Corporate gift cards are shopping vouchers issued
by franchisees, mainly used for employee welfare activities, gift provision,
bonus and gift option distribution, gift lottery activities, coupon activities,
and other scenarios.
There are various types of corporate gift cards,
covering various industries and fields, such as shopping cards, dining cards,
travel cards, etc. Its essence is a type of voucher or prepaid card issued by
merchants for consumption at designated merchants and periods. It is similar to
supermarket pick-up cards and merchant shopping cards, but gift cards have a
heavier sense of gift, a more exquisite card surface design, packaging for
protection, and a more formal feeling when sent out.
Analysis of Market Driving Factors
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The transformation of corporate culture
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With the increasing emphasis of enterprises on
employee benefits and customer relationships, corporate gift cards, as a form
of emotional value gift, have become an increasing choice for more and more
enterprises.
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The Development of E-commerce
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The rise of e-commerce has provided a broader
development space for the corporate gift card market. Through e-commerce
platforms, enterprises can more conveniently purchase, manage, and distribute
gift cards, improving work efficiency and user experience.
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Changes in consumer demand
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With the increasing demand for personalization
and differentiation from consumers, corporate gift cards are also developing
towards customization and personalization. This trend has brought more
opportunities and challenges to the corporate gift card market.
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Overview of Market Development and Analysis of Competitive Landscape
The US corporate gift card market is undergoing rapid development and transformation. With the increasing emphasis of enterprises on employee benefits and customer relationships, corporate gift cards, as a form of gift that combines practicality and emotional value, have received more and more attention and pursuit.
At present, the US corporate gift card market has formed a certain scale. According to our research data, the market size of corporate gift cards in the US was $652 million in 2023 and is expected to increase to $786 million by 2026.
From the perspective of market competition, the concentration of the US corporate gift card market is relatively high. According to our data, the total production value of gift cards for the top 3 companies in the industry was $353 million in 2023, with a total share of 54.15%. The top three companies are Alcon (Novartis), Allergan, and Bayer AG. In 2023, these three companies accounted for 28.82%, 13.22%, and 12.11% of the US gift card production value, respectively.
US Corporate Gift Card Market Size Forecast and Competitive Landscape Analysis
Source: www.globalmarketmonitor.com
Market Development Trend Analysis
Personalization and customization have become mainstream: In the future, the corporate gift card market will pay more attention to personalized and customized services. Enterprises need to design and issue gift cards based on consumer needs and preferences to improve user satisfaction and loyalty.
Digitization and intelligence have become trends: With the development and application of technology, digitalization and intelligence will become important trends in the corporate gift card market. By introducing advanced technological means such as artificial intelligence and big data, enterprises can more accurately analyze consumer needs and behavioral habits, thereby providing more personalized and intelligent services.
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