Online Advertisement Market Report

China Online Advertisement Industry Market Research Report 2023-2029

  • POSTDATE：Oct 12, 2023
  • PAGES：189
  • REPORT CODE：GMM1846541
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • This report elaborates on the current development of the Online Advertisement industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Facebook

    • IAC

    • Baidu

    • Microsoft

    • Yahoo

    • AmazonCom, Inc

    • Twitter

    • Linkedin

    • Google

    By Type:

    • Classified

    • Lead Generation

    • Display Advertising

    • Mobile

    • Digital Video

    • Rich Media

    • Search Engine Marketing

    • Others

    By Application:

    • Automotive

    • Retail

    • Transport and Tourism

    • CPG

    • Others

    • Industrial

    • Media and Entertainment

    • BFSI

    • Telecommunication and Information Technology-Enabled Services (ITES)

    • Healthcare

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Online Advertisement Market Overview 2018-2029

    • 1.1 China Online Advertisement Industry Development Overview

    • 1.2 China Online Advertisement Industry Development History

    • 1.3 China Online Advertisement Industry Market Size (2018-2029)

    • 1.4 China Online Advertisement Market Analysis by Type from Production Side

      • 1.4.1 China Online Advertisement Production Volume, Production Value and Growth Rate of Classified (2018-2029)

      • 1.4.2 China Online Advertisement Production Volume, Production Value and Growth Rate of Lead Generation (2018-2029)

      • 1.4.3 China Online Advertisement Production Volume, Production Value and Growth Rate of Display Advertising (2018-2029)

      • 1.4.4 China Online Advertisement Production Volume, Production Value and Growth Rate of Mobile (2018-2029)

      • 1.4.5 China Online Advertisement Production Volume, Production Value and Growth Rate of Digital Video (2018-2029)

      • 1.4.6 China Online Advertisement Production Volume, Production Value and Growth Rate of Rich Media (2018-2029)

      • 1.4.7 China Online Advertisement Production Volume, Production Value and Growth Rate of Search Engine Marketing (2018-2029)

      • 1.4.8 China Online Advertisement Production Volume, Production Value and Growth Rate of Others (2018-2029)

    • 1.5 China Online Advertisement Market Analysis by Application from Consumption End

      • 1.5.1 China Online Advertisement Sales Volume, Sales Value and Growth Rate of Automotive (2018-2029)

      • 1.5.2 China Online Advertisement Sales Volume, Sales Value and Growth Rate of Retail (2018-2029)

      • 1.5.3 China Online Advertisement Sales Volume, Sales Value and Growth Rate of Transport and Tourism (2018-2029)

      • 1.5.4 China Online Advertisement Sales Volume, Sales Value and Growth Rate of CPG (2018-2029)

      • 1.5.5 China Online Advertisement Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

      • 1.5.6 China Online Advertisement Sales Volume, Sales Value and Growth Rate of Industrial (2018-2029)

      • 1.5.7 China Online Advertisement Sales Volume, Sales Value and Growth Rate of Media and Entertainment (2018-2029)

      • 1.5.8 China Online Advertisement Sales Volume, Sales Value and Growth Rate of BFSI (2018-2029)

      • 1.5.9 China Online Advertisement Sales Volume, Sales Value and Growth Rate of Telecommunication and Information Technology-Enabled Services (ITES) (2018-2029)

      • 1.5.10 China Online Advertisement Sales Volume, Sales Value and Growth Rate of Healthcare (2018-2029)

    • 1.6 China Online Advertisement Market Analysis by Region

      • 1.6.1 North China Online Advertisement Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Online Advertisement Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Online Advertisement Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Online Advertisement Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Online Advertisement Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Online Advertisement Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Online Advertisement Market Size and Growth Rate from 2018-2029

    Chapter 2 China Online Advertisement Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Online Advertisement Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Online Advertisement Market Status and Competition Analysis in 2023

      • 2.2.3 China Online Advertisement Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Online Advertisement Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Online Advertisement Industry Development

    Chapter 3 Online AdvertisementIndustry Chain Analysis

    • 3.1 Online Advertisement Industry Chain

    • 3.2 Online Advertisement Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Online Advertisement Market

    • 3.3 Online Advertisement Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Online Advertisement Market

    Chapter 4 China Online Advertisement Market, by Type

    • 4.1 China Online Advertisement Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Online Advertisement Total Production Volume and Growth Rate from Production Side

    • 4.5 China Online Advertisement Production Volume and Growth Rate, by Type

      • 4.5.1 China Online Advertisement Production Volume and Growth Rate of Classified

      • 4.5.2 China Online Advertisement Production Volume and Growth Rate of Lead Generation

      • 4.5.3 China Online Advertisement Production Volume and Growth Rate of Display Advertising

