Over the Top (OTT) Market Report

China Over the Top (OTT) Industry Market Research Report 2023-2029

  • POSTDATE：Oct 16, 2023
  • PAGES：189
  • REPORT CODE：GMM1860224
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • Over the top (OTT) is a term used to refer to content providers that distribute streaming media as a standalone product directly to consumers over the Internet, bypassing telecommunications, multichannel television, and broadcast television platforms that traditionally act as a controller or distributor of such content.

    The adoption of device based computing and increase in wide availability of broadband infrastructure worldwide are the main drivers of the Over the Top Market.

    This report elaborates on the current development of the Over the Top (OTT) industry thoroughly based on the international market dynamics and China's market situation.

    For a start, the report provides an in-depth analysis of the current market situation through three different aspects - by region, by type and by application, which includes market distribution of different types and applications, import and export analysis of major regions, development trends of different types of products in each region, market opportunities and market restrains of different applications.

    Secondly, this report lists the major players in the industry, displaying their market positions and strengths and weaknesses of their products, picturing the current competitive situation of the whole market. 

    Last but not least, the report analyzes and predicts the investment prospects and risks in the industry on the basis of industry data, combined with experts' opinions and suggestions.

    By Player:

    • Roku Inc

    • NBC Universal (Hayu)

    • DAZN Group Limited

    • Google LLC (YouTube)

    • Netflix, Inc

    By Type:

    • Premium and Subscriptions

    • E-commerce

    • Adware

    By Application:

    • Personal

    • Commercial

    • Others

    By Research Region:

    • North China

    • Central China

    • South China

    • East China

    • Northeast China

    • Southwest China

    • Northwest China

  • TABLE OF CONTENT

    Chapter 1 China Over the Top (OTT) Market Overview 2018-2029

    • 1.1 China Over the Top (OTT) Industry Development Overview

    • 1.2 China Over the Top (OTT) Industry Development History

    • 1.3 China Over the Top (OTT) Industry Market Size (2018-2029)

    • 1.4 China Over the Top (OTT) Market Analysis by Type from Production Side

      • 1.4.1 China Over the Top (OTT) Production Volume, Production Value and Growth Rate of Premium and Subscriptions (2018-2029)

      • 1.4.2 China Over the Top (OTT) Production Volume, Production Value and Growth Rate of E-commerce (2018-2029)

      • 1.4.3 China Over the Top (OTT) Production Volume, Production Value and Growth Rate of Adware (2018-2029)

    • 1.5 China Over the Top (OTT) Market Analysis by Application from Consumption End

      • 1.5.1 China Over the Top (OTT) Sales Volume, Sales Value and Growth Rate of Personal (2018-2029)

      • 1.5.2 China Over the Top (OTT) Sales Volume, Sales Value and Growth Rate of Commercial (2018-2029)

      • 1.5.3 China Over the Top (OTT) Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

    • 1.6 China Over the Top (OTT) Market Analysis by Region

      • 1.6.1 North China Over the Top (OTT) Market Size and Growth Rate from 2018-2029

      • 1.6.2 Central China Over the Top (OTT) Market Size and Growth Rate from 2018-2029

      • 1.6.3 South China Over the Top (OTT) Market Size and Growth Rate from 2018-2029

      • 1.6.4 East China Over the Top (OTT) Market Size and Growth Rate from 2018-2029

      • 1.6.5 Northeast China Over the Top (OTT) Market Size and Growth Rate from 2018-2029

      • 1.6.6 Southwest China Over the Top (OTT) Market Size and Growth Rate from 2018-2029

      • 1.6.7 Northwest China Over the Top (OTT) Market Size and Growth Rate from 2018-2029

    Chapter 2 China Over the Top (OTT) Industry Development Environment

    • 2.1 Industry Development Environment Analysis

      • 2.1.1 Industry Technological Progress Analysis

      • 2.1.2 Industrial Organizational Innovation Analysis

      • 2.1.3 Changes in Social Habits

      • 2.1.4 Alterations in Government Policies

      • 2.1.5 Impact of Economic Globalization

    • 2.2 Domestic and Foreign Industry Competition Analysis

      • 2.2.1 Comparative Analysis on Over the Top (OTT) Market Status and Competition at home and abroad in 2023

      • 2.2.2 China Over the Top (OTT) Market Status and Competition Analysis in 2023

      • 2.2.3 China Over the Top (OTT) Market Concentration Analysis in 2023

    • 2.3 Problems and Countermeasures in the development of China Over the Top (OTT) Industry

