Cross-Channel Performance Advertising Platform Market Report

China Cross-Channel Performance Advertising Platform Industry Market Research Report 2023-2029

  • POSTDATE：Sep 17, 2023
  • PAGES：227
  • REPORT CODE：GMM1806537
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • Cross-channel advertising is the process of distributing paid messages to potential customers across multiple devices and various digital marketing channels. The ultimate goal is to lead consumers to buy products or services.

    This report elaborates on the current development of the Cross-Channel Performance Advertising Platform industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Accenture

    • Sizmek

    • Kenshoo

    • Marin Software

    • Improvado

    • Marilyn

    • Choozle

    • Adobe

    By Type:

    • On-Premise

    • Cloud-Based

    By Application:

    • Small Business

    • Medium Business

    • Large Enterprises

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Cross-Channel Performance Advertising Platform Market Overview 2018-2029

    • 1.1 China Cross-Channel Performance Advertising Platform Industry Development Overview

    • 1.2 China Cross-Channel Performance Advertising Platform Industry Development History

    • 1.3 China Cross-Channel Performance Advertising Platform Industry Market Size (2018-2029)

    • 1.4 China Cross-Channel Performance Advertising Platform Market Analysis by Type from Production Side

      • 1.4.1 China Cross-Channel Performance Advertising Platform Production Volume, Production Value and Growth Rate of On-Premise (2018-2029)

      • 1.4.2 China Cross-Channel Performance Advertising Platform Production Volume, Production Value and Growth Rate of Cloud-Based (2018-2029)

    • 1.5 China Cross-Channel Performance Advertising Platform Market Analysis by Application from Consumption End

      • 1.5.1 China Cross-Channel Performance Advertising Platform Sales Volume, Sales Value and Growth Rate of Small Business (2018-2029)

      • 1.5.2 China Cross-Channel Performance Advertising Platform Sales Volume, Sales Value and Growth Rate of Medium Business (2018-2029)

      • 1.5.3 China Cross-Channel Performance Advertising Platform Sales Volume, Sales Value and Growth Rate of Large Enterprises (2018-2029)

    • 1.6 China Cross-Channel Performance Advertising Platform Market Analysis by Region

      • 1.6.1 North China Cross-Channel Performance Advertising Platform Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Cross-Channel Performance Advertising Platform Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Cross-Channel Performance Advertising Platform Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Cross-Channel Performance Advertising Platform Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Cross-Channel Performance Advertising Platform Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Cross-Channel Performance Advertising Platform Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Cross-Channel Performance Advertising Platform Market Size and Growth Rate from 2018-2029

    Chapter 2 China Cross-Channel Performance Advertising Platform Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Cross-Channel Performance Advertising Platform Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Cross-Channel Performance Advertising Platform Market Status and Competition Analysis in 2023

      • 2.2.3 China Cross-Channel Performance Advertising Platform Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Cross-Channel Performance Advertising Platform Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Cross-Channel Performance Advertising Platform Industry Development

    Chapter 3 Cross-Channel Performance Advertising PlatformIndustry Chain Analysis

    • 3.1 Cross-Channel Performance Advertising Platform Industry Chain

    • 3.2 Cross-Channel Performance Advertising Platform Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Cross-Channel Performance Advertising Platform Market

    • 3.3 Cross-Channel Performance Advertising Platform Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Cross-Channel Performance Advertising Platform Market

    Chapter 4 China Cross-Channel Performance Advertising Platform Market, by Type

    • 4.1 China Cross-Channel Performance Advertising Platform Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Cross-Channel Performance Advertising Platform Total Production Volume and Growth Rate from Production Side

    • 4.5 China Cross-Channel Performance Advertising Platform Production Volume and Growth Rate, by Type

      • 4.5.1 China Cross-Channel Performance Advertising Platform Production Volume and Growth Rate of On-Premise

      • 4.5.2 China Cross-Channel Performance Advertising Platform Production Volume and Growth Rate of Cloud-Based

    Chapter 5 China Cross-Channel Performance Advertising Platform Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Cross-Channel Performance Advertising Platform Total Market Size and Growth Rate from Consumption End

    • 5.5 China Cross-Channel Performance Advertising Platform Market Size and Growth Rate, by Application

      • 5.5.1 China Cross-Channel Performance Advertising Platform Market Size and Growth Rate of Small Business