      • 4.5.4 China Online Advertisement Production Volume and Growth Rate of Mobile

      • 4.5.5 China Online Advertisement Production Volume and Growth Rate of Digital Video

      • 4.5.6 China Online Advertisement Production Volume and Growth Rate of Rich Media

      • 4.5.7 China Online Advertisement Production Volume and Growth Rate of Search Engine Marketing

      • 4.5.8 China Online Advertisement Production Volume and Growth Rate of Others

    Chapter 5 China Online Advertisement Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Online Advertisement Total Market Size and Growth Rate from Consumption End

    • 5.5 China Online Advertisement Market Size and Growth Rate, by Application

      • 5.5.1 China Online Advertisement Market Size and Growth Rate of Automotive

      • 5.5.2 China Online Advertisement Market Size and Growth Rate of Retail

      • 5.5.3 China Online Advertisement Market Size and Growth Rate of Transport and Tourism

      • 5.5.4 China Online Advertisement Market Size and Growth Rate of CPG

      • 5.5.5 China Online Advertisement Market Size and Growth Rate of Others

      • 5.5.6 China Online Advertisement Market Size and Growth Rate of Industrial

      • 5.5.7 China Online Advertisement Market Size and Growth Rate of Media and Entertainment

      • 5.5.8 China Online Advertisement Market Size and Growth Rate of BFSI

      • 5.5.9 China Online Advertisement Market Size and Growth Rate of Telecommunication and Information Technology-Enabled Services (ITES)

      • 5.5.10 China Online Advertisement Market Size and Growth Rate of Healthcare

    Chapter 6 China Online Advertisement Market, by Region

    • 6.1 China Online Advertisement Production Volume and Production Value, by Region

    • 6.2 China Online Advertisement Sales Volume and Sales Value, by Region

    Chapter 7 North China Online Advertisement Market Analysis

    • 7.1 North China Online Advertisement Market, by Type

    • 7.2 North China Online Advertisement Market, by Application

    Chapter 8 Central China Online Advertisement Market Analysis

    • 8.1 Central China Online Advertisement Market, by Type

    • 8.2 Central China Online Advertisement Market, by Application

    Chapter 9 South China Online Advertisement Market Analysis

    • 9.1 South China Online Advertisement Market, by Type

    • 9.2 South China Online Advertisement Market, by Application

    Chapter 10 East China Online Advertisement Market Analysis

    • 10.1 East China Online Advertisement Market, by Type

    • 10.2 East China Online Advertisement Market, by Application

    Chapter 11 Northeast China Online Advertisement Market Analysis

    • 11.1 Northeast China Online Advertisement Market, by Type

    • 11.2 Northeast China Online Advertisement Market, by Application

    Chapter 12 Southwest China Online Advertisement Market Analysis

    • 12.1 Southwest China Online Advertisement Market, by Type

    • 12.2 Southwest China Online Advertisement Market, by Application

    Chapter 13 Northwest China Online Advertisement Market Analysis

    • 13.1 Northwest China Online Advertisement Market, by Type

    • 13.2 Northwest China Online Advertisement Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Facebook

        • 14.1.1 Facebook Company Profile

        • 14.1.2 Facebook Online Advertisement Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 IAC

        • 14.2.1 IAC Company Profile

        • 14.2.2 IAC Online Advertisement Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Baidu

        • 14.3.1 Baidu Company Profile

        • 14.3.2 Baidu Online Advertisement Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Microsoft

        • 14.4.1 Microsoft Company Profile

        • 14.4.2 Microsoft Online Advertisement Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Yahoo

        • 14.5.1 Yahoo Company Profile

        • 14.5.2 Yahoo Online Advertisement Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 AmazonCom, Inc

        • 14.6.1 AmazonCom, Inc Company Profile

        • 14.6.2 AmazonCom, Inc Online Advertisement Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Twitter

        • 14.7.1 Twitter Company Profile

        • 14.7.2 Twitter Online Advertisement Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Linkedin

        • 14.8.1 Linkedin Company Profile

        • 14.8.2 Linkedin Online Advertisement Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 Google

        • 14.9.1 Google Company Profile

        • 14.9.2 Google Online Advertisement Market Performance

        • 14.9.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Online Advertisement Industry Research Conclusions

    • 15.2 Online Advertisement Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Online Advertisement Industry Market Size (2018-2029)

    • Figure China Online Advertisement Production Volume, Production Value and Growth Rate of Classified (2018-2029)

    • Figure China Online Advertisement Production Volume, Production Value and Growth Rate of Lead Generation (2018-2029)

    • Figure China Online Advertisement Production Volume, Production Value and Growth Rate of Display Advertising (2018-2029)

    • Figure China Online Advertisement Production Volume, Production Value and Growth Rate of Mobile (2018-2029)

