China Video Games Advertising Industry Market Research Report 2023-2029

  • REPORT SUMMARY
  • TABLE OF CONTENTS
  • This report elaborates on the current development of the Video Games Advertising industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Tremor Video

    • IAD

    • MobPartner

    • Matomy Media

    • TubeMogul

    • Fiksu

    • Tapjoy

    • Byyd

    • InMobi

    • BrightRoll

    • SpotXchange

    • Google

    • MoPub

    • Platform One

    • AppNexus

    By Type:

    • Native Video Game Advertising

    • Banner Video Game Advertising

    • Reward-Based Video Game Advertising

    By Application:

    • Commercial

    • Manufacturing Industry

    • Service Industry

    • Others

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Video Games Advertising Market Overview 2018-2029

    • 1.1 China Video Games Advertising Industry Development Overview

    • 1.2 China Video Games Advertising Industry Development History

    • 1.3 China Video Games Advertising Industry Market Size (2018-2029)

    • 1.4 China Video Games Advertising Market Analysis by Type from Production Side

      • 1.4.1 China Video Games Advertising Production Volume, Production Value and Growth Rate of Native Video Game Advertising (2018-2029)

      • 1.4.2 China Video Games Advertising Production Volume, Production Value and Growth Rate of Banner Video Game Advertising (2018-2029)

      • 1.4.3 China Video Games Advertising Production Volume, Production Value and Growth Rate of Reward-Based Video Game Advertising (2018-2029)

    • 1.5 China Video Games Advertising Market Analysis by Application from Consumption End

      • 1.5.1 China Video Games Advertising Sales Volume, Sales Value and Growth Rate of Commercial (2018-2029)

      • 1.5.2 China Video Games Advertising Sales Volume, Sales Value and Growth Rate of Manufacturing Industry (2018-2029)

      • 1.5.3 China Video Games Advertising Sales Volume, Sales Value and Growth Rate of Service Industry (2018-2029)

      • 1.5.4 China Video Games Advertising Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

    • 1.6 China Video Games Advertising Market Analysis by Region

      • 1.6.1 North China Video Games Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Video Games Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Video Games Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Video Games Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Video Games Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Video Games Advertising Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Video Games Advertising Market Size and Growth Rate from 2018-2029

    Chapter 2 China Video Games Advertising Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Video Games Advertising Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Video Games Advertising Market Status and Competition Analysis in 2023

      • 2.2.3 China Video Games Advertising Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Video Games Advertising Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Video Games Advertising Industry Development

    Chapter 3 Video Games AdvertisingIndustry Chain Analysis

    • 3.1 Video Games Advertising Industry Chain

    • 3.2 Video Games Advertising Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Video Games Advertising Market

    • 3.3 Video Games Advertising Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Video Games Advertising Market

    Chapter 4 China Video Games Advertising Market, by Type

    • 4.1 China Video Games Advertising Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Video Games Advertising Total Production Volume and Growth Rate from Production Side

    • 4.5 China Video Games Advertising Production Volume and Growth Rate, by Type

      • 4.5.1 China Video Games Advertising Production Volume and Growth Rate of Native Video Game Advertising

      • 4.5.2 China Video Games Advertising Production Volume and Growth Rate of Banner Video Game Advertising

      • 4.5.3 China Video Games Advertising Production Volume and Growth Rate of Reward-Based Video Game Advertising

    Chapter 5 China Video Games Advertising Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Video Games Advertising Total Market Size and Growth Rate from Consumption End

    • 5.5 China Video Games Advertising Market Size and Growth Rate, by Application

      • 5.5.1 China Video Games Advertising Market Size and Growth Rate of Commercial

      • 5.5.2 China Video Games Advertising Market Size and Growth Rate of Manufacturing Industry

      • 5.5.3 China Video Games Advertising Market Size and Growth Rate of Service Industry

      • 5.5.4 China Video Games Advertising Market Size and Growth Rate of Others

    Chapter 6 China Video Games Advertising Market, by Region

    • 6.1 China Video Games Advertising Production Volume and Production Value, by Region

