Food color is a type of pigment, which is a food additive that can be consumed in moderation and can change the original color of food to a certain extent. ‌

Overview of Market Development

The Indonesian food color market is showing a positive development trend. With the continuous growth of Indonesia's economy and the youthfulness of its population structure, the consumer market is becoming increasingly affluent, and the demand for food and beverages is constantly increasing. As an important additive to enhance product color appeal and recognition, the market demand for food color is also expanding. ‌

According to our research data, the estimated size of the Indonesian food color market in 2024 is $82 million, an increase of 9.15% compared to 2023. It is expected that the market will continue to maintain a steady growth trend in the coming years. By 2029, the size of the Indonesian food color market may increase to $122 million.

Analysis of Market Competition Pattern

From the perspective of market competition, the concentration of the Indonesian food color market is high. Data shows that in 2023, the top 3 companies had a total sales value of $48.25 million for food color, accounting for 64.07% of the total sales value. The top three companies were Mccormick, Chr. Hansen s/a, and Sensient Technology Corporation. In 2023, these three companies accounted for 25.01%, 20.68%, and 18.38% of the sales value of food color products in the Indonesian market, respectively.

Source: www.globalmarketmonitor.com

Segmented Market Analysis

From the perspective of product types, food color can be classified into natural food color and artificial food color based on their sources. Natural food color is obtained from naturally colored plants, animals, or microorganisms, such as food color extracted from plant skins, shells, leaves, residues, etc., or food color obtained from animals such as purple gum food color (cochineal food color), and food color obtained from microorganisms such as yeast red food color; Artificial synthetic food color refer to organic food color produced by artificial chemical synthesis methods. Almost all artificial synthetic food color cannot provide nutrients to the human body and have no beneficial physiological functions. Research shows that natural food color dominates the Indonesian food color market, with an expected market share of 81.69% by 2024.

From the perspective of downstream application patterns, food color is widely used in beverage, confectionery, seasoning, as well as dessert manufacturing and other fields. Among them, the beverage industry is the largest downstream application market, with an estimated application pattern of 39.81% in 2024.

	Market Size (Million USD)	Market Share
Segmented by Type
Natural Food Color	67.15	81.69%
Artificial Food Color	14.10	17.15%
Others	0.95	1.16%
Segmented by Application
Beverage	32.72	39.81%
Confectionery	15.99	19.45%
Others	33.49	40.74%