Real-Time Bidding Market Report

China Real-Time Bidding Industry Market Research Report 2023-2029

  • POSTDATE：Sep 14, 2023
  • PAGES：137
  • REPORT CODE：GMM1797745
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site.Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.

    This report elaborates on the current development of the Real-Time Bidding industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • BrightRoll

    • Ignition One

    • BrandScreen

    • Tremor Video

    • Kontera

    • DataXu

    • Accuen

    • LiveRail

    • Facebook

    • AppNexus

    • Dárriens Media Exchange

    • Adconion Media Group

    • Google

    • SpotXchange

    • Infectious Media

    • Convertro

    • Casale Media

    • Adaptv

    By Type:

    • Demand-Side Platforms

    • Supply-Side Platforms

    By Application:

    • Software

    • Online

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Real-Time Bidding Market Overview 2018-2029

    • 1.1 China Real-Time Bidding Industry Development Overview

    • 1.2 China Real-Time Bidding Industry Development History

    • 1.3 China Real-Time Bidding Industry Market Size (2018-2029)

    • 1.4 China Real-Time Bidding Market Analysis by Type from Production Side

      • 1.4.1 China Real-Time Bidding Production Volume, Production Value and Growth Rate of Demand-Side Platforms (2018-2029)

      • 1.4.2 China Real-Time Bidding Production Volume, Production Value and Growth Rate of Supply-Side Platforms (2018-2029)

    • 1.5 China Real-Time Bidding Market Analysis by Application from Consumption End

      • 1.5.1 China Real-Time Bidding Sales Volume, Sales Value and Growth Rate of Software (2018-2029)

      • 1.5.2 China Real-Time Bidding Sales Volume, Sales Value and Growth Rate of Online (2018-2029)

    • 1.6 China Real-Time Bidding Market Analysis by Region

      • 1.6.1 North China Real-Time Bidding Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Real-Time Bidding Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Real-Time Bidding Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Real-Time Bidding Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Real-Time Bidding Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Real-Time Bidding Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Real-Time Bidding Market Size and Growth Rate from 2018-2029

    Chapter 2 China Real-Time Bidding Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Real-Time Bidding Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Real-Time Bidding Market Status and Competition Analysis in 2023

      • 2.2.3 China Real-Time Bidding Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Real-Time Bidding Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Real-Time Bidding Industry Development

    Chapter 3 Real-Time BiddingIndustry Chain Analysis

    • 3.1 Real-Time Bidding Industry Chain

    • 3.2 Real-Time Bidding Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Real-Time Bidding Market

    • 3.3 Real-Time Bidding Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Real-Time Bidding Market

    Chapter 4 China Real-Time Bidding Market, by Type

    • 4.1 China Real-Time Bidding Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Real-Time Bidding Total Production Volume and Growth Rate from Production Side

    • 4.5 China Real-Time Bidding Production Volume and Growth Rate, by Type

      • 4.5.1 China Real-Time Bidding Production Volume and Growth Rate of Demand-Side Platforms

      • 4.5.2 China Real-Time Bidding Production Volume and Growth Rate of Supply-Side Platforms

    Chapter 5 China Real-Time Bidding Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Real-Time Bidding Total Market Size and Growth Rate from Consumption End

