Out-of-home (OOH) Marketing Market Report

China Out-of-home (OOH) Marketing Industry Market Research Report 2023-2029

  • POSTDATE：Oct 12, 2023
  • PAGES：172
  • REPORT CODE：GMM1847639
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • This report elaborates on the current development of the Out-of-home (OOH) Marketing industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Intersection

    • oOh!media Limited

    • Focus Media

    • OUTFRONT Media

    • Daktronics

    • Clear Channel Outdoor Holdings, Inc

    • Ströer

    • Lamar Advertising Company

    • JCDecaux

    By Type:

    • Transit displays

    • Street furniture

    • Place-based

    • Billboards

    • Malls

    By Application:

    • Hospitality

    • Real Estate

    • Retail

    • E-Commerce

    • Others

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Out-of-home (OOH) Marketing Market Overview 2018-2029

    • 1.1 China Out-of-home (OOH) Marketing Industry Development Overview

    • 1.2 China Out-of-home (OOH) Marketing Industry Development History

    • 1.3 China Out-of-home (OOH) Marketing Industry Market Size (2018-2029)

    • 1.4 China Out-of-home (OOH) Marketing Market Analysis by Type from Production Side

      • 1.4.1 China Out-of-home (OOH) Marketing Production Volume, Production Value and Growth Rate of Transit displays (2018-2029)

      • 1.4.2 China Out-of-home (OOH) Marketing Production Volume, Production Value and Growth Rate of Street furniture (2018-2029)

      • 1.4.3 China Out-of-home (OOH) Marketing Production Volume, Production Value and Growth Rate of Place-based (2018-2029)

      • 1.4.4 China Out-of-home (OOH) Marketing Production Volume, Production Value and Growth Rate of Billboards (2018-2029)

      • 1.4.5 China Out-of-home (OOH) Marketing Production Volume, Production Value and Growth Rate of Malls (2018-2029)

    • 1.5 China Out-of-home (OOH) Marketing Market Analysis by Application from Consumption End

      • 1.5.1 China Out-of-home (OOH) Marketing Sales Volume, Sales Value and Growth Rate of Hospitality (2018-2029)

      • 1.5.2 China Out-of-home (OOH) Marketing Sales Volume, Sales Value and Growth Rate of Real Estate (2018-2029)

      • 1.5.3 China Out-of-home (OOH) Marketing Sales Volume, Sales Value and Growth Rate of Retail (2018-2029)

      • 1.5.4 China Out-of-home (OOH) Marketing Sales Volume, Sales Value and Growth Rate of E-Commerce (2018-2029)

      • 1.5.5 China Out-of-home (OOH) Marketing Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

    • 1.6 China Out-of-home (OOH) Marketing Market Analysis by Region

      • 1.6.1 North China Out-of-home (OOH) Marketing Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Out-of-home (OOH) Marketing Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Out-of-home (OOH) Marketing Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Out-of-home (OOH) Marketing Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Out-of-home (OOH) Marketing Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Out-of-home (OOH) Marketing Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Out-of-home (OOH) Marketing Market Size and Growth Rate from 2018-2029

    Chapter 2 China Out-of-home (OOH) Marketing Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Out-of-home (OOH) Marketing Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Out-of-home (OOH) Marketing Market Status and Competition Analysis in 2023

      • 2.2.3 China Out-of-home (OOH) Marketing Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Out-of-home (OOH) Marketing Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Out-of-home (OOH) Marketing Industry Development

    Chapter 3 Out-of-home (OOH) MarketingIndustry Chain Analysis

    • 3.1 Out-of-home (OOH) Marketing Industry Chain

    • 3.2 Out-of-home (OOH) Marketing Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Out-of-home (OOH) Marketing Market

    • 3.3 Out-of-home (OOH) Marketing Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Out-of-home (OOH) Marketing Market

    Chapter 4 China Out-of-home (OOH) Marketing Market, by Type

    • 4.1 China Out-of-home (OOH) Marketing Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Out-of-home (OOH) Marketing Total Production Volume and Growth Rate from Production Side

    • 4.5 China Out-of-home (OOH) Marketing Production Volume and Growth Rate, by Type

      • 4.5.1 China Out-of-home (OOH) Marketing Production Volume and Growth Rate of Transit displays

      • 4.5.2 China Out-of-home (OOH) Marketing Production Volume and Growth Rate of Street furniture

      • 4.5.3 China Out-of-home (OOH) Marketing Production Volume and Growth Rate of Place-based

      • 4.5.4 China Out-of-home (OOH) Marketing Production Volume and Growth Rate of Billboards

      • 4.5.5 China Out-of-home (OOH) Marketing Production Volume and Growth Rate of Malls

    Chapter 5 China Out-of-home (OOH) Marketing Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Out-of-home (OOH) Marketing Total Market Size and Growth Rate from Consumption End

