A polo shirt is a short-sleeved sports pullover originating from polo, with a placket at the bottom of the neck and buttons, hence also known as a polo shirt. It was originally called a tennis shirt, which was clothing worn by nobles when playing polo. Later, it gradually evolved into an item of general casual clothing and became popular due to its versatile nature.
Product Classification Introduction
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Overview of Market Development and Analysis of Competitive Landscape
With the changes in fashion trends and the diversification of consumer demand, the Polo shirt market is also constantly developing and changing. In recent years, thanks to the increasing demand from consumers for comfortable, casual, and personalized clothing, the global Polo shirt market has continued to expand. According to our research data, the global polo shirt market revenue was $1510 million in 2023.
The global polo shirt market is expected to maintain stable growth in the coming years. With the increasing demand from consumers for personalization, environmental protection, and more, the market will see more innovative and differentiated products. At the same time, online sales channels will continue to expand, providing more market expansion opportunities for brands. It is expected that the global polo shirt market revenue will increase to $1643 million by 2028.
From the perspective of market competition, the concentration of the global polo shirt market is low. Data shows that in 2023, the top 3 companies in the industry achieved a total revenue of $145 million for polo shirts, with a total revenue share of only 9.57%.The top three companies were Banana Republic, Ralph Lauren Corporation, and Abercrombie & Fitch. In 2023, these three companies accounted for 3.99%, 3.44%, and 2.14% of the global polo shirt market revenue, respectively.
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