China Automotive AR and VR Industry Market Research Report 2023-2029

  • REPORT SUMMARY
  • TABLE OF CONTENTS
  • Augmented reality is a digital layer superimposed on the physical world. Augmented reality applications are developed on special 3D programs that enable developers to integrate contextual or digital content with the real world. Moreover, it integrates the real-life environment with virtual details that enhance the experience. This is typically achieved by looking at real-life environments through a smart goggles and headsets, smartphone or tablet screen. Augmented reality in automotive is majorly used for the application that displays the features of pedestrian, navigations, and smart signaling on a windshield.

    This report elaborates on the current development of the Automotive AR and VR industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Bosch

    • Unity

    • Garmin

    • NVIDIA

    • Wayray

    • Panasonic

    • Jaguar

    • Continental

    • Hyundai Motor

    • Visteon Corporation

    • DENSO

    • HP Development Company, LP

    • Nippon Seiki

    • General Motors

    • HTC

    • HARMAN International

    • Microsoft

    By Type:

    • Virtual Reality (VR)

    • Augmented Reality (AR)

    By Application:

    • Manufacturing & Supply

    • Marketing & Sales

    • Support Functions

    • Research & Development

    • Aftersales

    • Product

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Automotive AR and VR Market Overview 2018-2029

    • 1.1 China Automotive AR and VR Industry Development Overview

    • 1.2 China Automotive AR and VR Industry Development History

    • 1.3 China Automotive AR and VR Industry Market Size (2018-2029)

    • 1.4 China Automotive AR and VR Market Analysis by Type from Production Side

      • 1.4.1 China Automotive AR and VR Production Volume, Production Value and Growth Rate of Virtual Reality (VR) (2018-2029)

      • 1.4.2 China Automotive AR and VR Production Volume, Production Value and Growth Rate of Augmented Reality (AR) (2018-2029)

    • 1.5 China Automotive AR and VR Market Analysis by Application from Consumption End

      • 1.5.1 China Automotive AR and VR Sales Volume, Sales Value and Growth Rate of Manufacturing & Supply (2018-2029)

      • 1.5.2 China Automotive AR and VR Sales Volume, Sales Value and Growth Rate of Marketing & Sales (2018-2029)

      • 1.5.3 China Automotive AR and VR Sales Volume, Sales Value and Growth Rate of Support Functions (2018-2029)

      • 1.5.4 China Automotive AR and VR Sales Volume, Sales Value and Growth Rate of Research & Development (2018-2029)

      • 1.5.5 China Automotive AR and VR Sales Volume, Sales Value and Growth Rate of Aftersales (2018-2029)

      • 1.5.6 China Automotive AR and VR Sales Volume, Sales Value and Growth Rate of Product (2018-2029)

    • 1.6 China Automotive AR and VR Market Analysis by Region

      • 1.6.1 North China Automotive AR and VR Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Automotive AR and VR Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Automotive AR and VR Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Automotive AR and VR Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Automotive AR and VR Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Automotive AR and VR Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Automotive AR and VR Market Size and Growth Rate from 2018-2029

    Chapter 2 China Automotive AR and VR Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Automotive AR and VR Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Automotive AR and VR Market Status and Competition Analysis in 2023

      • 2.2.3 China Automotive AR and VR Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Automotive AR and VR Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Automotive AR and VR Industry Development

    Chapter 3 Automotive AR and VRIndustry Chain Analysis

    • 3.1 Automotive AR and VR Industry Chain

    • 3.2 Automotive AR and VR Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Automotive AR and VR Market

    • 3.3 Automotive AR and VR Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Automotive AR and VR Market

    Chapter 4 China Automotive AR and VR Market, by Type

    • 4.1 China Automotive AR and VR Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Automotive AR and VR Total Production Volume and Growth Rate from Production Side

    • 4.5 China Automotive AR and VR Production Volume and Growth Rate, by Type

      • 4.5.1 China Automotive AR and VR Production Volume and Growth Rate of Virtual Reality (VR)

      • 4.5.2 China Automotive AR and VR Production Volume and Growth Rate of Augmented Reality (AR)

    Chapter 5 China Automotive AR and VR Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Automotive AR and VR Total Market Size and Growth Rate from Consumption End

    • 5.5 China Automotive AR and VR Market Size and Growth Rate, by Application

      • 5.5.1 China Automotive AR and VR Market Size and Growth Rate of Manufacturing & Supply

      • 5.5.2 China Automotive AR and VR Market Size and Growth Rate of Marketing & Sales

      • 5.5.3 China Automotive AR and VR Market Size and Growth Rate of Support Functions

      • 5.5.4 China Automotive AR and VR Market Size and Growth Rate of Research & Development

