Demand Side Platforms (DSP) For Programmatic Advertising Market Report

China Demand Side Platforms (DSP) For Programmatic Advertising Industry Market Research Report 2023-2029

  • POSTDATE：Sep 16, 2023
  • PAGES：209
  • REPORT CODE：GMM1801286
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

    This report elaborates on the current development of the Demand Side Platforms (DSP) For Programmatic Advertising industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • LiveRamp

    • Choozle

    • Facebook Ads Manager

    • TubeMogul

    • MediaMath

    • Rocket Fuel

    • DoubleClick

    • Amazon (AAP)

    • BrightRoll

    By Type:

    • Cloud-based

    • On Premise

    By Application:

    • Programmatic Direct

    • Programmatic RTB

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Demand Side Platforms (DSP) For Programmatic Advertising Market Overview 2018-2029

    • 1.1 China Demand Side Platforms (DSP) For Programmatic Advertising Industry Development Overview

    • 1.2 China Demand Side Platforms (DSP) For Programmatic Advertising Industry Development History

    • 1.3 China Demand Side Platforms (DSP) For Programmatic Advertising Industry Market Size (2018-2029)

    • 1.4 China Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis by Type from Production Side

      • 1.4.1 China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume, Production Value and Growth Rate of Cloud-based (2018-2029)

      • 1.4.2 China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume, Production Value and Growth Rate of On Premise (2018-2029)

    • 1.5 China Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis by Application from Consumption End

      • 1.5.1 China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume, Sales Value and Growth Rate of Programmatic Direct (2018-2029)

      • 1.5.2 China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume, Sales Value and Growth Rate of Programmatic RTB (2018-2029)

    • 1.6 China Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis by Region

      • 1.6.1 North China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate from 2018-2029

    Chapter 2 China Demand Side Platforms (DSP) For Programmatic Advertising Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Demand Side Platforms (DSP) For Programmatic Advertising Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Demand Side Platforms (DSP) For Programmatic Advertising Market Status and Competition Analysis in 2023

      • 2.2.3 China Demand Side Platforms (DSP) For Programmatic Advertising Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Demand Side Platforms (DSP) For Programmatic Advertising Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Demand Side Platforms (DSP) For Programmatic Advertising Industry Development

    Chapter 3 Demand Side Platforms (DSP) For Programmatic AdvertisingIndustry Chain Analysis

    • 3.1 Demand Side Platforms (DSP) For Programmatic Advertising Industry Chain

    • 3.2 Demand Side Platforms (DSP) For Programmatic Advertising Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Demand Side Platforms (DSP) For Programmatic Advertising Market

    • 3.3 Demand Side Platforms (DSP) For Programmatic Advertising Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Demand Side Platforms (DSP) For Programmatic Advertising Market

    Chapter 4 China Demand Side Platforms (DSP) For Programmatic Advertising Market, by Type

    • 4.1 China Demand Side Platforms (DSP) For Programmatic Advertising Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Demand Side Platforms (DSP) For Programmatic Advertising Total Production Volume and Growth Rate from Production Side

    • 4.5 China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume and Growth Rate, by Type

      • 4.5.1 China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume and Growth Rate of Cloud-based

      • 4.5.2 China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume and Growth Rate of On Premise

    Chapter 5 China Demand Side Platforms (DSP) For Programmatic Advertising Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Demand Side Platforms (DSP) For Programmatic Advertising Total Market Size and Growth Rate from Consumption End

    • 5.5 China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate, by Application

      • 5.5.1 China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate of Programmatic Direct

      • 5.5.2 China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate of Programmatic RTB

    Chapter 6 China Demand Side Platforms (DSP) For Programmatic Advertising Market, by Region

    • 6.1 China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume and Production Value, by Region

    • 6.2 China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume and Sales Value, by Region

    Chapter 7 North China Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis

    • 7.1 North China Demand Side Platforms (DSP) For Programmatic Advertising Market, by Type

    • 7.2 North China Demand Side Platforms (DSP) For Programmatic Advertising Market, by Application

    Chapter 8 Central China Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis

    • 8.1 Central China Demand Side Platforms (DSP) For Programmatic Advertising Market, by Type

