Programmatic Display Market Report

China Programmatic Display Industry Market Research Report 2023-2029

  • POSTDATE：Oct 12, 2023
  • PAGES：137
  • REPORT CODE：GMM1848384
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • This report elaborates on the current development of the Programmatic Display industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Adobe Systems Incorporated

    • Rocket Fuel

    • Amazon

    • Adroll

    • Facebook

    • eBay

    • Baidu

    • Rakuten

    • Verizon Communications

    • Yahoo

    • AppNexus

    • Sina

    • Alibaba

    • Booking

    • Google (Doubleclick)

    • The Trade Desk

    By Type:

    • Private Marketplace

    • Real Time Bidding

    • Automated Guaranteed

    By Application:

    • Game Ads

    • E-commerce Ads

    • Others

    • Travel Ads

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Programmatic Display Market Overview 2018-2029

    • 1.1 China Programmatic Display Industry Development Overview

    • 1.2 China Programmatic Display Industry Development History

    • 1.3 China Programmatic Display Industry Market Size (2018-2029)

    • 1.4 China Programmatic Display Market Analysis by Type from Production Side

      • 1.4.1 China Programmatic Display Production Volume, Production Value and Growth Rate of Private Marketplace (2018-2029)

      • 1.4.2 China Programmatic Display Production Volume, Production Value and Growth Rate of Real Time Bidding (2018-2029)

      • 1.4.3 China Programmatic Display Production Volume, Production Value and Growth Rate of Automated Guaranteed (2018-2029)

    • 1.5 China Programmatic Display Market Analysis by Application from Consumption End

      • 1.5.1 China Programmatic Display Sales Volume, Sales Value and Growth Rate of Game Ads (2018-2029)

      • 1.5.2 China Programmatic Display Sales Volume, Sales Value and Growth Rate of E-commerce Ads (2018-2029)

      • 1.5.3 China Programmatic Display Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

      • 1.5.4 China Programmatic Display Sales Volume, Sales Value and Growth Rate of Travel Ads (2018-2029)

    • 1.6 China Programmatic Display Market Analysis by Region

      • 1.6.1 North China Programmatic Display Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Programmatic Display Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Programmatic Display Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Programmatic Display Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Programmatic Display Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Programmatic Display Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Programmatic Display Market Size and Growth Rate from 2018-2029

    Chapter 2 China Programmatic Display Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Programmatic Display Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Programmatic Display Market Status and Competition Analysis in 2023

      • 2.2.3 China Programmatic Display Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Programmatic Display Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Programmatic Display Industry Development

    Chapter 3 Programmatic DisplayIndustry Chain Analysis

    • 3.1 Programmatic Display Industry Chain

    • 3.2 Programmatic Display Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Programmatic Display Market

    • 3.3 Programmatic Display Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Programmatic Display Market

    Chapter 4 China Programmatic Display Market, by Type

    • 4.1 China Programmatic Display Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Programmatic Display Total Production Volume and Growth Rate from Production Side

    • 4.5 China Programmatic Display Production Volume and Growth Rate, by Type

      • 4.5.1 China Programmatic Display Production Volume and Growth Rate of Private Marketplace

      • 4.5.2 China Programmatic Display Production Volume and Growth Rate of Real Time Bidding

      • 4.5.3 China Programmatic Display Production Volume and Growth Rate of Automated Guaranteed

    Chapter 5 China Programmatic Display Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Programmatic Display Total Market Size and Growth Rate from Consumption End

    • 5.5 China Programmatic Display Market Size and Growth Rate, by Application

      • 5.5.1 China Programmatic Display Market Size and Growth Rate of Game Ads

      • 5.5.2 China Programmatic Display Market Size and Growth Rate of E-commerce Ads

      • 5.5.3 China Programmatic Display Market Size and Growth Rate of Others

      • 5.5.4 China Programmatic Display Market Size and Growth Rate of Travel Ads

    Chapter 6 China Programmatic Display Market, by Region

    • 6.1 China Programmatic Display Production Volume and Production Value, by Region

