Ad Exchanges Market Report

China Ad Exchanges Industry Market Research Report 2023-2029

  • POSTDATE：Sep 28, 2023
  • PAGES：194
  • REPORT CODE：GMM1817688
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • This report elaborates on the current development of the Ad Exchanges industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Smaato

    • The Trade Desk

    • Pubmatic

    • AppNexus

    • OpenX

    • MoPub (Twitter)

    • Verizon Media

    • Rubicon Project

    • Rubicon Project Exchange (Magnite)

    • Xandr (formerly AppNexus)

    By Type:

    • Cloud-based

    • On-premises

    By Application:

    • Advertiser

    • Publisher

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Ad Exchanges Market Overview 2018-2029

    • 1.1 China Ad Exchanges Industry Development Overview

    • 1.2 China Ad Exchanges Industry Development History

    • 1.3 China Ad Exchanges Industry Market Size (2018-2029)

    • 1.4 China Ad Exchanges Market Analysis by Type from Production Side

      • 1.4.1 China Ad Exchanges Production Volume, Production Value and Growth Rate of Cloud-based (2018-2029)

      • 1.4.2 China Ad Exchanges Production Volume, Production Value and Growth Rate of On-premises (2018-2029)

    • 1.5 China Ad Exchanges Market Analysis by Application from Consumption End

      • 1.5.1 China Ad Exchanges Sales Volume, Sales Value and Growth Rate of Advertiser (2018-2029)

      • 1.5.2 China Ad Exchanges Sales Volume, Sales Value and Growth Rate of Publisher (2018-2029)

    • 1.6 China Ad Exchanges Market Analysis by Region

      • 1.6.1 North China Ad Exchanges Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Ad Exchanges Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Ad Exchanges Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Ad Exchanges Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Ad Exchanges Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Ad Exchanges Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Ad Exchanges Market Size and Growth Rate from 2018-2029

    Chapter 2 China Ad Exchanges Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Ad Exchanges Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Ad Exchanges Market Status and Competition Analysis in 2023

      • 2.2.3 China Ad Exchanges Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Ad Exchanges Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Ad Exchanges Industry Development

    Chapter 3 Ad ExchangesIndustry Chain Analysis

    • 3.1 Ad Exchanges Industry Chain

    • 3.2 Ad Exchanges Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Ad Exchanges Market

    • 3.3 Ad Exchanges Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Ad Exchanges Market

    Chapter 4 China Ad Exchanges Market, by Type

    • 4.1 China Ad Exchanges Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Ad Exchanges Total Production Volume and Growth Rate from Production Side

    • 4.5 China Ad Exchanges Production Volume and Growth Rate, by Type

      • 4.5.1 China Ad Exchanges Production Volume and Growth Rate of Cloud-based

      • 4.5.2 China Ad Exchanges Production Volume and Growth Rate of On-premises

    Chapter 5 China Ad Exchanges Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Ad Exchanges Total Market Size and Growth Rate from Consumption End

    • 5.5 China Ad Exchanges Market Size and Growth Rate, by Application

      • 5.5.1 China Ad Exchanges Market Size and Growth Rate of Advertiser

      • 5.5.2 China Ad Exchanges Market Size and Growth Rate of Publisher

    Chapter 6 China Ad Exchanges Market, by Region

    • 6.1 China Ad Exchanges Production Volume and Production Value, by Region

    • 6.2 China Ad Exchanges Sales Volume and Sales Value, by Region

    Chapter 7 North China Ad Exchanges Market Analysis

    • 7.1 North China Ad Exchanges Market, by Type

    • 7.2 North China Ad Exchanges Market, by Application

    Chapter 8 Central China Ad Exchanges Market Analysis

    • 8.1 Central China Ad Exchanges Market, by Type

    • 8.2 Central China Ad Exchanges Market, by Application

    Chapter 9 South China Ad Exchanges Market Analysis

    • 9.1 South China Ad Exchanges Market, by Type

    • 9.2 South China Ad Exchanges Market, by Application

    Chapter 10 East China Ad Exchanges Market Analysis

    • 10.1 East China Ad Exchanges Market, by Type

    • 10.2 East China Ad Exchanges Market, by Application

    Chapter 11 Northeast China Ad Exchanges Market Analysis

    • 11.1 Northeast China Ad Exchanges Market, by Type

    • 11.2 Northeast China Ad Exchanges Market, by Application

    Chapter 12 Southwest China Ad Exchanges Market Analysis

    • 12.1 Southwest China Ad Exchanges Market, by Type

    • 12.2 Southwest China Ad Exchanges Market, by Application

    Chapter 13 Northwest China Ad Exchanges Market Analysis

    • 13.1 Northwest China Ad Exchanges Market, by Type

    • 13.2 Northwest China Ad Exchanges Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Smaato