    • 8.2 Central China Demand Side Platforms (DSP) For Programmatic Advertising Market, by Application

    Chapter 9 South China Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis

    • 9.1 South China Demand Side Platforms (DSP) For Programmatic Advertising Market, by Type

    • 9.2 South China Demand Side Platforms (DSP) For Programmatic Advertising Market, by Application

    Chapter 10 East China Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis

    • 10.1 East China Demand Side Platforms (DSP) For Programmatic Advertising Market, by Type

    • 10.2 East China Demand Side Platforms (DSP) For Programmatic Advertising Market, by Application

    Chapter 11 Northeast China Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis

    • 11.1 Northeast China Demand Side Platforms (DSP) For Programmatic Advertising Market, by Type

    • 11.2 Northeast China Demand Side Platforms (DSP) For Programmatic Advertising Market, by Application

    Chapter 12 Southwest China Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis

    • 12.1 Southwest China Demand Side Platforms (DSP) For Programmatic Advertising Market, by Type

    • 12.2 Southwest China Demand Side Platforms (DSP) For Programmatic Advertising Market, by Application

    Chapter 13 Northwest China Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis

    • 13.1 Northwest China Demand Side Platforms (DSP) For Programmatic Advertising Market, by Type

    • 13.2 Northwest China Demand Side Platforms (DSP) For Programmatic Advertising Market, by Application

    Chapter 14 Company Profiles

      • 14.1 LiveRamp

        • 14.1.1 LiveRamp Company Profile

        • 14.1.2 LiveRamp Demand Side Platforms (DSP) For Programmatic Advertising Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 Choozle

        • 14.2.1 Choozle Company Profile

        • 14.2.2 Choozle Demand Side Platforms (DSP) For Programmatic Advertising Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Facebook Ads Manager

        • 14.3.1 Facebook Ads Manager Company Profile

        • 14.3.2 Facebook Ads Manager Demand Side Platforms (DSP) For Programmatic Advertising Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 TubeMogul

        • 14.4.1 TubeMogul Company Profile

        • 14.4.2 TubeMogul Demand Side Platforms (DSP) For Programmatic Advertising Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 MediaMath

        • 14.5.1 MediaMath Company Profile

        • 14.5.2 MediaMath Demand Side Platforms (DSP) For Programmatic Advertising Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 Rocket Fuel

        • 14.6.1 Rocket Fuel Company Profile

        • 14.6.2 Rocket Fuel Demand Side Platforms (DSP) For Programmatic Advertising Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 DoubleClick

        • 14.7.1 DoubleClick Company Profile

        • 14.7.2 DoubleClick Demand Side Platforms (DSP) For Programmatic Advertising Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Amazon (AAP)

        • 14.8.1 Amazon (AAP) Company Profile

        • 14.8.2 Amazon (AAP) Demand Side Platforms (DSP) For Programmatic Advertising Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 BrightRoll

        • 14.9.1 BrightRoll Company Profile

        • 14.9.2 BrightRoll Demand Side Platforms (DSP) For Programmatic Advertising Market Performance

        • 14.9.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Demand Side Platforms (DSP) For Programmatic Advertising Industry Research Conclusions

    • 15.2 Demand Side Platforms (DSP) For Programmatic Advertising Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Industry Market Size (2018-2029)

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume, Production Value and Growth Rate of Cloud-based (2018-2029)

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume, Production Value and Growth Rate of On Premise (2018-2029)

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume, Sales Value and Growth Rate of Programmatic Direct (2018-2029)

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume, Sales Value and Growth Rate of Programmatic RTB (2018-2029)

    • Figure North China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate from 2018-2029

    • Figure Central China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate from 2018-2029

    • Figure South China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate from 2018-2029

    • Figure East China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate from 2018-2029

    • Figure Demand Side Platforms (DSP) For Programmatic Advertising Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Market Share by Type in 2018

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Market Share by Type in 2023

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume and Growth Rate of Cloud-based (2018-2023)

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume and Growth Rate of On Premise (2018-2023)

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Market Share by Application in 2018

