DSP (Demand-Side Platform) Market Report

China DSP (Demand-Side Platform) Industry Market Research Report 2023-2029

  • POSTDATE：Oct 11, 2023
  • PAGES：196
  • REPORT CODE：GMM1844931
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • DSP (Demand-Side Platform) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.

    RTB is the most widely used DSP (Demand-Side Platform) in market, which accounts for about 67.17% of the whole DSP (Demand-Side Platform) market, because of its widely used by the majority companies. From the view of region, the United States has about 38% market share in the world in 2019. Although Europe hold the smaller market, they will witness their faster growth in the next few years with the development of economy in these regions.

    This report elaborates on the current development of the DSP (Demand-Side Platform) industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Double Click

    • Oath Inc

    • Sizmek

    • Amobee

    • SocioMatic

    • Facebook Ads Manager

    • AdForm

    • Tubemogul

    • Criteo

    • Centro Inc

    • Dataxu

    • Appnexus

    • Mediamath

    By Type:

    • PPB (Programmatic Premium Buying)

    • RTB (Real Time Bidding)

    By Application:

    • Financial

    • Others

    • Telecom

    • Automotive

    • Retail

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China DSP (Demand-Side Platform) Market Overview 2018-2029

    • 1.1 China DSP (Demand-Side Platform) Industry Development Overview

    • 1.2 China DSP (Demand-Side Platform) Industry Development History

    • 1.3 China DSP (Demand-Side Platform) Industry Market Size (2018-2029)

    • 1.4 China DSP (Demand-Side Platform) Market Analysis by Type from Production Side

      • 1.4.1 China DSP (Demand-Side Platform) Production Volume, Production Value and Growth Rate of PPB (Programmatic Premium Buying) (2018-2029)

      • 1.4.2 China DSP (Demand-Side Platform) Production Volume, Production Value and Growth Rate of RTB (Real Time Bidding) (2018-2029)

    • 1.5 China DSP (Demand-Side Platform) Market Analysis by Application from Consumption End

      • 1.5.1 China DSP (Demand-Side Platform) Sales Volume, Sales Value and Growth Rate of Financial (2018-2029)

      • 1.5.2 China DSP (Demand-Side Platform) Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

      • 1.5.3 China DSP (Demand-Side Platform) Sales Volume, Sales Value and Growth Rate of Telecom (2018-2029)

      • 1.5.4 China DSP (Demand-Side Platform) Sales Volume, Sales Value and Growth Rate of Automotive (2018-2029)

      • 1.5.5 China DSP (Demand-Side Platform) Sales Volume, Sales Value and Growth Rate of Retail (2018-2029)

    • 1.6 China DSP (Demand-Side Platform) Market Analysis by Region

      • 1.6.1 North China DSP (Demand-Side Platform) Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China DSP (Demand-Side Platform) Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China DSP (Demand-Side Platform) Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China DSP (Demand-Side Platform) Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China DSP (Demand-Side Platform) Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China DSP (Demand-Side Platform) Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China DSP (Demand-Side Platform) Market Size and Growth Rate from 2018-2029

    Chapter 2 China DSP (Demand-Side Platform) Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on DSP (Demand-Side Platform) Market Status and Competition at home and abroad in 2023

      • 2.2.2 China DSP (Demand-Side Platform) Market Status and Competition Analysis in 2023

      • 2.2.3 China DSP (Demand-Side Platform) Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China DSP (Demand-Side Platform) Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on DSP (Demand-Side Platform) Industry Development

    Chapter 3 DSP (Demand-Side Platform)Industry Chain Analysis

    • 3.1 DSP (Demand-Side Platform) Industry Chain

    • 3.2 DSP (Demand-Side Platform) Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the DSP (Demand-Side Platform) Market

    • 3.3 DSP (Demand-Side Platform) Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the DSP (Demand-Side Platform) Market

