Online Ads Exchange Platforms Market Report

China Online Ads Exchange Platforms Industry Market Research Report 2023-2029

  • POSTDATE：Sep 16, 2023
  • PAGES：178
  • REPORT CODE：GMM1802493
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • This report elaborates on the current development of the Online Ads Exchange Platforms industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • AppNexus

    • Google Ad Exchange

    • SmartyAds

    • Verizon Media

    • Index Exchange

    • PubMatic

    • Rubicon Project

    • MoPub

    • OpenX

    By Type:

    • Commercial advertising

    • PSAs

    By Application:

    • Other Industries

    • Media and Entertainment

    • Healthcare Sector

    • Consumer Goods & Retail Industry

    • Travel Industry

    • Telecommunication IT Sector

    • Manufacturing & Supply Chain

    • Banking, Financial Service & Insurance

    • Energy, Power, and Utilities

    • Transportation and Logistics

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Online Ads Exchange Platforms Market Overview 2018-2029

    • 1.1 China Online Ads Exchange Platforms Industry Development Overview

    • 1.2 China Online Ads Exchange Platforms Industry Development History

    • 1.3 China Online Ads Exchange Platforms Industry Market Size (2018-2029)

    • 1.4 China Online Ads Exchange Platforms Market Analysis by Type from Production Side

      • 1.4.1 China Online Ads Exchange Platforms Production Volume, Production Value and Growth Rate of Commercial advertising (2018-2029)

      • 1.4.2 China Online Ads Exchange Platforms Production Volume, Production Value and Growth Rate of PSAs (2018-2029)

    • 1.5 China Online Ads Exchange Platforms Market Analysis by Application from Consumption End

      • 1.5.1 China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Other Industries (2018-2029)

      • 1.5.2 China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Media and Entertainment (2018-2029)

      • 1.5.3 China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Healthcare Sector (2018-2029)

      • 1.5.4 China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Consumer Goods & Retail Industry (2018-2029)

      • 1.5.5 China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Travel Industry (2018-2029)

      • 1.5.6 China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Telecommunication IT Sector (2018-2029)

      • 1.5.7 China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Manufacturing & Supply Chain (2018-2029)

      • 1.5.8 China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Banking, Financial Service & Insurance (2018-2029)

      • 1.5.9 China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Energy, Power, and Utilities (2018-2029)

      • 1.5.10 China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Transportation and Logistics (2018-2029)

    • 1.6 China Online Ads Exchange Platforms Market Analysis by Region

      • 1.6.1 North China Online Ads Exchange Platforms Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Online Ads Exchange Platforms Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Online Ads Exchange Platforms Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Online Ads Exchange Platforms Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Online Ads Exchange Platforms Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Online Ads Exchange Platforms Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Online Ads Exchange Platforms Market Size and Growth Rate from 2018-2029

    Chapter 2 China Online Ads Exchange Platforms Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Online Ads Exchange Platforms Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Online Ads Exchange Platforms Market Status and Competition Analysis in 2023

      • 2.2.3 China Online Ads Exchange Platforms Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Online Ads Exchange Platforms Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Online Ads Exchange Platforms Industry Development

    Chapter 3 Online Ads Exchange PlatformsIndustry Chain Analysis

    • 3.1 Online Ads Exchange Platforms Industry Chain

    • 3.2 Online Ads Exchange Platforms Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Online Ads Exchange Platforms Market

    • 3.3 Online Ads Exchange Platforms Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Online Ads Exchange Platforms Market

    Chapter 4 China Online Ads Exchange Platforms Market, by Type

    • 4.1 China Online Ads Exchange Platforms Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Online Ads Exchange Platforms Total Production Volume and Growth Rate from Production Side

    • 4.5 China Online Ads Exchange Platforms Production Volume and Growth Rate, by Type

      • 4.5.1 China Online Ads Exchange Platforms Production Volume and Growth Rate of Commercial advertising

      • 4.5.2 China Online Ads Exchange Platforms Production Volume and Growth Rate of PSAs

    Chapter 5 China Online Ads Exchange Platforms Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Online Ads Exchange Platforms Total Market Size and Growth Rate from Consumption End

    • 5.5 China Online Ads Exchange Platforms Market Size and Growth Rate, by Application

      • 5.5.1 China Online Ads Exchange Platforms Market Size and Growth Rate of Other Industries

      • 5.5.2 China Online Ads Exchange Platforms Market Size and Growth Rate of Media and Entertainment

      • 5.5.3 China Online Ads Exchange Platforms Market Size and Growth Rate of Healthcare Sector

      • 5.5.4 China Online Ads Exchange Platforms Market Size and Growth Rate of Consumer Goods & Retail Industry

