Mobile Marketing Market Report

China Mobile Marketing Industry Market Research Report 2023-2029

  • POSTDATE：Oct 06, 2023
  • PAGES：149
  • REPORT CODE：GMM1832184
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • Mobile marketing is a collaborative multi-channel promotion of products or services for mobile phones, devices, smartphones and networks. Mobile marketing channels are diverse, including technology, trade shows or billboards.

    This report elaborates on the current development of the Mobile Marketing industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Flurry Inc

    • SAS Institute Inc

    • Millennial Media

    • Chartboost Inc

    • IBM Corporation

    • Alphabet Inc

    • Marketo

    • Salesforcecom Inc

    • Oracle Corp

    By Type:

    • Others

    • Mobile Email

    • Location Based Marketing

    • Mobile Web

    • In-App Messages

    By Application:

    • Media & Entertainment

    • IT & Telecom

    • BFSI

    • Automotive

    • Others

    • Retail

    • Healthcare

    • Travel

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Mobile Marketing Market Overview 2018-2029

    • 1.1 China Mobile Marketing Industry Development Overview

    • 1.2 China Mobile Marketing Industry Development History

    • 1.3 China Mobile Marketing Industry Market Size (2018-2029)

    • 1.4 China Mobile Marketing Market Analysis by Type from Production Side

      • 1.4.1 China Mobile Marketing Production Volume, Production Value and Growth Rate of Others (2018-2029)

      • 1.4.2 China Mobile Marketing Production Volume, Production Value and Growth Rate of Mobile Email (2018-2029)

      • 1.4.3 China Mobile Marketing Production Volume, Production Value and Growth Rate of Location Based Marketing (2018-2029)

      • 1.4.4 China Mobile Marketing Production Volume, Production Value and Growth Rate of Mobile Web (2018-2029)

      • 1.4.5 China Mobile Marketing Production Volume, Production Value and Growth Rate of In-App Messages (2018-2029)

    • 1.5 China Mobile Marketing Market Analysis by Application from Consumption End

      • 1.5.1 China Mobile Marketing Sales Volume, Sales Value and Growth Rate of Media & Entertainment (2018-2029)

      • 1.5.2 China Mobile Marketing Sales Volume, Sales Value and Growth Rate of IT & Telecom (2018-2029)

      • 1.5.3 China Mobile Marketing Sales Volume, Sales Value and Growth Rate of BFSI (2018-2029)

      • 1.5.4 China Mobile Marketing Sales Volume, Sales Value and Growth Rate of Automotive (2018-2029)

      • 1.5.5 China Mobile Marketing Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

      • 1.5.6 China Mobile Marketing Sales Volume, Sales Value and Growth Rate of Retail (2018-2029)

      • 1.5.7 China Mobile Marketing Sales Volume, Sales Value and Growth Rate of Healthcare (2018-2029)

      • 1.5.8 China Mobile Marketing Sales Volume, Sales Value and Growth Rate of Travel (2018-2029)

    • 1.6 China Mobile Marketing Market Analysis by Region

      • 1.6.1 North China Mobile Marketing Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Mobile Marketing Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Mobile Marketing Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Mobile Marketing Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Mobile Marketing Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Mobile Marketing Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Mobile Marketing Market Size and Growth Rate from 2018-2029

    Chapter 2 China Mobile Marketing Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Mobile Marketing Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Mobile Marketing Market Status and Competition Analysis in 2023

      • 2.2.3 China Mobile Marketing Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Mobile Marketing Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Mobile Marketing Industry Development

    Chapter 3 Mobile MarketingIndustry Chain Analysis

    • 3.1 Mobile Marketing Industry Chain

    • 3.2 Mobile Marketing Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Mobile Marketing Market

    • 3.3 Mobile Marketing Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Mobile Marketing Market

    Chapter 4 China Mobile Marketing Market, by Type

    • 4.1 China Mobile Marketing Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Mobile Marketing Total Production Volume and Growth Rate from Production Side

    • 4.5 China Mobile Marketing Production Volume and Growth Rate, by Type

      • 4.5.1 China Mobile Marketing Production Volume and Growth Rate of Others

      • 4.5.2 China Mobile Marketing Production Volume and Growth Rate of Mobile Email

      • 4.5.3 China Mobile Marketing Production Volume and Growth Rate of Location Based Marketing

