Direct Marketing Tactics Market Report

China Direct Marketing Tactics Industry Market Research Report 2023-2029

  • POSTDATE：Sep 26, 2023
  • PAGES：205
  • REPORT CODE：GMM1815075
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • This report elaborates on the current development of the Direct Marketing Tactics industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Harte-Hanks Direct

    • FCB

    • Merkle

    • DigitasLBi

    • Leo Burnett

    • Aimia

    • SourceLink

    • BBDO

    • Acxiom

    • SapientNitro

    • MRM//McCann

    • Epsilon

    • Rapp

    By Type:

    • Handouts

    • Email Marketing

    • Direct Selling

    • Others

    • Text (SMS) Marketing

    • Direct mail

    • Social Media Marketing

    • Telemarketing

    By Application:

    • Business to Government

    • Business to Consumers

    • Others

    • Business to Business

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Direct Marketing Tactics Market Overview 2018-2029

    • 1.1 China Direct Marketing Tactics Industry Development Overview

    • 1.2 China Direct Marketing Tactics Industry Development History

    • 1.3 China Direct Marketing Tactics Industry Market Size (2018-2029)

    • 1.4 China Direct Marketing Tactics Market Analysis by Type from Production Side

      • 1.4.1 China Direct Marketing Tactics Production Volume, Production Value and Growth Rate of Handouts (2018-2029)

      • 1.4.2 China Direct Marketing Tactics Production Volume, Production Value and Growth Rate of Email Marketing (2018-2029)

      • 1.4.3 China Direct Marketing Tactics Production Volume, Production Value and Growth Rate of Direct Selling (2018-2029)

      • 1.4.4 China Direct Marketing Tactics Production Volume, Production Value and Growth Rate of Others (2018-2029)

      • 1.4.5 China Direct Marketing Tactics Production Volume, Production Value and Growth Rate of Text (SMS) Marketing (2018-2029)

      • 1.4.6 China Direct Marketing Tactics Production Volume, Production Value and Growth Rate of Direct mail (2018-2029)

      • 1.4.7 China Direct Marketing Tactics Production Volume, Production Value and Growth Rate of Social Media Marketing (2018-2029)

      • 1.4.8 China Direct Marketing Tactics Production Volume, Production Value and Growth Rate of Telemarketing (2018-2029)

    • 1.5 China Direct Marketing Tactics Market Analysis by Application from Consumption End

      • 1.5.1 China Direct Marketing Tactics Sales Volume, Sales Value and Growth Rate of Business to Government (2018-2029)

      • 1.5.2 China Direct Marketing Tactics Sales Volume, Sales Value and Growth Rate of Business to Consumers (2018-2029)

      • 1.5.3 China Direct Marketing Tactics Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

      • 1.5.4 China Direct Marketing Tactics Sales Volume, Sales Value and Growth Rate of Business to Business (2018-2029)

    • 1.6 China Direct Marketing Tactics Market Analysis by Region

      • 1.6.1 North China Direct Marketing Tactics Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Direct Marketing Tactics Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Direct Marketing Tactics Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Direct Marketing Tactics Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Direct Marketing Tactics Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Direct Marketing Tactics Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Direct Marketing Tactics Market Size and Growth Rate from 2018-2029

    Chapter 2 China Direct Marketing Tactics Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Direct Marketing Tactics Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Direct Marketing Tactics Market Status and Competition Analysis in 2023

      • 2.2.3 China Direct Marketing Tactics Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Direct Marketing Tactics Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Direct Marketing Tactics Industry Development

    Chapter 3 Direct Marketing TacticsIndustry Chain Analysis

    • 3.1 Direct Marketing Tactics Industry Chain

    • 3.2 Direct Marketing Tactics Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Direct Marketing Tactics Market

    • 3.3 Direct Marketing Tactics Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Direct Marketing Tactics Market

    Chapter 4 China Direct Marketing Tactics Market, by Type

    • 4.1 China Direct Marketing Tactics Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Direct Marketing Tactics Total Production Volume and Growth Rate from Production Side