        • 14.1.1 Smaato Company Profile

        • 14.1.2 Smaato Ad Exchanges Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 The Trade Desk

        • 14.2.1 The Trade Desk Company Profile

        • 14.2.2 The Trade Desk Ad Exchanges Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Pubmatic

        • 14.3.1 Pubmatic Company Profile

        • 14.3.2 Pubmatic Ad Exchanges Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 AppNexus

        • 14.4.1 AppNexus Company Profile

        • 14.4.2 AppNexus Ad Exchanges Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 OpenX

        • 14.5.1 OpenX Company Profile

        • 14.5.2 OpenX Ad Exchanges Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 MoPub (Twitter)

        • 14.6.1 MoPub (Twitter) Company Profile

        • 14.6.2 MoPub (Twitter) Ad Exchanges Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Verizon Media

        • 14.7.1 Verizon Media Company Profile

        • 14.7.2 Verizon Media Ad Exchanges Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Rubicon Project

        • 14.8.1 Rubicon Project Company Profile

        • 14.8.2 Rubicon Project Ad Exchanges Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 Rubicon Project Exchange (Magnite)

        • 14.9.1 Rubicon Project Exchange (Magnite) Company Profile

        • 14.9.2 Rubicon Project Exchange (Magnite) Ad Exchanges Market Performance

        • 14.9.3 Product&Service Introduction

      • 14.10 Xandr (formerly AppNexus)

        • 14.10.1 Xandr (formerly AppNexus) Company Profile

        • 14.10.2 Xandr (formerly AppNexus) Ad Exchanges Market Performance

        • 14.10.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Ad Exchanges Industry Research Conclusions

    • 15.2 Ad Exchanges Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Ad Exchanges Industry Market Size (2018-2029)

    • Figure China Ad Exchanges Production Volume, Production Value and Growth Rate of Cloud-based (2018-2029)

    • Figure China Ad Exchanges Production Volume, Production Value and Growth Rate of On-premises (2018-2029)

    • Figure China Ad Exchanges Sales Volume, Sales Value and Growth Rate of Advertiser (2018-2029)

    • Figure China Ad Exchanges Sales Volume, Sales Value and Growth Rate of Publisher (2018-2029)

    • Figure North China Ad Exchanges Market Size and Growth Rate from 2018-2029

    • Figure Central China Ad Exchanges Market Size and Growth Rate from 2018-2029

    • Figure South China Ad Exchanges Market Size and Growth Rate from 2018-2029

    • Figure East China Ad Exchanges Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Ad Exchanges Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Ad Exchanges Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Ad Exchanges Market Size and Growth Rate from 2018-2029

    • Figure Ad Exchanges Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Ad Exchanges Market Share by Type in 2018

    • Figure China Ad Exchanges Market Share by Type in 2023

    • Figure China Ad Exchanges Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Ad Exchanges Production Volume and Growth Rate of Cloud-based (2018-2023)

    • Figure China Ad Exchanges Production Volume and Growth Rate of On-premises (2018-2023)

    • Figure China Ad Exchanges Market Share by Application in 2018

    • Figure China Ad Exchanges Market Share by Application in 2023

    • Figure China Ad Exchanges Total Market Size and Growth Rate from Consumption End

    • Figure China Ad Exchanges Market Size and Growth Rate of Advertiser (2018-2023)

    • Figure China Ad Exchanges Market Size and Growth Rate of Publisher (2018-2023)

    • Table China Ad Exchanges Production Volume by Region (2018-2023)

    • Table China Ad Exchanges Production Volume Share by Region (2018-2023)

    • Figure China Ad Exchanges Production Volume Share by Region (2018-2023)

    • Table China Ad Exchanges Production Value by Region (2018-2023)

    • Table China Ad Exchanges Production Value Share by Region (2018-2023)

    • Figure China Ad Exchanges Production Value Share by Region (2018-2023)

    • Table China Ad Exchanges Sales Volume by Region (2018-2023)

    • Table China Ad Exchanges Sales Volume Share by Region (2018-2023)

    • Figure China Ad Exchanges Sales Volume Share by Region (2018-2023)

    • Table China Ad Exchanges Sales Value by Region (2018-2023)

    • Table China Ad Exchanges Sales Value Share by Region (2018-2023)

    • Figure China Ad Exchanges Sales Value Share by Region (2018-2023)

    • Table North China Ad Exchanges Production Volume by Type (2018-2023)

    • Table North China Ad Exchanges Production Volume Share by Type (2018-2023)

