Global Meal Replacement Product Market Size Reached $11.87 Billion in 2023

Meal replacement products, as the name suggests, refer to food products that can replace regular meals. Generally speaking, meal replacement products have the characteristics of low calorie, high fiber, and strong satiety, and contain a variety of vitamins and minerals, which can meet the daily nutritional needs of the human body.

Segmented Market Analysis

From the perspective of product types, meal replacement products can be classified by form into liquid meal replacement products and solid meal replacement products; According to functional classification, meal replacement products can be divided into nutritional meal replacement products, weight-loss meal replacement products, etc. Nutritional meal replacement products mainly meet the daily nutritional needs of the human body and are suitable for people who need to supplement energy, while weight-loss meal replacement products are mainly used to control dietary calories and are suitable for people who need to lose weight or control their weight; According to the different raw materials, meal substitutes can be divided into grain meal replacement products, protein meal replacement products, and fruit meal replacement products, etc.

From a regional perspective, North America and the Asia Pacific region are the main markets for global meal service products, accounting for nearly 60% of the global market share. From a national perspective, the United States is the world's largest revenue-generating country for meal replacement products. According to our research data, the revenue of the US meal service product market was $4699 million in 2023, with a revenue share of 39.57%.

Global Meal Replacement Product Market Revenue and Share by Region/Country in 2023

Regions/Countries

Market Revenue (Million USD)

Share

US

4699

39.57%

Asia Pacific (Excluding China)

1505

12.67%

China

755

6.36%

Middle East & Africa

180

1.52%

Others

4733

39.86%

Source: www.globalmarketmonitor.com

Overview of Market Development and Analysis of Competitive Landscape
Meal replacement products, with their convenience, speed, and low-calorie characteristics, meet the needs of modern people's busy lives and pursuit of health. In recent years, thanks to people's increasing attention to healthy eating and lifestyle, the global market for meal replacement products has developed rapidly. According to our data, the global market size of meal replacement products reached $11.87 billion in 2023. In the future, to meet the diverse needs of consumers, meal replacement products will continue to innovate in terms of taste, nutritional content, and consumption methods, which will drive the continuous expansion of the market. It is expected that the global market size of meal service products will increase to $14.25 billion by 2026.
From the perspective of market competition, the concentration of the global meal replacement product market is relatively high. Data shows that in 2023, the total revenue of meal replacement products by the top 3 companies in the industry was $7840 million, with a total revenue share of 55.02%. The top three companies were Abbott Labs (Ensure), Herbalife, and ViSalus. In 2023, these three companies accounted for 26.53%, 23.42%, and 5.07% of the global market revenue for their meal replacement products.
Global Meal Replacement Product Market Size Forecast and Competitive Landscape Analysis  
Global Meal Replacement Product Market Size Forecast and Competitive Landscape Analysis

Source: www.globalmarketmonitor.com

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