      • 5.5.5 China Automotive AR and VR Market Size and Growth Rate of Aftersales

      • 5.5.6 China Automotive AR and VR Market Size and Growth Rate of Product

    Chapter 6 China Automotive AR and VR Market, by Region

    • 6.1 China Automotive AR and VR Production Volume and Production Value, by Region

    • 6.2 China Automotive AR and VR Sales Volume and Sales Value, by Region

    Chapter 7 North China Automotive AR and VR Market Analysis

    • 7.1 North China Automotive AR and VR Market, by Type

    • 7.2 North China Automotive AR and VR Market, by Application

    Chapter 8 Central China Automotive AR and VR Market Analysis

    • 8.1 Central China Automotive AR and VR Market, by Type

    • 8.2 Central China Automotive AR and VR Market, by Application

    Chapter 9 South China Automotive AR and VR Market Analysis

    • 9.1 South China Automotive AR and VR Market, by Type

    • 9.2 South China Automotive AR and VR Market, by Application

    Chapter 10 East China Automotive AR and VR Market Analysis

    • 10.1 East China Automotive AR and VR Market, by Type

    • 10.2 East China Automotive AR and VR Market, by Application

    Chapter 11 Northeast China Automotive AR and VR Market Analysis

    • 11.1 Northeast China Automotive AR and VR Market, by Type

    • 11.2 Northeast China Automotive AR and VR Market, by Application

    Chapter 12 Southwest China Automotive AR and VR Market Analysis

    • 12.1 Southwest China Automotive AR and VR Market, by Type

    • 12.2 Southwest China Automotive AR and VR Market, by Application

    Chapter 13 Northwest China Automotive AR and VR Market Analysis

    • 13.1 Northwest China Automotive AR and VR Market, by Type

    • 13.2 Northwest China Automotive AR and VR Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Bosch

        • 14.1.1 Bosch Company Profile

        • 14.1.2 Bosch Automotive AR and VR Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 Unity

        • 14.2.1 Unity Company Profile

        • 14.2.2 Unity Automotive AR and VR Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Garmin

        • 14.3.1 Garmin Company Profile

        • 14.3.2 Garmin Automotive AR and VR Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 NVIDIA

        • 14.4.1 NVIDIA Company Profile

        • 14.4.2 NVIDIA Automotive AR and VR Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Wayray

        • 14.5.1 Wayray Company Profile

        • 14.5.2 Wayray Automotive AR and VR Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 Panasonic

        • 14.6.1 Panasonic Company Profile

        • 14.6.2 Panasonic Automotive AR and VR Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Jaguar

        • 14.7.1 Jaguar Company Profile

        • 14.7.2 Jaguar Automotive AR and VR Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Continental

        • 14.8.1 Continental Company Profile

        • 14.8.2 Continental Automotive AR and VR Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 Hyundai Motor

        • 14.9.1 Hyundai Motor Company Profile

        • 14.9.2 Hyundai Motor Automotive AR and VR Market Performance

        • 14.9.3 Product&Service Introduction

      • 14.10 Visteon Corporation

        • 14.10.1 Visteon Corporation Company Profile

        • 14.10.2 Visteon Corporation Automotive AR and VR Market Performance

        • 14.10.3 Product&Service Introduction

      • 14.11 DENSO

        • 14.11.1 DENSO Company Profile

        • 14.11.2 DENSO Automotive AR and VR Market Performance

        • 14.11.3 Product&Service Introduction

      • 14.12 HP Development Company, LP

        • 14.12.1 HP Development Company, LP Company Profile

        • 14.12.2 HP Development Company, LP Automotive AR and VR Market Performance

        • 14.12.3 Product&Service Introduction

      • 14.13 Nippon Seiki

        • 14.13.1 Nippon Seiki Company Profile

        • 14.13.2 Nippon Seiki Automotive AR and VR Market Performance

        • 14.13.3 Product&Service Introduction

      • 14.14 General Motors

        • 14.14.1 General Motors Company Profile

        • 14.14.2 General Motors Automotive AR and VR Market Performance

        • 14.14.3 Product&Service Introduction

      • 14.15 HTC

        • 14.15.1 HTC Company Profile

        • 14.15.2 HTC Automotive AR and VR Market Performance

        • 14.15.3 Product&Service Introduction

      • 14.16 HARMAN International

        • 14.16.1 HARMAN International Company Profile

        • 14.16.2 HARMAN International Automotive AR and VR Market Performance

        • 14.16.3 Product&Service Introduction

      • 14.17 Microsoft

        • 14.17.1 Microsoft Company Profile

        • 14.17.2 Microsoft Automotive AR and VR Market Performance

        • 14.17.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Automotive AR and VR Industry Research Conclusions