    Chapter 4 China DSP (Demand-Side Platform) Market, by Type

    • 4.1 China DSP (Demand-Side Platform) Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China DSP (Demand-Side Platform) Total Production Volume and Growth Rate from Production Side

    • 4.5 China DSP (Demand-Side Platform) Production Volume and Growth Rate, by Type

      • 4.5.1 China DSP (Demand-Side Platform) Production Volume and Growth Rate of PPB (Programmatic Premium Buying)

      • 4.5.2 China DSP (Demand-Side Platform) Production Volume and Growth Rate of RTB (Real Time Bidding)

    Chapter 5 China DSP (Demand-Side Platform) Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China DSP (Demand-Side Platform) Total Market Size and Growth Rate from Consumption End

    • 5.5 China DSP (Demand-Side Platform) Market Size and Growth Rate, by Application

      • 5.5.1 China DSP (Demand-Side Platform) Market Size and Growth Rate of Financial

      • 5.5.2 China DSP (Demand-Side Platform) Market Size and Growth Rate of Others

      • 5.5.3 China DSP (Demand-Side Platform) Market Size and Growth Rate of Telecom

      • 5.5.4 China DSP (Demand-Side Platform) Market Size and Growth Rate of Automotive

      • 5.5.5 China DSP (Demand-Side Platform) Market Size and Growth Rate of Retail

    Chapter 6 China DSP (Demand-Side Platform) Market, by Region

    • 6.1 China DSP (Demand-Side Platform) Production Volume and Production Value, by Region

    • 6.2 China DSP (Demand-Side Platform) Sales Volume and Sales Value, by Region

    Chapter 7 North China DSP (Demand-Side Platform) Market Analysis

    • 7.1 North China DSP (Demand-Side Platform) Market, by Type

    • 7.2 North China DSP (Demand-Side Platform) Market, by Application

    Chapter 8 Central China DSP (Demand-Side Platform) Market Analysis

    • 8.1 Central China DSP (Demand-Side Platform) Market, by Type

    • 8.2 Central China DSP (Demand-Side Platform) Market, by Application

    Chapter 9 South China DSP (Demand-Side Platform) Market Analysis

    • 9.1 South China DSP (Demand-Side Platform) Market, by Type

    • 9.2 South China DSP (Demand-Side Platform) Market, by Application

    Chapter 10 East China DSP (Demand-Side Platform) Market Analysis

    • 10.1 East China DSP (Demand-Side Platform) Market, by Type

    • 10.2 East China DSP (Demand-Side Platform) Market, by Application

    Chapter 11 Northeast China DSP (Demand-Side Platform) Market Analysis

    • 11.1 Northeast China DSP (Demand-Side Platform) Market, by Type

    • 11.2 Northeast China DSP (Demand-Side Platform) Market, by Application

    Chapter 12 Southwest China DSP (Demand-Side Platform) Market Analysis

    • 12.1 Southwest China DSP (Demand-Side Platform) Market, by Type

    • 12.2 Southwest China DSP (Demand-Side Platform) Market, by Application

    Chapter 13 Northwest China DSP (Demand-Side Platform) Market Analysis

    • 13.1 Northwest China DSP (Demand-Side Platform) Market, by Type

    • 13.2 Northwest China DSP (Demand-Side Platform) Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Double Click

        • 14.1.1 Double Click Company Profile

        • 14.1.2 Double Click DSP (Demand-Side Platform) Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 Oath Inc

        • 14.2.1 Oath Inc Company Profile

        • 14.2.2 Oath Inc DSP (Demand-Side Platform) Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Sizmek

        • 14.3.1 Sizmek Company Profile

        • 14.3.2 Sizmek DSP (Demand-Side Platform) Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Amobee

        • 14.4.1 Amobee Company Profile

        • 14.4.2 Amobee DSP (Demand-Side Platform) Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 SocioMatic

        • 14.5.1 SocioMatic Company Profile

        • 14.5.2 SocioMatic DSP (Demand-Side Platform) Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 Facebook Ads Manager