    • 4.5 China Direct Marketing Tactics Production Volume and Growth Rate, by Type

      • 4.5.1 China Direct Marketing Tactics Production Volume and Growth Rate of Handouts

      • 4.5.2 China Direct Marketing Tactics Production Volume and Growth Rate of Email Marketing

      • 4.5.3 China Direct Marketing Tactics Production Volume and Growth Rate of Direct Selling

      • 4.5.4 China Direct Marketing Tactics Production Volume and Growth Rate of Others

      • 4.5.5 China Direct Marketing Tactics Production Volume and Growth Rate of Text (SMS) Marketing

      • 4.5.6 China Direct Marketing Tactics Production Volume and Growth Rate of Direct mail

      • 4.5.7 China Direct Marketing Tactics Production Volume and Growth Rate of Social Media Marketing

      • 4.5.8 China Direct Marketing Tactics Production Volume and Growth Rate of Telemarketing

    Chapter 5 China Direct Marketing Tactics Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Direct Marketing Tactics Total Market Size and Growth Rate from Consumption End

    • 5.5 China Direct Marketing Tactics Market Size and Growth Rate, by Application

      • 5.5.1 China Direct Marketing Tactics Market Size and Growth Rate of Business to Government

      • 5.5.2 China Direct Marketing Tactics Market Size and Growth Rate of Business to Consumers

      • 5.5.3 China Direct Marketing Tactics Market Size and Growth Rate of Others

      • 5.5.4 China Direct Marketing Tactics Market Size and Growth Rate of Business to Business

    Chapter 6 China Direct Marketing Tactics Market, by Region

    • 6.1 China Direct Marketing Tactics Production Volume and Production Value, by Region

    • 6.2 China Direct Marketing Tactics Sales Volume and Sales Value, by Region

    Chapter 7 North China Direct Marketing Tactics Market Analysis

    • 7.1 North China Direct Marketing Tactics Market, by Type

    • 7.2 North China Direct Marketing Tactics Market, by Application

    Chapter 8 Central China Direct Marketing Tactics Market Analysis

    • 8.1 Central China Direct Marketing Tactics Market, by Type

    • 8.2 Central China Direct Marketing Tactics Market, by Application

    Chapter 9 South China Direct Marketing Tactics Market Analysis

    • 9.1 South China Direct Marketing Tactics Market, by Type

    • 9.2 South China Direct Marketing Tactics Market, by Application

    Chapter 10 East China Direct Marketing Tactics Market Analysis

    • 10.1 East China Direct Marketing Tactics Market, by Type

    • 10.2 East China Direct Marketing Tactics Market, by Application

    Chapter 11 Northeast China Direct Marketing Tactics Market Analysis

    • 11.1 Northeast China Direct Marketing Tactics Market, by Type

    • 11.2 Northeast China Direct Marketing Tactics Market, by Application

    Chapter 12 Southwest China Direct Marketing Tactics Market Analysis

    • 12.1 Southwest China Direct Marketing Tactics Market, by Type

    • 12.2 Southwest China Direct Marketing Tactics Market, by Application

    Chapter 13 Northwest China Direct Marketing Tactics Market Analysis

    • 13.1 Northwest China Direct Marketing Tactics Market, by Type

    • 13.2 Northwest China Direct Marketing Tactics Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Harte-Hanks Direct

        • 14.1.1 Harte-Hanks Direct Company Profile

        • 14.1.2 Harte-Hanks Direct Direct Marketing Tactics Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 FCB

        • 14.2.1 FCB Company Profile

        • 14.2.2 FCB Direct Marketing Tactics Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Merkle

        • 14.3.1 Merkle Company Profile

        • 14.3.2 Merkle Direct Marketing Tactics Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 DigitasLBi

        • 14.4.1 DigitasLBi Company Profile

        • 14.4.2 DigitasLBi Direct Marketing Tactics Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Leo Burnett

