Middle East Fresh Berries Market Size Will Reach $2035.19 Million

Middle East Fresh Berries Market Overview

According to Global Market Monitor, the Middle East fresh berries market size will reach $2035.19 million in 2024 with a CAGR of 4.89% from 2024 to 2029.

Berry is a juicy and fleshy single fruit. It is formed by one or several carpels and contains one or more seeds, such as strawberry, blueberry, and raspberry. Berry is one of the main types of fleshy fruits. Fresh berries mainly refer to unfrozen or unprocessed berries. Fresh berries are often rich in nutrients, which are usually rich in fiber, vitamin C, and antioxidant polyphenols.

Import and Export Market

The Middle East is one of the main markets for Morocco's fresh berry exports, and Arabia has been the main destination for Moroccan berries in the Middle East, accounting for more than half of exports. Other important markets are Qatar and Saudi Arabia, while small quantities of Moroccan berries are also shipped to Kuwait, Bahrain, Jordan, and Oman.

It is worth noting that Saudi Arabia and the UAE are the biggest importers of berries in the Middle East, while the other countries in the region have much lower import levels. Morocco faces competition from the Netherlands, the USA, and the Southern Hemisphere countries (South Africa, Peru, Chile) in the blueberry segment in the Persian Gulf countries. In the strawberry market, Egypt and the EU countries are also competitors, and in the raspberry segment – Mexico.

It is worth noting that Saudi Arabia and the UAE are the biggest importers of berries in the Middle East, while the other countries in the region have much lower import levels. Morocco faces competition from the Netherlands, the USA, and the Southern Hemisphere countries (South Africa, Peru, Chile) in the blueberry segment in the Persian Gulf countries. In the strawberry market, Egypt and the EU countries are also competitors, and in the raspberry segment – Mexico.

Market Drivers

With the rapid development of the Internet era, sales forms are constantly innovating, and the online marketing of Fresh Berries shows great advantages in the fierce market competition. Compared with traditional marketing channels, the advantages of online sales are improved sales cost, channel management cost, information flow, and capital flow. With the continuous progress of information technology, online sales are developing at a faster speed, and the competition between online sales channels and traditional sales channels will also highlight its advantages. The emerging online sales channel not only simplifies the composition of various channels in traditional marketing but also integrates sales, pre-sales and after-sales service, commodity, and customer information inquiry, which has great advantages. The further development of online sales of Fresh Berries will further promote the sales volume of the whole market.

Market Limitations

Due to the nutritional and healthy characteristics of fresh berries, the market demand for fresh berries in the Middle East is constantly increasing, and more and more market participants are selling their products in the Middle East. In future market competition, if an enterprise fails to surpass its competitors in terms of product quality and sales channels, it will be unable to maintain its current competitive position in the fresh berry market, lose its original market share, and face the risk of performance decline. The transportation requirements of fresh fruits are complicated, some varieties are afraid of cold, while others are afraid of heat, which requires different temperature ranges for transportation. In addition, berries, which are soft and juicy fruits, have low mechanical injury resistance and are vulnerable to mechanical damage such as vibration and collision. Therefore, it is very important to ensure product quality in the transportation and distribution of fresh berries. The transportation stability of fresh berries has a great influence on the sales volume and quality of products.

Drivers	The demand for high-quality fresh berries in the Middle East is increasing
	Health awareness improvement
	Online sales channels have developed rapidly
	Enhance packaging innovation
Limitations	Intense market competition
	Transportation of fresh berries