Advertising Technology (Adtech) Platform Market Report

Global and Region Advertising Technology (Adtech) Platform Market Demand & Opportunity Outlook 2022-2028

  • POSTDATE：Jul 29, 2022
  • PAGES：163
  • REPORT CODE：GMM883982
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • The report details the trend, potential and market size of Advertising Technology (Adtech) Platform market, and analyzes the current situation and prospects of the market from both qualitative and quantitative aspects, which can be roughly divided into three parts.

    The first part (Chapter1-7) mainly covers the qualitative analysis of Advertising Technology (Adtech) Platformmarket, defines the market attractiveness level of Advertising Technology (Adtech) Platform market through Porter's Five Forces Analysis, and summarizes the different factors in the overall environment through PEST analysis. Understand the distribution of industrial chain value in each link of industrial chain through the analysis of industrial chain structure. Thus estimate the market space of each link.

    The second part (Chapter8-12), based on the segmentation of Advertising Technology (Adtech) Platform industry, describes the types of Advertising Technology (Adtech) Platform market, the applications of major players and the market size, and deeply analyzes the current situation of the global Advertising Technology (Adtech) Platform market and the development prospects and opportunities of Advertising Technology (Adtech) Platform industry.

    The third part (Chapter14-15) includes the market positions of the major players and information on the market participants, which will help you gain a comprehensive understanding of the current competitive situation and potential growth opportunities in the market.

    As COVID-19 continues to impact the global economy in 2022, the report also considers the short - and long-term impacts of COVID-19 on the global Advertising Technology (Adtech) Platform market in Chapter 13.

    By Player:

    • Choozle

    • The Search Monitor

    • InMobi

    • Facebook

    • LiveIntent

    • Google

    • Amazon (AWS)

    • Limited

    • Sovrn

    • Basis

    • Yahoo

    • Adobe

    • Quantcast

    • Amobee

    • Criteo

    • Adform

    • Baidu Incorporation

    • MediaMath

    • The Trade Desk

    • Sina Corporation

    • Mediaocean

    • AdRoll

    By Type:

    • Mobile Ad

    • Desktop Ad

    • Digital TV

    By End-User:

    • Large Enterprises (1000+ Users)

    • Medium-Sized Enterprise (499-1000 Users)

    • Small Enterprises (1-499 Users)

    By Geography:

    • United States

    • Europe

    • China

    • Japan

    • India

    • South Korea

  • TABLE OF CONTENT

    1 Introduction

    • 1.1 Market Definition

    • 1.2 Market Segment Analysis

    • 1.3 Market Size 2022

    • 1.4 Advertising Technology (Adtech) Platform Market Outlook: Forecast for 2022 - 2028

    • 1.5 Pricing Analysis

    2 Executive Summary

    3 Advertising Technology (Adtech) Platform Market Lineage Outlook

    • 3.1 Parent Market Outlook

    • 3.2 Related/Ancillary Market Outlook

    • 3.3 Penetration & Growth Prospect Mapping, 2022

    4 Market Analysis Tools: Porter's Five Forces

    • 4.1 Supplier Power

    • 4.2 Buyer Power

    • 4.3 Substitution Threat

    • 4.4 Threat of New Entrants

    • 4.5 Competitive Rivalry

    5 Advertising Technology (Adtech) Platform Industry Analysis - PEST (Political & Legal, Economic, Social, and Technological)

    • 5.1 Political/Legal Landscape

    • 5.2 Economic Landscape

    • 5.3 Social Landscape

    • 5.4 Technology Landscape

    6 Advertising Technology (Adtech) Platform Market - Value Chain Analysis

    • 6.1 Industry's Value Chain Analysis

    • 6.2 Product Life Cycle

    • 6.3 User Perspective Analysis

    7 Region and Country-wise Advertising Technology (Adtech) Platform Market Analysis and Outlook to 2022

    • 7.1 Global Advertising Technology (Adtech) Platform Consumption (2017-2022)

