-2023)

    • Table South China Licensed Merchandise Production Volume by Type (2018-2023)

    • Table South China Licensed Merchandise Production Volume Share by Type (2018-2023)

    • Figure South China Licensed Merchandise Production Volume Share by Type (2018-2023)

    • Table South China Licensed Merchandise Sales Volume by Application (2018-2023)

    • Table South China Licensed Merchandise Sales Volume Share by Application (2018-2023)

    • Figure South China Licensed Merchandise Sales Volume Share by Application (2018-2023)

    • Table East China Licensed Merchandise Production Volume by Type (2018-2023)

    • Table East China Licensed Merchandise Production Volume Share by Type (2018-2023)

    • Figure East China Licensed Merchandise Production Volume Share by Type (2018-2023)

    • Table East China Licensed Merchandise Sales Volume by Application (2018-2023)

    • Table East China Licensed Merchandise Sales Volume Share by Application (2018-2023)

    • Figure East China Licensed Merchandise Sales Volume Share by Application (2018-2023)

    • Table Northeast China Licensed Merchandise Production Volume by Type (2018-2023)

    • Table Northeast China Licensed Merchandise Production Volume Share by Type (2018-2023)

    • Figure Northeast China Licensed Merchandise Production Volume Share by Type (2018-2023)

    • Table Northeast China Licensed Merchandise Sales Volume by Application (2018-2023)

    • Table Northeast China Licensed Merchandise Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Licensed Merchandise Sales Volume Share by Application (2018-2023)

    • Table Southwest China Licensed Merchandise Production Volume by Type (2018-2023)

    • Table Southwest China Licensed Merchandise Production Volume Share by Type (2018-2023)

    • Figure Southwest China Licensed Merchandise Production Volume Share by Type (2018-2023)

    • Table Southwest China Licensed Merchandise Sales Volume by Application (2018-2023)

    • Table Southwest China Licensed Merchandise Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Licensed Merchandise Sales Volume Share by Application (2018-2023)

    • Table Northwest China Licensed Merchandise Production Volume by Type (2018-2023)

    • Table Northwest China Licensed Merchandise Production Volume Share by Type (2018-2023)

    • Figure Northwest China Licensed Merchandise Production Volume Share by Type (2018-2023)

    • Table Northwest China Licensed Merchandise Sales Volume by Application (2018-2023)

    • Table Northwest China Licensed Merchandise Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Licensed Merchandise Sales Volume Share by Application (2018-2023)

    • Table Ralph Lauren Company Profile

    • Table Ralph Lauren Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table Nike Company Profile

    • Table Nike Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table Hanesbrands Company Profile

    • Table Hanesbrands Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table Hasbro Company Profile

    • Table Hasbro Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table Prada Company Profile

    • Table Prada Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table Knights Apparel Company Profile

    • Table Knights Apparel Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table Bioworld Company Profile

    • Table Bioworld Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table Warner Bros Consumer Products Company Profile

    • Table Warner Bros Consumer Products Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table DreamWorks Animations Company Profile

    • Table DreamWorks Animations Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table Puma Company Profile

    • Table Puma Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table NBCUniversal Media Company Profile

    • Table NBCUniversal Media Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table Under Armour Company Profile

    • Table Under Armour Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table Everlast Worldwide Company Profile

    • Table Everlast Worldwide Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table The Walt Disney Company Company Profile

    • Table The Walt Disney Company Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table Twentieth Century Fox Consumer Products Company Profile

    • Table Twentieth Century Fox Consumer Products Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table Columbia Sportswear Company Profile

    • Table Columbia Sportswear Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table Reebok Company Profile

    • Table Reebok Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table Adidas Company Profile

    • Table Adidas Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table Sanrio Company Profile

    • Table Sanrio Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table Discovery Consumer Products Company Profile

    • Table Discovery Consumer Products Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table Rainbow Company Profile

    • Table Rainbow Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table G-III Apparel Group Company Profile

    • Table G-III Apparel Group Licensed Merchandise Revenue, Price and Gross (2018-2023)

    • Table Mattel Company Profile

    • Table Mattel Licensed Merchandise Revenue, Price and Gross (2018-2023)


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