    • 5.5 China Real-Time Bidding Market Size and Growth Rate, by Application

      • 5.5.1 China Real-Time Bidding Market Size and Growth Rate of Software

      • 5.5.2 China Real-Time Bidding Market Size and Growth Rate of Online

    Chapter 6 China Real-Time Bidding Market, by Region

    • 6.1 China Real-Time Bidding Production Volume and Production Value, by Region

    • 6.2 China Real-Time Bidding Sales Volume and Sales Value, by Region

    Chapter 7 North China Real-Time Bidding Market Analysis

    • 7.1 North China Real-Time Bidding Market, by Type

    • 7.2 North China Real-Time Bidding Market, by Application

    Chapter 8 Central China Real-Time Bidding Market Analysis

    • 8.1 Central China Real-Time Bidding Market, by Type

    • 8.2 Central China Real-Time Bidding Market, by Application

    Chapter 9 South China Real-Time Bidding Market Analysis

    • 9.1 South China Real-Time Bidding Market, by Type

    • 9.2 South China Real-Time Bidding Market, by Application

    Chapter 10 East China Real-Time Bidding Market Analysis

    • 10.1 East China Real-Time Bidding Market, by Type

    • 10.2 East China Real-Time Bidding Market, by Application

    Chapter 11 Northeast China Real-Time Bidding Market Analysis

    • 11.1 Northeast China Real-Time Bidding Market, by Type

    • 11.2 Northeast China Real-Time Bidding Market, by Application

    Chapter 12 Southwest China Real-Time Bidding Market Analysis

    • 12.1 Southwest China Real-Time Bidding Market, by Type

    • 12.2 Southwest China Real-Time Bidding Market, by Application

    Chapter 13 Northwest China Real-Time Bidding Market Analysis

    • 13.1 Northwest China Real-Time Bidding Market, by Type

    • 13.2 Northwest China Real-Time Bidding Market, by Application

    Chapter 14 Company Profiles

      • 14.1 BrightRoll

        • 14.1.1 BrightRoll Company Profile

        • 14.1.2 BrightRoll Real-Time Bidding Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 Ignition One

        • 14.2.1 Ignition One Company Profile

        • 14.2.2 Ignition One Real-Time Bidding Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 BrandScreen

        • 14.3.1 BrandScreen Company Profile

        • 14.3.2 BrandScreen Real-Time Bidding Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Tremor Video

        • 14.4.1 Tremor Video Company Profile

        • 14.4.2 Tremor Video Real-Time Bidding Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Kontera

        • 14.5.1 Kontera Company Profile

        • 14.5.2 Kontera Real-Time Bidding Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 DataXu

        • 14.6.1 DataXu Company Profile

        • 14.6.2 DataXu Real-Time Bidding Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Accuen

        • 14.7.1 Accuen Company Profile

        • 14.7.2 Accuen Real-Time Bidding Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 LiveRail

        • 14.8.1 LiveRail Company Profile

        • 14.8.2 LiveRail Real-Time Bidding Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 Facebook

        • 14.9.1 Facebook Company Profile

        • 14.9.2 Facebook Real-Time Bidding Market Performance

        • 14.9.3 Product&Service Introduction

      • 14.10 AppNexus

        • 14.10.1 AppNexus Company Profile

        • 14.10.2 AppNexus Real-Time Bidding Market Performance

        • 14.10.3 Product&Service Introduction

      • 14.11 Dárriens Media Exchange

        • 14.11.1 Dárriens Media Exchange Company Profile

        • 14.11.2 Dárriens Media Exchange Real-Time Bidding Market Performance

        • 14.11.3 Product&Service Introduction

      • 14.12 Adconion Media Group

        • 14.12.1 Adconion Media Group Company Profile

        • 14.12.2 Adconion Media Group Real-Time Bidding Market Performance

        • 14.12.3 Product&Service Introduction

      • 14.13 Google

        • 14.13.1 Google Company Profile

        • 14.13.2 Google Real-Time Bidding Market Performance

        • 14.13.3 Product&Service Introduction

      • 14.14 SpotXchange

        • 14.14.1 SpotXchange Company Profile

        • 14.14.2 SpotXchange Real-Time Bidding Market Performance

        • 14.14.3 Product&Service Introduction

      • 14.15 Infectious Media

        • 14.15.1 Infectious Media Company Profile

        • 14.15.2 Infectious Media Real-Time Bidding Market Performance

        • 14.15.3 Product&Service Introduction

      • 14.16 Convertro

        • 14.16.1 Convertro Company Profile

        • 14.16.2 Convertro Real-Time Bidding Market Performance

        • 14.16.3 Product&Service Introduction

      • 14.17 Casale Media

        • 14.17.1 Casale Media Company Profile

        • 14.17.2 Casale Media Real-Time Bidding Market Performance

        • 14.17.3 Product&Service Introduction

      • 14.18 Adaptv

        • 14.18.1 Adaptv Company Profile

        • 14.18.2 Adaptv Real-Time Bidding Market Performance

        • 14.18.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Real-Time Bidding Industry Research Conclusions

    • 15.2 Real-Time Bidding Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Real-Time Bidding Industry Market Size (2018-2029)

    • Figure China Real-Time Bidding Production Volume, Production Value and Growth Rate of Demand-Side Platforms (2018-2029)