    • 7.2 United States Advertising Technology (Adtech) Platform Consumption (2017-2022)

    • 7.3 Europe Advertising Technology (Adtech) Platform Consumption (2017-2022)

    • 7.4 China Advertising Technology (Adtech) Platform Consumption (2017-2022)

    • 7.5 Japan Advertising Technology (Adtech) Platform Consumption (2017-2022)

    • 7.6 India Advertising Technology (Adtech) Platform Consumption (2017-2022)

    • 7.7 South Korea Advertising Technology (Adtech) Platform Consumption (2017-2022)

    8 Region and Country-wise Advertising Technology (Adtech) Platform Market Analysis and Outlook to 2028

    • 8.1 Global Advertising Technology (Adtech) Platform Consumption Forecast (2022-2028)

    • 8.2 United States Advertising Technology (Adtech) Platform Consumption Forecast (2022-2028)

    • 8.3 Europe Advertising Technology (Adtech) Platform Consumption Forecast (2022-2028)

    • 8.4 China Advertising Technology (Adtech) Platform Consumption Forecast (2022-2028)

    • 8.5 Japan Advertising Technology (Adtech) Platform Consumption Forecast (2022-2028)

    • 8.6 India Advertising Technology (Adtech) Platform Consumption Forecast (2022-2028)

    • 8.7 South Korea Advertising Technology (Adtech) Platform Consumption Forecast (2022-2028)

    9 Global Advertising Technology (Adtech) Platform Market Outlook by Types and Applications to 2022

    • 9.1 Global Advertising Technology (Adtech) Platform Consumption and Growth Rate by Type (2017-2022)

      • 9.1.1 Global Mobile Ad Consumption and Growth Rate (2017-2022)

      • 9.1.2 Global Desktop Ad Consumption and Growth Rate (2017-2022)

      • 9.1.3 Global Digital TV Consumption and Growth Rate (2017-2022)

    • 9.2 Global Advertising Technology (Adtech) Platform Consumption and Growth Rate by Application (2017-2022)

      • 9.2.1 Global Large Enterprises (1000+ Users) Consumption and Growth Rate (2017-2022)

      • 9.2.2 Global Medium-Sized Enterprise (499-1000 Users) Consumption and Growth Rate (2017-2022)

      • 9.2.3 Global Small Enterprises (1-499 Users) Consumption and Growth Rate (2017-2022)

    10 Global Advertising Technology (Adtech) Platform Market Outlook by Types and Applications to 2028

    • 10.1 Global Advertising Technology (Adtech) Platform Consumption Forecast and Growth Rate by Type (2022-2028)

      • 10.1.1 Global Mobile Ad Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.2 Global Desktop Ad Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.3 Global Digital TV Consumption Forecast and Growth Rate (2022-2028)

    • 10.2 Global Advertising Technology (Adtech) Platform Consumption Forecast and Growth Rate by Application (2022-2028)

      • 10.2.1 Global Large Enterprises (1000+ Users) Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.2 Global Medium-Sized Enterprise (499-1000 Users) Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.3 Global Small Enterprises (1-499 Users) Consumption Forecast and Growth Rate (2022-2028)

    11 Global Advertising Technology (Adtech) Platform Import and Export Analysis (Top 5 Countries)

    • 11.1 Global Advertising Technology (Adtech) Platform Import by Region (Top 5 Countries) (2017-2028)

    • 11.2 Global Advertising Technology (Adtech) Platform Export by Region (Top 5 Countries) (2017-2028)

    12 Coronavirus Disease (COVID-19) Impact

    • 12.1 Industry Impact Analysis

    • 12.2 Advertising Technology (Adtech) Platform Market Outlook to 2028 - COVID-19 Affected Forecasts