      • 2.3.1 Industry Development Constraints

      • 2.3.2 Industry Development Considerations

      • 2.3.3 Suggestions on Industry Development Measures

      • 2.3.4 Development Strategies for SMEs

    • 2.4 Influence of COVID-19 Outbreak on Over the Top (OTT) Industry Development

    Chapter 3 Over the Top (OTT)Industry Chain Analysis

    • 3.1 Over the Top (OTT) Industry Chain

    • 3.2 Over the Top (OTT) Upstream Industry Analysis

      • 3.2.1 Upstream Industry Development Status

      • 3.2.2 Upstream Industry Development Forecast

      • 3.2.3 Impact of Upstream Industry on the Over the Top (OTT) Market

    • 3.3 Over the Top (OTT) Downstream Industry Analysis

      • 3.3.1 Downstream Industry Development Status

      • 3.3.2 Downstream Industry Development Forecast

      • 3.3.3 Impact of Downstream Industry on the Over the Top (OTT) Market

    Chapter 4 China Over the Top (OTT) Market, by Type

    • 4.1 China Over the Top (OTT) Market Trend, by Type

    • 4.2 Product Types of Major Suppliers

    • 4.3 Competitive Landscape of Major Types

    • 4.4 China Over the Top (OTT) Total Production Volume and Growth Rate from Production Side

    • 4.5 China Over the Top (OTT) Production Volume and Growth Rate, by Type

      • 4.5.1 China Over the Top (OTT) Production Volume and Growth Rate of Premium and Subscriptions

      • 4.5.2 China Over the Top (OTT) Production Volume and Growth Rate of E-commerce

      • 4.5.3 China Over the Top (OTT) Production Volume and Growth Rate of Adware

    Chapter 5 China Over the Top (OTT) Market, by Application

    • 5.1 Downstream Market Overview

    • 5.2 Competitive Landscape of Major Applications

    • 5.3 Market Potential Analysis, by Application

    • 5.4 China Over the Top (OTT) Total Market Size and Growth Rate from Consumption End

    • 5.5 China Over the Top (OTT) Market Size and Growth Rate, by Application

      • 5.5.1 China Over the Top (OTT) Market Size and Growth Rate of Personal

      • 5.5.2 China Over the Top (OTT) Market Size and Growth Rate of Commercial

      • 5.5.3 China Over the Top (OTT) Market Size and Growth Rate of Others

    Chapter 6 China Over the Top (OTT) Market, by Region

    • 6.1 China Over the Top (OTT) Production Volume and Production Value, by Region

    • 6.2 China Over the Top (OTT) Sales Volume and Sales Value, by Region

    Chapter 7 North China Over the Top (OTT) Market Analysis

    • 7.1 North China Over the Top (OTT) Market, by Type

    • 7.2 North China Over the Top (OTT) Market, by Application

    Chapter 8 Central China Over the Top (OTT) Market Analysis

    • 8.1 Central China Over the Top (OTT) Market, by Type

    • 8.2 Central China Over the Top (OTT) Market, by Application

    Chapter 9 South China Over the Top (OTT) Market Analysis

    • 9.1 South China Over the Top (OTT) Market, by Type

    • 9.2 South China Over the Top (OTT) Market, by Application

    Chapter 10 East China Over the Top (OTT) Market Analysis

    • 10.1 East China Over the Top (OTT) Market, by Type

    • 10.2 East China Over the Top (OTT) Market, by Application

    Chapter 11 Northeast China Over the Top (OTT) Market Analysis

    • 11.1 Northeast China Over the Top (OTT) Market, by Type

    • 11.2 Northeast China Over the Top (OTT) Market, by Application

    Chapter 12 Southwest China Over the Top (OTT) Market Analysis

    • 12.1 Southwest China Over the Top (OTT) Market, by Type

    • 12.2 Southwest China Over the Top (OTT) Market, by Application

    Chapter 13 Northwest China Over the Top (OTT) Market Analysis

    • 13.1 Northwest China Over the Top (OTT) Market, by Type

    • 13.2 Northwest China Over the Top (OTT) Market, by Application

    Chapter 14 Company Profiles

      • 14.1 Roku Inc

        • 14.1.1 Roku Inc Company Profile

        • 14.1.2 Roku Inc Over the Top (OTT) Market Performance

        • 14.1.3 Product&Service Introduction

      • 14.2 NBC Universal (Hayu)

        • 14.2.1 NBC Universal (Hayu) Company Profile

        • 14.2.2 NBC Universal (Hayu) Over the Top (OTT) Market Performance

        • 14.2.3 Product&Service Introduction

      • 14.3 DAZN Group Limited

        • 14.3.1 DAZN Group Limited Company Profile

        • 14.3.2 DAZN Group Limited Over the Top (OTT) Market Performance

        • 14.3.3 Product&Service Introduction

      • 14.4 Google LLC (YouTube)

