Out of Home (OOH) Market Report

China Out of Home (OOH) Industry Market Research Report 2023-2029

  • POSTDATE：Oct 02, 2023
  • PAGES：201
  • REPORT CODE：GMM1820705
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • Out of Home (OOH) is all advertising signage or media formats specifically intended to reach consumer outside of the home or found outside the home including Bulletins, Posters, Transit Shelters, Street Furniture, digital, mall signage, in-store signage, etc.

    This report elaborates on the current development of the Out of Home (OOH) industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • APG SGA

    • Ströer SE & Co KGaA

    • MediaLease OOH

    • Russ Outdoor

    • Clear Channel

    • JCDecaux Group

    • Ocean Outdoor

    • NPB Media

    • Out of Home International

    • Admedia

    • Clear Channel Outdoor

    By Type:

    • Traditional OOH (Billboards)

    • DOOH

    By Application:

    • Infrastructural

    • Commercial

    • Institutional

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Out of Home (OOH) Market Overview 2018-2029

    • 1.1 China Out of Home (OOH) Industry Development Overview

    • 1.2 China Out of Home (OOH) Industry Development History

    • 1.3 China Out of Home (OOH) Industry Market Size (2018-2029)

    • 1.4 China Out of Home (OOH) Market Analysis by Type from Production Side

      • 1.4.1 China Out of Home (OOH) Production Volume, Production Value and Growth Rate of Traditional OOH (Billboards) (2018-2029)

      • 1.4.2 China Out of Home (OOH) Production Volume, Production Value and Growth Rate of DOOH (2018-2029)

    • 1.5 China Out of Home (OOH) Market Analysis by Application from Consumption End

      • 1.5.1 China Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Infrastructural (2018-2029)

      • 1.5.2 China Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Commercial (2018-2029)

      • 1.5.3 China Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Institutional (2018-2029)

    • 1.6 China Out of Home (OOH) Market Analysis by Region

      • 1.6.1 North China Out of Home (OOH) Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Out of Home (OOH) Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Out of Home (OOH) Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Out of Home (OOH) Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Out of Home (OOH) Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Out of Home (OOH) Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Out of Home (OOH) Market Size and Growth Rate from 2018-2029

    Chapter 2 China Out of Home (OOH) Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Out of Home (OOH) Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Out of Home (OOH) Market Status and Competition Analysis in 2023

      • 2.2.3 China Out of Home (OOH) Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Out of Home (OOH) Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Out of Home (OOH) Industry Development

    Chapter 3 Out of Home (OOH)Industry Chain Analysis

    • 3.1 Out of Home (OOH) Industry Chain

    • 3.2 Out of Home (OOH) Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Out of Home (OOH) Market

    • 3.3 Out of Home (OOH) Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Out of Home (OOH) Market

    Chapter 4 China Out of Home (OOH) Market, by Type

    • 4.1 China Out of Home (OOH) Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Out of Home (OOH) Total Production Volume and Growth Rate from Production Side

    • 4.5 China Out of Home (OOH) Production Volume and Growth Rate, by Type

      • 4.5.1 China Out of Home (OOH) Production Volume and Growth Rate of Traditional OOH (Billboards)

      • 4.5.2 China Out of Home (OOH) Production Volume and Growth Rate of DOOH

    Chapter 5 China Out of Home (OOH) Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Out of Home (OOH) Total Market Size and Growth Rate from Consumption End