      • 4.5.4 China Mobile Marketing Production Volume and Growth Rate of Mobile Web

      • 4.5.5 China Mobile Marketing Production Volume and Growth Rate of In-App Messages

    Chapter 5 China Mobile Marketing Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Mobile Marketing Total Market Size and Growth Rate from Consumption End

    • 5.5 China Mobile Marketing Market Size and Growth Rate, by Application

      • 5.5.1 China Mobile Marketing Market Size and Growth Rate of Media & Entertainment

      • 5.5.2 China Mobile Marketing Market Size and Growth Rate of IT & Telecom

      • 5.5.3 China Mobile Marketing Market Size and Growth Rate of BFSI

      • 5.5.4 China Mobile Marketing Market Size and Growth Rate of Automotive

      • 5.5.5 China Mobile Marketing Market Size and Growth Rate of Others

      • 5.5.6 China Mobile Marketing Market Size and Growth Rate of Retail

      • 5.5.7 China Mobile Marketing Market Size and Growth Rate of Healthcare

      • 5.5.8 China Mobile Marketing Market Size and Growth Rate of Travel

    Chapter 6 China Mobile Marketing Market, by Region

    • 6.1 China Mobile Marketing Production Volume and Production Value, by Region

    • 6.2 China Mobile Marketing Sales Volume and Sales Value, by Region

    Chapter 7 North China Mobile Marketing Market Analysis

    • 7.1 North China Mobile Marketing Market, by Type

    • 7.2 North China Mobile Marketing Market, by Application

    Chapter 8 Central China Mobile Marketing Market Analysis

    • 8.1 Central China Mobile Marketing Market, by Type

    • 8.2 Central China Mobile Marketing Market, by Application

    Chapter 9 South China Mobile Marketing Market Analysis

    • 9.1 South China Mobile Marketing Market, by Type

    • 9.2 South China Mobile Marketing Market, by Application

    Chapter 10 East China Mobile Marketing Market Analysis

    • 10.1 East China Mobile Marketing Market, by Type

    • 10.2 East China Mobile Marketing Market, by Application

    Chapter 11 Northeast China Mobile Marketing Market Analysis

    • 11.1 Northeast China Mobile Marketing Market, by Type

    • 11.2 Northeast China Mobile Marketing Market, by Application

    Chapter 12 Southwest China Mobile Marketing Market Analysis

    • 12.1 Southwest China Mobile Marketing Market, by Type

    • 12.2 Southwest China Mobile Marketing Market, by Application

    Chapter 13 Northwest China Mobile Marketing Market Analysis

    • 13.1 Northwest China Mobile Marketing Market, by Type

    • 13.2 Northwest China Mobile Marketing Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Flurry Inc

        • 14.1.1 Flurry Inc Company Profile

        • 14.1.2 Flurry Inc Mobile Marketing Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 SAS Institute Inc

        • 14.2.1 SAS Institute Inc Company Profile

        • 14.2.2 SAS Institute Inc Mobile Marketing Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Millennial Media

        • 14.3.1 Millennial Media Company Profile

        • 14.3.2 Millennial Media Mobile Marketing Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Chartboost Inc

        • 14.4.1 Chartboost Inc Company Profile

        • 14.4.2 Chartboost Inc Mobile Marketing Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 IBM Corporation

        • 14.5.1 IBM Corporation Company Profile

        • 14.5.2 IBM Corporation Mobile Marketing Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 Alphabet Inc

        • 14.6.1 Alphabet Inc Company Profile

        • 14.6.2 Alphabet Inc Mobile Marketing Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Marketo

        • 14.7.1 Marketo Company Profile

        • 14.7.2 Marketo Mobile Marketing Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Salesforcecom Inc

        • 14.8.1 Salesforcecom Inc Company Profile

        • 14.8.2 Salesforcecom Inc Mobile Marketing Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 Oracle Corp

        • 14.9.1 Oracle Corp Company Profile

        • 14.9.2 Oracle Corp Mobile Marketing Market Performance

        • 14.9.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Mobile Marketing Industry Research Conclusions

    • 15.2 Mobile Marketing Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Mobile Marketing Industry Market Size (2018-2029)

    • Figure China Mobile Marketing Production Volume, Production Value and Growth Rate of Others (2018-2029)

    • Figure China Mobile Marketing Production Volume, Production Value and Growth Rate of Mobile Email (2018-2029)

    • Figure China Mobile Marketing Production Volume, Production Value and Growth Rate of Location Based Marketing (2018-2029)

