Sea buckthorn is a deciduous shrub that is characterized by drought resistance, and wind and sand resistance, and can survive on saline alkali soil. Therefore, it is widely used for soil and water conservation.

In addition, sea buckthorn is a medicinal and edible plant with abundant nutrients and bioactive substances in its roots, stems, leaves, flowers, and fruits, especially its fruits. It can be widely used in many fields of the national economy such as food, medicine, light industry, aerospace, agriculture, animal husbandry, and fish industry. Sea buckthorn fruit has the effects of relieving cough, resolving phlegm, promoting digestion, promoting blood circulation, and dispersing blood stasis when used as medicine. Modern medical research shows that sea buckthorn can reduce cholesterol, alleviate angina pectoris, and prevent coronary atherosclerotic heart disease.

Market Development Overview Analysis

Sea buckthorn fruit has a high content of vitamin C and is known as the "king of vitamin C". In addition, sea buckthorn juice is rich in various nutrients, such as vitamin C, vitamin E, carotenoids, flavonoids, etc. It is considered to have antioxidant, immune enhancing, blood sugar regulating, and skin improving effects, and is therefore favored by consumers.

In recent years, thanks to the healthy value of sea buckthorn products and the continuous increase in market demand, the US sea buckthorn market has steadily grown. According to our research data, the revenue of the US sea buckthorn market in 2023 was $92.66 million, an increase of 5.34% compared to 2022. In the coming years, with the development of new sea buckthorn products and the expansion of new sales channels, the sea buckthorn industry will develop towards diversification and innovation, and the market will have great development potential. It is expected that by 2028, the revenue of the US sea buckthorn market will continue to increase to $118.67 million.

Analysis of Market Competition Pattern

From the perspective of market competition, the concentration of the US sea buckthorn market is relatively high. The data shows that in 2023, the top 3 companies in the industry achieved a total revenue of $44.68 million in the sea buckthorn market, with a total revenue share of 48.22%. The top 3 companies were Seabuckwonders, Sibu Seaberry, and Leven Rose, with their sea buckthorn market revenue accounting for 21.66%, 19.35%, and 7.21% of the global market in 2023, respectively.

Source: www.globalmarketmonitor.com

Analysis of Downstream Application Pattern

From the perspective of downstream application patterns, the application of sea buckthorn products involves multiple fields such as dietary supplements, cosmetics, food, beverages, and pharmaceuticals. Among them, the field of dietary supplements is its largest downstream application market. Data shows that in 2023, the sales volume of US sea buckthorn products in the field of dietary supplements was 88.84 tons, accounting for 45.20% of the total sales volume.

US Sea Buckthorn Sales Volume and Proportion by Application in 2023

Applications	Sales Volume (Tons)	Proportion
Dietary Supplements	88.84	45.20%
Cosmetics	67.83	34.51%
Food & Beverage	14.17	7.21%
Pharmaceuticals	16.33	8.31%
Others	9.38	4.77%