Global Macadamia Market Overview
According to Global Market Monitor, the global macadamiamarket size will reach $1237.08 million in 2024 and is expected to grow to $2108.47 million by 2029.
Macadamia is native to Australia and belongs to the family Asparagus, a nut plant, and an evergreen tree.
Australia Macadamia Market Status
According to the Australian Macadamia Society, more than 700 growers spread over three states in Australia and produce approximately 50,000 metric tons per year. 70% of the macadamia harvest is exported to more than 40 nations. The major export markets are Japan, Korea, Taiwan, China, Europe, and North America. Macadamias are Australia's fourth largest horticultural export. Changing consumer preferences for nutritious diets, coupled with the growing importance of macadamia nuts in the international market, are likely to drive demand for macadamia nuts. Consequently, the investment by growers in research and development is increasing production, thereby improving the export market and contributing to the market growth during the forecast period.
The Demand forMacadamia Continue to Grow.
As consumers become more aware of healthy eating, they have increased demand for the nuts food. In China, countries such as Japan and India are driving the growth of the macadamia market by raising dietary health awareness and increasing key factors such as dried fruit and nut consumption. The rapid expansion of the vegan population in Europe, such as the Netherlands, Germany, and the burgeoning innovative vegetarian products on the market, coupled with the growing development of Australian green farms and macadamia processing technology and processes, are expected to create opportunities for macadamia market.
Market Drivers
With the rapid development of e-commerce, the expansion of various global shopping platforms, the development of logistics business, consumers' choices are no longer limited to local products, which is conducive to the sales growth of macadamia nuts. The growing interest in social media and the increase in promotional activities are among the main trends behind the growth of the macadamia market. Since most consumers are active on social media, manufacturers are using social media channels to promote and promote their products and expand to a wider consumer base. Social media events, such as the attractive offerings during festivals and events, will help manufacturers increase consumer awareness and acceptance of their products. These factors are expected to provide opportunities for the macadamia market.
Macadamia trees are usually grown and harvested in tropical climates. Thus, the production of macadamia nuts to the extent that will meet its increasing demand is not possible as they are difficult to propagate, limited in the range of cultivability, and slow to bear. This, in turn, makes the final product costly and hence is expected to restrain the growth of the macadamia market during the forecast period.
By Type |
Original Taste |
Salt-Baked Taste |
|
Flavor Taste |
|
Original Taste segment accounted for the largest share of market in 2023. |
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By Application |
Food and Beverage Industry |
Cosmetics and Personal Care Industry |
|
The food and beverage industry segment occupied the biggest share. |
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