        • 14.6.1 Facebook Ads Manager Company Profile

        • 14.6.2 Facebook Ads Manager DSP (Demand-Side Platform) Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 AdForm

        • 14.7.1 AdForm Company Profile

        • 14.7.2 AdForm DSP (Demand-Side Platform) Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Tubemogul

        • 14.8.1 Tubemogul Company Profile

        • 14.8.2 Tubemogul DSP (Demand-Side Platform) Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 Criteo

        • 14.9.1 Criteo Company Profile

        • 14.9.2 Criteo DSP (Demand-Side Platform) Market Performance

        • 14.9.3 Product&Service Introduction

      • 14.10 Centro Inc

        • 14.10.1 Centro Inc Company Profile

        • 14.10.2 Centro Inc DSP (Demand-Side Platform) Market Performance

        • 14.10.3 Product&Service Introduction

      • 14.11 Dataxu

        • 14.11.1 Dataxu Company Profile

        • 14.11.2 Dataxu DSP (Demand-Side Platform) Market Performance

        • 14.11.3 Product&Service Introduction

      • 14.12 Appnexus

        • 14.12.1 Appnexus Company Profile

        • 14.12.2 Appnexus DSP (Demand-Side Platform) Market Performance

        • 14.12.3 Product&Service Introduction

      • 14.13 Mediamath

        • 14.13.1 Mediamath Company Profile

        • 14.13.2 Mediamath DSP (Demand-Side Platform) Market Performance

        • 14.13.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 DSP (Demand-Side Platform) Industry Research Conclusions

    • 15.2 DSP (Demand-Side Platform) Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China DSP (Demand-Side Platform) Industry Market Size (2018-2029)

    • Figure China DSP (Demand-Side Platform) Production Volume, Production Value and Growth Rate of PPB (Programmatic Premium Buying) (2018-2029)

    • Figure China DSP (Demand-Side Platform) Production Volume, Production Value and Growth Rate of RTB (Real Time Bidding) (2018-2029)

    • Figure China DSP (Demand-Side Platform) Sales Volume, Sales Value and Growth Rate of Financial (2018-2029)

    • Figure China DSP (Demand-Side Platform) Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

    • Figure China DSP (Demand-Side Platform) Sales Volume, Sales Value and Growth Rate of Telecom (2018-2029)

    • Figure China DSP (Demand-Side Platform) Sales Volume, Sales Value and Growth Rate of Automotive (2018-2029)

    • Figure China DSP (Demand-Side Platform) Sales Volume, Sales Value and Growth Rate of Retail (2018-2029)

    • Figure North China DSP (Demand-Side Platform) Market Size and Growth Rate from 2018-2029

    • Figure Central China DSP (Demand-Side Platform) Market Size and Growth Rate from 2018-2029

    • Figure South China DSP (Demand-Side Platform) Market Size and Growth Rate from 2018-2029

    • Figure East China DSP (Demand-Side Platform) Market Size and Growth Rate from 2018-2029

    • Figure Northeast China DSP (Demand-Side Platform) Market Size and Growth Rate from 2018-2029

    • Figure Southwest China DSP (Demand-Side Platform) Market Size and Growth Rate from 2018-2029

    • Figure Northwest China DSP (Demand-Side Platform) Market Size and Growth Rate from 2018-2029

    • Figure DSP (Demand-Side Platform) Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China DSP (Demand-Side Platform) Market Share by Type in 2018

    • Figure China DSP (Demand-Side Platform) Market Share by Type in 2023

    • Figure China DSP (Demand-Side Platform) Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China DSP (Demand-Side Platform) Production Volume and Growth Rate of PPB (Programmatic Premium Buying) (2018-2023)

    • Figure China DSP (Demand-Side Platform) Production Volume and Growth Rate of RTB (Real Time Bidding) (2018-2023)

    • Figure China DSP (Demand-Side Platform) Market Share by Application in 2018

    • Figure China DSP (Demand-Side Platform) Market Share by Application in 2023

    • Figure China DSP (Demand-Side Platform) Total Market Size and Growth Rate from Consumption End

