Marketing Analytics Market Report

China Marketing Analytics Industry Market Research Report 2023-2029

  • POSTDATE：Oct 02, 2023
  • PAGES：143
  • REPORT CODE：GMM1819126
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • This report elaborates on the current development of the Marketing Analytics industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Microsoft Corporation

    • Accenture PLC

    • Neustar, Inc

    • Tableau Software

    • Pegasystems Inc

    • SAS Institute Inc

    • Oracle Corporation

    • Google LLC

    • Teradata Corporation

    • Adobe Systems Incorporated

    By Type:

    • Others

    • Social-media Marketing

    • Content Marketing

    • Online Marketing

    • E-mail Marketing

    By Application:

    • BFSI

    • Education

    • Retail

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Marketing Analytics Market Overview 2018-2029

    • 1.1 China Marketing Analytics Industry Development Overview

    • 1.2 China Marketing Analytics Industry Development History

    • 1.3 China Marketing Analytics Industry Market Size (2018-2029)

    • 1.4 China Marketing Analytics Market Analysis by Type from Production Side

      • 1.4.1 China Marketing Analytics Production Volume, Production Value and Growth Rate of Others (2018-2029)

      • 1.4.2 China Marketing Analytics Production Volume, Production Value and Growth Rate of Social-media Marketing (2018-2029)

      • 1.4.3 China Marketing Analytics Production Volume, Production Value and Growth Rate of Content Marketing (2018-2029)

      • 1.4.4 China Marketing Analytics Production Volume, Production Value and Growth Rate of Online Marketing (2018-2029)

      • 1.4.5 China Marketing Analytics Production Volume, Production Value and Growth Rate of E-mail Marketing (2018-2029)

    • 1.5 China Marketing Analytics Market Analysis by Application from Consumption End

      • 1.5.1 China Marketing Analytics Sales Volume, Sales Value and Growth Rate of BFSI (2018-2029)

      • 1.5.2 China Marketing Analytics Sales Volume, Sales Value and Growth Rate of Education (2018-2029)

      • 1.5.3 China Marketing Analytics Sales Volume, Sales Value and Growth Rate of Retail (2018-2029)

    • 1.6 China Marketing Analytics Market Analysis by Region

      • 1.6.1 North China Marketing Analytics Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Marketing Analytics Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Marketing Analytics Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Marketing Analytics Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Marketing Analytics Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Marketing Analytics Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Marketing Analytics Market Size and Growth Rate from 2018-2029

    Chapter 2 China Marketing Analytics Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Marketing Analytics Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Marketing Analytics Market Status and Competition Analysis in 2023

      • 2.2.3 China Marketing Analytics Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Marketing Analytics Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Marketing Analytics Industry Development

    Chapter 3 Marketing AnalyticsIndustry Chain Analysis

    • 3.1 Marketing Analytics Industry Chain

    • 3.2 Marketing Analytics Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Marketing Analytics Market

    • 3.3 Marketing Analytics Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Marketing Analytics Market

    Chapter 4 China Marketing Analytics Market, by Type

    • 4.1 China Marketing Analytics Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Marketing Analytics Total Production Volume and Growth Rate from Production Side

    • 4.5 China Marketing Analytics Production Volume and Growth Rate, by Type

      • 4.5.1 China Marketing Analytics Production Volume and Growth Rate of Others

      • 4.5.2 China Marketing Analytics Production Volume and Growth Rate of Social-media Marketing

      • 4.5.3 China Marketing Analytics Production Volume and Growth Rate of Content Marketing

      • 4.5.4 China Marketing Analytics Production Volume and Growth Rate of Online Marketing

      • 4.5.5 China Marketing Analytics Production Volume and Growth Rate of E-mail Marketing

    Chapter 5 China Marketing Analytics Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Marketing Analytics Total Market Size and Growth Rate from Consumption End

