Global and Regional Nutritional Drink Products Market Segmentation: Increasing at a CAGR of 7.68%% from 2024 to 2029

Global Nutritional Drink Products Market Overview

According to Global Market Monitor, the global nutritional drink products market will be $15.12 billion in 2024 with a CAGR of 7.68% from 2024 to 2029.The calories, vitamins, and minerals required by the body at full capacity are not always readily available in daily nutrient intake. Supplemental nutritious beverages can solve those who have difficulty chewing, are difficult to prepare or have a balanced diet, are malnourished, and need supplements or recover from major surgery or illness. While these supplements are not a magical alternative to nutrients throughout the food, they are good for health in many ways.

Regional Markets

According to a survey by the Organization for Economic Cooperation and Development (OECD), the obesity rate of adults in the United States (over 15 years old) is as high as 38.2%, making it the fattest country in the world. In addition, diabetes, and cardiovascular disease incidence in the United States is relatively high, which provides a potential foundation for the development of the US Nutritional Drink market. Coupled with a healthy life in recent years, the concept of scientific life has been continuously proposed, and more Americans are willing to choose scientifically formulated nutritional supplement products to balance rational planning and influence intake. Therefore, Nutrition Drink products have great opportunities in the US market. The total population of the Asia-Pacific region is 4.1 billion, accounting for two-thirds of the world's total population. A strong population base provides a guarantee for consumption in the region. In addition, China, India, and other countries have achieved certain development and progress in recent years in economics and education, especially China. Residents' good spending power and consumer awareness have made the Asia Pacific region the most promising region. However, it is worth considering that the Asia-Pacific region does not accept nutrition products as much as the United States or Europe. Nutrition Drink accepts a wider range of young people and consumes less for the elderly who are really in high demand.

The increase in incomes of the global middle class and the changing daily lifestyles have changed the way people live and promoted the development of the Nutrition Drink market. In addition, the lack of nutrition and chronic diseases worldwide has contributed to this growth. The Target Group in the Nutritional Drink market is more focused on patients who are recovering from the disease. This group has a stronger demand for Nutritional Drinks and a breakdown of demand. There are differences in nutrients used for different diseases, and the segmented market provides opportunities for suppliers.

Market Competition

The Nutritional Drink market places great emphasis on the reputation of the company and the quality of its products. The existing suppliers in the market have established a good corporate image. For the latecomers, opening the market and occupying market share is a big challenge.

To pursue a better taste and a longer shelf life, manufacturers often add artificial flavors and preservatives to their products. The public is very sensitive to food additives, and the use of such substances has hindered the growth of market demand to some extent.

For example, Nestle, the world's largest food and beverage company, has launched N3 milk in China, which is made from cow's milk and is rich in essential nutrients. This innovative product features prebiotic fiber, low lactose content, and more than 15% calories. Using proprietary technology, Nestle uses specialized enzymes to reduce lactose and produce beneficial prebiotic fibers.

Application Fields

The sports and fitness apps segment accounted for the largest market share, mainly due to the increased health and fitness awareness among consumers, which is supported by the wide availability of sports supplements and the proliferation of gyms and fitness facilities. In addition, continued product innovation and research efforts on new ingredients are expected to further drive market expansion.

By Type	Liquid
	Powder
By Application	Physical
	Medical Treatment
	Others
By Sales Channels	Convenience Stores
	Hypermarkets/Supermarket
	Specialty Stores
	Online Retailers
	Pharmacy

For more industry information, please refer to our latest released "2023 Global Nutritional food products Market Analysis Report, Key Competitors, Market Effect Factors, Growth, And Forecast".