    • Figure China Real-Time Bidding Production Volume, Production Value and Growth Rate of Supply-Side Platforms (2018-2029)

    • Figure China Real-Time Bidding Sales Volume, Sales Value and Growth Rate of Software (2018-2029)

    • Figure China Real-Time Bidding Sales Volume, Sales Value and Growth Rate of Online (2018-2029)

    • Figure North China Real-Time Bidding Market Size and Growth Rate from 2018-2029

    • Figure Central China Real-Time Bidding Market Size and Growth Rate from 2018-2029

    • Figure South China Real-Time Bidding Market Size and Growth Rate from 2018-2029

    • Figure East China Real-Time Bidding Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Real-Time Bidding Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Real-Time Bidding Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Real-Time Bidding Market Size and Growth Rate from 2018-2029

    • Figure Real-Time Bidding Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Real-Time Bidding Market Share by Type in 2018

    • Figure China Real-Time Bidding Market Share by Type in 2023

    • Figure China Real-Time Bidding Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Real-Time Bidding Production Volume and Growth Rate of Demand-Side Platforms (2018-2023)

    • Figure China Real-Time Bidding Production Volume and Growth Rate of Supply-Side Platforms (2018-2023)

    • Figure China Real-Time Bidding Market Share by Application in 2018

    • Figure China Real-Time Bidding Market Share by Application in 2023

    • Figure China Real-Time Bidding Total Market Size and Growth Rate from Consumption End

    • Figure China Real-Time Bidding Market Size and Growth Rate of Software (2018-2023)

    • Figure China Real-Time Bidding Market Size and Growth Rate of Online (2018-2023)

    • Table China Real-Time Bidding Production Volume by Region (2018-2023)

    • Table China Real-Time Bidding Production Volume Share by Region (2018-2023)

    • Figure China Real-Time Bidding Production Volume Share by Region (2018-2023)

    • Table China Real-Time Bidding Production Value by Region (2018-2023)

    • Table China Real-Time Bidding Production Value Share by Region (2018-2023)

    • Figure China Real-Time Bidding Production Value Share by Region (2018-2023)

    • Table China Real-Time Bidding Sales Volume by Region (2018-2023)

    • Table China Real-Time Bidding Sales Volume Share by Region (2018-2023)

    • Figure China Real-Time Bidding Sales Volume Share by Region (2018-2023)

    • Table China Real-Time Bidding Sales Value by Region (2018-2023)

    • Table China Real-Time Bidding Sales Value Share by Region (2018-2023)

    • Figure China Real-Time Bidding Sales Value Share by Region (2018-2023)

    • Table North China Real-Time Bidding Production Volume by Type (2018-2023)

    • Table North China Real-Time Bidding Production Volume Share by Type (2018-2023)

    • Figure North China Real-Time Bidding Production Volume Share by Type (2018-2023)

    • Table North China Real-Time Bidding Sales Volume by Application (2018-2023)

    • Table North China Real-Time Bidding Sales Volume Share by Application (2018-2023)

    • Figure North China Real-Time Bidding Sales Volume Share by Application (2018-2023)

    • Table Central China Real-Time Bidding Production Volume by Type (2018-2023)

    • Table Central China Real-Time Bidding Production Volume Share by Type (2018-2023)

    • Figure Central China Real-Time Bidding Production Volume Share by Type (2018-2023)

    • Table Central China Real-Time Bidding Sales Volume by Application (2018-2023)

    • Table Central China Real-Time Bidding Sales Volume Share by Application (2018-2023)

    • Figure Central China Real-Time Bidding Sales Volume Share by Application (2018-2023)

    • Table South China Real-Time Bidding Production Volume by Type (2018-2023)

    • Table South China Real-Time Bidding Production Volume Share by Type (2018-2023)

    • Figure South China Real-Time Bidding Production Volume Share by Type (2018-2023)

    • Table South China Real-Time Bidding Sales Volume by Application (2018-2023)

    • Table South China Real-Time Bidding Sales Volume Share by Application (2018-2023)

    • Figure South China Real-Time Bidding Sales Volume Share by Application (2018-2023)

    • Table East China Real-Time Bidding Production Volume by Type (2018-2023)