    • Figure China Mobile Marketing Production Volume, Production Value and Growth Rate of Mobile Web (2018-2029)

    • Figure China Mobile Marketing Production Volume, Production Value and Growth Rate of In-App Messages (2018-2029)

    • Figure China Mobile Marketing Sales Volume, Sales Value and Growth Rate of Media & Entertainment (2018-2029)

    • Figure China Mobile Marketing Sales Volume, Sales Value and Growth Rate of IT & Telecom (2018-2029)

    • Figure China Mobile Marketing Sales Volume, Sales Value and Growth Rate of BFSI (2018-2029)

    • Figure China Mobile Marketing Sales Volume, Sales Value and Growth Rate of Automotive (2018-2029)

    • Figure China Mobile Marketing Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

    • Figure China Mobile Marketing Sales Volume, Sales Value and Growth Rate of Retail (2018-2029)

    • Figure China Mobile Marketing Sales Volume, Sales Value and Growth Rate of Healthcare (2018-2029)

    • Figure China Mobile Marketing Sales Volume, Sales Value and Growth Rate of Travel (2018-2029)

    • Figure North China Mobile Marketing Market Size and Growth Rate from 2018-2029

    • Figure Central China Mobile Marketing Market Size and Growth Rate from 2018-2029

    • Figure South China Mobile Marketing Market Size and Growth Rate from 2018-2029

    • Figure East China Mobile Marketing Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Mobile Marketing Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Mobile Marketing Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Mobile Marketing Market Size and Growth Rate from 2018-2029

    • Figure Mobile Marketing Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Mobile Marketing Market Share by Type in 2018

    • Figure China Mobile Marketing Market Share by Type in 2023

    • Figure China Mobile Marketing Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Mobile Marketing Production Volume and Growth Rate of Others (2018-2023)

    • Figure China Mobile Marketing Production Volume and Growth Rate of Mobile Email (2018-2023)

    • Figure China Mobile Marketing Production Volume and Growth Rate of Location Based Marketing (2018-2023)

    • Figure China Mobile Marketing Production Volume and Growth Rate of Mobile Web (2018-2023)

    • Figure China Mobile Marketing Production Volume and Growth Rate of In-App Messages (2018-2023)

    • Figure China Mobile Marketing Market Share by Application in 2018

    • Figure China Mobile Marketing Market Share by Application in 2023

    • Figure China Mobile Marketing Total Market Size and Growth Rate from Consumption End

    • Figure China Mobile Marketing Market Size and Growth Rate of Media & Entertainment (2018-2023)

    • Figure China Mobile Marketing Market Size and Growth Rate of IT & Telecom (2018-2023)

    • Figure China Mobile Marketing Market Size and Growth Rate of BFSI (2018-2023)

    • Figure China Mobile Marketing Market Size and Growth Rate of Automotive (2018-2023)

    • Figure China Mobile Marketing Market Size and Growth Rate of Others (2018-2023)

    • Figure China Mobile Marketing Market Size and Growth Rate of Retail (2018-2023)

    • Figure China Mobile Marketing Market Size and Growth Rate of Healthcare (2018-2023)

    • Figure China Mobile Marketing Market Size and Growth Rate of Travel (2018-2023)

    • Table China Mobile Marketing Production Volume by Region (2018-2023)

    • Table China Mobile Marketing Production Volume Share by Region (2018-2023)

    • Figure China Mobile Marketing Production Volume Share by Region (2018-2023)

    • Table China Mobile Marketing Production Value by Region (2018-2023)

    • Table China Mobile Marketing Production Value Share by Region (2018-2023)

    • Figure China Mobile Marketing Production Value Share by Region (2018-2023)

    • Table China Mobile Marketing Sales Volume by Region (2018-2023)

    • Table China Mobile Marketing Sales Volume Share by Region (2018-2023)

    • Figure China Mobile Marketing Sales Volume Share by Region (2018-2023)

    • Table China Mobile Marketing Sales Value by Region (2018-2023)

    • Table China Mobile Marketing Sales Value Share by Region (2018-2023)

    • Figure China Mobile Marketing Sales Value Share by Region (2018-2023)

    • Table North China Mobile Marketing Production Volume by Type (2018-2023)

    • Table North China Mobile Marketing Production Volume Share by Type (2018-2023)

    • Figure North China Mobile Marketing Production Volume Share by Type (2018-2023)