    • 15.2 Automotive AR and VR Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Automotive AR and VR Industry Market Size (2018-2029)

    • Figure China Automotive AR and VR Production Volume, Production Value and Growth Rate of Virtual Reality (VR) (2018-2029)

    • Figure China Automotive AR and VR Production Volume, Production Value and Growth Rate of Augmented Reality (AR) (2018-2029)

    • Figure China Automotive AR and VR Sales Volume, Sales Value and Growth Rate of Manufacturing & Supply (2018-2029)

    • Figure China Automotive AR and VR Sales Volume, Sales Value and Growth Rate of Marketing & Sales (2018-2029)

    • Figure China Automotive AR and VR Sales Volume, Sales Value and Growth Rate of Support Functions (2018-2029)

    • Figure China Automotive AR and VR Sales Volume, Sales Value and Growth Rate of Research & Development (2018-2029)

    • Figure China Automotive AR and VR Sales Volume, Sales Value and Growth Rate of Aftersales (2018-2029)

    • Figure China Automotive AR and VR Sales Volume, Sales Value and Growth Rate of Product (2018-2029)

    • Figure North China Automotive AR and VR Market Size and Growth Rate from 2018-2029

    • Figure Central China Automotive AR and VR Market Size and Growth Rate from 2018-2029

    • Figure South China Automotive AR and VR Market Size and Growth Rate from 2018-2029

    • Figure East China Automotive AR and VR Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Automotive AR and VR Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Automotive AR and VR Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Automotive AR and VR Market Size and Growth Rate from 2018-2029

    • Figure Automotive AR and VR Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Automotive AR and VR Market Share by Type in 2018

    • Figure China Automotive AR and VR Market Share by Type in 2023

    • Figure China Automotive AR and VR Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Automotive AR and VR Production Volume and Growth Rate of Virtual Reality (VR) (2018-2023)

    • Figure China Automotive AR and VR Production Volume and Growth Rate of Augmented Reality (AR) (2018-2023)

    • Figure China Automotive AR and VR Market Share by Application in 2018

    • Figure China Automotive AR and VR Market Share by Application in 2023

    • Figure China Automotive AR and VR Total Market Size and Growth Rate from Consumption End

    • Figure China Automotive AR and VR Market Size and Growth Rate of Manufacturing & Supply (2018-2023)

    • Figure China Automotive AR and VR Market Size and Growth Rate of Marketing & Sales (2018-2023)

    • Figure China Automotive AR and VR Market Size and Growth Rate of Support Functions (2018-2023)

    • Figure China Automotive AR and VR Market Size and Growth Rate of Research & Development (2018-2023)

    • Figure China Automotive AR and VR Market Size and Growth Rate of Aftersales (2018-2023)

    • Figure China Automotive AR and VR Market Size and Growth Rate of Product (2018-2023)

    • Table China Automotive AR and VR Production Volume by Region (2018-2023)

    • Table China Automotive AR and VR Production Volume Share by Region (2018-2023)

    • Figure China Automotive AR and VR Production Volume Share by Region (2018-2023)

    • Table China Automotive AR and VR Production Value by Region (2018-2023)

    • Table China Automotive AR and VR Production Value Share by Region (2018-2023)

    • Figure China Automotive AR and VR Production Value Share by Region (2018-2023)

    • Table China Automotive AR and VR Sales Volume by Region (2018-2023)

    • Table China Automotive AR and VR Sales Volume Share by Region (2018-2023)

    • Figure China Automotive AR and VR Sales Volume Share by Region (2018-2023)

    • Table China Automotive AR and VR Sales Value by Region (2018-2023)

    • Table China Automotive AR and VR Sales Value Share by Region (2018-2023)

    • Figure China Automotive AR and VR Sales Value Share by Region (2018-2023)

    • Table North China Automotive AR and VR Production Volume by Type (2018-2023)

    • Table North China Automotive AR and VR Production Volume Share by Type (2018-2023)

    • Figure North China Automotive AR and VR Production Volume Share by Type (2018-2023)

    • Table North China Automotive AR and VR Sales Volume by Application (2018-2023)

    • Table North China Automotive AR and VR Sales Volume Share by Application (2018-2023)

    • Figure North China Automotive AR and VR Sales Volume Share by Application (2018-2023)

    • Table Central China Automotive AR and VR Production Volume by Type (2018-2023)

    • Table Central China Automotive AR and VR Production Volume Share by Type (2018-2023)

    • Figure Central China Automotive AR and VR Production Volume Share by Type (2018-2023)

    • Table Central China Automotive AR and VR Sales Volume by Application (2018-2023)

    • Table Central China Automotive AR and VR Sales Volume Share by Application (2018-2023)

    • Figure Central China Automotive AR and VR Sales Volume Share by Application (2018-2023)