    • 6.2 China Programmatic Display Sales Volume and Sales Value, by Region

    Chapter 7 North China Programmatic Display Market Analysis

    • 7.1 North China Programmatic Display Market, by Type

    • 7.2 North China Programmatic Display Market, by Application

    Chapter 8 Central China Programmatic Display Market Analysis

    • 8.1 Central China Programmatic Display Market, by Type

    • 8.2 Central China Programmatic Display Market, by Application

    Chapter 9 South China Programmatic Display Market Analysis

    • 9.1 South China Programmatic Display Market, by Type

    • 9.2 South China Programmatic Display Market, by Application

    Chapter 10 East China Programmatic Display Market Analysis

    • 10.1 East China Programmatic Display Market, by Type

    • 10.2 East China Programmatic Display Market, by Application

    Chapter 11 Northeast China Programmatic Display Market Analysis

    • 11.1 Northeast China Programmatic Display Market, by Type

    • 11.2 Northeast China Programmatic Display Market, by Application

    Chapter 12 Southwest China Programmatic Display Market Analysis

    • 12.1 Southwest China Programmatic Display Market, by Type

    • 12.2 Southwest China Programmatic Display Market, by Application

    Chapter 13 Northwest China Programmatic Display Market Analysis

    • 13.1 Northwest China Programmatic Display Market, by Type

    • 13.2 Northwest China Programmatic Display Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Adobe Systems Incorporated

        • 14.1.1 Adobe Systems Incorporated Company Profile

        • 14.1.2 Adobe Systems Incorporated Programmatic Display Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 Rocket Fuel

        • 14.2.1 Rocket Fuel Company Profile

        • 14.2.2 Rocket Fuel Programmatic Display Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 Amazon

        • 14.3.1 Amazon Company Profile

        • 14.3.2 Amazon Programmatic Display Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Adroll

        • 14.4.1 Adroll Company Profile

        • 14.4.2 Adroll Programmatic Display Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Facebook

        • 14.5.1 Facebook Company Profile

        • 14.5.2 Facebook Programmatic Display Market Performance

        • 14.5.3 Product&Service Introduction

      • 14.6 eBay

        • 14.6.1 eBay Company Profile

        • 14.6.2 eBay Programmatic Display Market Performance

        • 14.6.3 Product&Service Introduction

      • 14.7 Baidu

        • 14.7.1 Baidu Company Profile

        • 14.7.2 Baidu Programmatic Display Market Performance

        • 14.7.3 Product&Service Introduction

      • 14.8 Rakuten

        • 14.8.1 Rakuten Company Profile

        • 14.8.2 Rakuten Programmatic Display Market Performance

        • 14.8.3 Product&Service Introduction

      • 14.9 Verizon Communications

        • 14.9.1 Verizon Communications Company Profile

        • 14.9.2 Verizon Communications Programmatic Display Market Performance

        • 14.9.3 Product&Service Introduction

      • 14.10 Yahoo

        • 14.10.1 Yahoo Company Profile

        • 14.10.2 Yahoo Programmatic Display Market Performance

        • 14.10.3 Product&Service Introduction

      • 14.11 AppNexus

        • 14.11.1 AppNexus Company Profile

        • 14.11.2 AppNexus Programmatic Display Market Performance

        • 14.11.3 Product&Service Introduction

      • 14.12 Sina

        • 14.12.1 Sina Company Profile

        • 14.12.2 Sina Programmatic Display Market Performance

        • 14.12.3 Product&Service Introduction

      • 14.13 Alibaba

        • 14.13.1 Alibaba Company Profile

        • 14.13.2 Alibaba Programmatic Display Market Performance

        • 14.13.3 Product&Service Introduction

      • 14.14 Booking

        • 14.14.1 Booking Company Profile

        • 14.14.2 Booking Programmatic Display Market Performance

        • 14.14.3 Product&Service Introduction

      • 14.15 Google (Doubleclick)

        • 14.15.1 Google (Doubleclick) Company Profile

        • 14.15.2 Google (Doubleclick) Programmatic Display Market Performance

        • 14.15.3 Product&Service Introduction

      • 14.16 The Trade Desk

        • 14.16.1 The Trade Desk Company Profile

        • 14.16.2 The Trade Desk Programmatic Display Market Performance

        • 14.16.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Programmatic Display Industry Research Conclusions

    • 15.2 Programmatic Display Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Programmatic Display Industry Market Size (2018-2029)