    • Table North China Mobile Marketing Sales Volume by Application (2018-2023)

    • Table North China Mobile Marketing Sales Volume Share by Application (2018-2023)

    • Figure North China Mobile Marketing Sales Volume Share by Application (2018-2023)

    • Table Central China Mobile Marketing Production Volume by Type (2018-2023)

    • Table Central China Mobile Marketing Production Volume Share by Type (2018-2023)

    • Figure Central China Mobile Marketing Production Volume Share by Type (2018-2023)

    • Table Central China Mobile Marketing Sales Volume by Application (2018-2023)

    • Table Central China Mobile Marketing Sales Volume Share by Application (2018-2023)

    • Figure Central China Mobile Marketing Sales Volume Share by Application (2018-2023)

    • Table South China Mobile Marketing Production Volume by Type (2018-2023)

    • Table South China Mobile Marketing Production Volume Share by Type (2018-2023)

    • Figure South China Mobile Marketing Production Volume Share by Type (2018-2023)

    • Table South China Mobile Marketing Sales Volume by Application (2018-2023)

    • Table South China Mobile Marketing Sales Volume Share by Application (2018-2023)

    • Figure South China Mobile Marketing Sales Volume Share by Application (2018-2023)

    • Table East China Mobile Marketing Production Volume by Type (2018-2023)

    • Table East China Mobile Marketing Production Volume Share by Type (2018-2023)

    • Figure East China Mobile Marketing Production Volume Share by Type (2018-2023)

    • Table East China Mobile Marketing Sales Volume by Application (2018-2023)

    • Table East China Mobile Marketing Sales Volume Share by Application (2018-2023)

    • Figure East China Mobile Marketing Sales Volume Share by Application (2018-2023)

    • Table Northeast China Mobile Marketing Production Volume by Type (2018-2023)

    • Table Northeast China Mobile Marketing Production Volume Share by Type (2018-2023)

    • Figure Northeast China Mobile Marketing Production Volume Share by Type (2018-2023)

    • Table Northeast China Mobile Marketing Sales Volume by Application (2018-2023)

    • Table Northeast China Mobile Marketing Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Mobile Marketing Sales Volume Share by Application (2018-2023)

    • Table Southwest China Mobile Marketing Production Volume by Type (2018-2023)

    • Table Southwest China Mobile Marketing Production Volume Share by Type (2018-2023)

    • Figure Southwest China Mobile Marketing Production Volume Share by Type (2018-2023)

    • Table Southwest China Mobile Marketing Sales Volume by Application (2018-2023)

    • Table Southwest China Mobile Marketing Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Mobile Marketing Sales Volume Share by Application (2018-2023)

    • Table Northwest China Mobile Marketing Production Volume by Type (2018-2023)

    • Table Northwest China Mobile Marketing Production Volume Share by Type (2018-2023)

    • Figure Northwest China Mobile Marketing Production Volume Share by Type (2018-2023)

    • Table Northwest China Mobile Marketing Sales Volume by Application (2018-2023)

    • Table Northwest China Mobile Marketing Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Mobile Marketing Sales Volume Share by Application (2018-2023)

    • Table Flurry Inc Company Profile

    • Table Flurry Inc Mobile Marketing Revenue, Price and Gross (2018-2023)

    • Table SAS Institute Inc Company Profile

    • Table SAS Institute Inc Mobile Marketing Revenue, Price and Gross (2018-2023)

    • Table Millennial Media Company Profile

    • Table Millennial Media Mobile Marketing Revenue, Price and Gross (2018-2023)

    • Table Chartboost Inc Company Profile

    • Table Chartboost Inc Mobile Marketing Revenue, Price and Gross (2018-2023)

    • Table IBM Corporation Company Profile

    • Table IBM Corporation Mobile Marketing Revenue, Price and Gross (2018-2023)

    • Table Alphabet Inc Company Profile

    • Table Alphabet Inc Mobile Marketing Revenue, Price and Gross (2018-2023)

    • Table Marketo Company Profile

    • Table Marketo Mobile Marketing Revenue, Price and Gross (2018-2023)

    • Table Salesforcecom Inc Company Profile

    • Table Salesforcecom Inc Mobile Marketing Revenue, Price and Gross (2018-2023)

    • Table Oracle Corp Company Profile

    • Table Oracle Corp Mobile Marketing Revenue, Price and Gross (2018-2023)


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