    • Table South China Automotive AR and VR Production Volume by Type (2018-2023)

    • Table South China Automotive AR and VR Production Volume Share by Type (2018-2023)

    • Figure South China Automotive AR and VR Production Volume Share by Type (2018-2023)

    • Table South China Automotive AR and VR Sales Volume by Application (2018-2023)

    • Table South China Automotive AR and VR Sales Volume Share by Application (2018-2023)

    • Figure South China Automotive AR and VR Sales Volume Share by Application (2018-2023)

    • Table East China Automotive AR and VR Production Volume by Type (2018-2023)

    • Table East China Automotive AR and VR Production Volume Share by Type (2018-2023)

    • Figure East China Automotive AR and VR Production Volume Share by Type (2018-2023)

    • Table East China Automotive AR and VR Sales Volume by Application (2018-2023)

    • Table East China Automotive AR and VR Sales Volume Share by Application (2018-2023)

    • Figure East China Automotive AR and VR Sales Volume Share by Application (2018-2023)

    • Table Northeast China Automotive AR and VR Production Volume by Type (2018-2023)

    • Table Northeast China Automotive AR and VR Production Volume Share by Type (2018-2023)

    • Figure Northeast China Automotive AR and VR Production Volume Share by Type (2018-2023)

    • Table Northeast China Automotive AR and VR Sales Volume by Application (2018-2023)

    • Table Northeast China Automotive AR and VR Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Automotive AR and VR Sales Volume Share by Application (2018-2023)

    • Table Southwest China Automotive AR and VR Production Volume by Type (2018-2023)

    • Table Southwest China Automotive AR and VR Production Volume Share by Type (2018-2023)

    • Figure Southwest China Automotive AR and VR Production Volume Share by Type (2018-2023)

    • Table Southwest China Automotive AR and VR Sales Volume by Application (2018-2023)

    • Table Southwest China Automotive AR and VR Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Automotive AR and VR Sales Volume Share by Application (2018-2023)

    • Table Northwest China Automotive AR and VR Production Volume by Type (2018-2023)

    • Table Northwest China Automotive AR and VR Production Volume Share by Type (2018-2023)

    • Figure Northwest China Automotive AR and VR Production Volume Share by Type (2018-2023)

    • Table Northwest China Automotive AR and VR Sales Volume by Application (2018-2023)

    • Table Northwest China Automotive AR and VR Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Automotive AR and VR Sales Volume Share by Application (2018-2023)

    • Table Bosch Company Profile

    • Table Bosch Automotive AR and VR Revenue, Price and Gross (2018-2023)

    • Table Unity Company Profile

    • Table Unity Automotive AR and VR Revenue, Price and Gross (2018-2023)

    • Table Garmin Company Profile

    • Table Garmin Automotive AR and VR Revenue, Price and Gross (2018-2023)

    • Table NVIDIA Company Profile

    • Table NVIDIA Automotive AR and VR Revenue, Price and Gross (2018-2023)

    • Table Wayray Company Profile

    • Table Wayray Automotive AR and VR Revenue, Price and Gross (2018-2023)

    • Table Panasonic Company Profile

    • Table Panasonic Automotive AR and VR Revenue, Price and Gross (2018-2023)

    • Table Jaguar Company Profile

    • Table Jaguar Automotive AR and VR Revenue, Price and Gross (2018-2023)

    • Table Continental Company Profile

    • Table Continental Automotive AR and VR Revenue, Price and Gross (2018-2023)

    • Table Hyundai Motor Company Profile

    • Table Hyundai Motor Automotive AR and VR Revenue, Price and Gross (2018-2023)

    • Table Visteon Corporation Company Profile

    • Table Visteon Corporation Automotive AR and VR Revenue, Price and Gross (2018-2023)

    • Table DENSO Company Profile

    • Table DENSO Automotive AR and VR Revenue, Price and Gross (2018-2023)

    • Table HP Development Company, LP Company Profile

    • Table HP Development Company, LP Automotive AR and VR Revenue, Price and Gross (2018-2023)

    • Table Nippon Seiki Company Profile

    • Table Nippon Seiki Automotive AR and VR Revenue, Price and Gross (2018-2023)

    • Table General Motors Company Profile

    • Table General Motors Automotive AR and VR Revenue, Price and Gross (2018-2023)

    • Table HTC Company Profile

    • Table HTC Automotive AR and VR Revenue, Price and Gross (2018-2023)

    • Table HARMAN International Company Profile

    • Table HARMAN International Automotive AR and VR Revenue, Price and Gross (2018-2023)

    • Table Microsoft Company Profile

    • Table Microsoft Automotive AR and VR Revenue, Price and Gross (2018-2023)


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