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Market Share by Application in 2023

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Total Market Size and Growth Rate from Consumption End

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate of Programmatic Direct (2018-2023)

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Market Size and Growth Rate of Programmatic RTB (2018-2023)

    • Table China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume by Region (2018-2023)

    • Table China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume Share by Region (2018-2023)

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume Share by Region (2018-2023)

    • Table China Demand Side Platforms (DSP) For Programmatic Advertising Production Value by Region (2018-2023)

    • Table China Demand Side Platforms (DSP) For Programmatic Advertising Production Value Share by Region (2018-2023)

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Production Value Share by Region (2018-2023)

    • Table China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume by Region (2018-2023)

    • Table China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume Share by Region (2018-2023)

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume Share by Region (2018-2023)

    • Table China Demand Side Platforms (DSP) For Programmatic Advertising Sales Value by Region (2018-2023)

    • Table China Demand Side Platforms (DSP) For Programmatic Advertising Sales Value Share by Region (2018-2023)

    • Figure China Demand Side Platforms (DSP) For Programmatic Advertising Sales Value Share by Region (2018-2023)

    • Table North China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume by Type (2018-2023)

    • Table North China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Figure North China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Table North China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume by Application (2018-2023)

    • Table North China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Figure North China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Table Central China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume by Type (2018-2023)

    • Table Central China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Figure Central China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Table Central China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume by Application (2018-2023)

    • Table Central China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Figure Central China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Table South China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume by Type (2018-2023)

    • Table South China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Figure South China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Table South China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume by Application (2018-2023)

    • Table South China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Figure South China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Table East China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume by Type (2018-2023)

    • Table East China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Figure East China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Table East China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume by Application (2018-2023)

    • Table East China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Figure East China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Table Northeast China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume by Type (2018-2023)

    • Table Northeast China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Figure Northeast China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Table Northeast China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume by Application (2018-2023)

    • Table Northeast China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Table Southwest China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume by Type (2018-2023)

    • Table Southwest China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Figure Southwest China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Table Southwest China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume by Application (2018-2023)

    • Table Southwest China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Table Northwest China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume by Type (2018-2023)

    • Table Northwest China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Figure Northwest China Demand Side Platforms (DSP) For Programmatic Advertising Production Volume Share by Type (2018-2023)

    • Table Northwest China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume by Application (2018-2023)

    • Table Northwest China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Demand Side Platforms (DSP) For Programmatic Advertising Sales Volume Share by Application (2018-2023)

    • Table LiveRamp Company Profile

    • Table LiveRamp Demand Side Platforms (DSP) For Programmatic Advertising Revenue, Price and Gross (2018-2023)

    • Table Choozle Company Profile

    • Table Choozle Demand Side Platforms (DSP) For Programmatic Advertising Revenue, Price and Gross (2018-2023)

    • Table Facebook Ads Manager Company Profile

    • Table Facebook Ads Manager Demand Side Platforms (DSP) For Programmatic Advertising Revenue, Price and Gross (2018-2023)

    • Table TubeMogul Company Profile

    • Table TubeMogul Demand Side Platforms (DSP) For Programmatic Advertising Revenue, Price and Gross (2018-2023)

    • Table MediaMath Company Profile

    • Table MediaMath Demand Side Platforms (DSP) For Programmatic Advertising Revenue, Price and Gross (2018-2023)

    • Table Rocket Fuel Company Profile

    • Table Rocket Fuel Demand Side Platforms (DSP) For Programmatic Advertising Revenue, Price and Gross (2018-2023)

    • Table DoubleClick Company Profile

    • Table DoubleClick Demand Side Platforms (DSP) For Programmatic Advertising Revenue, Price and Gross (2018-2023)

    • Table Amazon (AAP) Company Profile

    • Table Amazon (AAP) Demand Side Platforms (DSP) For Programmatic Advertising Revenue, Price and Gross (2018-2023)

    • Table BrightRoll Company Profile

    • Table BrightRoll Demand Side Platforms (DSP) For Programmatic Advertising Revenue, Price and Gross (2018-2023)


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