      • 5.5.2 China Cross-Channel Performance Advertising Platform Market Size and Growth Rate of Medium Business

      • 5.5.3 China Cross-Channel Performance Advertising Platform Market Size and Growth Rate of Large Enterprises

    Chapter 6 China Cross-Channel Performance Advertising Platform Market, by Region

    • 6.1 China Cross-Channel Performance Advertising Platform Production Volume and Production Value, by Region

    • 6.2 China Cross-Channel Performance Advertising Platform Sales Volume and Sales Value, by Region

    Chapter 7 North China Cross-Channel Performance Advertising Platform Market Analysis

    • 7.1 North China Cross-Channel Performance Advertising Platform Market, by Type

    • 7.2 North China Cross-Channel Performance Advertising Platform Market, by Application

    Chapter 8 Central China Cross-Channel Performance Advertising Platform Market Analysis

    • 8.1 Central China Cross-Channel Performance Advertising Platform Market, by Type

    • 8.2 Central China Cross-Channel Performance Advertising Platform Market, by Application

    Chapter 9 South China Cross-Channel Performance Advertising Platform Market Analysis

    • 9.1 South China Cross-Channel Performance Advertising Platform Market, by Type

    • 9.2 South China Cross-Channel Performance Advertising Platform Market, by Application

    Chapter 10 East China Cross-Channel Performance Advertising Platform Market Analysis

    • 10.1 East China Cross-Channel Performance Advertising Platform Market, by Type

    • 10.2 East China Cross-Channel Performance Advertising Platform Market, by Application

    Chapter 11 Northeast China Cross-Channel Performance Advertising Platform Market Analysis

    • 11.1 Northeast China Cross-Channel Performance Advertising Platform Market, by Type

    • 11.2 Northeast China Cross-Channel Performance Advertising Platform Market, by Application

    Chapter 12 Southwest China Cross-Channel Performance Advertising Platform Market Analysis

    • 12.1 Southwest China Cross-Channel Performance Advertising Platform Market, by Type

    • 12.2 Southwest China Cross-Channel Performance Advertising Platform Market, by Application

    Chapter 13 Northwest China Cross-Channel Performance Advertising Platform Market Analysis

    • 13.1 Northwest China Cross-Channel Performance Advertising Platform Market, by Type

    • 13.2 Northwest China Cross-Channel Performance Advertising Platform Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Accenture

        • 14.1.1 Accenture Company Profile

        • 14.1.2 Accenture Cross-Channel Performance Advertising Platform Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 Sizmek

        • 14.2.1 Sizmek Company Profile

        • 14.2.2 Sizmek Cross-Channel Performance Advertising Platform Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Kenshoo

        • 14.3.1 Kenshoo Company Profile

        • 14.3.2 Kenshoo Cross-Channel Performance Advertising Platform Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Marin Software

        • 14.4.1 Marin Software Company Profile

        • 14.4.2 Marin Software Cross-Channel Performance Advertising Platform Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Improvado

        • 14.5.1 Improvado Company Profile

        • 14.5.2 Improvado Cross-Channel Performance Advertising Platform Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 Marilyn

        • 14.6.1 Marilyn Company Profile

        • 14.6.2 Marilyn Cross-Channel Performance Advertising Platform Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Choozle

        • 14.7.1 Choozle Company Profile

        • 14.7.2 Choozle Cross-Channel Performance Advertising Platform Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Adobe

        • 14.8.1 Adobe Company Profile

        • 14.8.2 Adobe Cross-Channel Performance Advertising Platform Market Performance

        • 14.8.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Cross-Channel Performance Advertising Platform Industry Research Conclusions

    • 15.2 Cross-Channel Performance Advertising Platform Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Cross-Channel Performance Advertising Platform Industry Market Size (2018-2029)

    • Figure China Cross-Channel Performance Advertising Platform Production Volume, Production Value and Growth Rate of On-Premise (2018-2029)

    • Figure China Cross-Channel Performance Advertising Platform Production Volume, Production Value and Growth Rate of Cloud-Based (2018-2029)

    • Figure China Cross-Channel Performance Advertising Platform Sales Volume, Sales Value and Growth Rate of Small Business (2018-2029)

    • Figure China Cross-Channel Performance Advertising Platform Sales Volume, Sales Value and Growth Rate of Medium Business (2018-2029)

