Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Report

Global and Region Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Demand & Opportunity Outlook 2022-2028

  • POSTDATE：Aug 01, 2022
  • PAGES：222
  • REPORT CODE：GMM959820
  • REPORT SUMMARY
  • TABLE OF CONTENTS

  • While augmented and virtual reality applications in mobile and gaming have recently emerged, these concepts have already been deployed for a variety of automotive use cases including AR HUDs, local and remote see-through applications, pre-sales experiences, vehicle desgin, manufacturing, maintenance, and user manuals. Main benefits are centered around  a more intuitive and seamless user interface for drivers, especially critical for semi-autonomous driving and driving down costs.

    The report details the trend, potential and market size of Automotive Augmented Reality (AR) and Virtual Reality (VR) market, and analyzes the current situation and prospects of the market from both qualitative and quantitative aspects, which can be roughly divided into three parts.

    The first part (Chapter1-7) mainly covers the qualitative analysis of Automotive Augmented Reality (AR) and Virtual Reality (VR)market, defines the market attractiveness level of Automotive Augmented Reality (AR) and Virtual Reality (VR) market through Porter's Five Forces Analysis, and summarizes the different factors in the overall environment through PEST analysis. Understand the distribution of industrial chain value in each link of industrial chain through the analysis of industrial chain structure. Thus estimate the market space of each link.

    The second part (Chapter8-12), based on the segmentation of Automotive Augmented Reality (AR) and Virtual Reality (VR) industry, describes the types of Automotive Augmented Reality (AR) and Virtual Reality (VR) market, the applications of major players and the market size, and deeply analyzes the current situation of the global Automotive Augmented Reality (AR) and Virtual Reality (VR) market and the development prospects and opportunities of Automotive Augmented Reality (AR) and Virtual Reality (VR) industry.

    The third part (Chapter14-15) includes the market positions of the major players and information on the market participants, which will help you gain a comprehensive understanding of the current competitive situation and potential growth opportunities in the market.

    As COVID-19 continues to impact the global economy in 2022, the report also considers the short - and long-term impacts of COVID-19 on the global Automotive Augmented Reality (AR) and Virtual Reality (VR) market in Chapter 13.

    By Player:

    • Continental

    • Microsoft

    • Wayray

    • Hyundai Motor

    • Unity

    • HTC

    • Visteon Corporation

    • Bosch

    • DAQRI

    • Volkswagen

    By Type:

    • Augmented Reality (AR)

    • Virtual Reality (VR)

    By End-User:

    • Research & Development

    • Manufacturing & Supply

    • Marketing & Sales

    • Aftersales

    • Support Functions

    • Product

    By Geography:

    • United States

    • Europe

    • China

    • Japan

    • India

    • South Korea

  • TABLE OF CONTENT

    1 Introduction

    • 1.1 Market Definition

    • 1.2 Market Segment Analysis

    • 1.3 Market Size 2022

    • 1.4 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Outlook: Forecast for 2022 - 2028

    • 1.5 Pricing Analysis

    2 Executive Summary

    3 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Lineage Outlook

    • 3.1 Parent Market Outlook

    • 3.2 Related/Ancillary Market Outlook

    • 3.3 Penetration & Growth Prospect Mapping, 2022

    4 Market Analysis Tools: Porter's Five Forces

    • 4.1 Supplier Power

    • 4.2 Buyer Power

    • 4.3 Substitution Threat

    • 4.4 Threat of New Entrants

    • 4.5 Competitive Rivalry

    5 Automotive Augmented Reality (AR) and Virtual Reality (VR) Industry Analysis - PEST (Political & Legal, Economic, Social, and Technological)

    • 5.1 Political/Legal Landscape

    • 5.2 Economic Landscape

    • 5.3 Social Landscape

    • 5.4 Technology Landscape

    6 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market - Value Chain Analysis

    • 6.1 Industry's Value Chain Analysis

    • 6.2 Product Life Cycle

    • 6.3 User Perspective Analysis

    7 Region and Country-wise Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Analysis and Outlook to 2022

    • 7.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption (2017-2022)

    • 7.2 United States Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption (2017-2022)

    • 7.3 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption (2017-2022)

    • 7.4 China Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption (2017-2022)

    • 7.5 Japan Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption (2017-2022)

