Puppy pee pads, also known as pet pee pads or training pads, are disposable sanitary products specifically designed for pets. It consists of an absorbent layer and an outer lining, with strong water absorption function, which can keep the pet's activity area clean and hygienic, and help control the odor and pollution caused by pets' urination and defecation.

Overview of Market Development

In recent years, with the increase in the number of pets and the improvement of pet owners' awareness of pet care, as an important component of pet care products, the market demand for puppy pee pads has been continuously rising, and the market is experiencing steady growth. According to our research data, the estimated revenue of the global puppy pee pad market in 2024 is $702 million, an increase of 6.34% compared to 2023.

It is expected that the global market for puppy pee pads will grow at a CAGR of 6.30% in the coming years, and by the end of 2029, the market revenue is expected to reach $953 million. The main driving factors for market growth include the transformation of pet owners' consumption concepts, the rise of e-commerce channels, and technological innovation. In addition, the market may witness the application of more environmentally friendly and sustainable materials, as well as the intelligent development brought about by technological advancements.

Analysis of Market Competition Pattern

From the perspective of market competition, the concentration of the global small dog urinal pad market is relatively low. According to our data, the total revenue of the top 3 companies in the puppy pee pad market in 2023 was $159 million, with a total revenue share of 24.07%. The top three companies were Tianjin Yiyihygiene, Hartz (Unicharm), and Petix. In 2023, these three companies accounted for 14.19%, 6.11%, and 3.77% of the global market revenue in the puppy pee pad market, respectively.

Source: www.globalmarketmonitor.com

Segmented Market Analysis

From the perspective of product types, according to different materials, puppy pee pads can be divided into paper pee pads, non-woven pee pads, bamboo fiber pee pads, polyester fiber pee pads, etc; According to different sizes, small puppy pee pads can be divided into small, medium, large, and X-large sizes. Among them, medium-sized puppy pee pads occupy the largest market share, estimated to be 45.01% in 2024.

From the perspective of sales channels, global puppy pee pads can be divided into online sales market and offline sales market. Among them, online sales market occupies a larger share. According to the data, the estimated market size for online sales of puppy pee pads in 2024 is $531 million, with a market share expected to reach 75.64%.

	Market Size (Million USD)	Market Share
Segmented by Type
Small	107	15.24%
Medium	316	45.01%
Large	187	26.64%
X-Large	66	9.40%
Others	26
Segmented by Sales Channel
Offline	171	24.36%
Online	531	75.64%