    • Figure China Cross-Channel Performance Advertising Platform Sales Volume, Sales Value and Growth Rate of Large Enterprises (2018-2029)

    • Figure North China Cross-Channel Performance Advertising Platform Market Size and Growth Rate from 2018-2029

    • Figure Central China Cross-Channel Performance Advertising Platform Market Size and Growth Rate from 2018-2029

    • Figure South China Cross-Channel Performance Advertising Platform Market Size and Growth Rate from 2018-2029

    • Figure East China Cross-Channel Performance Advertising Platform Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Cross-Channel Performance Advertising Platform Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Cross-Channel Performance Advertising Platform Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Cross-Channel Performance Advertising Platform Market Size and Growth Rate from 2018-2029

    • Figure Cross-Channel Performance Advertising Platform Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Cross-Channel Performance Advertising Platform Market Share by Type in 2018

    • Figure China Cross-Channel Performance Advertising Platform Market Share by Type in 2023

    • Figure China Cross-Channel Performance Advertising Platform Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Cross-Channel Performance Advertising Platform Production Volume and Growth Rate of On-Premise (2018-2023)

    • Figure China Cross-Channel Performance Advertising Platform Production Volume and Growth Rate of Cloud-Based (2018-2023)

    • Figure China Cross-Channel Performance Advertising Platform Market Share by Application in 2018

    • Figure China Cross-Channel Performance Advertising Platform Market Share by Application in 2023

    • Figure China Cross-Channel Performance Advertising Platform Total Market Size and Growth Rate from Consumption End

    • Figure China Cross-Channel Performance Advertising Platform Market Size and Growth Rate of Small Business (2018-2023)

    • Figure China Cross-Channel Performance Advertising Platform Market Size and Growth Rate of Medium Business (2018-2023)

    • Figure China Cross-Channel Performance Advertising Platform Market Size and Growth Rate of Large Enterprises (2018-2023)

    • Table China Cross-Channel Performance Advertising Platform Production Volume by Region (2018-2023)

    • Table China Cross-Channel Performance Advertising Platform Production Volume Share by Region (2018-2023)

    • Figure China Cross-Channel Performance Advertising Platform Production Volume Share by Region (2018-2023)

    • Table China Cross-Channel Performance Advertising Platform Production Value by Region (2018-2023)

    • Table China Cross-Channel Performance Advertising Platform Production Value Share by Region (2018-2023)

    • Figure China Cross-Channel Performance Advertising Platform Production Value Share by Region (2018-2023)

    • Table China Cross-Channel Performance Advertising Platform Sales Volume by Region (2018-2023)

    • Table China Cross-Channel Performance Advertising Platform Sales Volume Share by Region (2018-2023)

    • Figure China Cross-Channel Performance Advertising Platform Sales Volume Share by Region (2018-2023)

    • Table China Cross-Channel Performance Advertising Platform Sales Value by Region (2018-2023)

    • Table China Cross-Channel Performance Advertising Platform Sales Value Share by Region (2018-2023)

    • Figure China Cross-Channel Performance Advertising Platform Sales Value Share by Region (2018-2023)

    • Table North China Cross-Channel Performance Advertising Platform Production Volume by Type (2018-2023)

    • Table North China Cross-Channel Performance Advertising Platform Production Volume Share by Type (2018-2023)

    • Figure North China Cross-Channel Performance Advertising Platform Production Volume Share by Type (2018-2023)

    • Table North China Cross-Channel Performance Advertising Platform Sales Volume by Application (2018-2023)

    • Table North China Cross-Channel Performance Advertising Platform Sales Volume Share by Application (2018-2023)

    • Figure North China Cross-Channel Performance Advertising Platform Sales Volume Share by Application (2018-2023)

    • Table Central China Cross-Channel Performance Advertising Platform Production Volume by Type (2018-2023)

    • Table Central China Cross-Channel Performance Advertising Platform Production Volume Share by Type (2018-2023)

    • Figure Central China Cross-Channel Performance Advertising Platform Production Volume Share by Type (2018-2023)

    • Table Central China Cross-Channel Performance Advertising Platform Sales Volume by Application (2018-2023)

    • Table Central China Cross-Channel Performance Advertising Platform Sales Volume Share by Application (2018-2023)