    • 5.5 China Out-of-home (OOH) Marketing Market Size and Growth Rate, by Application

      • 5.5.1 China Out-of-home (OOH) Marketing Market Size and Growth Rate of Hospitality

      • 5.5.2 China Out-of-home (OOH) Marketing Market Size and Growth Rate of Real Estate

      • 5.5.3 China Out-of-home (OOH) Marketing Market Size and Growth Rate of Retail

      • 5.5.4 China Out-of-home (OOH) Marketing Market Size and Growth Rate of E-Commerce

      • 5.5.5 China Out-of-home (OOH) Marketing Market Size and Growth Rate of Others

    Chapter 6 China Out-of-home (OOH) Marketing Market, by Region

    • 6.1 China Out-of-home (OOH) Marketing Production Volume and Production Value, by Region

    • 6.2 China Out-of-home (OOH) Marketing Sales Volume and Sales Value, by Region

    Chapter 7 North China Out-of-home (OOH) Marketing Market Analysis

    • 7.1 North China Out-of-home (OOH) Marketing Market, by Type

    • 7.2 North China Out-of-home (OOH) Marketing Market, by Application

    Chapter 8 Central China Out-of-home (OOH) Marketing Market Analysis

    • 8.1 Central China Out-of-home (OOH) Marketing Market, by Type

    • 8.2 Central China Out-of-home (OOH) Marketing Market, by Application

    Chapter 9 South China Out-of-home (OOH) Marketing Market Analysis

    • 9.1 South China Out-of-home (OOH) Marketing Market, by Type

    • 9.2 South China Out-of-home (OOH) Marketing Market, by Application

    Chapter 10 East China Out-of-home (OOH) Marketing Market Analysis

    • 10.1 East China Out-of-home (OOH) Marketing Market, by Type

    • 10.2 East China Out-of-home (OOH) Marketing Market, by Application

    Chapter 11 Northeast China Out-of-home (OOH) Marketing Market Analysis

    • 11.1 Northeast China Out-of-home (OOH) Marketing Market, by Type

    • 11.2 Northeast China Out-of-home (OOH) Marketing Market, by Application

    Chapter 12 Southwest China Out-of-home (OOH) Marketing Market Analysis

    • 12.1 Southwest China Out-of-home (OOH) Marketing Market, by Type

    • 12.2 Southwest China Out-of-home (OOH) Marketing Market, by Application

    Chapter 13 Northwest China Out-of-home (OOH) Marketing Market Analysis

    • 13.1 Northwest China Out-of-home (OOH) Marketing Market, by Type

    • 13.2 Northwest China Out-of-home (OOH) Marketing Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Intersection

        • 14.1.1 Intersection Company Profile

        • 14.1.2 Intersection Out-of-home (OOH) Marketing Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 oOh!media Limited

        • 14.2.1 oOh!media Limited Company Profile

        • 14.2.2 oOh!media Limited Out-of-home (OOH) Marketing Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Focus Media

        • 14.3.1 Focus Media Company Profile

        • 14.3.2 Focus Media Out-of-home (OOH) Marketing Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 OUTFRONT Media

        • 14.4.1 OUTFRONT Media Company Profile

        • 14.4.2 OUTFRONT Media Out-of-home (OOH) Marketing Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Daktronics

        • 14.5.1 Daktronics Company Profile

        • 14.5.2 Daktronics Out-of-home (OOH) Marketing Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 Clear Channel Outdoor Holdings, Inc

        • 14.6.1 Clear Channel Outdoor Holdings, Inc Company Profile

        • 14.6.2 Clear Channel Outdoor Holdings, Inc Out-of-home (OOH) Marketing Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Ströer

        • 14.7.1 Ströer Company Profile

        • 14.7.2 Ströer Out-of-home (OOH) Marketing Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Lamar Advertising Company

        • 14.8.1 Lamar Advertising Company Company Profile

        • 14.8.2 Lamar Advertising Company Out-of-home (OOH) Marketing Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 JCDecaux

        • 14.9.1 JCDecaux Company Profile

        • 14.9.2 JCDecaux Out-of-home (OOH) Marketing Market Performance

        • 14.9.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Out-of-home (OOH) Marketing Industry Research Conclusions

    • 15.2 Out-of-home (OOH) Marketing Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Out-of-home (OOH) Marketing Industry Market Size (2018-2029)

    • Figure China Out-of-home (OOH) Marketing Production Volume, Production Value and Growth Rate of Transit displays (2018-2029)

    • Figure China Out-of-home (OOH) Marketing Production Volume, Production Value and Growth Rate of Street furniture (2018-2029)

    • Figure China Out-of-home (OOH) Marketing Production Volume, Production Value and Growth Rate of Place-based (2018-2029)

    • Figure China Out-of-home (OOH) Marketing Production Volume, Production Value and Growth Rate of Billboards (2018-2029)