    • Figure China Programmatic Display Production Volume, Production Value and Growth Rate of Private Marketplace (2018-2029)

    • Figure China Programmatic Display Production Volume, Production Value and Growth Rate of Real Time Bidding (2018-2029)

    • Figure China Programmatic Display Production Volume, Production Value and Growth Rate of Automated Guaranteed (2018-2029)

    • Figure China Programmatic Display Sales Volume, Sales Value and Growth Rate of Game Ads (2018-2029)

    • Figure China Programmatic Display Sales Volume, Sales Value and Growth Rate of E-commerce Ads (2018-2029)

    • Figure China Programmatic Display Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

    • Figure China Programmatic Display Sales Volume, Sales Value and Growth Rate of Travel Ads (2018-2029)

    • Figure North China Programmatic Display Market Size and Growth Rate from 2018-2029

    • Figure Central China Programmatic Display Market Size and Growth Rate from 2018-2029

    • Figure South China Programmatic Display Market Size and Growth Rate from 2018-2029

    • Figure East China Programmatic Display Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Programmatic Display Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Programmatic Display Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Programmatic Display Market Size and Growth Rate from 2018-2029

    • Figure Programmatic Display Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Programmatic Display Market Share by Type in 2018

    • Figure China Programmatic Display Market Share by Type in 2023

    • Figure China Programmatic Display Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Programmatic Display Production Volume and Growth Rate of Private Marketplace (2018-2023)

    • Figure China Programmatic Display Production Volume and Growth Rate of Real Time Bidding (2018-2023)

    • Figure China Programmatic Display Production Volume and Growth Rate of Automated Guaranteed (2018-2023)

    • Figure China Programmatic Display Market Share by Application in 2018

    • Figure China Programmatic Display Market Share by Application in 2023

    • Figure China Programmatic Display Total Market Size and Growth Rate from Consumption End

    • Figure China Programmatic Display Market Size and Growth Rate of Game Ads (2018-2023)

    • Figure China Programmatic Display Market Size and Growth Rate of E-commerce Ads (2018-2023)

    • Figure China Programmatic Display Market Size and Growth Rate of Others (2018-2023)

    • Figure China Programmatic Display Market Size and Growth Rate of Travel Ads (2018-2023)

    • Table China Programmatic Display Production Volume by Region (2018-2023)

    • Table China Programmatic Display Production Volume Share by Region (2018-2023)

    • Figure China Programmatic Display Production Volume Share by Region (2018-2023)

    • Table China Programmatic Display Production Value by Region (2018-2023)

    • Table China Programmatic Display Production Value Share by Region (2018-2023)

    • Figure China Programmatic Display Production Value Share by Region (2018-2023)

    • Table China Programmatic Display Sales Volume by Region (2018-2023)

    • Table China Programmatic Display Sales Volume Share by Region (2018-2023)

    • Figure China Programmatic Display Sales Volume Share by Region (2018-2023)

    • Table China Programmatic Display Sales Value by Region (2018-2023)

    • Table China Programmatic Display Sales Value Share by Region (2018-2023)

    • Figure China Programmatic Display Sales Value Share by Region (2018-2023)

    • Table North China Programmatic Display Production Volume by Type (2018-2023)

    • Table North China Programmatic Display Production Volume Share by Type (2018-2023)

    • Figure North China Programmatic Display Production Volume Share by Type (2018-2023)

    • Table North China Programmatic Display Sales Volume by Application (2018-2023)

    • Table North China Programmatic Display Sales Volume Share by Application (2018-2023)

    • Figure North China Programmatic Display Sales Volume Share by Application (2018-2023)

    • Table Central China Programmatic Display Production Volume by Type (2018-2023)

    • Table Central China Programmatic Display Production Volume Share by Type (2018-2023)

    • Figure Central China Programmatic Display Production Volume Share by Type (2018-2023)

    • Table Central China Programmatic Display Sales Volume by Application (2018-2023)

    • Table Central China Programmatic Display Sales Volume Share by Application (2018-2023)

    • Figure Central China Programmatic Display Sales Volume Share by Application (2018-2023)

    • Table South China Programmatic Display Production Volume by Type (2018-2023)

    • Table South China Programmatic Display Production Volume Share by Type (2018-2023)