    • 5.5 China Out of Home (OOH) Market Size and Growth Rate, by Application

      • 5.5.1 China Out of Home (OOH) Market Size and Growth Rate of Infrastructural

      • 5.5.2 China Out of Home (OOH) Market Size and Growth Rate of Commercial

      • 5.5.3 China Out of Home (OOH) Market Size and Growth Rate of Institutional

    Chapter 6 China Out of Home (OOH) Market, by Region

    • 6.1 China Out of Home (OOH) Production Volume and Production Value, by Region

    • 6.2 China Out of Home (OOH) Sales Volume and Sales Value, by Region

    Chapter 7 North China Out of Home (OOH) Market Analysis

    • 7.1 North China Out of Home (OOH) Market, by Type

    • 7.2 North China Out of Home (OOH) Market, by Application

    Chapter 8 Central China Out of Home (OOH) Market Analysis

    • 8.1 Central China Out of Home (OOH) Market, by Type

    • 8.2 Central China Out of Home (OOH) Market, by Application

    Chapter 9 South China Out of Home (OOH) Market Analysis

    • 9.1 South China Out of Home (OOH) Market, by Type

    • 9.2 South China Out of Home (OOH) Market, by Application

    Chapter 10 East China Out of Home (OOH) Market Analysis

    • 10.1 East China Out of Home (OOH) Market, by Type

    • 10.2 East China Out of Home (OOH) Market, by Application

    Chapter 11 Northeast China Out of Home (OOH) Market Analysis

    • 11.1 Northeast China Out of Home (OOH) Market, by Type

    • 11.2 Northeast China Out of Home (OOH) Market, by Application

    Chapter 12 Southwest China Out of Home (OOH) Market Analysis

    • 12.1 Southwest China Out of Home (OOH) Market, by Type

    • 12.2 Southwest China Out of Home (OOH) Market, by Application

    Chapter 13 Northwest China Out of Home (OOH) Market Analysis

    • 13.1 Northwest China Out of Home (OOH) Market, by Type

    • 13.2 Northwest China Out of Home (OOH) Market, by Application

    Chapter 14 Company Profiles

      • 14.1 APG SGA

        • 14.1.1 APG SGA Company Profile

        • 14.1.2 APG SGA Out of Home (OOH) Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 Ströer SE & Co KGaA

        • 14.2.1 Ströer SE & Co KGaA Company Profile

        • 14.2.2 Ströer SE & Co KGaA Out of Home (OOH) Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 MediaLease OOH

        • 14.3.1 MediaLease OOH Company Profile

        • 14.3.2 MediaLease OOH Out of Home (OOH) Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Russ Outdoor

        • 14.4.1 Russ Outdoor Company Profile

        • 14.4.2 Russ Outdoor Out of Home (OOH) Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Clear Channel

        • 14.5.1 Clear Channel Company Profile

        • 14.5.2 Clear Channel Out of Home (OOH) Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 JCDecaux Group

        • 14.6.1 JCDecaux Group Company Profile

        • 14.6.2 JCDecaux Group Out of Home (OOH) Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Ocean Outdoor

        • 14.7.1 Ocean Outdoor Company Profile

        • 14.7.2 Ocean Outdoor Out of Home (OOH) Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 NPB Media

        • 14.8.1 NPB Media Company Profile

        • 14.8.2 NPB Media Out of Home (OOH) Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 Out of Home International

        • 14.9.1 Out of Home International Company Profile

        • 14.9.2 Out of Home International Out of Home (OOH) Market Performance

        • 14.9.3 Product&Service Introduction

      • 14.10 Admedia

        • 14.10.1 Admedia Company Profile

        • 14.10.2 Admedia Out of Home (OOH) Market Performance

        • 14.10.3 Product&Service Introduction

      • 14.11 Clear Channel Outdoor

        • 14.11.1 Clear Channel Outdoor Company Profile

        • 14.11.2 Clear Channel Outdoor Out of Home (OOH) Market Performance

        • 14.11.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Out of Home (OOH) Industry Research Conclusions

    • 15.2 Out of Home (OOH) Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Out of Home (OOH) Industry Market Size (2018-2029)

    • Figure China Out of Home (OOH) Production Volume, Production Value and Growth Rate of Traditional OOH (Billboards) (2018-2029)

    • Figure China Out of Home (OOH) Production Volume, Production Value and Growth Rate of DOOH (2018-2029)

    • Figure China Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Infrastructural (2018-2029)

    • Figure China Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Commercial (2018-2029)

    • Figure China Out of Home (OOH) Sales Volume, Sales Value and Growth Rate of Institutional (2018-2029)

    • Figure North China Out of Home (OOH) Market Size and Growth Rate from 2018-2029

    • Figure Central China Out of Home (OOH) Market Size and Growth Rate from 2018-2029

    • Figure South China Out of Home (OOH) Market Size and Growth Rate from 2018-2029

    • Figure East China Out of Home (OOH) Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Out of Home (OOH) Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Out of Home (OOH) Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Out of Home (OOH) Market Size and Growth Rate from 2018-2029

    • Figure Out of Home (OOH) Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Out of Home (OOH) Market Share by Type in 2018

    • Figure China Out of Home (OOH) Market Share by Type in 2023

    • Figure China Out of Home (OOH) Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Out of Home (OOH) Production Volume and Growth Rate of Traditional OOH (Billboards) (2018-2023)

    • Figure China Out of Home (OOH) Production Volume and Growth Rate of DOOH (2018-2023)

    • Figure China Out of Home (OOH) Market Share by Application in 2018

    • Figure China Out of Home (OOH) Market Share by Application in 2023

    • Figure China Out of Home (OOH) Total Market Size and Growth Rate from Consumption End

    • Figure China Out of Home (OOH) Market Size and Growth Rate of Infrastructural (2018-2023)