    • 5.5 China Marketing Analytics Market Size and Growth Rate, by Application

      • 5.5.1 China Marketing Analytics Market Size and Growth Rate of BFSI

      • 5.5.2 China Marketing Analytics Market Size and Growth Rate of Education

      • 5.5.3 China Marketing Analytics Market Size and Growth Rate of Retail

    Chapter 6 China Marketing Analytics Market, by Region

    • 6.1 China Marketing Analytics Production Volume and Production Value, by Region

    • 6.2 China Marketing Analytics Sales Volume and Sales Value, by Region

    Chapter 7 North China Marketing Analytics Market Analysis

    • 7.1 North China Marketing Analytics Market, by Type

    • 7.2 North China Marketing Analytics Market, by Application

    Chapter 8 Central China Marketing Analytics Market Analysis

    • 8.1 Central China Marketing Analytics Market, by Type

    • 8.2 Central China Marketing Analytics Market, by Application

    Chapter 9 South China Marketing Analytics Market Analysis

    • 9.1 South China Marketing Analytics Market, by Type

    • 9.2 South China Marketing Analytics Market, by Application

    Chapter 10 East China Marketing Analytics Market Analysis

    • 10.1 East China Marketing Analytics Market, by Type

    • 10.2 East China Marketing Analytics Market, by Application

    Chapter 11 Northeast China Marketing Analytics Market Analysis

    • 11.1 Northeast China Marketing Analytics Market, by Type

    • 11.2 Northeast China Marketing Analytics Market, by Application

    Chapter 12 Southwest China Marketing Analytics Market Analysis

    • 12.1 Southwest China Marketing Analytics Market, by Type

    • 12.2 Southwest China Marketing Analytics Market, by Application

    Chapter 13 Northwest China Marketing Analytics Market Analysis

    • 13.1 Northwest China Marketing Analytics Market, by Type

    • 13.2 Northwest China Marketing Analytics Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Microsoft Corporation

        • 14.1.1 Microsoft Corporation Company Profile

        • 14.1.2 Microsoft Corporation Marketing Analytics Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 Accenture PLC

        • 14.2.1 Accenture PLC Company Profile

        • 14.2.2 Accenture PLC Marketing Analytics Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Neustar, Inc

        • 14.3.1 Neustar, Inc Company Profile

        • 14.3.2 Neustar, Inc Marketing Analytics Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Tableau Software

        • 14.4.1 Tableau Software Company Profile

        • 14.4.2 Tableau Software Marketing Analytics Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Pegasystems Inc

        • 14.5.1 Pegasystems Inc Company Profile

        • 14.5.2 Pegasystems Inc Marketing Analytics Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 SAS Institute Inc

        • 14.6.1 SAS Institute Inc Company Profile

        • 14.6.2 SAS Institute Inc Marketing Analytics Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Oracle Corporation

        • 14.7.1 Oracle Corporation Company Profile

        • 14.7.2 Oracle Corporation Marketing Analytics Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Google LLC

        • 14.8.1 Google LLC Company Profile

        • 14.8.2 Google LLC Marketing Analytics Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 Teradata Corporation

        • 14.9.1 Teradata Corporation Company Profile

        • 14.9.2 Teradata Corporation Marketing Analytics Market Performance

        • 14.9.3 Product&Service Introduction

      • 14.10 Adobe Systems Incorporated

        • 14.10.1 Adobe Systems Incorporated Company Profile

        • 14.10.2 Adobe Systems Incorporated Marketing Analytics Market Performance

        • 14.10.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Marketing Analytics Industry Research Conclusions

    • 15.2 Marketing Analytics Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Marketing Analytics Industry Market Size (2018-2029)

    • Figure China Marketing Analytics Production Volume, Production Value and Growth Rate of Others (2018-2029)

    • Figure China Marketing Analytics Production Volume, Production Value and Growth Rate of Social-media Marketing (2018-2029)

    • Figure China Marketing Analytics Production Volume, Production Value and Growth Rate of Content Marketing (2018-2029)