    • Figure China DSP (Demand-Side Platform) Market Size and Growth Rate of Financial (2018-2023)

    • Figure China DSP (Demand-Side Platform) Market Size and Growth Rate of Others (2018-2023)

    • Figure China DSP (Demand-Side Platform) Market Size and Growth Rate of Telecom (2018-2023)

    • Figure China DSP (Demand-Side Platform) Market Size and Growth Rate of Automotive (2018-2023)

    • Figure China DSP (Demand-Side Platform) Market Size and Growth Rate of Retail (2018-2023)

    • Table China DSP (Demand-Side Platform) Production Volume by Region (2018-2023)

    • Table China DSP (Demand-Side Platform) Production Volume Share by Region (2018-2023)

    • Figure China DSP (Demand-Side Platform) Production Volume Share by Region (2018-2023)

    • Table China DSP (Demand-Side Platform) Production Value by Region (2018-2023)

    • Table China DSP (Demand-Side Platform) Production Value Share by Region (2018-2023)

    • Figure China DSP (Demand-Side Platform) Production Value Share by Region (2018-2023)

    • Table China DSP (Demand-Side Platform) Sales Volume by Region (2018-2023)

    • Table China DSP (Demand-Side Platform) Sales Volume Share by Region (2018-2023)

    • Figure China DSP (Demand-Side Platform) Sales Volume Share by Region (2018-2023)

    • Table China DSP (Demand-Side Platform) Sales Value by Region (2018-2023)

    • Table China DSP (Demand-Side Platform) Sales Value Share by Region (2018-2023)

    • Figure China DSP (Demand-Side Platform) Sales Value Share by Region (2018-2023)

    • Table North China DSP (Demand-Side Platform) Production Volume by Type (2018-2023)

    • Table North China DSP (Demand-Side Platform) Production Volume Share by Type (2018-2023)

    • Figure North China DSP (Demand-Side Platform) Production Volume Share by Type (2018-2023)

    • Table North China DSP (Demand-Side Platform) Sales Volume by Application (2018-2023)

    • Table North China DSP (Demand-Side Platform) Sales Volume Share by Application (2018-2023)

    • Figure North China DSP (Demand-Side Platform) Sales Volume Share by Application (2018-2023)

    • Table Central China DSP (Demand-Side Platform) Production Volume by Type (2018-2023)

    • Table Central China DSP (Demand-Side Platform) Production Volume Share by Type (2018-2023)

    • Figure Central China DSP (Demand-Side Platform) Production Volume Share by Type (2018-2023)

    • Table Central China DSP (Demand-Side Platform) Sales Volume by Application (2018-2023)

    • Table Central China DSP (Demand-Side Platform) Sales Volume Share by Application (2018-2023)

    • Figure Central China DSP (Demand-Side Platform) Sales Volume Share by Application (2018-2023)

    • Table South China DSP (Demand-Side Platform) Production Volume by Type (2018-2023)

    • Table South China DSP (Demand-Side Platform) Production Volume Share by Type (2018-2023)

    • Figure South China DSP (Demand-Side Platform) Production Volume Share by Type (2018-2023)

    • Table South China DSP (Demand-Side Platform) Sales Volume by Application (2018-2023)

    • Table South China DSP (Demand-Side Platform) Sales Volume Share by Application (2018-2023)

    • Figure South China DSP (Demand-Side Platform) Sales Volume Share by Application (2018-2023)

    • Table East China DSP (Demand-Side Platform) Production Volume by Type (2018-2023)

    • Table East China DSP (Demand-Side Platform) Production Volume Share by Type (2018-2023)

    • Figure East China DSP (Demand-Side Platform) Production Volume Share by Type (2018-2023)

    • Table East China DSP (Demand-Side Platform) Sales Volume by Application (2018-2023)