    • Figure China Online Advertisement Production Volume, Production Value and Growth Rate of Digital Video (2018-2029)

    • Figure China Online Advertisement Production Volume, Production Value and Growth Rate of Rich Media (2018-2029)

    • Figure China Online Advertisement Production Volume, Production Value and Growth Rate of Search Engine Marketing (2018-2029)

    • Figure China Online Advertisement Production Volume, Production Value and Growth Rate of Others (2018-2029)

    • Figure China Online Advertisement Sales Volume, Sales Value and Growth Rate of Automotive (2018-2029)

    • Figure China Online Advertisement Sales Volume, Sales Value and Growth Rate of Retail (2018-2029)

    • Figure China Online Advertisement Sales Volume, Sales Value and Growth Rate of Transport and Tourism (2018-2029)

    • Figure China Online Advertisement Sales Volume, Sales Value and Growth Rate of CPG (2018-2029)

    • Figure China Online Advertisement Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

    • Figure China Online Advertisement Sales Volume, Sales Value and Growth Rate of Industrial (2018-2029)

    • Figure China Online Advertisement Sales Volume, Sales Value and Growth Rate of Media and Entertainment (2018-2029)

    • Figure China Online Advertisement Sales Volume, Sales Value and Growth Rate of BFSI (2018-2029)

    • Figure China Online Advertisement Sales Volume, Sales Value and Growth Rate of Telecommunication and Information Technology-Enabled Services (ITES) (2018-2029)

    • Figure China Online Advertisement Sales Volume, Sales Value and Growth Rate of Healthcare (2018-2029)

    • Figure North China Online Advertisement Market Size and Growth Rate from 2018-2029

    • Figure Central China Online Advertisement Market Size and Growth Rate from 2018-2029

    • Figure South China Online Advertisement Market Size and Growth Rate from 2018-2029

    • Figure East China Online Advertisement Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Online Advertisement Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Online Advertisement Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Online Advertisement Market Size and Growth Rate from 2018-2029

    • Figure Online Advertisement Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Online Advertisement Market Share by Type in 2018

    • Figure China Online Advertisement Market Share by Type in 2023

    • Figure China Online Advertisement Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Online Advertisement Production Volume and Growth Rate of Classified (2018-2023)

    • Figure China Online Advertisement Production Volume and Growth Rate of Lead Generation (2018-2023)

    • Figure China Online Advertisement Production Volume and Growth Rate of Display Advertising (2018-2023)

    • Figure China Online Advertisement Production Volume and Growth Rate of Mobile (2018-2023)

    • Figure China Online Advertisement Production Volume and Growth Rate of Digital Video (2018-2023)

    • Figure China Online Advertisement Production Volume and Growth Rate of Rich Media (2018-2023)

    • Figure China Online Advertisement Production Volume and Growth Rate of Search Engine Marketing (2018-2023)

    • Figure China Online Advertisement Production Volume and Growth Rate of Others (2018-2023)

    • Figure China Online Advertisement Market Share by Application in 2018

    • Figure China Online Advertisement Market Share by Application in 2023

    • Figure China Online Advertisement Total Market Size and Growth Rate from Consumption End

    • Figure China Online Advertisement Market Size and Growth Rate of Automotive (2018-2023)

    • Figure China Online Advertisement Market Size and Growth Rate of Retail (2018-2023)

    • Figure China Online Advertisement Market Size and Growth Rate of Transport and Tourism (2018-2023)

    • Figure China Online Advertisement Market Size and Growth Rate of CPG (2018-2023)

    • Figure China Online Advertisement Market Size and Growth Rate of Others (2018-2023)

    • Figure China Online Advertisement Market Size and Growth Rate of Industrial (2018-2023)

    • Figure China Online Advertisement Market Size and Growth Rate of Media and Entertainment (2018-2023)

    • Figure China Online Advertisement Market Size and Growth Rate of BFSI (2018-2023)

    • Figure China Online Advertisement Market Size and Growth Rate of Telecommunication and Information Technology-Enabled Services (ITES) (2018-2023)

    • Figure China Online Advertisement Market Size and Growth Rate of Healthcare (2018-2023)

    • Table China Online Advertisement Production Volume by Region (2018-2023)

    • Table China Online Advertisement Production Volume Share by Region (2018-2023)

    • Figure China Online Advertisement Production Volume Share by Region (2018-2023)

    • Table China Online Advertisement Production Value by Region (2018-2023)

    • Table China Online Advertisement Production Value Share by Region (2018-2023)

    • Figure China Online Advertisement Production Value Share by Region (2018-2023)

    • Table China Online Advertisement Sales Volume by Region (2018-2023)