    • Figure China Out-of-home (OOH) Marketing Production Volume, Production Value and Growth Rate of Malls (2018-2029)

    • Figure China Out-of-home (OOH) Marketing Sales Volume, Sales Value and Growth Rate of Hospitality (2018-2029)

    • Figure China Out-of-home (OOH) Marketing Sales Volume, Sales Value and Growth Rate of Real Estate (2018-2029)

    • Figure China Out-of-home (OOH) Marketing Sales Volume, Sales Value and Growth Rate of Retail (2018-2029)

    • Figure China Out-of-home (OOH) Marketing Sales Volume, Sales Value and Growth Rate of E-Commerce (2018-2029)

    • Figure China Out-of-home (OOH) Marketing Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

    • Figure North China Out-of-home (OOH) Marketing Market Size and Growth Rate from 2018-2029

    • Figure Central China Out-of-home (OOH) Marketing Market Size and Growth Rate from 2018-2029

    • Figure South China Out-of-home (OOH) Marketing Market Size and Growth Rate from 2018-2029

    • Figure East China Out-of-home (OOH) Marketing Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Out-of-home (OOH) Marketing Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Out-of-home (OOH) Marketing Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Out-of-home (OOH) Marketing Market Size and Growth Rate from 2018-2029

    • Figure Out-of-home (OOH) Marketing Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Out-of-home (OOH) Marketing Market Share by Type in 2018

    • Figure China Out-of-home (OOH) Marketing Market Share by Type in 2023

    • Figure China Out-of-home (OOH) Marketing Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Out-of-home (OOH) Marketing Production Volume and Growth Rate of Transit displays (2018-2023)

    • Figure China Out-of-home (OOH) Marketing Production Volume and Growth Rate of Street furniture (2018-2023)

    • Figure China Out-of-home (OOH) Marketing Production Volume and Growth Rate of Place-based (2018-2023)

    • Figure China Out-of-home (OOH) Marketing Production Volume and Growth Rate of Billboards (2018-2023)

    • Figure China Out-of-home (OOH) Marketing Production Volume and Growth Rate of Malls (2018-2023)

    • Figure China Out-of-home (OOH) Marketing Market Share by Application in 2018

    • Figure China Out-of-home (OOH) Marketing Market Share by Application in 2023

    • Figure China Out-of-home (OOH) Marketing Total Market Size and Growth Rate from Consumption End

    • Figure China Out-of-home (OOH) Marketing Market Size and Growth Rate of Hospitality (2018-2023)

    • Figure China Out-of-home (OOH) Marketing Market Size and Growth Rate of Real Estate (2018-2023)

    • Figure China Out-of-home (OOH) Marketing Market Size and Growth Rate of Retail (2018-2023)

    • Figure China Out-of-home (OOH) Marketing Market Size and Growth Rate of E-Commerce (2018-2023)

    • Figure China Out-of-home (OOH) Marketing Market Size and Growth Rate of Others (2018-2023)

    • Table China Out-of-home (OOH) Marketing Production Volume by Region (2018-2023)

    • Table China Out-of-home (OOH) Marketing Production Volume Share by Region (2018-2023)

    • Figure China Out-of-home (OOH) Marketing Production Volume Share by Region (2018-2023)

    • Table China Out-of-home (OOH) Marketing Production Value by Region (2018-2023)

    • Table China Out-of-home (OOH) Marketing Production Value Share by Region (2018-2023)

    • Figure China Out-of-home (OOH) Marketing Production Value Share by Region (2018-2023)

    • Table China Out-of-home (OOH) Marketing Sales Volume by Region (2018-2023)

    • Table China Out-of-home (OOH) Marketing Sales Volume Share by Region (2018-2023)

    • Figure China Out-of-home (OOH) Marketing Sales Volume Share by Region (2018-2023)

    • Table China Out-of-home (OOH) Marketing Sales Value by Region (2018-2023)

    • Table China Out-of-home (OOH) Marketing Sales Value Share by Region (2018-2023)

    • Figure China Out-of-home (OOH) Marketing Sales Value Share by Region (2018-2023)

    • Table North China Out-of-home (OOH) Marketing Production Volume by Type (2018-2023)

    • Table North China Out-of-home (OOH) Marketing Production Volume Share by Type (2018-2023)

    • Figure North China Out-of-home (OOH) Marketing Production Volume Share by Type (2018-2023)

    • Table North China Out-of-home (OOH) Marketing Sales Volume by Application (2018-2023)

    • Table North China Out-of-home (OOH) Marketing Sales Volume Share by Application (2018-2023)

    • Figure North China Out-of-home (OOH) Marketing Sales Volume Share by Application (2018-2023)

    • Table Central China Out-of-home (OOH) Marketing Production Volume by Type (2018-2023)

