Bottled water, mainly used for personal use and
retail, is a type of drinking water packaged in bottles. The source of bottled
water can come from multiple sources, including spring water, well water, pure
water, tap water, and even untreated or contaminated water. In many countries,
especially developed ones, there are national standards to regulate the quality
of bottled water to ensure the safety of water quality and the accuracy of
labeling. However, in some developing countries, these standards may not be
perfect or have not been effectively implemented.
Introduction to Segmented Product Types
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Natural Mineral Water
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The water source for this kind of bottled water
mainly comes from water that naturally gushes out from deep underground or is
collected through drilling. Its water quality is natural, and its minerals
and trace elements meet the national standard values. Its characteristic is
the naturalness of the water source.
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Drinking Purified Water
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The water source for this kind of bottled water
is usually tap water, which is processed through appropriate water
purification processes. Its characteristic is purity, without pollution and
impurities.
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Other Kinds
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Such as distilled water, soda water, sparkling
water, etc. These kinds of water will be added some gases or special
components during the processing.
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Overview of Market Development and Analysis of Market Competition Pattern
Bottled water, as a convenient and fast choice of drinking water, has been continuously favored by consumers worldwide in recent years. Especially in the fast-paced urban life, bottled water has become the main choice for many people's daily drinking water due to its pure, safe, and portable characteristics. According to our research data, the global bottled water market size reached $170.33 billion in 2023. In the coming years, as global consumers pursue health and quality of life, the size of the bottled water market will continue to rise. Especially in some developing countries, with the acceleration of urbanization, the bottled water market will experience explosive growth. It is expected that by 2028, the global bottled water market size will increase to $2250.58 billion.
From the perspective of market competition, the concentration of the global bottled water market is low. Data shows that in 2023, the total bottled water production value of the top 3 enterprises in the industry was $22.60 billion, with a total share of only 13.27%. The top 3 companies were Nestle Waters, Danone, and PepsiCo, Inc., with bottled water production accounting for 6.03%, 3.74%, and 3.50% of the global market in 2023.
Global Bottled Water Market Size Forecast and Competitive Landscape Analysis
Source: www.globalmarketmonitor.com
Market Development Trend Analysis
Health-oriented trend: With the improvement of health awareness, consumers have increasingly higher requirements for the quality of bottled water. In the future, brands that can provide natural, pure, and healthy bottled water will have greater market competitiveness.
Environmental protection trend: With the strengthening of global environmental awareness, bottled water enterprises will also pay more attention to environmental protection in production, packaging, and transportation. For example, adopting more environmentally friendly packaging materials and reducing the generation of plastic waste.
Personalization trend: With the diversification of consumer demand, the bottled water market will also become more personalized. Enterprises need to launch more personalized products and services based on the different needs of consumers to meet the diversified needs of the market.
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