    • 7.6 India Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption (2017-2022)

    • 7.7 South Korea Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption (2017-2022)

    8 Region and Country-wise Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Analysis and Outlook to 2028

    • 8.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Forecast (2022-2028)

    • 8.2 United States Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Forecast (2022-2028)

    • 8.3 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Forecast (2022-2028)

    • 8.4 China Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Forecast (2022-2028)

    • 8.5 Japan Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Forecast (2022-2028)

    • 8.6 India Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Forecast (2022-2028)

    • 8.7 South Korea Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Forecast (2022-2028)

    9 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Outlook by Types and Applications to 2022

    • 9.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption and Growth Rate by Type (2017-2022)

      • 9.1.1 Global Augmented Reality (AR) Consumption and Growth Rate (2017-2022)

      • 9.1.2 Global Virtual Reality (VR) Consumption and Growth Rate (2017-2022)

    • 9.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption and Growth Rate by Application (2017-2022)

      • 9.2.1 Global Research & Development Consumption and Growth Rate (2017-2022)

      • 9.2.2 Global Manufacturing & Supply Consumption and Growth Rate (2017-2022)

      • 9.2.3 Global Marketing & Sales Consumption and Growth Rate (2017-2022)

      • 9.2.4 Global Aftersales Consumption and Growth Rate (2017-2022)

      • 9.2.5 Global Support Functions Consumption and Growth Rate (2017-2022)

      • 9.2.6 Global Product Consumption and Growth Rate (2017-2022)

    10 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Outlook by Types and Applications to 2028

    • 10.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Forecast and Growth Rate by Type (2022-2028)

      • 10.1.1 Global Augmented Reality (AR) Consumption Forecast and Growth Rate (2022-2028)

      • 10.1.2 Global Virtual Reality (VR) Consumption Forecast and Growth Rate (2022-2028)

    • 10.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Forecast and Growth Rate by Application (2022-2028)

      • 10.2.1 Global Research & Development Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.2 Global Manufacturing & Supply Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.3 Global Marketing & Sales Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.4 Global Aftersales Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.5 Global Support Functions Consumption Forecast and Growth Rate (2022-2028)

      • 10.2.6 Global Product Consumption Forecast and Growth Rate (2022-2028)

    11 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Import and Export Analysis (Top 5 Countries)

    • 11.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Import by Region (Top 5 Countries) (2017-2028)

    • 11.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Export by Region (Top 5 Countries) (2017-2028)

    12 Coronavirus Disease (COVID-19) Impact

    • 12.1 Industry Impact Analysis

    • 12.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Outlook to 2028 - COVID-19 Affected Forecasts

    13 Competition Matrix

    • 13.1 Target Markets

    • 13.2 Comprehensive Analysis of Products in Competitive Markets

    14 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Competitive Analysis

    • 14.1 Continental

      • 14.1.1 Continental Company Details

      • 14.1.2 Continental Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.1.3 Continental Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    • 14.2 Microsoft

      • 14.2.1 Microsoft Company Details

      • 14.2.2 Microsoft Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.2.3 Microsoft Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    • 14.3 Wayray

      • 14.3.1 Wayray Company Details

      • 14.3.2 Wayray Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.3.3 Wayray Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    • 14.4 Hyundai Motor

      • 14.4.1 Hyundai Motor Company Details

      • 14.4.2 Hyundai Motor Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.4.3 Hyundai Motor Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    • 14.5 Unity

      • 14.5.1 Unity Company Details

      • 14.5.2 Unity Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.5.3 Unity Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    • 14.6 HTC

      • 14.6.1 HTC Company Details

      • 14.6.2 HTC Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.6.3 HTC Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    • 14.7 Visteon Corporation

      • 14.7.1 Visteon Corporation Company Details

      • 14.7.2 Visteon Corporation Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.7.3 Visteon Corporation Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    • 14.8 Bosch

      • 14.8.1 Bosch Company Details

      • 14.8.2 Bosch Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.8.3 Bosch Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    • 14.9 DAQRI

      • 14.9.1 DAQRI Company Details

      • 14.9.2 DAQRI Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.9.3 DAQRI Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    • 14.10 Volkswagen

      • 14.10.1 Volkswagen Company Details

      • 14.10.2 Volkswagen Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

      • 14.10.3 Volkswagen Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    15 Appendix