    • Table Central China Out-of-home (OOH) Marketing Production Volume Share by Type (2018-2023)

    • Figure Central China Out-of-home (OOH) Marketing Production Volume Share by Type (2018-2023)

    • Table Central China Out-of-home (OOH) Marketing Sales Volume by Application (2018-2023)

    • Table Central China Out-of-home (OOH) Marketing Sales Volume Share by Application (2018-2023)

    • Figure Central China Out-of-home (OOH) Marketing Sales Volume Share by Application (2018-2023)

    • Table South China Out-of-home (OOH) Marketing Production Volume by Type (2018-2023)

    • Table South China Out-of-home (OOH) Marketing Production Volume Share by Type (2018-2023)

    • Figure South China Out-of-home (OOH) Marketing Production Volume Share by Type (2018-2023)

    • Table South China Out-of-home (OOH) Marketing Sales Volume by Application (2018-2023)

    • Table South China Out-of-home (OOH) Marketing Sales Volume Share by Application (2018-2023)

    • Figure South China Out-of-home (OOH) Marketing Sales Volume Share by Application (2018-2023)

    • Table East China Out-of-home (OOH) Marketing Production Volume by Type (2018-2023)

    • Table East China Out-of-home (OOH) Marketing Production Volume Share by Type (2018-2023)

    • Figure East China Out-of-home (OOH) Marketing Production Volume Share by Type (2018-2023)

    • Table East China Out-of-home (OOH) Marketing Sales Volume by Application (2018-2023)

    • Table East China Out-of-home (OOH) Marketing Sales Volume Share by Application (2018-2023)

    • Figure East China Out-of-home (OOH) Marketing Sales Volume Share by Application (2018-2023)

    • Table Northeast China Out-of-home (OOH) Marketing Production Volume by Type (2018-2023)

    • Table Northeast China Out-of-home (OOH) Marketing Production Volume Share by Type (2018-2023)

    • Figure Northeast China Out-of-home (OOH) Marketing Production Volume Share by Type (2018-2023)

    • Table Northeast China Out-of-home (OOH) Marketing Sales Volume by Application (2018-2023)

    • Table Northeast China Out-of-home (OOH) Marketing Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Out-of-home (OOH) Marketing Sales Volume Share by Application (2018-2023)

    • Table Southwest China Out-of-home (OOH) Marketing Production Volume by Type (2018-2023)

    • Table Southwest China Out-of-home (OOH) Marketing Production Volume Share by Type (2018-2023)

    • Figure Southwest China Out-of-home (OOH) Marketing Production Volume Share by Type (2018-2023)

    • Table Southwest China Out-of-home (OOH) Marketing Sales Volume by Application (2018-2023)

    • Table Southwest China Out-of-home (OOH) Marketing Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Out-of-home (OOH) Marketing Sales Volume Share by Application (2018-2023)

    • Table Northwest China Out-of-home (OOH) Marketing Production Volume by Type (2018-2023)

    • Table Northwest China Out-of-home (OOH) Marketing Production Volume Share by Type (2018-2023)

    • Figure Northwest China Out-of-home (OOH) Marketing Production Volume Share by Type (2018-2023)

    • Table Northwest China Out-of-home (OOH) Marketing Sales Volume by Application (2018-2023)

    • Table Northwest China Out-of-home (OOH) Marketing Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Out-of-home (OOH) Marketing Sales Volume Share by Application (2018-2023)

    • Table Intersection Company Profile

    • Table Intersection Out-of-home (OOH) Marketing Revenue, Price and Gross (2018-2023)

    • Table oOh!media Limited Company Profile

    • Table oOh!media Limited Out-of-home (OOH) Marketing Revenue, Price and Gross (2018-2023)

    • Table Focus Media Company Profile

    • Table Focus Media Out-of-home (OOH) Marketing Revenue, Price and Gross (2018-2023)

    • Table OUTFRONT Media Company Profile

    • Table OUTFRONT Media Out-of-home (OOH) Marketing Revenue, Price and Gross (2018-2023)

    • Table Daktronics Company Profile

    • Table Daktronics Out-of-home (OOH) Marketing Revenue, Price and Gross (2018-2023)

    • Table Clear Channel Outdoor Holdings, Inc Company Profile

    • Table Clear Channel Outdoor Holdings, Inc Out-of-home (OOH) Marketing Revenue, Price and Gross (2018-2023)

    • Table Ströer Company Profile

    • Table Ströer Out-of-home (OOH) Marketing Revenue, Price and Gross (2018-2023)

    • Table Lamar Advertising Company Company Profile

    • Table Lamar Advertising Company Out-of-home (OOH) Marketing Revenue, Price and Gross (2018-2023)

    • Table JCDecaux Company Profile

    • Table JCDecaux Out-of-home (OOH) Marketing Revenue, Price and Gross (2018-2023)


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