    • Table East China Real-Time Bidding Production Volume Share by Type (2018-2023)

    • Figure East China Real-Time Bidding Production Volume Share by Type (2018-2023)

    • Table East China Real-Time Bidding Sales Volume by Application (2018-2023)

    • Table East China Real-Time Bidding Sales Volume Share by Application (2018-2023)

    • Figure East China Real-Time Bidding Sales Volume Share by Application (2018-2023)

    • Table Northeast China Real-Time Bidding Production Volume by Type (2018-2023)

    • Table Northeast China Real-Time Bidding Production Volume Share by Type (2018-2023)

    • Figure Northeast China Real-Time Bidding Production Volume Share by Type (2018-2023)

    • Table Northeast China Real-Time Bidding Sales Volume by Application (2018-2023)

    • Table Northeast China Real-Time Bidding Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Real-Time Bidding Sales Volume Share by Application (2018-2023)

    • Table Southwest China Real-Time Bidding Production Volume by Type (2018-2023)

    • Table Southwest China Real-Time Bidding Production Volume Share by Type (2018-2023)

    • Figure Southwest China Real-Time Bidding Production Volume Share by Type (2018-2023)

    • Table Southwest China Real-Time Bidding Sales Volume by Application (2018-2023)

    • Table Southwest China Real-Time Bidding Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Real-Time Bidding Sales Volume Share by Application (2018-2023)

    • Table Northwest China Real-Time Bidding Production Volume by Type (2018-2023)

    • Table Northwest China Real-Time Bidding Production Volume Share by Type (2018-2023)

    • Figure Northwest China Real-Time Bidding Production Volume Share by Type (2018-2023)

    • Table Northwest China Real-Time Bidding Sales Volume by Application (2018-2023)

    • Table Northwest China Real-Time Bidding Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Real-Time Bidding Sales Volume Share by Application (2018-2023)

    • Table BrightRoll Company Profile

    • Table BrightRoll Real-Time Bidding Revenue, Price and Gross (2018-2023)

    • Table Ignition One Company Profile

    • Table Ignition One Real-Time Bidding Revenue, Price and Gross (2018-2023)

    • Table BrandScreen Company Profile

    • Table BrandScreen Real-Time Bidding Revenue, Price and Gross (2018-2023)

    • Table Tremor Video Company Profile

    • Table Tremor Video Real-Time Bidding Revenue, Price and Gross (2018-2023)

    • Table Kontera Company Profile

    • Table Kontera Real-Time Bidding Revenue, Price and Gross (2018-2023)

    • Table DataXu Company Profile

    • Table DataXu Real-Time Bidding Revenue, Price and Gross (2018-2023)

    • Table Accuen Company Profile

    • Table Accuen Real-Time Bidding Revenue, Price and Gross (2018-2023)

    • Table LiveRail Company Profile

    • Table LiveRail Real-Time Bidding Revenue, Price and Gross (2018-2023)

    • Table Facebook Company Profile

    • Table Facebook Real-Time Bidding Revenue, Price and Gross (2018-2023)

    • Table AppNexus Company Profile

    • Table AppNexus Real-Time Bidding Revenue, Price and Gross (2018-2023)

    • Table Dárriens Media Exchange Company Profile

    • Table Dárriens Media Exchange Real-Time Bidding Revenue, Price and Gross (2018-2023)

    • Table Adconion Media Group Company Profile

    • Table Adconion Media Group Real-Time Bidding Revenue, Price and Gross (2018-2023)

    • Table Google Company Profile

    • Table Google Real-Time Bidding Revenue, Price and Gross (2018-2023)

    • Table SpotXchange Company Profile

    • Table SpotXchange Real-Time Bidding Revenue, Price and Gross (2018-2023)

    • Table Infectious Media Company Profile

    • Table Infectious Media Real-Time Bidding Revenue, Price and Gross (2018-2023)

    • Table Convertro Company Profile

    • Table Convertro Real-Time Bidding Revenue, Price and Gross (2018-2023)

    • Table Casale Media Company Profile

    • Table Casale Media Real-Time Bidding Revenue, Price and Gross (2018-2023)

    • Table Adaptv Company Profile

    • Table Adaptv Real-Time Bidding Revenue, Price and Gross (2018-2023)


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