A2P messaging refers to a short message sent by an application to an individual, also known as enterprise or business SMS. A2P messaging is usually sent by enterprises or organizations through SMS service providers, and used to send marketing messages, verification codes, reminder notifications, etc. to customers. Compared to P2P messaging, A2P messaging is usually automatically sent by computer programs, which can achieve batch sending and scheduled sending, and has higher efficiency and reliability. A2P messaging has been widely used in the era of mobile Internet and has become one of the important ways of communication between enterprises and customers.

Overview of Market Development

Driven by the popularity of mobile Internet, digital transformation, and other factors, the A2P messaging market has grown steadily in recent years. According to our research data, the global A2P messaging market size in 2023 was $71.36 billion. According to estimates, it is expected to reach $74.47 billion by the end of 2024, an increase of 4.36% compared to 2023.

In the coming years, with the continuous popularization of mobile devices and the development of mobile applications, more and more enterprises and organizations will use A2P messaging to communicate and interact with customers. It is expected that by 2029, the global AP2 messaging market size will increase to $91.72 billion.

Analysis of Market Competition Pattern

From the perspective of market competition, the concentration of the global A2P messaging market is extremely low. In 2023, the total market share of the Top 3 enterprises was only 1.67%, while the market share of the Top 6 enterprises was less than 3%. The top 3 companies were Infobip, CLX Communications, and SAP Mobile Services, with A2P messaging market revenue accounting for 0.61%, 0.54%, and 0.52% of the global market in 2023.

Source: www.globalmarketmonitor.com

Segmented Market Analysis

A2P messaging comes in various forms, including promotion messaging, CRM messaging, interactive messaging, and pushed-content messaging, etc. Among them, the CRM messaging market is the largest segmented market. According to calculations, the market size of CRM messaging in 2024 is expected to be $26.71 billion, with a market share of 35.86%; The expected size of the promotion messaging market in 2024 is $23.05 billion, with an estimated market share of 30.89%, making it the second largest segmented market.

Global A2P Messaging Market Size and Market Share Forecast by Type in 2024

Types	Market Size (Billion USD)	Share
CRMMessaging	26.71	35.86%
PromotionMessaging	23.01	30.89%
Pushed-ContentMessaging	8.99	12.08%
InteractiveMessaging	7.63	10.24%
Others	8.13	10.92%