    13 Competition Matrix

    • 13.1 Target Markets

    • 13.2 Comprehensive Analysis of Products in Competitive Markets

    14 Global Advertising Technology (Adtech) Platform Market Competitive Analysis

    • 14.1 Choozle

      • 14.1.1 Choozle Company Details

      • 14.1.2 Choozle Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.1.3 Choozle Advertising Technology (Adtech) Platform Product and Service

    • 14.2 The Search Monitor

      • 14.2.1 The Search Monitor Company Details

      • 14.2.2 The Search Monitor Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.2.3 The Search Monitor Advertising Technology (Adtech) Platform Product and Service

    • 14.3 InMobi

      • 14.3.1 InMobi Company Details

      • 14.3.2 InMobi Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.3.3 InMobi Advertising Technology (Adtech) Platform Product and Service

    • 14.4 Facebook

      • 14.4.1 Facebook Company Details

      • 14.4.2 Facebook Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.4.3 Facebook Advertising Technology (Adtech) Platform Product and Service

    • 14.5 LiveIntent

      • 14.5.1 LiveIntent Company Details

      • 14.5.2 LiveIntent Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.5.3 LiveIntent Advertising Technology (Adtech) Platform Product and Service

    • 14.6 Google

      • 14.6.1 Google Company Details

      • 14.6.2 Google Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.6.3 Google Advertising Technology (Adtech) Platform Product and Service

    • 14.7 Amazon (AWS)

      • 14.7.1 Amazon (AWS) Company Details

      • 14.7.2 Amazon (AWS) Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.7.3 Amazon (AWS) Advertising Technology (Adtech) Platform Product and Service

    • 14.8 Limited

      • 14.8.1 Limited Company Details

      • 14.8.2 Limited Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.8.3 Limited Advertising Technology (Adtech) Platform Product and Service

    • 14.9 Sovrn

      • 14.9.1 Sovrn Company Details

      • 14.9.2 Sovrn Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.9.3 Sovrn Advertising Technology (Adtech) Platform Product and Service

    • 14.10 Basis

      • 14.10.1 Basis Company Details

      • 14.10.2 Basis Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.10.3 Basis Advertising Technology (Adtech) Platform Product and Service

    • 14.11 Yahoo

      • 14.11.1 Yahoo Company Details

      • 14.11.2 Yahoo Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.11.3 Yahoo Advertising Technology (Adtech) Platform Product and Service

    • 14.12 Adobe

      • 14.12.1 Adobe Company Details

      • 14.12.2 Adobe Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.12.3 Adobe Advertising Technology (Adtech) Platform Product and Service

    • 14.13 Quantcast

      • 14.13.1 Quantcast Company Details

      • 14.13.2 Quantcast Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.13.3 Quantcast Advertising Technology (Adtech) Platform Product and Service

    • 14.14 Amobee

      • 14.14.1 Amobee Company Details

      • 14.14.2 Amobee Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.14.3 Amobee Advertising Technology (Adtech) Platform Product and Service

    • 14.15 Criteo

      • 14.15.1 Criteo Company Details

      • 14.15.2 Criteo Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.15.3 Criteo Advertising Technology (Adtech) Platform Product and Service

    • 14.16 Adform

      • 14.16.1 Adform Company Details

      • 14.16.2 Adform Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.16.3 Adform Advertising Technology (Adtech) Platform Product and Service

    • 14.17 Baidu Incorporation

      • 14.17.1 Baidu Incorporation Company Details

      • 14.17.2 Baidu Incorporation Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.17.3 Baidu Incorporation Advertising Technology (Adtech) Platform Product and Service

    • 14.18 MediaMath

      • 14.18.1 MediaMath Company Details

      • 14.18.2 MediaMath Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.18.3 MediaMath Advertising Technology (Adtech) Platform Product and Service

    • 14.19 The Trade Desk

      • 14.19.1 The Trade Desk Company Details

      • 14.19.2 The Trade Desk Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.19.3 The Trade Desk Advertising Technology (Adtech) Platform Product and Service