        • 14.4.1 Google LLC (YouTube) Company Profile

        • 14.4.2 Google LLC (YouTube) Over the Top (OTT) Market Performance

        • 14.4.3 Product&Service Introduction

      • 14.5 Netflix, Inc

        • 14.5.1 Netflix, Inc Company Profile

        • 14.5.2 Netflix, Inc Over the Top (OTT) Market Performance

        • 14.5.3 Product&Service Introduction

    Chapter 15 Research Conclusions and Investment Suggestions

    • 15.1 Over the Top (OTT) Industry Research Conclusions

    • 15.2 Over the Top (OTT) Industry Investment Suggestions

      • 15.2.1 Suggestions on Industry Development Strategy

      • 15.2.2 Suggestions on Industry Investment Direction

      • 15.2.3 Suggestions on Industry Investment Strategy


    List of Tables and Figures

    • Figure China Over the Top (OTT) Industry Market Size (2018-2029)

    • Figure China Over the Top (OTT) Production Volume, Production Value and Growth Rate of Premium and Subscriptions (2018-2029)

    • Figure China Over the Top (OTT) Production Volume, Production Value and Growth Rate of E-commerce (2018-2029)

    • Figure China Over the Top (OTT) Production Volume, Production Value and Growth Rate of Adware (2018-2029)

    • Figure China Over the Top (OTT) Sales Volume, Sales Value and Growth Rate of Personal (2018-2029)

    • Figure China Over the Top (OTT) Sales Volume, Sales Value and Growth Rate of Commercial (2018-2029)

    • Figure China Over the Top (OTT) Sales Volume, Sales Value and Growth Rate of Others (2018-2029)

    • Figure North China Over the Top (OTT) Market Size and Growth Rate from 2018-2029

    • Figure Central China Over the Top (OTT) Market Size and Growth Rate from 2018-2029

    • Figure South China Over the Top (OTT) Market Size and Growth Rate from 2018-2029

    • Figure East China Over the Top (OTT) Market Size and Growth Rate from 2018-2029

    • Figure Northeast China Over the Top (OTT) Market Size and Growth Rate from 2018-2029

    • Figure Southwest China Over the Top (OTT) Market Size and Growth Rate from 2018-2029

    • Figure Northwest China Over the Top (OTT) Market Size and Growth Rate from 2018-2029

    • Figure Over the Top (OTT) Industry Chain

    • Table Product Types of Major Suppliers in 2023

    • Figure China Over the Top (OTT) Market Share by Type in 2018

    • Figure China Over the Top (OTT) Market Share by Type in 2023

    • Figure China Over the Top (OTT) Total Production Volume and Growth Rate from Production Side (2018-2023)

    • Figure China Over the Top (OTT) Production Volume and Growth Rate of Premium and Subscriptions (2018-2023)

    • Figure China Over the Top (OTT) Production Volume and Growth Rate of E-commerce (2018-2023)

    • Figure China Over the Top (OTT) Production Volume and Growth Rate of Adware (2018-2023)

    • Figure China Over the Top (OTT) Market Share by Application in 2018

    • Figure China Over the Top (OTT) Market Share by Application in 2023

    • Figure China Over the Top (OTT) Total Market Size and Growth Rate from Consumption End

    • Figure China Over the Top (OTT) Market Size and Growth Rate of Personal (2018-2023)

    • Figure China Over the Top (OTT) Market Size and Growth Rate of Commercial (2018-2023)

    • Figure China Over the Top (OTT) Market Size and Growth Rate of Others (2018-2023)

    • Table China Over the Top (OTT) Production Volume by Region (2018-2023)

    • Table China Over the Top (OTT) Production Volume Share by Region (2018-2023)

    • Figure China Over the Top (OTT) Production Volume Share by Region (2018-2023)

    • Table China Over the Top (OTT) Production Value by Region (2018-2023)

    • Table China Over the Top (OTT) Production Value Share by Region (2018-2023)

    • Figure China Over the Top (OTT) Production Value Share by Region (2018-2023)

    • Table China Over the Top (OTT) Sales Volume by Region (2018-2023)

    • Table China Over the Top (OTT) Sales Volume Share by Region (2018-2023)

    • Figure China Over the Top (OTT) Sales Volume Share by Region (2018-2023)

    • Table China Over the Top (OTT) Sales Value by Region (2018-2023)

    • Table China Over the Top (OTT) Sales Value Share by Region (2018-2023)