    • Figure South China Programmatic Display Production Volume Share by Type (2018-2023)

    • Table South China Programmatic Display Sales Volume by Application (2018-2023)

    • Table South China Programmatic Display Sales Volume Share by Application (2018-2023)

    • Figure South China Programmatic Display Sales Volume Share by Application (2018-2023)

    • Table East China Programmatic Display Production Volume by Type (2018-2023)

    • Table East China Programmatic Display Production Volume Share by Type (2018-2023)

    • Figure East China Programmatic Display Production Volume Share by Type (2018-2023)

    • Table East China Programmatic Display Sales Volume by Application (2018-2023)

    • Table East China Programmatic Display Sales Volume Share by Application (2018-2023)

    • Figure East China Programmatic Display Sales Volume Share by Application (2018-2023)

    • Table Northeast China Programmatic Display Production Volume by Type (2018-2023)

    • Table Northeast China Programmatic Display Production Volume Share by Type (2018-2023)

    • Figure Northeast China Programmatic Display Production Volume Share by Type (2018-2023)

    • Table Northeast China Programmatic Display Sales Volume by Application (2018-2023)

    • Table Northeast China Programmatic Display Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Programmatic Display Sales Volume Share by Application (2018-2023)

    • Table Southwest China Programmatic Display Production Volume by Type (2018-2023)

    • Table Southwest China Programmatic Display Production Volume Share by Type (2018-2023)

    • Figure Southwest China Programmatic Display Production Volume Share by Type (2018-2023)

    • Table Southwest China Programmatic Display Sales Volume by Application (2018-2023)

    • Table Southwest China Programmatic Display Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Programmatic Display Sales Volume Share by Application (2018-2023)

    • Table Northwest China Programmatic Display Production Volume by Type (2018-2023)

    • Table Northwest China Programmatic Display Production Volume Share by Type (2018-2023)

    • Figure Northwest China Programmatic Display Production Volume Share by Type (2018-2023)

    • Table Northwest China Programmatic Display Sales Volume by Application (2018-2023)

    • Table Northwest China Programmatic Display Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Programmatic Display Sales Volume Share by Application (2018-2023)

    • Table Adobe Systems Incorporated Company Profile

    • Table Adobe Systems Incorporated Programmatic Display Revenue, Price and Gross (2018-2023)

    • Table Rocket Fuel Company Profile

    • Table Rocket Fuel Programmatic Display Revenue, Price and Gross (2018-2023)

    • Table Amazon Company Profile

    • Table Amazon Programmatic Display Revenue, Price and Gross (2018-2023)

    • Table Adroll Company Profile

    • Table Adroll Programmatic Display Revenue, Price and Gross (2018-2023)

    • Table Facebook Company Profile

    • Table Facebook Programmatic Display Revenue, Price and Gross (2018-2023)

    • Table eBay Company Profile

    • Table eBay Programmatic Display Revenue, Price and Gross (2018-2023)

    • Table Baidu Company Profile

    • Table Baidu Programmatic Display Revenue, Price and Gross (2018-2023)

    • Table Rakuten Company Profile

    • Table Rakuten Programmatic Display Revenue, Price and Gross (2018-2023)

    • Table Verizon Communications Company Profile

    • Table Verizon Communications Programmatic Display Revenue, Price and Gross (2018-2023)

    • Table Yahoo Company Profile

    • Table Yahoo Programmatic Display Revenue, Price and Gross (2018-2023)

    • Table AppNexus Company Profile

    • Table AppNexus Programmatic Display Revenue, Price and Gross (2018-2023)

    • Table Sina Company Profile

    • Table Sina Programmatic Display Revenue, Price and Gross (2018-2023)

    • Table Alibaba Company Profile

    • Table Alibaba Programmatic Display Revenue, Price and Gross (2018-2023)

    • Table Booking Company Profile

    • Table Booking Programmatic Display Revenue, Price and Gross (2018-2023)

    • Table Google (Doubleclick) Company Profile

    • Table Google (Doubleclick) Programmatic Display Revenue, Price and Gross (2018-2023)

    • Table The Trade Desk Company Profile

    • Table The Trade Desk Programmatic Display Revenue, Price and Gross (2018-2023)


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