    • 6.2 China Video Games Advertising Sales Volume and Sales Value, by Region

    Chapter 7 North China Video Games Advertising Market Analysis

    • 7.1 North China Video Games Advertising Market, by Type

    • 7.2 North China Video Games Advertising Market, by Application

    Chapter 8 Central China Video Games Advertising Market Analysis

    • 8.1 Central China Video Games Advertising Market, by Type

    • 8.2 Central China Video Games Advertising Market, by Application

    Chapter 9 South China Video Games Advertising Market Analysis

    • 9.1 South China Video Games Advertising Market, by Type

    • 9.2 South China Video Games Advertising Market, by Application

    Chapter 10 East China Video Games Advertising Market Analysis

    • 10.1 East China Video Games Advertising Market, by Type

    • 10.2 East China Video Games Advertising Market, by Application

    Chapter 11 Northeast China Video Games Advertising Market Analysis

    • 11.1 Northeast China Video Games Advertising Market, by Type

    • 11.2 Northeast China Video Games Advertising Market, by Application

    Chapter 12 Southwest China Video Games Advertising Market Analysis

    • 12.1 Southwest China Video Games Advertising Market, by Type

    • 12.2 Southwest China Video Games Advertising Market, by Application

    Chapter 13 Northwest China Video Games Advertising Market Analysis

    • 13.1 Northwest China Video Games Advertising Market, by Type

    • 13.2 Northwest China Video Games Advertising Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Tremor Video

        • 14.1.1 Tremor Video Company Profile

        • 14.1.2 Tremor Video Video Games Advertising Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 IAD

        • 14.2.1 IAD Company Profile

        • 14.2.2 IAD Video Games Advertising Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 MobPartner

        • 14.3.1 MobPartner Company Profile

        • 14.3.2 MobPartner Video Games Advertising Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Matomy Media

        • 14.4.1 Matomy Media Company Profile

        • 14.4.2 Matomy Media Video Games Advertising Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 TubeMogul

        • 14.5.1 TubeMogul Company Profile

        • 14.5.2 TubeMogul Video Games Advertising Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 Fiksu

        • 14.6.1 Fiksu Company Profile

        • 14.6.2 Fiksu Video Games Advertising Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Tapjoy

        • 14.7.1 Tapjoy Company Profile

        • 14.7.2 Tapjoy Video Games Advertising Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Byyd

        • 14.8.1 Byyd Company Profile

        • 14.8.2 Byyd Video Games Advertising Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 InMobi

        • 14.9.1 InMobi Company Profile

        • 14.9.2 InMobi Video Games Advertising Market Performance

        • 14.9.3 Product&Service Introduction

      • 14.10 BrightRoll

        • 14.10.1 BrightRoll Company Profile

        • 14.10.2 BrightRoll Video Games Advertising Market Performance

        • 14.10.3 Product&Service Introduction

      • 14.11 SpotXchange

        • 14.11.1 SpotXchange Company Profile

        • 14.11.2 SpotXchange Video Games Advertising Market Performance

        • 14.11.3 Product&Service Introduction

      • 14.12 Google

        • 14.12.1 Google Company Profile

        • 14.12.2 Google Video Games Advertising Market Performance

        • 14.12.3 Product&Service Introduction

      • 14.13 MoPub

        • 14.13.1 MoPub Company Profile

        • 14.13.2 MoPub Video Games Advertising Market Performance

        • 14.13.3 Product&Service Introduction

      • 14.14 Platform One

        • 14.14.1 Platform One Company Profile

        • 14.14.2 Platform One Video Games Advertising Market Performance

        • 14.14.3 Product&Service Introduction

      • 14.15 AppNexus

        • 14.15.1 AppNexus Company Profile

        • 14.15.2 AppNexus Video Games Advertising Market Performance

        • 14.15.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Video Games Advertising Industry Research Conclusions

    • 15.2 Video Games Advertising Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Video Games Advertising Industry Market Size (2018-2029)

    • Figure China Video Games Advertising Production Volume, Production Value and Growth Rate of Native Video Game Advertising (2018-2029)

    • Figure China Video Games Advertising Production Volume, Production Value and Growth Rate of Banner Video Game Advertising (2018-2029)