    • Figure North China Ad Exchanges Production Volume Share by Type (2018-2023)

    • Table North China Ad Exchanges Sales Volume by Application (2018-2023)

    • Table North China Ad Exchanges Sales Volume Share by Application (2018-2023)

    • Figure North China Ad Exchanges Sales Volume Share by Application (2018-2023)

    • Table Central China Ad Exchanges Production Volume by Type (2018-2023)

    • Table Central China Ad Exchanges Production Volume Share by Type (2018-2023)

    • Figure Central China Ad Exchanges Production Volume Share by Type (2018-2023)

    • Table Central China Ad Exchanges Sales Volume by Application (2018-2023)

    • Table Central China Ad Exchanges Sales Volume Share by Application (2018-2023)

    • Figure Central China Ad Exchanges Sales Volume Share by Application (2018-2023)

    • Table South China Ad Exchanges Production Volume by Type (2018-2023)

    • Table South China Ad Exchanges Production Volume Share by Type (2018-2023)

    • Figure South China Ad Exchanges Production Volume Share by Type (2018-2023)

    • Table South China Ad Exchanges Sales Volume by Application (2018-2023)

    • Table South China Ad Exchanges Sales Volume Share by Application (2018-2023)

    • Figure South China Ad Exchanges Sales Volume Share by Application (2018-2023)

    • Table East China Ad Exchanges Production Volume by Type (2018-2023)

    • Table East China Ad Exchanges Production Volume Share by Type (2018-2023)

    • Figure East China Ad Exchanges Production Volume Share by Type (2018-2023)

    • Table East China Ad Exchanges Sales Volume by Application (2018-2023)

    • Table East China Ad Exchanges Sales Volume Share by Application (2018-2023)

    • Figure East China Ad Exchanges Sales Volume Share by Application (2018-2023)

    • Table Northeast China Ad Exchanges Production Volume by Type (2018-2023)

    • Table Northeast China Ad Exchanges Production Volume Share by Type (2018-2023)

    • Figure Northeast China Ad Exchanges Production Volume Share by Type (2018-2023)

    • Table Northeast China Ad Exchanges Sales Volume by Application (2018-2023)

    • Table Northeast China Ad Exchanges Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Ad Exchanges Sales Volume Share by Application (2018-2023)

    • Table Southwest China Ad Exchanges Production Volume by Type (2018-2023)

    • Table Southwest China Ad Exchanges Production Volume Share by Type (2018-2023)

    • Figure Southwest China Ad Exchanges Production Volume Share by Type (2018-2023)

    • Table Southwest China Ad Exchanges Sales Volume by Application (2018-2023)

    • Table Southwest China Ad Exchanges Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Ad Exchanges Sales Volume Share by Application (2018-2023)

    • Table Northwest China Ad Exchanges Production Volume by Type (2018-2023)

    • Table Northwest China Ad Exchanges Production Volume Share by Type (2018-2023)

    • Figure Northwest China Ad Exchanges Production Volume Share by Type (2018-2023)

    • Table Northwest China Ad Exchanges Sales Volume by Application (2018-2023)

    • Table Northwest China Ad Exchanges Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Ad Exchanges Sales Volume Share by Application (2018-2023)

    • Table Smaato Company Profile

    • Table Smaato Ad Exchanges Revenue, Price and Gross (2018-2023)

    • Table The Trade Desk Company Profile

    • Table The Trade Desk Ad Exchanges Revenue, Price and Gross (2018-2023)

    • Table Pubmatic Company Profile

    • Table Pubmatic Ad Exchanges Revenue, Price and Gross (2018-2023)

    • Table AppNexus Company Profile

    • Table AppNexus Ad Exchanges Revenue, Price and Gross (2018-2023)

    • Table OpenX Company Profile

    • Table OpenX Ad Exchanges Revenue, Price and Gross (2018-2023)

    • Table MoPub (Twitter) Company Profile

    • Table MoPub (Twitter) Ad Exchanges Revenue, Price and Gross (2018-2023)

    • Table Verizon Media Company Profile

    • Table Verizon Media Ad Exchanges Revenue, Price and Gross (2018-2023)

    • Table Rubicon Project Company Profile

    • Table Rubicon Project Ad Exchanges Revenue, Price and Gross (2018-2023)

    • Table Rubicon Project Exchange (Magnite) Company Profile

    • Table Rubicon Project Exchange (Magnite) Ad Exchanges Revenue, Price and Gross (2018-2023)

    • Table Xandr (formerly AppNexus) Company Profile

    • Table Xandr (formerly AppNexus) Ad Exchanges Revenue, Price and Gross (2018-2023)


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