      • 5.5.5 China Online Ads Exchange Platforms Market Size and Growth Rate of Travel Industry

      • 5.5.6 China Online Ads Exchange Platforms Market Size and Growth Rate of Telecommunication IT Sector

      • 5.5.7 China Online Ads Exchange Platforms Market Size and Growth Rate of Manufacturing & Supply Chain

      • 5.5.8 China Online Ads Exchange Platforms Market Size and Growth Rate of Banking, Financial Service & Insurance

      • 5.5.9 China Online Ads Exchange Platforms Market Size and Growth Rate of Energy, Power, and Utilities

      • 5.5.10 China Online Ads Exchange Platforms Market Size and Growth Rate of Transportation and Logistics

    Chapter 6 China Online Ads Exchange Platforms Market, by Region

    • 6.1 China Online Ads Exchange Platforms Production Volume and Production Value, by Region

    • 6.2 China Online Ads Exchange Platforms Sales Volume and Sales Value, by Region

    Chapter 7 North China Online Ads Exchange Platforms Market Analysis

    • 7.1 North China Online Ads Exchange Platforms Market, by Type

    • 7.2 North China Online Ads Exchange Platforms Market, by Application

    Chapter 8 Central China Online Ads Exchange Platforms Market Analysis

    • 8.1 Central China Online Ads Exchange Platforms Market, by Type

    • 8.2 Central China Online Ads Exchange Platforms Market, by Application

    Chapter 9 South China Online Ads Exchange Platforms Market Analysis

    • 9.1 South China Online Ads Exchange Platforms Market, by Type

    • 9.2 South China Online Ads Exchange Platforms Market, by Application

    Chapter 10 East China Online Ads Exchange Platforms Market Analysis

    • 10.1 East China Online Ads Exchange Platforms Market, by Type

    • 10.2 East China Online Ads Exchange Platforms Market, by Application

    Chapter 11 Northeast China Online Ads Exchange Platforms Market Analysis

    • 11.1 Northeast China Online Ads Exchange Platforms Market, by Type

    • 11.2 Northeast China Online Ads Exchange Platforms Market, by Application

    Chapter 12 Southwest China Online Ads Exchange Platforms Market Analysis

    • 12.1 Southwest China Online Ads Exchange Platforms Market, by Type

    • 12.2 Southwest China Online Ads Exchange Platforms Market, by Application

    Chapter 13 Northwest China Online Ads Exchange Platforms Market Analysis

    • 13.1 Northwest China Online Ads Exchange Platforms Market, by Type

    • 13.2 Northwest China Online Ads Exchange Platforms Market, by Application

    Chapter 14 Company Profiles

      • 14.1 AppNexus

        • 14.1.1 AppNexus Company Profile

        • 14.1.2 AppNexus Online Ads Exchange Platforms Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 Google Ad Exchange

        • 14.2.1 Google Ad Exchange Company Profile

        • 14.2.2 Google Ad Exchange Online Ads Exchange Platforms Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 SmartyAds

        • 14.3.1 SmartyAds Company Profile

        • 14.3.2 SmartyAds Online Ads Exchange Platforms Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Verizon Media

        • 14.4.1 Verizon Media Company Profile

        • 14.4.2 Verizon Media Online Ads Exchange Platforms Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Index Exchange

        • 14.5.1 Index Exchange Company Profile

        • 14.5.2 Index Exchange Online Ads Exchange Platforms Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 PubMatic

        • 14.6.1 PubMatic Company Profile

        • 14.6.2 PubMatic Online Ads Exchange Platforms Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Rubicon Project

        • 14.7.1 Rubicon Project Company Profile

        • 14.7.2 Rubicon Project Online Ads Exchange Platforms Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 MoPub

        • 14.8.1 MoPub Company Profile

        • 14.8.2 MoPub Online Ads Exchange Platforms Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 OpenX

        • 14.9.1 OpenX Company Profile

        • 14.9.2 OpenX Online Ads Exchange Platforms Market Performance

        • 14.9.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Online Ads Exchange Platforms Industry Research Conclusions

    • 15.2 Online Ads Exchange Platforms Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Online Ads Exchange Platforms Industry Market Size (2018-2029)

    • Figure China Online Ads Exchange Platforms Production Volume, Production Value and Growth Rate of Commercial advertising (2018-2029)

    • Figure China Online Ads Exchange Platforms Production Volume, Production Value and Growth Rate of PSAs (2018-2029)

    • Figure China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Other Industries (2018-2029)

    • Figure China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Media and Entertainment (2018-2029)

    • Figure China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Healthcare Sector (2018-2029)