    • Figure China Video Games Advertising Production Volume, Production Value and Growth Rate of Reward-Based Video Game Advertising (2018-2029)

    • Figure China Video Games Advertising Sales Volume, Sales Value and Growth Rate of Commercial (2018-2029)

    • Figure China Video Games Advertising Sales Volume, Sales Value and Growth Rate of Manufacturing Industry (2018-2029)

    • Figure China Video Games Advertising Sales Volume, Sales Value and Growth Rate of Service Industry (2018-2029)

    • Figure China Video Games Advertising Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

    • Figure North China Video Games Advertising Market Size and Growth Rate from 2018-2029

    • Figure Central China Video Games Advertising Market Size and Growth Rate from 2018-2029

    • Figure South China Video Games Advertising Market Size and Growth Rate from 2018-2029

    • Figure East China Video Games Advertising Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Video Games Advertising Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Video Games Advertising Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Video Games Advertising Market Size and Growth Rate from 2018-2029

    • Figure Video Games Advertising Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Video Games Advertising Market Share by Type in 2018

    • Figure China Video Games Advertising Market Share by Type in 2023

    • Figure China Video Games Advertising Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Video Games Advertising Production Volume and Growth Rate of Native Video Game Advertising (2018-2023)

    • Figure China Video Games Advertising Production Volume and Growth Rate of Banner Video Game Advertising (2018-2023)

    • Figure China Video Games Advertising Production Volume and Growth Rate of Reward-Based Video Game Advertising (2018-2023)

    • Figure China Video Games Advertising Market Share by Application in 2018

    • Figure China Video Games Advertising Market Share by Application in 2023

    • Figure China Video Games Advertising Total Market Size and Growth Rate from Consumption End

    • Figure China Video Games Advertising Market Size and Growth Rate of Commercial (2018-2023)

    • Figure China Video Games Advertising Market Size and Growth Rate of Manufacturing Industry (2018-2023)

    • Figure China Video Games Advertising Market Size and Growth Rate of Service Industry (2018-2023)

    • Figure China Video Games Advertising Market Size and Growth Rate of Others (2018-2023)

    • Table China Video Games Advertising Production Volume by Region (2018-2023)

    • Table China Video Games Advertising Production Volume Share by Region (2018-2023)

    • Figure China Video Games Advertising Production Volume Share by Region (2018-2023)

    • Table China Video Games Advertising Production Value by Region (2018-2023)

    • Table China Video Games Advertising Production Value Share by Region (2018-2023)

    • Figure China Video Games Advertising Production Value Share by Region (2018-2023)

    • Table China Video Games Advertising Sales Volume by Region (2018-2023)

    • Table China Video Games Advertising Sales Volume Share by Region (2018-2023)

    • Figure China Video Games Advertising Sales Volume Share by Region (2018-2023)

    • Table China Video Games Advertising Sales Value by Region (2018-2023)

    • Table China Video Games Advertising Sales Value Share by Region (2018-2023)

    • Figure China Video Games Advertising Sales Value Share by Region (2018-2023)

    • Table North China Video Games Advertising Production Volume by Type (2018-2023)

    • Table North China Video Games Advertising Production Volume Share by Type (2018-2023)

    • Figure North China Video Games Advertising Production Volume Share by Type (2018-2023)

    • Table North China Video Games Advertising Sales Volume by Application (2018-2023)

    • Table North China Video Games Advertising Sales Volume Share by Application (2018-2023)

    • Figure North China Video Games Advertising Sales Volume Share by Application (2018-2023)

    • Table Central China Video Games Advertising Production Volume by Type (2018-2023)

    • Table Central China Video Games Advertising Production Volume Share by Type (2018-2023)

    • Figure Central China Video Games Advertising Production Volume Share by Type (2018-2023)

    • Table Central China Video Games Advertising Sales Volume by Application (2018-2023)

    • Table Central China Video Games Advertising Sales Volume Share by Application (2018-2023)

    • Figure Central China Video Games Advertising Sales Volume Share by Application (2018-2023)

    • Table South China Video Games Advertising Production Volume by Type (2018-2023)

    • Table South China Video Games Advertising Production Volume Share by Type (2018-2023)

