In today's society, backpacks are not only a practical tool but also a symbol of fashion and taste. The backpack market is a diversified market that covers various consumer groups such as students, office workers, travelers, and outdoor enthusiasts.
According to our research data, the global backpack market is expected to reach $18.92 billion in 2023. Among all consumer groups, the consumption strength and demand of male consumers cannot be underestimated. Generally speaking, they have a low awareness of the brand and style, but their own purchasing decisions are decisive. Data shows that the global men's backpack segment market share may reach 46.15% in 2023.
Global Backpack Market Size Forecast and Market Segmentation Analysis
Source: www.globalmarketmonitor.com
From the development situation of major regions or countries, China's backpack market has occupied a dominant position globally, not only as a global manufacturing center but also as the world's largest consumer market. Data shows that the revenue of China's backpack market is expected to reach $12.43 billion in 2023, with an estimated market share of 65.70%; It is expected that the North American market will gain a global share of 11.00% with a market revenue of $2082 million, ranking second.
The competition in the backpack market is very fierce, with various brands and products emerging one after another. On the one hand, some large brands rely on their brand influence and high-quality product lines to occupy a dominant position in the market. On the other hand, some emerging brands have also gained a place in the market with their unique designs and innovative concepts. In addition, the rise of some e-commerce platforms has also enabled more consumers to easily purchase backpacks from various brands.
Global Backpack Market Revenue and Share Forecast by Region/Country in 2023
|
Regions/Countries
|
Market Revenue (Million USD)
|
Market Share
|
|
North America
|
2082
|
11.00%
|
|
Europe
|
1003
|
5.30%
|
|
China
|
12432
|
65.70%
|
|
Japan
|
639
|
3.33%
|
|
Australia
|
234
|
1.24%
|
|
India
|
893
|
4.72%
|
|
South America
|
953
|
5.04%
|
Source:
www.globalmarketmonitor.com
With the development of technology, more and more
intelligent elements such as intelligent anti-theft, intelligent
classification, intelligent lighting, etc. will be applied to backpack design.
In addition, consumers' demand for waterproof, wear-resistant, antibacterial,
and other functional features of backpacks is also constantly increasing. From
the perspective of consumption trends, backpack consumers are showing a trend
of youthfulness, trendiness, high fashion, and high-end, with urban young
white-collar women aged 18-34 and young people in small towns being the core
consumers.
For more information, please click: 《China Backpack Industry Market Research Report 2023-2029》.
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