    • Figure China Marketing Analytics Production Volume, Production Value and Growth Rate of Online Marketing (2018-2029)

    • Figure China Marketing Analytics Production Volume, Production Value and Growth Rate of E-mail Marketing (2018-2029)

    • Figure China Marketing Analytics Sales Volume, Sales Value and Growth Rate of BFSI (2018-2029)

    • Figure China Marketing Analytics Sales Volume, Sales Value and Growth Rate of Education (2018-2029)

    • Figure China Marketing Analytics Sales Volume, Sales Value and Growth Rate of Retail (2018-2029)

    • Figure North China Marketing Analytics Market Size and Growth Rate from 2018-2029

    • Figure Central China Marketing Analytics Market Size and Growth Rate from 2018-2029

    • Figure South China Marketing Analytics Market Size and Growth Rate from 2018-2029

    • Figure East China Marketing Analytics Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Marketing Analytics Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Marketing Analytics Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Marketing Analytics Market Size and Growth Rate from 2018-2029

    • Figure Marketing Analytics Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Marketing Analytics Market Share by Type in 2018

    • Figure China Marketing Analytics Market Share by Type in 2023

    • Figure China Marketing Analytics Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Marketing Analytics Production Volume and Growth Rate of Others (2018-2023)

    • Figure China Marketing Analytics Production Volume and Growth Rate of Social-media Marketing (2018-2023)

    • Figure China Marketing Analytics Production Volume and Growth Rate of Content Marketing (2018-2023)

    • Figure China Marketing Analytics Production Volume and Growth Rate of Online Marketing (2018-2023)

    • Figure China Marketing Analytics Production Volume and Growth Rate of E-mail Marketing (2018-2023)

    • Figure China Marketing Analytics Market Share by Application in 2018

    • Figure China Marketing Analytics Market Share by Application in 2023

    • Figure China Marketing Analytics Total Market Size and Growth Rate from Consumption End

    • Figure China Marketing Analytics Market Size and Growth Rate of BFSI (2018-2023)

    • Figure China Marketing Analytics Market Size and Growth Rate of Education (2018-2023)

    • Figure China Marketing Analytics Market Size and Growth Rate of Retail (2018-2023)

    • Table China Marketing Analytics Production Volume by Region (2018-2023)

    • Table China Marketing Analytics Production Volume Share by Region (2018-2023)

    • Figure China Marketing Analytics Production Volume Share by Region (2018-2023)

    • Table China Marketing Analytics Production Value by Region (2018-2023)

    • Table China Marketing Analytics Production Value Share by Region (2018-2023)

    • Figure China Marketing Analytics Production Value Share by Region (2018-2023)

    • Table China Marketing Analytics Sales Volume by Region (2018-2023)

    • Table China Marketing Analytics Sales Volume Share by Region (2018-2023)

    • Figure China Marketing Analytics Sales Volume Share by Region (2018-2023)

    • Table China Marketing Analytics Sales Value by Region (2018-2023)

    • Table China Marketing Analytics Sales Value Share by Region (2018-2023)

    • Figure China Marketing Analytics Sales Value Share by Region (2018-2023)

    • Table North China Marketing Analytics Production Volume by Type (2018-2023)

    • Table North China Marketing Analytics Production Volume Share by Type (2018-2023)

    • Figure North China Marketing Analytics Production Volume Share by Type (2018-2023)

    • Table North China Marketing Analytics Sales Volume by Application (2018-2023)

    • Table North China Marketing Analytics Sales Volume Share by Application (2018-2023)

    • Figure North China Marketing Analytics Sales Volume Share by Application (2018-2023)

    • Table Central China Marketing Analytics Production Volume by Type (2018-2023)

    • Table Central China Marketing Analytics Production Volume Share by Type (2018-2023)

    • Figure Central China Marketing Analytics Production Volume Share by Type (2018-2023)

    • Table Central China Marketing Analytics Sales Volume by Application (2018-2023)

    • Table Central China Marketing Analytics Sales Volume Share by Application (2018-2023)