    • Figure China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Consumer Goods & Retail Industry (2018-2029)

    • Figure China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Travel Industry (2018-2029)

    • Figure China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Telecommunication IT Sector (2018-2029)

    • Figure China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Manufacturing & Supply Chain (2018-2029)

    • Figure China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Banking, Financial Service & Insurance (2018-2029)

    • Figure China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Energy, Power, and Utilities (2018-2029)

    • Figure China Online Ads Exchange Platforms Sales Volume, Sales Value and Growth Rate of Transportation and Logistics (2018-2029)

    • Figure North China Online Ads Exchange Platforms Market Size and Growth Rate from 2018-2029

    • Figure Central China Online Ads Exchange Platforms Market Size and Growth Rate from 2018-2029

    • Figure South China Online Ads Exchange Platforms Market Size and Growth Rate from 2018-2029

    • Figure East China Online Ads Exchange Platforms Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Online Ads Exchange Platforms Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Online Ads Exchange Platforms Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Online Ads Exchange Platforms Market Size and Growth Rate from 2018-2029

    • Figure Online Ads Exchange Platforms Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Online Ads Exchange Platforms Market Share by Type in 2018

    • Figure China Online Ads Exchange Platforms Market Share by Type in 2023

    • Figure China Online Ads Exchange Platforms Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Online Ads Exchange Platforms Production Volume and Growth Rate of Commercial advertising (2018-2023)

    • Figure China Online Ads Exchange Platforms Production Volume and Growth Rate of PSAs (2018-2023)

    • Figure China Online Ads Exchange Platforms Market Share by Application in 2018

    • Figure China Online Ads Exchange Platforms Market Share by Application in 2023

    • Figure China Online Ads Exchange Platforms Total Market Size and Growth Rate from Consumption End

    • Figure China Online Ads Exchange Platforms Market Size and Growth Rate of Other Industries (2018-2023)

    • Figure China Online Ads Exchange Platforms Market Size and Growth Rate of Media and Entertainment (2018-2023)

    • Figure China Online Ads Exchange Platforms Market Size and Growth Rate of Healthcare Sector (2018-2023)

    • Figure China Online Ads Exchange Platforms Market Size and Growth Rate of Consumer Goods & Retail Industry (2018-2023)

    • Figure China Online Ads Exchange Platforms Market Size and Growth Rate of Travel Industry (2018-2023)

    • Figure China Online Ads Exchange Platforms Market Size and Growth Rate of Telecommunication IT Sector (2018-2023)

    • Figure China Online Ads Exchange Platforms Market Size and Growth Rate of Manufacturing & Supply Chain (2018-2023)

    • Figure China Online Ads Exchange Platforms Market Size and Growth Rate of Banking, Financial Service & Insurance (2018-2023)

    • Figure China Online Ads Exchange Platforms Market Size and Growth Rate of Energy, Power, and Utilities (2018-2023)

    • Figure China Online Ads Exchange Platforms Market Size and Growth Rate of Transportation and Logistics (2018-2023)

    • Table China Online Ads Exchange Platforms Production Volume by Region (2018-2023)

    • Table China Online Ads Exchange Platforms Production Volume Share by Region (2018-2023)

    • Figure China Online Ads Exchange Platforms Production Volume Share by Region (2018-2023)

    • Table China Online Ads Exchange Platforms Production Value by Region (2018-2023)

    • Table China Online Ads Exchange Platforms Production Value Share by Region (2018-2023)

    • Figure China Online Ads Exchange Platforms Production Value Share by Region (2018-2023)

    • Table China Online Ads Exchange Platforms Sales Volume by Region (2018-2023)

    • Table China Online Ads Exchange Platforms Sales Volume Share by Region (2018-2023)

    • Figure China Online Ads Exchange Platforms Sales Volume Share by Region (2018-2023)

    • Table China Online Ads Exchange Platforms Sales Value by Region (2018-2023)

    • Table China Online Ads Exchange Platforms Sales Value Share by Region (2018-2023)

    • Figure China Online Ads Exchange Platforms Sales Value Share by Region (2018-2023)

    • Table North China Online Ads Exchange Platforms Production Volume by Type (2018-2023)

    • Table North China Online Ads Exchange Platforms Production Volume Share by Type (2018-2023)

    • Figure North China Online Ads Exchange Platforms Production Volume Share by Type (2018-2023)

    • Table North China Online Ads Exchange Platforms Sales Volume by Application (2018-2023)

    • Table North China Online Ads Exchange Platforms Sales Volume Share by Application (2018-2023)

    • Figure North China Online Ads Exchange Platforms Sales Volume Share by Application (2018-2023)