        • 14.5.1 Leo Burnett Company Profile

        • 14.5.2 Leo Burnett Direct Marketing Tactics Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 Aimia

        • 14.6.1 Aimia Company Profile

        • 14.6.2 Aimia Direct Marketing Tactics Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 SourceLink

        • 14.7.1 SourceLink Company Profile

        • 14.7.2 SourceLink Direct Marketing Tactics Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 BBDO

        • 14.8.1 BBDO Company Profile

        • 14.8.2 BBDO Direct Marketing Tactics Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 Acxiom

        • 14.9.1 Acxiom Company Profile

        • 14.9.2 Acxiom Direct Marketing Tactics Market Performance

        • 14.9.3 Product&Service Introduction

      • 14.10 SapientNitro

        • 14.10.1 SapientNitro Company Profile

        • 14.10.2 SapientNitro Direct Marketing Tactics Market Performance

        • 14.10.3 Product&Service Introduction

      • 14.11 MRM//McCann

        • 14.11.1 MRM//McCann Company Profile

        • 14.11.2 MRM//McCann Direct Marketing Tactics Market Performance

        • 14.11.3 Product&Service Introduction

      • 14.12 Epsilon

        • 14.12.1 Epsilon Company Profile

        • 14.12.2 Epsilon Direct Marketing Tactics Market Performance

        • 14.12.3 Product&Service Introduction

      • 14.13 Rapp

        • 14.13.1 Rapp Company Profile

        • 14.13.2 Rapp Direct Marketing Tactics Market Performance

        • 14.13.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Direct Marketing Tactics Industry Research Conclusions

    • 15.2 Direct Marketing Tactics Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Direct Marketing Tactics Industry Market Size (2018-2029)

    • Figure China Direct Marketing Tactics Production Volume, Production Value and Growth Rate of Handouts (2018-2029)

    • Figure China Direct Marketing Tactics Production Volume, Production Value and Growth Rate of Email Marketing (2018-2029)

    • Figure China Direct Marketing Tactics Production Volume, Production Value and Growth Rate of Direct Selling (2018-2029)

    • Figure China Direct Marketing Tactics Production Volume, Production Value and Growth Rate of Others (2018-2029)

    • Figure China Direct Marketing Tactics Production Volume, Production Value and Growth Rate of Text (SMS) Marketing (2018-2029)

    • Figure China Direct Marketing Tactics Production Volume, Production Value and Growth Rate of Direct mail (2018-2029)

    • Figure China Direct Marketing Tactics Production Volume, Production Value and Growth Rate of Social Media Marketing (2018-2029)

    • Figure China Direct Marketing Tactics Production Volume, Production Value and Growth Rate of Telemarketing (2018-2029)

    • Figure China Direct Marketing Tactics Sales Volume, Sales Value and Growth Rate of Business to Government (2018-2029)

    • Figure China Direct Marketing Tactics Sales Volume, Sales Value and Growth Rate of Business to Consumers (2018-2029)

    • Figure China Direct Marketing Tactics Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

    • Figure China Direct Marketing Tactics Sales Volume, Sales Value and Growth Rate of Business to Business (2018-2029)

    • Figure North China Direct Marketing Tactics Market Size and Growth Rate from 2018-2029

    • Figure Central China Direct Marketing Tactics Market Size and Growth Rate from 2018-2029

    • Figure South China Direct Marketing Tactics Market Size and Growth Rate from 2018-2029

    • Figure East China Direct Marketing Tactics Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Direct Marketing Tactics Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Direct Marketing Tactics Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Direct Marketing Tactics Market Size and Growth Rate from 2018-2029

    • Figure Direct Marketing Tactics Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Direct Marketing Tactics Market Share by Type in 2018

    • Figure China Direct Marketing Tactics Market Share by Type in 2023

    • Figure China Direct Marketing Tactics Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Direct Marketing Tactics Production Volume and Growth Rate of Handouts (2018-2023)