    • 14.20 Sina Corporation

      • 14.20.1 Sina Corporation Company Details

      • 14.20.2 Sina Corporation Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.20.3 Sina Corporation Advertising Technology (Adtech) Platform Product and Service

    • 14.21 Mediaocean

      • 14.21.1 Mediaocean Company Details

      • 14.21.2 Mediaocean Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.21.3 Mediaocean Advertising Technology (Adtech) Platform Product and Service

    • 14.22 AdRoll

      • 14.22.1 AdRoll Company Details

      • 14.22.2 AdRoll Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

      • 14.22.3 AdRoll Advertising Technology (Adtech) Platform Product and Service

    15 Appendix


    TABLE OF CHARTS

    • Table Definition of Advertising Technology (Adtech) Platform

    • Figure Advertising Technology (Adtech) Platform Picture

    • Table Global Advertising Technology (Adtech) Platform Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Advertising Technology (Adtech) Platform Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Advertising Technology (Adtech) Platform Market: Year-over-year Growth 2022 - 2028 (%)

    • Table Parent Market Analysis

    • Figure Parent Market Price

    • Table Related/Ancillary Market Outlook Analysis

    • Table Supplier Power Analysis

    • Table Buyer Power Analysis

    • Table Substitution Threat Analysis

    • Table Threat of New Entrants Analysis

    • Table Competitive Rivalry Analysis

    • Figure Global Advertising Technology (Adtech) Platform Consumption by Country (2017-2022)

    • Figure United States Advertising Technology (Adtech) Platform Consumption and Growth Rate (2017-2022)

    • Table Europe Advertising Technology (Adtech) Platform Consumption and Growth Rate (2017-2022)

    • Figure China Advertising Technology (Adtech) Platform Consumption and Growth Rate (2017-2022)

    • Figure Japan Advertising Technology (Adtech) Platform Consumption and Growth Rate (2017-2022)

    • Figure India Advertising Technology (Adtech) Platform Consumption and Growth Rate (2017-2022)

    • Figure South Korea Advertising Technology (Adtech) Platform Consumption and Growth Rate (2017-2022)

    • Figure Global Advertising Technology (Adtech) Platform Consumption Forecast by Country (2022-2028)

    • Figure United States Advertising Technology (Adtech) Platform Consumption Forecast and Growth Rate (2022-2028)

    • Table Europe Advertising Technology (Adtech) Platform Consumption Forecast and Growth Rate (2022-2028)

    • Figure China Advertising Technology (Adtech) Platform Consumption Forecast and Growth Rate (2022-2028)

    • Figure Japan Advertising Technology (Adtech) Platform Consumption Forecast and Growth Rate (2022-2028)

    • Figure India Advertising Technology (Adtech) Platform Consumption Forecast and Growth Rate (2022-2028)

    • Figure South Korea Advertising Technology (Adtech) Platform Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Mobile Ad Consumption and Growth Rate (2017-2022)

    • Figure Global Desktop Ad Consumption and Growth Rate (2017-2022)

    • Figure Global Digital TV Consumption and Growth Rate (2017-2022)

    • Figure Global Large Enterprises (1000+ Users) Consumption and Growth Rate (2017-2022)

    • Figure Global Medium-Sized Enterprise (499-1000 Users) Consumption and Growth Rate (2017-2022)

    • Figure Global Small Enterprises (1-499 Users) Consumption and Growth Rate (2017-2022)

    • Figure Global Mobile Ad Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Desktop Ad Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Digital TV Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Large Enterprises (1000+ Users) Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Medium-Sized Enterprise (499-1000 Users) Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Small Enterprises (1-499 Users) Consumption Forecast and Growth Rate (2022-2028)

    • Table Global Advertising Technology (Adtech) Platform Import by Region (Top 5 Countries) (2017-2028)

    • Table Global Advertising Technology (Adtech) Platform Export by Region (Top 5 Countries) (2017-2028)

    • Table Choozle (Foundation Year, Company Profile and etc.)