    • Figure Central China Cross-Channel Performance Advertising Platform Sales Volume Share by Application (2018-2023)

    • Table South China Cross-Channel Performance Advertising Platform Production Volume by Type (2018-2023)

    • Table South China Cross-Channel Performance Advertising Platform Production Volume Share by Type (2018-2023)

    • Figure South China Cross-Channel Performance Advertising Platform Production Volume Share by Type (2018-2023)

    • Table South China Cross-Channel Performance Advertising Platform Sales Volume by Application (2018-2023)

    • Table South China Cross-Channel Performance Advertising Platform Sales Volume Share by Application (2018-2023)

    • Figure South China Cross-Channel Performance Advertising Platform Sales Volume Share by Application (2018-2023)

    • Table East China Cross-Channel Performance Advertising Platform Production Volume by Type (2018-2023)

    • Table East China Cross-Channel Performance Advertising Platform Production Volume Share by Type (2018-2023)

    • Figure East China Cross-Channel Performance Advertising Platform Production Volume Share by Type (2018-2023)

    • Table East China Cross-Channel Performance Advertising Platform Sales Volume by Application (2018-2023)

    • Table East China Cross-Channel Performance Advertising Platform Sales Volume Share by Application (2018-2023)

    • Figure East China Cross-Channel Performance Advertising Platform Sales Volume Share by Application (2018-2023)

    • Table Northeast China Cross-Channel Performance Advertising Platform Production Volume by Type (2018-2023)

    • Table Northeast China Cross-Channel Performance Advertising Platform Production Volume Share by Type (2018-2023)

    • Figure Northeast China Cross-Channel Performance Advertising Platform Production Volume Share by Type (2018-2023)

    • Table Northeast China Cross-Channel Performance Advertising Platform Sales Volume by Application (2018-2023)

    • Table Northeast China Cross-Channel Performance Advertising Platform Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Cross-Channel Performance Advertising Platform Sales Volume Share by Application (2018-2023)

    • Table Southwest China Cross-Channel Performance Advertising Platform Production Volume by Type (2018-2023)

    • Table Southwest China Cross-Channel Performance Advertising Platform Production Volume Share by Type (2018-2023)

    • Figure Southwest China Cross-Channel Performance Advertising Platform Production Volume Share by Type (2018-2023)

    • Table Southwest China Cross-Channel Performance Advertising Platform Sales Volume by Application (2018-2023)

    • Table Southwest China Cross-Channel Performance Advertising Platform Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Cross-Channel Performance Advertising Platform Sales Volume Share by Application (2018-2023)

    • Table Northwest China Cross-Channel Performance Advertising Platform Production Volume by Type (2018-2023)

    • Table Northwest China Cross-Channel Performance Advertising Platform Production Volume Share by Type (2018-2023)

    • Figure Northwest China Cross-Channel Performance Advertising Platform Production Volume Share by Type (2018-2023)

    • Table Northwest China Cross-Channel Performance Advertising Platform Sales Volume by Application (2018-2023)

    • Table Northwest China Cross-Channel Performance Advertising Platform Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Cross-Channel Performance Advertising Platform Sales Volume Share by Application (2018-2023)

    • Table Accenture Company Profile

    • Table Accenture Cross-Channel Performance Advertising Platform Revenue, Price and Gross (2018-2023)

    • Table Sizmek Company Profile

    • Table Sizmek Cross-Channel Performance Advertising Platform Revenue, Price and Gross (2018-2023)

    • Table Kenshoo Company Profile

    • Table Kenshoo Cross-Channel Performance Advertising Platform Revenue, Price and Gross (2018-2023)

    • Table Marin Software Company Profile

    • Table Marin Software Cross-Channel Performance Advertising Platform Revenue, Price and Gross (2018-2023)

    • Table Improvado Company Profile

    • Table Improvado Cross-Channel Performance Advertising Platform Revenue, Price and Gross (2018-2023)

    • Table Marilyn Company Profile

    • Table Marilyn Cross-Channel Performance Advertising Platform Revenue, Price and Gross (2018-2023)

    • Table Choozle Company Profile

    • Table Choozle Cross-Channel Performance Advertising Platform Revenue, Price and Gross (2018-2023)

    • Table Adobe Company Profile

    • Table Adobe Cross-Channel Performance Advertising Platform Revenue, Price and Gross (2018-2023)


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