    • Figure China Direct Marketing Tactics Production Volume and Growth Rate of Email Marketing (2018-2023)

    • Figure China Direct Marketing Tactics Production Volume and Growth Rate of Direct Selling (2018-2023)

    • Figure China Direct Marketing Tactics Production Volume and Growth Rate of Others (2018-2023)

    • Figure China Direct Marketing Tactics Production Volume and Growth Rate of Text (SMS) Marketing (2018-2023)

    • Figure China Direct Marketing Tactics Production Volume and Growth Rate of Direct mail (2018-2023)

    • Figure China Direct Marketing Tactics Production Volume and Growth Rate of Social Media Marketing (2018-2023)

    • Figure China Direct Marketing Tactics Production Volume and Growth Rate of Telemarketing (2018-2023)

    • Figure China Direct Marketing Tactics Market Share by Application in 2018

    • Figure China Direct Marketing Tactics Market Share by Application in 2023

    • Figure China Direct Marketing Tactics Total Market Size and Growth Rate from Consumption End

    • Figure China Direct Marketing Tactics Market Size and Growth Rate of Business to Government (2018-2023)

    • Figure China Direct Marketing Tactics Market Size and Growth Rate of Business to Consumers (2018-2023)

    • Figure China Direct Marketing Tactics Market Size and Growth Rate of Others (2018-2023)

    • Figure China Direct Marketing Tactics Market Size and Growth Rate of Business to Business (2018-2023)

    • Table China Direct Marketing Tactics Production Volume by Region (2018-2023)

    • Table China Direct Marketing Tactics Production Volume Share by Region (2018-2023)

    • Figure China Direct Marketing Tactics Production Volume Share by Region (2018-2023)

    • Table China Direct Marketing Tactics Production Value by Region (2018-2023)

    • Table China Direct Marketing Tactics Production Value Share by Region (2018-2023)

    • Figure China Direct Marketing Tactics Production Value Share by Region (2018-2023)

    • Table China Direct Marketing Tactics Sales Volume by Region (2018-2023)

    • Table China Direct Marketing Tactics Sales Volume Share by Region (2018-2023)

    • Figure China Direct Marketing Tactics Sales Volume Share by Region (2018-2023)

    • Table China Direct Marketing Tactics Sales Value by Region (2018-2023)

    • Table China Direct Marketing Tactics Sales Value Share by Region (2018-2023)

    • Figure China Direct Marketing Tactics Sales Value Share by Region (2018-2023)

    • Table North China Direct Marketing Tactics Production Volume by Type (2018-2023)

    • Table North China Direct Marketing Tactics Production Volume Share by Type (2018-2023)

    • Figure North China Direct Marketing Tactics Production Volume Share by Type (2018-2023)

    • Table North China Direct Marketing Tactics Sales Volume by Application (2018-2023)

    • Table North China Direct Marketing Tactics Sales Volume Share by Application (2018-2023)

    • Figure North China Direct Marketing Tactics Sales Volume Share by Application (2018-2023)

    • Table Central China Direct Marketing Tactics Production Volume by Type (2018-2023)

    • Table Central China Direct Marketing Tactics Production Volume Share by Type (2018-2023)

    • Figure Central China Direct Marketing Tactics Production Volume Share by Type (2018-2023)

    • Table Central China Direct Marketing Tactics Sales Volume by Application (2018-2023)

    • Table Central China Direct Marketing Tactics Sales Volume Share by Application (2018-2023)

    • Figure Central China Direct Marketing Tactics Sales Volume Share by Application (2018-2023)

    • Table South China Direct Marketing Tactics Production Volume by Type (2018-2023)

    • Table South China Direct Marketing Tactics Production Volume Share by Type (2018-2023)

    • Figure South China Direct Marketing Tactics Production Volume Share by Type (2018-2023)

    • Table South China Direct Marketing Tactics Sales Volume by Application (2018-2023)

    • Table South China Direct Marketing Tactics Sales Volume Share by Application (2018-2023)