    • Figure China Over the Top (OTT) Sales Value Share by Region (2018-2023)

    • Table North China Over the Top (OTT) Production Volume by Type (2018-2023)

    • Table North China Over the Top (OTT) Production Volume Share by Type (2018-2023)

    • Figure North China Over the Top (OTT) Production Volume Share by Type (2018-2023)

    • Table North China Over the Top (OTT) Sales Volume by Application (2018-2023)

    • Table North China Over the Top (OTT) Sales Volume Share by Application (2018-2023)

    • Figure North China Over the Top (OTT) Sales Volume Share by Application (2018-2023)

    • Table Central China Over the Top (OTT) Production Volume by Type (2018-2023)

    • Table Central China Over the Top (OTT) Production Volume Share by Type (2018-2023)

    • Figure Central China Over the Top (OTT) Production Volume Share by Type (2018-2023)

    • Table Central China Over the Top (OTT) Sales Volume by Application (2018-2023)

    • Table Central China Over the Top (OTT) Sales Volume Share by Application (2018-2023)

    • Figure Central China Over the Top (OTT) Sales Volume Share by Application (2018-2023)

    • Table South China Over the Top (OTT) Production Volume by Type (2018-2023)

    • Table South China Over the Top (OTT) Production Volume Share by Type (2018-2023)

    • Figure South China Over the Top (OTT) Production Volume Share by Type (2018-2023)

    • Table South China Over the Top (OTT) Sales Volume by Application (2018-2023)

    • Table South China Over the Top (OTT) Sales Volume Share by Application (2018-2023)

    • Figure South China Over the Top (OTT) Sales Volume Share by Application (2018-2023)

    • Table East China Over the Top (OTT) Production Volume by Type (2018-2023)

    • Table East China Over the Top (OTT) Production Volume Share by Type (2018-2023)

    • Figure East China Over the Top (OTT) Production Volume Share by Type (2018-2023)

    • Table East China Over the Top (OTT) Sales Volume by Application (2018-2023)

    • Table East China Over the Top (OTT) Sales Volume Share by Application (2018-2023)

    • Figure East China Over the Top (OTT) Sales Volume Share by Application (2018-2023)

    • Table Northeast China Over the Top (OTT) Production Volume by Type (2018-2023)

    • Table Northeast China Over the Top (OTT) Production Volume Share by Type (2018-2023)

    • Figure Northeast China Over the Top (OTT) Production Volume Share by Type (2018-2023)

    • Table Northeast China Over the Top (OTT) Sales Volume by Application (2018-2023)

    • Table Northeast China Over the Top (OTT) Sales Volume Share by Application (2018-2023)

    • Figure Northeast China Over the Top (OTT) Sales Volume Share by Application (2018-2023)

    • Table Southwest China Over the Top (OTT) Production Volume by Type (2018-2023)

    • Table Southwest China Over the Top (OTT) Production Volume Share by Type (2018-2023)

    • Figure Southwest China Over the Top (OTT) Production Volume Share by Type (2018-2023)

    • Table Southwest China Over the Top (OTT) Sales Volume by Application (2018-2023)

    • Table Southwest China Over the Top (OTT) Sales Volume Share by Application (2018-2023)

    • Figure Southwest China Over the Top (OTT) Sales Volume Share by Application (2018-2023)

    • Table Northwest China Over the Top (OTT) Production Volume by Type (2018-2023)

    • Table Northwest China Over the Top (OTT) Production Volume Share by Type (2018-2023)

    • Figure Northwest China Over the Top (OTT) Production Volume Share by Type (2018-2023)

    • Table Northwest China Over the Top (OTT) Sales Volume by Application (2018-2023)

    • Table Northwest China Over the Top (OTT) Sales Volume Share by Application (2018-2023)

    • Figure Northwest China Over the Top (OTT) Sales Volume Share by Application (2018-2023)

    • Table Roku Inc Company Profile

    • Table Roku Inc Over the Top (OTT) Revenue, Price and Gross (2018-2023)

    • Table NBC Universal (Hayu) Company Profile

    • Table NBC Universal (Hayu) Over the Top (OTT) Revenue, Price and Gross (2018-2023)

    • Table DAZN Group Limited Company Profile

    • Table DAZN Group Limited Over the Top (OTT) Revenue, Price and Gross (2018-2023)

    • Table Google LLC (YouTube) Company Profile

    • Table Google LLC (YouTube) Over the Top (OTT) Revenue, Price and Gross (2018-2023)

    • Table Netflix, Inc Company Profile

    • Table Netflix, Inc Over the Top (OTT) Revenue, Price and Gross (2018-2023)


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