Virtual and online fitness, which can provide personalized fitness plans and guidance, interact with users through video, voice, or text, and enable users to enjoy professional fitness services at home or other places, is a fitness method based on the Internet and artificial intelligence technology. Virtual and online fitness typically include online fitness courses, intelligent fitness devices, and fitness apps.

Overview of Market Development and Analysis of Segmented Markets

The emergence of virtual and online fitness not only provides users with convenient and fast fitness methods but also brings new business opportunities and development space to the fitness industry. The global virtual and online fitness market has shown a rapid growth trend in recent years. According to our research data, the total revenue of the global virtual and online fitness market in 2023 was $3209 million. Among them, the revenue of the online group fitness sub-market was $2312 million, with a revenue share of 72.06%, occupying a dominant position. Online group fitness refers to the gathering of users from different regions through internet platforms for online group training or competitions, increasing the fun and interactivity of fitness.

Source: www.globalmarketmonitor.com

Analysis of Driving Factors for Market Development

Technological progress: The rapid development of internet technology has made online fitness courses, personal coaching, and more possible. Tools such as high-definition cameras and smart devices have further improved the user experience.

Flexibility and convenience: Online fitness is not limited by time, location, or weather, providing users with great flexibility. People can exercise at their own convenient time, avoiding the inconveniences of traditional gyms.

The improvement of health awareness: With the improvement of health awareness, people are paying more and more attention to daily exercise. The online fitness market provides a rich selection of courses and personalized training plans to meet the needs of different users.

Social interaction: Some online fitness platforms provide social functions, allowing users to interact with friends, family, or other users, exercise together, share experiences, and increase the fun and motivation of exercise.

Analysis of Market Development in Major Regions

Research shows that North America is the world's largest revenue market for virtual and online fitness. In 2023, the revenue from virtual and online fitness markets in North America was $1.049 billion, with a revenue share of 32.69%; Europe and the Asia Pacific region ranked second and third with 28.14% and 27.39% respectively; However, virtual and online fitness markets are relatively small in regions such as South America, the Middle East, and Africa.

Global Virtual & Online Fitness Market Revenue and Share by Region in 2023

Regions	Market Revenue (Million USD)	Share
North America	1049	32.69%
Europe	903	28.14%
Asia Pacific	879	27.39%
South America	214	6.67%
Middle East & Africa	163	5.08%

Source: www.globalmarketmonitor.com