Global Stevia Drinks Market Size was $2168.35 Million in 2023

Global Stevia Drinks Market Overview

According to Global Market Monitor, the global market size was $2168.35 million in 2023 with a CAGR of 11.27% from 2023 to 2029.

Stevioside is the main taste substance of stevia leaves. Its sweetness is 200-350 times that of sucrose and contains almost no calories. The beverage formulated with stevia enhances the solubility of the active substance and promotes absorption by the human body. It has high functional value. The main features are low calorie, diuresis, swelling, blood sugar lowering, and inhibition of obesity. Due to health considerations and current international trends, consumers are more inclined to low-sugar drinks, and the emphasis on healthy eating has gradually deepened. Low-sugar products are often more popular when the taste meets demand, which provides an opportunity for the development of the stevia beverage market.

Stevia Drinks Market Trends

Studies have shown that in the process of sterilization and storage of tea beverages with added sucrose, the color of tea beverages becomes darker, and the content of tea polyphenols, catechins, amino acids, and caffeine decreases, resulting in a decrease in sensory quality. By replacing sucrose with stevia, the browning of the beverage sterilization process is significantly reduced, which improves the shelf life and stability of the beverage and enhances the consumer's desire to purchase. Due to the influence of consumer preferences, the market demand for tea drinks in Southeast Asia is increasing, and tea drinks with stevia added are bound to become market trends. The government's concern about dietary health and taxation will inevitably drive low sugar, healthy food market development, and bring market opportunities for stevia beverages.

Beverage manufacturers use stevia, originally to reduce the sugar content, thus attracting more consumers concerned about health problems. Still, if the effect of reducing sugar is not obvious, it may not attract these consumers but will lose some consumption. The formulation is difficult to modulate, being a challenge for manufacturers and the entire industry market drivers will be affected.

Company Name	The Coca-Cola Company
Website	www.coca-colacompany.com
Plants Distribution	Worldwide
Sales Region	Worldwide
Market Position	Industry Leader
Competitors	Pepsi Company, Zevia