    TABLE OF CHARTS

    • Table Definition of Automotive Augmented Reality (AR) and Virtual Reality (VR)

    • Figure Automotive Augmented Reality (AR) and Virtual Reality (VR) Picture

    • Table Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Forecast 2022 - 2028 (USD million)

    • Figure Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market: Year-over-year Growth 2022 - 2028 (%)

    • Table Parent Market Analysis

    • Figure Parent Market Price

    • Table Related/Ancillary Market Outlook Analysis

    • Table Supplier Power Analysis

    • Table Buyer Power Analysis

    • Table Substitution Threat Analysis

    • Table Threat of New Entrants Analysis

    • Table Competitive Rivalry Analysis

    • Figure Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption by Country (2017-2022)

    • Figure United States Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption and Growth Rate (2017-2022)

    • Table Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption and Growth Rate (2017-2022)

    • Figure China Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption and Growth Rate (2017-2022)

    • Figure Japan Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption and Growth Rate (2017-2022)

    • Figure India Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption and Growth Rate (2017-2022)

    • Figure South Korea Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption and Growth Rate (2017-2022)

    • Figure Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Forecast by Country (2022-2028)

    • Figure United States Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Forecast and Growth Rate (2022-2028)

    • Table Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Forecast and Growth Rate (2022-2028)

    • Figure China Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Forecast and Growth Rate (2022-2028)

    • Figure Japan Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Forecast and Growth Rate (2022-2028)

    • Figure India Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Forecast and Growth Rate (2022-2028)

    • Figure South Korea Automotive Augmented Reality (AR) and Virtual Reality (VR) Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Augmented Reality (AR) Consumption and Growth Rate (2017-2022)

    • Figure Global Virtual Reality (VR) Consumption and Growth Rate (2017-2022)

    • Figure Global Research & Development Consumption and Growth Rate (2017-2022)

    • Figure Global Manufacturing & Supply Consumption and Growth Rate (2017-2022)

    • Figure Global Marketing & Sales Consumption and Growth Rate (2017-2022)

    • Figure Global Aftersales Consumption and Growth Rate (2017-2022)

    • Figure Global Support Functions Consumption and Growth Rate (2017-2022)

    • Figure Global Product Consumption and Growth Rate (2017-2022)

    • Figure Global Augmented Reality (AR) Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Virtual Reality (VR) Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Research & Development Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Manufacturing & Supply Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Marketing & Sales Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Aftersales Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Support Functions Consumption Forecast and Growth Rate (2022-2028)

    • Figure Global Product Consumption Forecast and Growth Rate (2022-2028)

    • Table Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Import by Region (Top 5 Countries) (2017-2028)

    • Table Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Export by Region (Top 5 Countries) (2017-2028)

    • Table Continental (Foundation Year, Company Profile and etc.)

    • Table Continental Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Continental Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    • Table Microsoft (Foundation Year, Company Profile and etc.)

    • Table Microsoft Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Microsoft Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    • Table Wayray (Foundation Year, Company Profile and etc.)

    • Table Wayray Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Wayray Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    • Table Hyundai Motor (Foundation Year, Company Profile and etc.)

    • Table Hyundai Motor Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Hyundai Motor Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    • Table Unity (Foundation Year, Company Profile and etc.)

    • Table Unity Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Unity Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    • Table HTC (Foundation Year, Company Profile and etc.)

    • Table HTC Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

    • Table HTC Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    • Table Visteon Corporation (Foundation Year, Company Profile and etc.)

    • Table Visteon Corporation Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Visteon Corporation Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    • Table Bosch (Foundation Year, Company Profile and etc.)

    • Table Bosch Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Bosch Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    • Table DAQRI (Foundation Year, Company Profile and etc.)

    • Table DAQRI Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

    • Table DAQRI Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service

    • Table Volkswagen (Foundation Year, Company Profile and etc.)

    • Table Volkswagen Automotive Augmented Reality (AR) and Virtual Reality (VR) Sales, Price, Value and Gross Profit (2017-2022)

    • Table Volkswagen Automotive Augmented Reality (AR) and Virtual Reality (VR) Product and Service


Report Version Choose

Report

BUY NOW

Our Customers

Beyond grateful for the confidence and support from all partners and customers.A win-win situation is our ultimate pursuit.

Beyond Consulting, Future is Feasible

We provide more professional and intelligent market reports to complement your business decisions.

CONTACT US