    • Table Central China Online Ads Exchange Platforms Production Volume by Type (2018-2023)

    • Table Central China Online Ads Exchange Platforms Production Volume Share by Type (2018-2023)

    • Figure Central China Online Ads Exchange Platforms Production Volume Share by Type (2018-2023)

    • Table Central China Online Ads Exchange Platforms Sales Volume by Application (2018-2023)

    • Table Central China Online Ads Exchange Platforms Sales Volume Share by Application (2018-2023)

    • Figure Central China Online Ads Exchange Platforms Sales Volume Share by Application (2018-2023)

    • Table South China Online Ads Exchange Platforms Production Volume by Type (2018-2023)

    • Table South China Online Ads Exchange Platforms Production Volume Share by Type (2018-2023)

    • Figure South China Online Ads Exchange Platforms Production Volume Share by Type (2018-2023)

    • Table South China Online Ads Exchange Platforms Sales Volume by Application (2018-2023)

    • Table South China Online Ads Exchange Platforms Sales Volume Share by Application (2018-2023)

    • Figure South China Online Ads Exchange Platforms Sales Volume Share by Application (2018-2023)

    • Table East China Online Ads Exchange Platforms Production Volume by Type (2018-2023)

    • Table East China Online Ads Exchange Platforms Production Volume Share by Type (2018-2023)

    • Figure East China Online Ads Exchange Platforms Production Volume Share by Type (2018-2023)

    • Table East China Online Ads Exchange Platforms Sales Volume by Application (2018-2023)

    • Table East China Online Ads Exchange Platforms Sales Volume Share by Application (2018-2023)

    • Figure East China Online Ads Exchange Platforms Sales Volume Share by Application (2018-2023)

    • Table Northeast China Online Ads Exchange Platforms Production Volume by Type (2018-2023)

    • Table Northeast China Online Ads Exchange Platforms Production Volume Share by Type (2018-2023)

    • Figure Northeast China Online Ads Exchange Platforms Production Volume Share by Type (2018-2023)

    • Table Northeast China Online Ads Exchange Platforms Sales Volume by Application (2018-2023)

    • Table Northeast China Online Ads Exchange Platforms Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Online Ads Exchange Platforms Sales Volume Share by Application (2018-2023)

    • Table Southwest China Online Ads Exchange Platforms Production Volume by Type (2018-2023)

    • Table Southwest China Online Ads Exchange Platforms Production Volume Share by Type (2018-2023)

    • Figure Southwest China Online Ads Exchange Platforms Production Volume Share by Type (2018-2023)

    • Table Southwest China Online Ads Exchange Platforms Sales Volume by Application (2018-2023)

    • Table Southwest China Online Ads Exchange Platforms Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Online Ads Exchange Platforms Sales Volume Share by Application (2018-2023)

    • Table Northwest China Online Ads Exchange Platforms Production Volume by Type (2018-2023)

    • Table Northwest China Online Ads Exchange Platforms Production Volume Share by Type (2018-2023)

    • Figure Northwest China Online Ads Exchange Platforms Production Volume Share by Type (2018-2023)

    • Table Northwest China Online Ads Exchange Platforms Sales Volume by Application (2018-2023)

    • Table Northwest China Online Ads Exchange Platforms Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Online Ads Exchange Platforms Sales Volume Share by Application (2018-2023)

    • Table AppNexus Company Profile

    • Table AppNexus Online Ads Exchange Platforms Revenue, Price and Gross (2018-2023)

    • Table Google Ad Exchange Company Profile

    • Table Google Ad Exchange Online Ads Exchange Platforms Revenue, Price and Gross (2018-2023)

    • Table SmartyAds Company Profile

    • Table SmartyAds Online Ads Exchange Platforms Revenue, Price and Gross (2018-2023)

    • Table Verizon Media Company Profile

    • Table Verizon Media Online Ads Exchange Platforms Revenue, Price and Gross (2018-2023)

    • Table Index Exchange Company Profile

    • Table Index Exchange Online Ads Exchange Platforms Revenue, Price and Gross (2018-2023)

    • Table PubMatic Company Profile

    • Table PubMatic Online Ads Exchange Platforms Revenue, Price and Gross (2018-2023)

    • Table Rubicon Project Company Profile

    • Table Rubicon Project Online Ads Exchange Platforms Revenue, Price and Gross (2018-2023)

    • Table MoPub Company Profile

    • Table MoPub Online Ads Exchange Platforms Revenue, Price and Gross (2018-2023)

    • Table OpenX Company Profile

    • Table OpenX Online Ads Exchange Platforms Revenue, Price and Gross (2018-2023)


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