    • Table China Online Advertisement Sales Volume Share by Region (2018-2023)

    • Figure China Online Advertisement Sales Volume Share by Region (2018-2023)

    • Table China Online Advertisement Sales Value by Region (2018-2023)

    • Table China Online Advertisement Sales Value Share by Region (2018-2023)

    • Figure China Online Advertisement Sales Value Share by Region (2018-2023)

    • Table North China Online Advertisement Production Volume by Type (2018-2023)

    • Table North China Online Advertisement Production Volume Share by Type (2018-2023)

    • Figure North China Online Advertisement Production Volume Share by Type (2018-2023)

    • Table North China Online Advertisement Sales Volume by Application (2018-2023)

    • Table North China Online Advertisement Sales Volume Share by Application (2018-2023)

    • Figure North China Online Advertisement Sales Volume Share by Application (2018-2023)

    • Table Central China Online Advertisement Production Volume by Type (2018-2023)

    • Table Central China Online Advertisement Production Volume Share by Type (2018-2023)

    • Figure Central China Online Advertisement Production Volume Share by Type (2018-2023)

    • Table Central China Online Advertisement Sales Volume by Application (2018-2023)

    • Table Central China Online Advertisement Sales Volume Share by Application (2018-2023)

    • Figure Central China Online Advertisement Sales Volume Share by Application (2018-2023)

    • Table South China Online Advertisement Production Volume by Type (2018-2023)

    • Table South China Online Advertisement Production Volume Share by Type (2018-2023)

    • Figure South China Online Advertisement Production Volume Share by Type (2018-2023)

    • Table South China Online Advertisement Sales Volume by Application (2018-2023)

    • Table South China Online Advertisement Sales Volume Share by Application (2018-2023)

    • Figure South China Online Advertisement Sales Volume Share by Application (2018-2023)

    • Table East China Online Advertisement Production Volume by Type (2018-2023)

    • Table East China Online Advertisement Production Volume Share by Type (2018-2023)

    • Figure East China Online Advertisement Production Volume Share by Type (2018-2023)

    • Table East China Online Advertisement Sales Volume by Application (2018-2023)

    • Table East China Online Advertisement Sales Volume Share by Application (2018-2023)

    • Figure East China Online Advertisement Sales Volume Share by Application (2018-2023)

    • Table Northeast China Online Advertisement Production Volume by Type (2018-2023)

    • Table Northeast China Online Advertisement Production Volume Share by Type (2018-2023)

    • Figure Northeast China Online Advertisement Production Volume Share by Type (2018-2023)

    • Table Northeast China Online Advertisement Sales Volume by Application (2018-2023)

    • Table Northeast China Online Advertisement Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Online Advertisement Sales Volume Share by Application (2018-2023)

    • Table Southwest China Online Advertisement Production Volume by Type (2018-2023)

    • Table Southwest China Online Advertisement Production Volume Share by Type (2018-2023)

    • Figure Southwest China Online Advertisement Production Volume Share by Type (2018-2023)

    • Table Southwest China Online Advertisement Sales Volume by Application (2018-2023)

    • Table Southwest China Online Advertisement Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Online Advertisement Sales Volume Share by Application (2018-2023)

    • Table Northwest China Online Advertisement Production Volume by Type (2018-2023)

    • Table Northwest China Online Advertisement Production Volume Share by Type (2018-2023)

    • Figure Northwest China Online Advertisement Production Volume Share by Type (2018-2023)

    • Table Northwest China Online Advertisement Sales Volume by Application (2018-2023)

    • Table Northwest China Online Advertisement Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Online Advertisement Sales Volume Share by Application (2018-2023)

    • Table Facebook Company Profile

    • Table Facebook Online Advertisement Revenue, Price and Gross (2018-2023)

    • Table IAC Company Profile

    • Table IAC Online Advertisement Revenue, Price and Gross (2018-2023)

    • Table Baidu Company Profile

    • Table Baidu Online Advertisement Revenue, Price and Gross (2018-2023)

    • Table Microsoft Company Profile

    • Table Microsoft Online Advertisement Revenue, Price and Gross (2018-2023)

    • Table Yahoo Company Profile

    • Table Yahoo Online Advertisement Revenue, Price and Gross (2018-2023)

    • Table AmazonCom, Inc Company Profile

    • Table AmazonCom, Inc Online Advertisement Revenue, Price and Gross (2018-2023)

    • Table Twitter Company Profile

    • Table Twitter Online Advertisement Revenue, Price and Gross (2018-2023)

    • Table Linkedin Company Profile

    • Table Linkedin Online Advertisement Revenue, Price and Gross (2018-2023)

    • Table Google Company Profile

    • Table Google Online Advertisement Revenue, Price and Gross (2018-2023)


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