    • Figure South China Video Games Advertising Production Volume Share by Type (2018-2023)

    • Table South China Video Games Advertising Sales Volume by Application (2018-2023)

    • Table South China Video Games Advertising Sales Volume Share by Application (2018-2023)

    • Figure South China Video Games Advertising Sales Volume Share by Application (2018-2023)

    • Table East China Video Games Advertising Production Volume by Type (2018-2023)

    • Table East China Video Games Advertising Production Volume Share by Type (2018-2023)

    • Figure East China Video Games Advertising Production Volume Share by Type (2018-2023)

    • Table East China Video Games Advertising Sales Volume by Application (2018-2023)

    • Table East China Video Games Advertising Sales Volume Share by Application (2018-2023)

    • Figure East China Video Games Advertising Sales Volume Share by Application (2018-2023)

    • Table Northeast China Video Games Advertising Production Volume by Type (2018-2023)

    • Table Northeast China Video Games Advertising Production Volume Share by Type (2018-2023)

    • Figure Northeast China Video Games Advertising Production Volume Share by Type (2018-2023)

    • Table Northeast China Video Games Advertising Sales Volume by Application (2018-2023)

    • Table Northeast China Video Games Advertising Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Video Games Advertising Sales Volume Share by Application (2018-2023)

    • Table Southwest China Video Games Advertising Production Volume by Type (2018-2023)

    • Table Southwest China Video Games Advertising Production Volume Share by Type (2018-2023)

    • Figure Southwest China Video Games Advertising Production Volume Share by Type (2018-2023)

    • Table Southwest China Video Games Advertising Sales Volume by Application (2018-2023)

    • Table Southwest China Video Games Advertising Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Video Games Advertising Sales Volume Share by Application (2018-2023)

    • Table Northwest China Video Games Advertising Production Volume by Type (2018-2023)

    • Table Northwest China Video Games Advertising Production Volume Share by Type (2018-2023)

    • Figure Northwest China Video Games Advertising Production Volume Share by Type (2018-2023)

    • Table Northwest China Video Games Advertising Sales Volume by Application (2018-2023)

    • Table Northwest China Video Games Advertising Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Video Games Advertising Sales Volume Share by Application (2018-2023)

    • Table Tremor Video Company Profile

    • Table Tremor Video Video Games Advertising Revenue, Price and Gross (2018-2023)

    • Table IAD Company Profile

    • Table IAD Video Games Advertising Revenue, Price and Gross (2018-2023)

    • Table MobPartner Company Profile

    • Table MobPartner Video Games Advertising Revenue, Price and Gross (2018-2023)

    • Table Matomy Media Company Profile

    • Table Matomy Media Video Games Advertising Revenue, Price and Gross (2018-2023)

    • Table TubeMogul Company Profile

    • Table TubeMogul Video Games Advertising Revenue, Price and Gross (2018-2023)

    • Table Fiksu Company Profile

    • Table Fiksu Video Games Advertising Revenue, Price and Gross (2018-2023)

    • Table Tapjoy Company Profile

    • Table Tapjoy Video Games Advertising Revenue, Price and Gross (2018-2023)

    • Table Byyd Company Profile

    • Table Byyd Video Games Advertising Revenue, Price and Gross (2018-2023)

    • Table InMobi Company Profile

    • Table InMobi Video Games Advertising Revenue, Price and Gross (2018-2023)

    • Table BrightRoll Company Profile

    • Table BrightRoll Video Games Advertising Revenue, Price and Gross (2018-2023)

    • Table SpotXchange Company Profile

    • Table SpotXchange Video Games Advertising Revenue, Price and Gross (2018-2023)

    • Table Google Company Profile

    • Table Google Video Games Advertising Revenue, Price and Gross (2018-2023)

    • Table MoPub Company Profile

    • Table MoPub Video Games Advertising Revenue, Price and Gross (2018-2023)

    • Table Platform One Company Profile

    • Table Platform One Video Games Advertising Revenue, Price and Gross (2018-2023)

    • Table AppNexus Company Profile

    • Table AppNexus Video Games Advertising Revenue, Price and Gross (2018-2023)


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