The prewash stain remover, which is added to the washing machine before washing, is a cleaning agent specifically designed to remove dirt and stains from clothing. Compared to traditional removers, prewash removers are more concentrated and have stronger cleaning power. They can effectively remove soil on the surface of clothing, reduce washing processes, and make the entire laundry process more convenient and efficient.

The main components of prewash stain remover are surfactants and whitening agents. The surfactant of prewash detergent can effectively decompose substances such as oil and dirt on the surface of clothing; Whitening agents are mainly used to remove stubborn stains on clothing surfaces and enhance the bleaching effect of detergents.

Overview of Market Development and Analysis of Segmented Markets

According to our research data, the market size of prewash stain remover in the US was $492 million in 2023 and may continue to increase to $543 million by 2025.

From the perspective of product types, prewash stain removers usually include different forms such as powder, hollow particles, liquid, and block. Among them, liquid prewash stain removers occupy the highest market share. According to our data, the segmented market size of liquid prewash stain removers in the US was $214 million in 2023, with a market share of 43.54%.

According to different sales channels, the prewash stain remover market in the US can be further divided into online and offline sales markets. Among them, offline sales are the mainstream sales channels. According to our data, the size of the offline sales segment of US prewash stain remover in 2023 was $358 million, with a market share of 72.76%.

Source: www.globalmarketmonitor.com

Analysis of Market Competition Pattern

From the perspective of market competition, the concentration of the prewash stain remover market in the US is relatively high. Data shows that in 2020, the total sales of prewash stain removers by the top 3 companies in the industry reached 17748 tons, with a total sales revenue of $243.84 million and a total sales share of 56.98%. The top three companies were Tide, Purex, and OxiClean. In 2020, these three companies accounted for 43.95%, 7.15%, and 5.88% of prewash stain remover sales in the US market, respectively.

Prewash Stain Remover Sales, Sales Value, and Share of Main Companies in 2020

Companies	Sales (Tons)	Sales Value (Million USD)	Share
Tide	12962	188.10	43.95%
Purex	2580	30.59	7.15%
OxiClean	2206	25.15	5.88%
Top3	17748	243.84	56.98%

Source: www.globalmarketmonitor.com