    • Table East China DSP (Demand-Side Platform) Sales Volume Share by Application (2018-2023)

    • Figure East China DSP (Demand-Side Platform) Sales Volume Share by Application (2018-2023)

    • Table Northeast China DSP (Demand-Side Platform) Production Volume by Type (2018-2023)

    • Table Northeast China DSP (Demand-Side Platform) Production Volume Share by Type (2018-2023)

    • Figure Northeast China DSP (Demand-Side Platform) Production Volume Share by Type (2018-2023)

    • Table Northeast China DSP (Demand-Side Platform) Sales Volume by Application (2018-2023)

    • Table Northeast China DSP (Demand-Side Platform) Sales Volume Share by Application (2018-2023)

    • Figure Northeast China DSP (Demand-Side Platform) Sales Volume Share by Application (2018-2023)

    • Table Southwest China DSP (Demand-Side Platform) Production Volume by Type (2018-2023)

    • Table Southwest China DSP (Demand-Side Platform) Production Volume Share by Type (2018-2023)

    • Figure Southwest China DSP (Demand-Side Platform) Production Volume Share by Type (2018-2023)

    • Table Southwest China DSP (Demand-Side Platform) Sales Volume by Application (2018-2023)

    • Table Southwest China DSP (Demand-Side Platform) Sales Volume Share by Application (2018-2023)

    • Figure Southwest China DSP (Demand-Side Platform) Sales Volume Share by Application (2018-2023)

    • Table Northwest China DSP (Demand-Side Platform) Production Volume by Type (2018-2023)

    • Table Northwest China DSP (Demand-Side Platform) Production Volume Share by Type (2018-2023)

    • Figure Northwest China DSP (Demand-Side Platform) Production Volume Share by Type (2018-2023)

    • Table Northwest China DSP (Demand-Side Platform) Sales Volume by Application (2018-2023)

    • Table Northwest China DSP (Demand-Side Platform) Sales Volume Share by Application (2018-2023)

    • Figure Northwest China DSP (Demand-Side Platform) Sales Volume Share by Application (2018-2023)

    • Table Double Click Company Profile

    • Table Double Click DSP (Demand-Side Platform) Revenue, Price and Gross (2018-2023)

    • Table Oath Inc Company Profile

    • Table Oath Inc DSP (Demand-Side Platform) Revenue, Price and Gross (2018-2023)

    • Table Sizmek Company Profile

    • Table Sizmek DSP (Demand-Side Platform) Revenue, Price and Gross (2018-2023)

    • Table Amobee Company Profile

    • Table Amobee DSP (Demand-Side Platform) Revenue, Price and Gross (2018-2023)

    • Table SocioMatic Company Profile

    • Table SocioMatic DSP (Demand-Side Platform) Revenue, Price and Gross (2018-2023)

    • Table Facebook Ads Manager Company Profile

    • Table Facebook Ads Manager DSP (Demand-Side Platform) Revenue, Price and Gross (2018-2023)

    • Table AdForm Company Profile

    • Table AdForm DSP (Demand-Side Platform) Revenue, Price and Gross (2018-2023)

    • Table Tubemogul Company Profile

    • Table Tubemogul DSP (Demand-Side Platform) Revenue, Price and Gross (2018-2023)

    • Table Criteo Company Profile

    • Table Criteo DSP (Demand-Side Platform) Revenue, Price and Gross (2018-2023)

    • Table Centro Inc Company Profile

    • Table Centro Inc DSP (Demand-Side Platform) Revenue, Price and Gross (2018-2023)

    • Table Dataxu Company Profile

    • Table Dataxu DSP (Demand-Side Platform) Revenue, Price and Gross (2018-2023)

    • Table Appnexus Company Profile

    • Table Appnexus DSP (Demand-Side Platform) Revenue, Price and Gross (2018-2023)

    • Table Mediamath Company Profile

    • Table Mediamath DSP (Demand-Side Platform) Revenue, Price and Gross (2018-2023)


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