    • Figure South China Direct Marketing Tactics Sales Volume Share by Application (2018-2023)

    • Table East China Direct Marketing Tactics Production Volume by Type (2018-2023)

    • Table East China Direct Marketing Tactics Production Volume Share by Type (2018-2023)

    • Figure East China Direct Marketing Tactics Production Volume Share by Type (2018-2023)

    • Table East China Direct Marketing Tactics Sales Volume by Application (2018-2023)

    • Table East China Direct Marketing Tactics Sales Volume Share by Application (2018-2023)

    • Figure East China Direct Marketing Tactics Sales Volume Share by Application (2018-2023)

    • Table Northeast China Direct Marketing Tactics Production Volume by Type (2018-2023)

    • Table Northeast China Direct Marketing Tactics Production Volume Share by Type (2018-2023)

    • Figure Northeast China Direct Marketing Tactics Production Volume Share by Type (2018-2023)

    • Table Northeast China Direct Marketing Tactics Sales Volume by Application (2018-2023)

    • Table Northeast China Direct Marketing Tactics Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Direct Marketing Tactics Sales Volume Share by Application (2018-2023)

    • Table Southwest China Direct Marketing Tactics Production Volume by Type (2018-2023)

    • Table Southwest China Direct Marketing Tactics Production Volume Share by Type (2018-2023)

    • Figure Southwest China Direct Marketing Tactics Production Volume Share by Type (2018-2023)

    • Table Southwest China Direct Marketing Tactics Sales Volume by Application (2018-2023)

    • Table Southwest China Direct Marketing Tactics Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Direct Marketing Tactics Sales Volume Share by Application (2018-2023)

    • Table Northwest China Direct Marketing Tactics Production Volume by Type (2018-2023)

    • Table Northwest China Direct Marketing Tactics Production Volume Share by Type (2018-2023)

    • Figure Northwest China Direct Marketing Tactics Production Volume Share by Type (2018-2023)

    • Table Northwest China Direct Marketing Tactics Sales Volume by Application (2018-2023)

    • Table Northwest China Direct Marketing Tactics Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Direct Marketing Tactics Sales Volume Share by Application (2018-2023)

    • Table Harte-Hanks Direct Company Profile

    • Table Harte-Hanks Direct Direct Marketing Tactics Revenue, Price and Gross (2018-2023)

    • Table FCB Company Profile

    • Table FCB Direct Marketing Tactics Revenue, Price and Gross (2018-2023)

    • Table Merkle Company Profile

    • Table Merkle Direct Marketing Tactics Revenue, Price and Gross (2018-2023)

    • Table DigitasLBi Company Profile

    • Table DigitasLBi Direct Marketing Tactics Revenue, Price and Gross (2018-2023)

    • Table Leo Burnett Company Profile

    • Table Leo Burnett Direct Marketing Tactics Revenue, Price and Gross (2018-2023)

    • Table Aimia Company Profile

    • Table Aimia Direct Marketing Tactics Revenue, Price and Gross (2018-2023)

    • Table SourceLink Company Profile

    • Table SourceLink Direct Marketing Tactics Revenue, Price and Gross (2018-2023)

    • Table BBDO Company Profile

    • Table BBDO Direct Marketing Tactics Revenue, Price and Gross (2018-2023)

    • Table Acxiom Company Profile

    • Table Acxiom Direct Marketing Tactics Revenue, Price and Gross (2018-2023)

    • Table SapientNitro Company Profile

    • Table SapientNitro Direct Marketing Tactics Revenue, Price and Gross (2018-2023)

    • Table MRM//McCann Company Profile

    • Table MRM//McCann Direct Marketing Tactics Revenue, Price and Gross (2018-2023)

    • Table Epsilon Company Profile

    • Table Epsilon Direct Marketing Tactics Revenue, Price and Gross (2018-2023)

    • Table Rapp Company Profile

    • Table Rapp Direct Marketing Tactics Revenue, Price and Gross (2018-2023)


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