    • Figure China Out of Home (OOH) Market Size and Growth Rate of Commercial (2018-2023)

    • Figure China Out of Home (OOH) Market Size and Growth Rate of Institutional (2018-2023)

    • Table China Out of Home (OOH) Production Volume by Region (2018-2023)

    • Table China Out of Home (OOH) Production Volume Share by Region (2018-2023)

    • Figure China Out of Home (OOH) Production Volume Share by Region (2018-2023)

    • Table China Out of Home (OOH) Production Value by Region (2018-2023)

    • Table China Out of Home (OOH) Production Value Share by Region (2018-2023)

    • Figure China Out of Home (OOH) Production Value Share by Region (2018-2023)

    • Table China Out of Home (OOH) Sales Volume by Region (2018-2023)

    • Table China Out of Home (OOH) Sales Volume Share by Region (2018-2023)

    • Figure China Out of Home (OOH) Sales Volume Share by Region (2018-2023)

    • Table China Out of Home (OOH) Sales Value by Region (2018-2023)

    • Table China Out of Home (OOH) Sales Value Share by Region (2018-2023)

    • Figure China Out of Home (OOH) Sales Value Share by Region (2018-2023)

    • Table North China Out of Home (OOH) Production Volume by Type (2018-2023)

    • Table North China Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Figure North China Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Table North China Out of Home (OOH) Sales Volume by Application (2018-2023)

    • Table North China Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Figure North China Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Table Central China Out of Home (OOH) Production Volume by Type (2018-2023)

    • Table Central China Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Figure Central China Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Table Central China Out of Home (OOH) Sales Volume by Application (2018-2023)

    • Table Central China Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Figure Central China Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Table South China Out of Home (OOH) Production Volume by Type (2018-2023)

    • Table South China Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Figure South China Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Table South China Out of Home (OOH) Sales Volume by Application (2018-2023)

    • Table South China Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Figure South China Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Table East China Out of Home (OOH) Production Volume by Type (2018-2023)

    • Table East China Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Figure East China Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Table East China Out of Home (OOH) Sales Volume by Application (2018-2023)

    • Table East China Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Figure East China Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Table Northeast China Out of Home (OOH) Production Volume by Type (2018-2023)

    • Table Northeast China Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Figure Northeast China Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Table Northeast China Out of Home (OOH) Sales Volume by Application (2018-2023)

    • Table Northeast China Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Table Southwest China Out of Home (OOH) Production Volume by Type (2018-2023)

    • Table Southwest China Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Figure Southwest China Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Table Southwest China Out of Home (OOH) Sales Volume by Application (2018-2023)

    • Table Southwest China Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Table Northwest China Out of Home (OOH) Production Volume by Type (2018-2023)

    • Table Northwest China Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Figure Northwest China Out of Home (OOH) Production Volume Share by Type (2018-2023)

    • Table Northwest China Out of Home (OOH) Sales Volume by Application (2018-2023)

    • Table Northwest China Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Out of Home (OOH) Sales Volume Share by Application (2018-2023)

    • Table APG SGA Company Profile

    • Table APG SGA Out of Home (OOH) Revenue, Price and Gross (2018-2023)

    • Table Ströer SE & Co KGaA Company Profile

    • Table Ströer SE & Co KGaA Out of Home (OOH) Revenue, Price and Gross (2018-2023)

    • Table MediaLease OOH Company Profile

    • Table MediaLease OOH Out of Home (OOH) Revenue, Price and Gross (2018-2023)

    • Table Russ Outdoor Company Profile

    • Table Russ Outdoor Out of Home (OOH) Revenue, Price and Gross (2018-2023)

    • Table Clear Channel Company Profile

    • Table Clear Channel Out of Home (OOH) Revenue, Price and Gross (2018-2023)

    • Table JCDecaux Group Company Profile

    • Table JCDecaux Group Out of Home (OOH) Revenue, Price and Gross (2018-2023)

    • Table Ocean Outdoor Company Profile

    • Table Ocean Outdoor Out of Home (OOH) Revenue, Price and Gross (2018-2023)

    • Table NPB Media Company Profile

    • Table NPB Media Out of Home (OOH) Revenue, Price and Gross (2018-2023)

    • Table Out of Home International Company Profile

    • Table Out of Home International Out of Home (OOH) Revenue, Price and Gross (2018-2023)

    • Table Admedia Company Profile

    • Table Admedia Out of Home (OOH) Revenue, Price and Gross (2018-2023)

    • Table Clear Channel Outdoor Company Profile

    • Table Clear Channel Outdoor Out of Home (OOH) Revenue, Price and Gross (2018-2023)


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