    • Figure Central China Marketing Analytics Sales Volume Share by Application (2018-2023)

    • Table South China Marketing Analytics Production Volume by Type (2018-2023)

    • Table South China Marketing Analytics Production Volume Share by Type (2018-2023)

    • Figure South China Marketing Analytics Production Volume Share by Type (2018-2023)

    • Table South China Marketing Analytics Sales Volume by Application (2018-2023)

    • Table South China Marketing Analytics Sales Volume Share by Application (2018-2023)

    • Figure South China Marketing Analytics Sales Volume Share by Application (2018-2023)

    • Table East China Marketing Analytics Production Volume by Type (2018-2023)

    • Table East China Marketing Analytics Production Volume Share by Type (2018-2023)

    • Figure East China Marketing Analytics Production Volume Share by Type (2018-2023)

    • Table East China Marketing Analytics Sales Volume by Application (2018-2023)

    • Table East China Marketing Analytics Sales Volume Share by Application (2018-2023)

    • Figure East China Marketing Analytics Sales Volume Share by Application (2018-2023)

    • Table Northeast China Marketing Analytics Production Volume by Type (2018-2023)

    • Table Northeast China Marketing Analytics Production Volume Share by Type (2018-2023)

    • Figure Northeast China Marketing Analytics Production Volume Share by Type (2018-2023)

    • Table Northeast China Marketing Analytics Sales Volume by Application (2018-2023)

    • Table Northeast China Marketing Analytics Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Marketing Analytics Sales Volume Share by Application (2018-2023)

    • Table Southwest China Marketing Analytics Production Volume by Type (2018-2023)

    • Table Southwest China Marketing Analytics Production Volume Share by Type (2018-2023)

    • Figure Southwest China Marketing Analytics Production Volume Share by Type (2018-2023)

    • Table Southwest China Marketing Analytics Sales Volume by Application (2018-2023)

    • Table Southwest China Marketing Analytics Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Marketing Analytics Sales Volume Share by Application (2018-2023)

    • Table Northwest China Marketing Analytics Production Volume by Type (2018-2023)

    • Table Northwest China Marketing Analytics Production Volume Share by Type (2018-2023)

    • Figure Northwest China Marketing Analytics Production Volume Share by Type (2018-2023)

    • Table Northwest China Marketing Analytics Sales Volume by Application (2018-2023)

    • Table Northwest China Marketing Analytics Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Marketing Analytics Sales Volume Share by Application (2018-2023)

    • Table Microsoft Corporation Company Profile

    • Table Microsoft Corporation Marketing Analytics Revenue, Price and Gross (2018-2023)

    • Table Accenture PLC Company Profile

    • Table Accenture PLC Marketing Analytics Revenue, Price and Gross (2018-2023)

    • Table Neustar, Inc Company Profile

    • Table Neustar, Inc Marketing Analytics Revenue, Price and Gross (2018-2023)

    • Table Tableau Software Company Profile

    • Table Tableau Software Marketing Analytics Revenue, Price and Gross (2018-2023)

    • Table Pegasystems Inc Company Profile

    • Table Pegasystems Inc Marketing Analytics Revenue, Price and Gross (2018-2023)

    • Table SAS Institute Inc Company Profile

    • Table SAS Institute Inc Marketing Analytics Revenue, Price and Gross (2018-2023)

    • Table Oracle Corporation Company Profile

    • Table Oracle Corporation Marketing Analytics Revenue, Price and Gross (2018-2023)

    • Table Google LLC Company Profile

    • Table Google LLC Marketing Analytics Revenue, Price and Gross (2018-2023)

    • Table Teradata Corporation Company Profile

    • Table Teradata Corporation Marketing Analytics Revenue, Price and Gross (2018-2023)

    • Table Adobe Systems Incorporated Company Profile

    • Table Adobe Systems Incorporated Marketing Analytics Revenue, Price and Gross (2018-2023)


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