    • Table Choozle Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Choozle Advertising Technology (Adtech) Platform Product and Service

    • Table The Search Monitor (Foundation Year, Company Profile and etc.)

    • Table The Search Monitor Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table The Search Monitor Advertising Technology (Adtech) Platform Product and Service

    • Table InMobi (Foundation Year, Company Profile and etc.)

    • Table InMobi Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table InMobi Advertising Technology (Adtech) Platform Product and Service

    • Table Facebook (Foundation Year, Company Profile and etc.)

    • Table Facebook Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Facebook Advertising Technology (Adtech) Platform Product and Service

    • Table LiveIntent (Foundation Year, Company Profile and etc.)

    • Table LiveIntent Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table LiveIntent Advertising Technology (Adtech) Platform Product and Service

    • Table Google (Foundation Year, Company Profile and etc.)

    • Table Google Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Google Advertising Technology (Adtech) Platform Product and Service

    • Table Amazon (AWS) (Foundation Year, Company Profile and etc.)

    • Table Amazon (AWS) Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Amazon (AWS) Advertising Technology (Adtech) Platform Product and Service

    • Table Limited (Foundation Year, Company Profile and etc.)

    • Table Limited Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Limited Advertising Technology (Adtech) Platform Product and Service

    • Table Sovrn (Foundation Year, Company Profile and etc.)

    • Table Sovrn Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Sovrn Advertising Technology (Adtech) Platform Product and Service

    • Table Basis (Foundation Year, Company Profile and etc.)

    • Table Basis Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Basis Advertising Technology (Adtech) Platform Product and Service

    • Table Yahoo (Foundation Year, Company Profile and etc.)

    • Table Yahoo Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Yahoo Advertising Technology (Adtech) Platform Product and Service

    • Table Adobe (Foundation Year, Company Profile and etc.)

    • Table Adobe Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Adobe Advertising Technology (Adtech) Platform Product and Service

    • Table Quantcast (Foundation Year, Company Profile and etc.)

    • Table Quantcast Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Quantcast Advertising Technology (Adtech) Platform Product and Service

    • Table Amobee (Foundation Year, Company Profile and etc.)

    • Table Amobee Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Amobee Advertising Technology (Adtech) Platform Product and Service

    • Table Criteo (Foundation Year, Company Profile and etc.)

    • Table Criteo Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Criteo Advertising Technology (Adtech) Platform Product and Service

    • Table Adform (Foundation Year, Company Profile and etc.)

    • Table Adform Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Adform Advertising Technology (Adtech) Platform Product and Service

    • Table Baidu Incorporation (Foundation Year, Company Profile and etc.)

    • Table Baidu Incorporation Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Baidu Incorporation Advertising Technology (Adtech) Platform Product and Service

    • Table MediaMath (Foundation Year, Company Profile and etc.)

    • Table MediaMath Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table MediaMath Advertising Technology (Adtech) Platform Product and Service

    • Table The Trade Desk (Foundation Year, Company Profile and etc.)

    • Table The Trade Desk Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table The Trade Desk Advertising Technology (Adtech) Platform Product and Service

    • Table Sina Corporation (Foundation Year, Company Profile and etc.)

    • Table Sina Corporation Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Sina Corporation Advertising Technology (Adtech) Platform Product and Service

    • Table Mediaocean (Foundation Year, Company Profile and etc.)

    • Table Mediaocean Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table Mediaocean Advertising Technology (Adtech) Platform Product and Service

    • Table AdRoll (Foundation Year, Company Profile and etc.)

    • Table AdRoll Advertising Technology (Adtech) Platform Sales, Price, Value and Gross Profit (2017-2022)

    • Table AdRoll Advertising Technology (Adtech) Platform Product and Service


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