Agritourism, also known as sightseeing agriculture,
tourism agriculture, rural tourism, etc., is a new form of agricultural management that combines agriculture and
tourism. It utilizes agricultural landscapes and rural spaces to attract
tourists and provide unique services for them.
The basic characteristics of agritourism include
agricultural characteristics, that is, tourism agriculture develops its tourism
function based on agricultural production, and the attraction of tourism
agriculture is mainly the beautiful rural scenery. In the process of developing
tourism functions, the original agricultural production structure may be
partially changed, but agricultural production remains the mainstay of tourism
agriculture.
Introduction to Subdivision Types
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Classify based on experience style
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Sightseeing agritourism: such as rural scenery
tours, agricultural science and technology park tours, etc., tourists mainly
focus on sightseeing and visiting.
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Experiential agritourism: such as agricultural
cultural tours, agricultural experience tours, etc., tourists can participate
in agricultural production activities and experience the fun of agricultural
production.
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Leisure and vacation-oriented agritourism: such
as farmhouse and fishing activities, tourists can relax and enjoy leisure
vacation life in rural environments.
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Overview of Market Development
The development of agritourism not only enriches the spiritual life of urban and rural people, optimizes the investment environment, but also achieves the organic unity of agricultural ecology, economy, and social benefits. In the context of globalization, the combination of tourism and agriculture has become a new economic phenomenon.
In recent years, the global agritourism market has shown a steady growth trend. On the one hand, with the acceleration of urbanization, people's longing for rural life and understanding of agriculture are gradually deepening, and the demand for agritourism is constantly increasing. On the other hand, agritourism also provides new sources of income for farmers and promotes the development of the rural economy. According to our research data, the global agritourism market revenue reached $4709 million in 2023, an increase of 8.60% compared to 2022.
Market Development in Major Regions/Countries
From a regional perspective, the global agritourism market is mainly concentrated in three major regions: North America, Europe, and Asia. These three regions account for over 85% of the global market share. Among them, the agritourism market in Europe and North America has become quite mature, while the agritourism market in Asia is showing a rapid growth trend.
From a national perspective, China is the world's largest revenue-generating country for agritourism. According to our data, the revenue of China's agritourism market in 2023 was $1188 million, with a market share of 25.22%.
Global Agritourism Market Revenue Forecast and Market Share by Region/Country
Source: www.globalmarketmonitor.com
Market Development Prospect Prediction
In the coming years, the global agritourism market will continue to maintain a rapid growth trend. On the one hand, with the recovery of the global economy and the improvement of people's living standards, the demand for tourism will further increase, and agritourism, as an emerging form of tourism, will be favored by more people. On the other hand, with the advancement of technology and the acceleration of agricultural transformation, agritourism will continue to innovate and provide tourists with more diverse and colorful experiences.
It is expected that the global agritourism market size will increase to $7174 million by 2028. The agritourism market in Asia, especially in countries such as China and India, will continue to maintain a high-speed growth trend and become an important driving force for the global agritourism market.
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